Local Seo Tactics And Digital Marketing Strategies

Boost Your GBP, Drive Local Traffic, and Skyrocket Visibility with These SEO Tools Tired of guessing what actually works in local SEO? In this episode of the Local SEO Tactics podcast, Bob Brennan reveals 12 powerful SEO tools that local businesses can use right now to dominate Google in 2025. Whether you're trying to crack the local 3-pack, boost your Google Business Profile, or finally understand how users interact with your site, this episode is packed with real, actionable insights. Learn which free and paid tools deliver results, from heatmaps and keyword planners to GBP category optimizers and how to use them to attract more local traffic and stay ahead of your competition. What You’ll Learn  How to pick and prioritize the right GBP categories to boost your rankings in Google’s local pack Which SEO tools give the biggest ROI for local search performance, even if you’re on a budget How to use keyword research and content strategies to build momentum and outrank your competitors Want to see how your b

Join the Beta to Track Local & National Keyword Rankings with Precision We're excited to unveil a brand-new beta tool designed to help businesses monitor their keyword rankings across specific local areas and even at the national level. Whether you're DIYing SEO or working with an agency, this tool gives you the insights you need to track your progress, identify opportunities, and analyze competitors. Tune in to this episode as we demo the tool live, show how to use it, and reveal how it can benefit your SEO strategy over time. Beta access is limited so join now at go.intrycks.com/beta! What You’ll Learn  How to Track Local Rankings by Specific Towns and Cities Why Competitor Benchmarking Is Essential How the Historical Snapshot Feature Helps Measure SEO Progress Ready to see exactly where your local rankings stand? Head over to the Local SEO Tactics YouTube channel to watch the full demo and go to go.intrycks.com/beta and apply to be one of the first 10–20 users to beta test this powerful tool.   

Simple Ways Small Business Owners Can Start Using AI  In this episode, host Bob Brennan shares two powerful and easy ways to implement AI into your small business: AI voice answering and AI chat integration. Using real-world examples from his own business, HelperTech, Bob demonstrates how AI can automate customer service, boost bookings, and deliver real ROI even after hours. What You’ll Learn How AI voice systems can book appointments, offer pricing, and reduce no-shows. Why a clean, structured knowledge base is critical for AI accuracy. Practical ways small businesses can refine AI tools to maximize customer experience and profitability. Listen now to learn simple, actionable steps you can take to start using AI in your business today and gain an edge over your competition! https://www.localseotactics.com/how-you-can-implement-ai-into-your-business-today/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/    

Mastering Answer Engine Optimization (AEO) with Dixon Jones In this episode, host Bob Brennan welcomes SEO legend Dixon Jones, CEO and co-founder of InLinks, to discuss his groundbreaking new tool, Waikay (What AI Knows About You). They dive into the future of SEO, the rise of Answer Engine Optimization (AEO), and how businesses can start managing their brand presence within AI-driven search platforms like ChatGPT, Gemini, and Claude. What You’ll Learn Why traditional SEO is shifting toward AEO (Answer Engine Optimization) and what that means for your business. How Waikay helps you monitor and manage how AI models perceive your brand online. Practical steps you can take today to fact-check, correct, and improve your AI reputation. Tune in to learn how to future-proof your SEO strategy and stay ahead in the AI-driven search landscape! For a free trail of Waikay go to https://waikay.io/free/ https://www.localseotactics.com/help-with-your-aeo-boosting-brand-visibility-in-the-age-of-ai-with-waikay/ RESOURCES

Building a Small Business Website for Longterm SEO Success In this episode of Local SEO Tactics, Taylor from Intrycks walks you through the essential steps to building a website that not only looks great but is optimized for SEO success. From choosing the right domain name to selecting the best hosting provider and website platform, this episode will help you avoid common mistakes and set your business up for long-term growth. Whether you're DIYing your site or considering hiring a professional, these tips will save you time, money, and headaches down the road. What You’ll Learn How to choose an SEO-friendly domain name that helps your site rank in local search. The best hosting providers for speed, security, and performance (and why it matters for SEO). Why WordPress is the top choice for small business SEO and how to future-proof your site for growth. Listen now and learn how to set your website up the right way. Have questions or want to work with us? Contact us at intrycks.com!  https://www.localseotac

Mastering Google Business Profile (GBP) Setup for Local Visibility In Part 2 of Getting Started with Small Business SEO, Ben walks through setting up and optimizing your Google Business Profile (GBP). Learn how to properly verify your business, select the best business category, optimize your profile for search visibility, and leverage GBP features to attract local customers. Whether you're just starting or need a refresher, this episode is packed with actionable insights to help your business rank higher in local search results. What You’ll Learn How to set up and verify your Google Business Profile to appear on Google. Learn key optimizations like choosing categories, adding service areas, and business details. Strategies to boost engagement with Q&A, customer reviews, photos, and regular updates. Ready to take your local SEO to the next level? Start by optimizing your Google Business Profile today! Need expert help? Contact Intrycks for professional GBP setup and optimization.    https://www.localseo

