Local Seo Tactics And Digital Marketing Strategies

In this solo episode, Jesse explains the benefits of showing up both at the top of the organic search rankings and in the map pack together! While this requires a google business profile to achieve, a GBP (formerly Google My Business/GMB) is free and easy to set up. With these tips, you'll be better able to understand the psychology behind who gets the clicks on Google, and how to put yourself at an advantage over your competitors. Got a question for the team? Visit us online at localseotactics.com/questions! Thanks for checking us out. What you’ll learn Why ranking in both the maps and search is extremely beneficial. What to do to improve your position. Why reviews are important to your business! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/local-seo-benefits-of-showing-up-in-google-maps-and-organic-search/

Quick Tips for Quick SEO Results Looking for quick tips for your website to improve your SEO? This episode is for you! Jesse is here bringing you a solo rundown of a few tips and tricks for your online presence to improve your SEO and to help you get found online.   Get value out of our show? Leave us a review! We'd love to hear your feedback, and each review helps us out a ton.   Thanks for checking us out! What you’ll learn Why it's important to link to an inner page of your website from your GBP for SEO. What often-overlooked things you can do to improve your visibility. Where to put your primary keywords. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/easy-website-updates-to-improve-local-seo-for-google-maps/

How SEO Tactics Are Divided White hat, grey hat, black hat. These are terms you may or may not have heard floating around regarding your SEO strategies. But what do they mean? And how do Google see these tactics compared to SEO companies? In this episode, Jesse and Sue discuss the differences between SEO methods and inform listeners of the kind of tactics used to better your SEO. Are there rules and guidelines in place to direct your SEO efforts? Find out in this episode! Do you have a question for the team? Localseotactics.com/questions has you covered! Our question page will help you get in touch with us about whatever nagging issue is on your mind. Thanks for checking us out and enjoy the show! What you’ll learn What defines different SEO tactics. Google's guidelines aren't necessarily helpful for SEO. Why different approaches may be riskier than others. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-determines-if-you-are-usi

How Geographic Location and More May Impact an SEO Audit Jesse and Sue answer a listener question this week about desktop SEO versus Mobile SEO. Is there a difference in how your business can rank online between these two? Can certain factors weigh in to your ranking when auditing your SEO on your own or using a tool? These questions and more are answered so you can be better equipped to discover actionable metrics to improve your online presence. Got a question for the team? Localseotactics.com/questions is the spot to drop them! We love hearing from our listeners and offer many convenient ways for you to drop us a line, so don't be shy! Thanks for checking us out, and enjoy the show. What you’ll learn What could factor into desktop versus mobile differences. Why it's important to account for geolocation and more when auditing your SEO. How tools like BrightLocal can help you to gauge your SEO more effectively. View the show notes, resource links, episode transcript, and watch the video version at https:

Advantages and Disadvantages of Paid Ads for Your Business Jesse and Sue engage with a listener question about using paid advertisements on Google to expand their reach and get found in new markets. If you're wondering whether or not there's a worthwhile return on investment for paid ads, or if organic SEO through an agency is more worthwhile, this episode provides key insights to help you better understand the pros and cons and how to approach this situation for your business. If you've got questions about SEO or digital marketing, reach out to us today at localseotactics.com/questions and let us know! Whether you're sending us an email or giving us a call, we'd love to here your questions and hopefully provide insights for you and other listeners. Thanks for checking us out, and enjoy the show! What you’ll learn Pros and cons of paid ads. How organic SEO compares against paid ads on Google. Why SEO may provide better return in the long run. View the show notes, resource links, episode transcript, and wa

Taking Advantage of Pay-Per-Click Advertising and More for SEO Allen Levings of Growth Foundry joins the show to discuss interesting uses of SEO that you may not have considered before, such as Growth Foundry's Digital Crisis Response service. This episode discusses the potential SEO value of pay-per-click (PPC) advertising as well as tricks to improve your click-thru rate to rank your business higher! If you have a question for the team, let us know! Visit us at our questions page, localseotactics.com/questions, and drop us a line! Thanks for checking us out, and enjoy the show. What you’ll learn How to use CTR to affect rankings Why it can be important to move quickly in SEO. How paid advertising and more can help with generating web traffic for your SEO. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/allen-levings-interview-digital-crisis-response-and-ctr-tricks/

Going Local for SEO to Dominate Your Market SEO is an increasingly popular way for businesses to enhance their web traffic and turn visits into sales, but have you considered the importance of the emphasis on "local" in your SEO efforts? In this episode, Jesse explains why the "local" in Local SEO Tactics matters not just for us, but for our listeners as well! Get the most out of your business area through utilizing local SEO efforts! Wondering how your website is currently doing for SEO? Use our free SEO audit tool to do a page-by-page analysis of your SEO and find room for improvement! Thanks for watching, and enjoy the show! What you’ll learn What makes local SEO different. Why it's key to use local SEO to dominate your business area. How to use google to do easy keyword research for your local market. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/the-benefits-of-local-seo/

Why Metrics Are Key to Maximizing SEO Performance Jesse and Sue come in with a recorded listener question in this episode regarding how frequently a business should expect reports and metrics from their SEO firm. Are you working with an SEO company that isn't providing regular updates on the progress of your SEO goals? Jesse and Sue discuss the necessity of using metrics to create actionable goals for your SEO, and how providing those metrics is one of the key elements of providing excellent SEO service to clients and business owners. Got a question for the team? Visit us on our questions page! You could receive a free Intrycks t-shirt with a voice-mail message, as well as an opportunity to plug your business and website to our listener base.  Thanks for checking us out, and enjoy the show! What you’ll learn Why metrics are vital to setting SEO goals. How often you should expect metrics from an SEO firm. What to look for when receiving metrics on your SEO progress. View the show notes, resource links, episo

In this solo episode, Jesse pops in to explain how you can use 3rd party directories like Yelp, bing, and more to enhance your SEO and help your business get found online! Jesse explains the benefit of these directories and how to focus your time to maximize your results.   Do you get value out of our show? Leave us a review at the platform of your choice! Visit us at https://www.localseotactics.com/reviews/ to find review links and more!   Thank you for checking us out.   What you’ll learn 3rd party sites to list your websites on. Why it’s important to use those directories for your SEO. What to consider regarding how to spend your time with these listings. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/leveraging-business-listings-for-more-exposure-and-seo-benefits/

Bob, Sue and Jesse get together to discuss the matter of Schema. What is schema? How does it impact your SEO? And how do we as an SEO firm help our clients improve their schema and their online rankings? This episode will help you better understand Schema, how it works behind the scenes to help your website, and how you can take advantage of it. Got a question for the team? Head to our questions page at localseotactics.com/questions to let us know! What you’ll learn How Schema is an easy to overlook feature that can give you a big boost. What pages to consider when applying Schema. Why Schema can give you the edge over your competitors’ websites. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-is-schema-and-why