Essential SEO Steps to Make Your Small Business Visible Online Welcome to The Local SEO Tactics series, "Getting Started with Small Business SEO." In this first episode, we're covering the foundational strategies every small business owner needs to know to build an effective online presence. From understanding how search engines work to setting up your website and Google Business Profile for success, this episode lays the groundwork for a strong SEO strategy. Whether you're new to SEO or need a refresher, we've got you covered. What You’ll Learn The basics of getting started with SEO and why it’s crucial for small businesses How to optimize your Google Business Profile for local search and common mistakes Key website elements to set up for SEO longterm success  Don’t miss out on this series! Hit play and start building your SEO foundation today. Be sure to subscribe so you never miss an episode in this step-by-step guide to growing your small business online. https://www.localseotactics.com/ge

How Business Owners Can Utilize AI to Save Time and Drive Success In this episode of the Local SEO Tactics Podcast, Bob Brennan sits down with renowned speaker and AI strategist Jonathan Mast. From reshaping how small businesses tackle repetitive tasks to fostering genuine customer connections, Jonathan reveals how AI can be a game-changer. Learn his innovative “Perfect Prompting Framework,” discover unconventional ways to save time and amplify team creativity, and hear how one roofer transformed his business with just a few simple tools. What You’ll Learn How to turn AI into your team’s most reliable “employee.” The 4-step Perfect Prompting Framework for AI-powered efficiency. Surprising ways businesses like yours are using AI to thrive without breaking the bank. Ready to see what AI can do for your business? Tune in now and learn strategies you can use today. Follow, subscribe, and leave a review to keep up with our latest episodes! Ask SEO questions and get a free SEO audit on our website localseotacics

Bob Brennan Introduces a New AI-Powered Focus for the Podcast This episode marks a major milestone for the Local SEO Tactics podcast. Bob Brennan announces an important transition as he takes sole ownership of the show and unveils an exciting new direction. Learn how the podcast will blend SEO expertise with cutting-edge AI tools to revolutionize your digital marketing strategy. Explore upcoming topics, including AI-powered SEO, chatbots, content creation, and more. Join us as we embrace the future of marketing and help you take your business to new heights. Don’t miss this exciting new chapter—subscribe today and prepare to transform your marketing with AI! https://www.localseotactics.com/  

Making Reviews Part of the Company Culture Join Jesse and Sue in this episode as they sit down with Theresa Mattioli of Giant Enterprises, to discuss her journey with getting online reviews. They get into how crucial reviews are for a geography-based business like Giant Enterprise, starting from a passive approach to implementing a contest that motivated service technicians to actively seek reviews. Giant Enterprise exemplifies how prioritizing customer engagement and feedback has boosted their Google reviews from a handful to over 400, significantly enhancing their online visibility and reinforcing their company values.  What You’ll Learn Discover why reviews are crucial for geography-based businesses like Giant Enterprise. How implementing incentives like contests can motivate employees to actively seek customer reviews. Understand why integrating reviews into company culture is essential for sustained success.   Follow along to learn how integrating a robust review strategy

Utilizing SEO Strategies to Reach Your Business Goals In this Local SEO Tactics episode, Jesse Dolan and Sue Ginsburg unpack the essentials of having an SEO strategy for 2024. Get practical tips on setting clear SEO goals, like pinpointing keywords and analyzing competitors. Learn how to weave SEO into your planning and keep a steady content calendar. With monthly check-ins and data-driven tweaks, Jesse and Sue offer a roadmap to elevate your SEO game this year.  Key Takeaways Be intentional with your SEO and incorporate it into your planning process. Start with a clear understanding of the keywords and phrases you want to rank for. Create a content calendar to continually create, optimize, and update content on your website. Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/setting-up-your-2024-seo-goals/ FREE SEO AUDIT: h

Address Visibility of Your Google Business Profile in Your SEO Strategy Jesse is joined by Sue and TJ to provide insights and advice for business owners who are hesitant to show their address on their GBP. From making the storefront presentable to renting a cheap office space, they emphasize how a visible address can improve rankings, especially if competitors are storefront businesses. Learn the importance of citations and when Google will show the address on citations even if it is hidden on the GBP. Key Takeaways: Showing the address on a Google Business Profile (GBP) can improve rankings, especially if competitors are storefront businesses. If the address is already out there, it's worth considering showing it on the GBP to align with the convention of the industry. If showing the address is not feasible, consider making the storefront presentable or renting a cheap office space to use as the public facing address. https://www.localseotactics.com/will-hiding-my-address-on-gbp-while-showing-on-citations

Exclusive Strategies For Maximizing Your SEO Content's Effectiveness In this SEO Happy Hour episode, Jesse is joined by SEO expert and agency owner Terry Samuels who answers questions from Co-Host TJ and the Intrycks SEO team. Follow along as they cover the latest in on-page SEO strategies from the latest Google update to harnessing the power of using AI tools like ChatGPT. Stay ahead of the search engine trends and listen now! What You’ll Learn Why you should personalize your AI-generated content for better engagement in 2024 How to craft compelling titles, descriptions, and headers that resonate with both users and search engines. What strategies are there for optimizing internal linking and prioritizing contextual links over traditional navigation to enhance SEO Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/why-on-p

Maximizing GBP Visibility with Strategic Business Hours If you're wondering how your business hours affect your Google Business Profile (GBP) visibility, look no further. In this episode of Local SEO Tactics, Jesse talks recent trends and shares actionable strategies to optimize your GBP effectively. Discover how adjusting business hours strategically can make an impact on visibility and searchability for your business. What You’ll Learn How adjusting business hours can affect visibility and searchability on Google. Why accurate business hours are crucial for Google's algorithm in ranking businesses. What considerations businesses should take into account when deciding to manipulate their hours for ranking purposes. Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/do-business-hours-impact-ranking-for-google-business-prof

Essential Keyword Strategies for Niche Market SEO Success Looking to know how to choose the best keywords for your business?  In this podcast episode, Jesse is joined by Bob and Sue as they answer listener questions about selecting keywords for websites facing low search volume. Through an engaging conversation, they unpack the art and science behind keyword research, stressing the importance of choosing terms that resonate with the business's offerings. Their insights touch on practical strategies like analyzing competitors and leveraging geographic modifiers to stand out in search results. This episode offers valuable guidance for businesses navigating the nuances of SEO keyword selection in a dynamic digital landscape. What You’ll Learn How to uncover optimal keywords for your website, even in niche markets with low volume Why choosing certain keywords that align with your business offerings can increase conversion rates Which strategies to implement for comprehensive keyword research, competitor analysis

Maximizing Engagement and Trust through Google Business Profile Q&A Are you engaging with your Google Business Profile (GBP) on a regular basis? If not, you should be! Join Jesse, Bob, and Sue Ginsburg as they discuss the significance of actively engaging with your GBP, the questions and answers section specifically, for local SEO. By addressing audience queries directly, businesses not only enhance their online visibility showing google that you are reliable, but also build trust with potential customers, ultimately boosting SEO efforts. What You’ll Learn Why actively engaging with GBP Q&A helps build trust with potential customers and signals to Google that the business is responsive and reliable How businesses can optimize their GBP by providing accurate and detailed answers to common questions What utilizing the GBP Q&A feature entails, allowing businesses to directly address customer concerns and enhancing overall user experience Thanks for listening! Show your support of the show by sharin

Unveiling the Truth: Googling Your Business and Its Impact on SEO Rankings Explore the intriguing question of whether Googling your own business affects SEO rankings. Join host Jesse Dolan, along with guests Bob Brennan and Sue Ginsburg, as they dissect the nuances, debunk myths, and provide valuable insights for business owners navigating the world of local SEO. What You’ll Learn Understand the truth behind Googling your own business and its potential impact on SEO rankings. Explore the factors that influence personalized search results and learn how they differ from broader SEO considerations. Discover actionable insights on monitoring SEO performance using tools and gain clarity on when and how often to check your rankings. Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/does-googling-my-own-business-affect-my-webs

Mastering Google Business Profiles: Unraveling the Impact of Location Proximity on SEO Success Explore the delicate balance between Google Business Profiles and location proximity. Learn the do's and don'ts of managing multiple business locations, uncovering the secrets to attracting leads online, and making informed decisions about relocating or adding a new location. Join Jesse and Bob as they share insights that will not only boost your SEO game but also transform your business's online presence. What You’ll Learn What the risks and benefits are of having multiple business locations in close proximity.  The do's and don'ts for managing proximity effectively. How location proximity influences search results and SEO success. Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/can-your-gbp-locations-be-too-close-to-each-o

Key Episode Takeaways for the New Year As we ring in the New Year, join us on a journey through the top Local SEO Tactics episodes of 2023. From conversations about leveraging AI tools like ChatGPT to optimizing Google Business Profiles, Jesse takes you through each episode's key moments. Make sure you don' miss out on last year's key episodes as we get ready for another year of the best tips and tricks for getting found online! Featured Episodes: Is It Okay To Use ChatGPT and AI For SEO On Your Website? - 190 Tips For Ranking Your Google Business Profile with Victor Perez – 207 Get Efficient With Your Content To Maximize Your SEO Benefits – 182 Is Having Clusters Of Reviews A Red Flag For Google? – 187 Website Content Pruning For Improved SEO – 205 A huge thank you to our listeners for your unwavering support as we continue to navigate the ever-evolving world of SEO. Your supportt means the world to us! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask S

How a Consistent Brand Guideline Transforms Your Digital Presence Join Jesse, Sue, and special guest Taylor in a dynamic discussion on the multifaceted world of branding. From the symbiotic relationship between branding and SEO to the significance of branded search, we explore the art of building a consistent brand identity that resonates with your audience. Gain actionable insights from seasoned experts in the industry and discover how you can drive conversion through a holistic approach to branding. What You’ll Learn Why a robust brand presence can make an impact on search engine rankings and can drive organic traffic effectively What business can do to leverage branded search for enhancing visibility, credibility, and building trust among your audience How to maintain a uniform brand presence across digital platforms by creating a comprehensive style guide Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SE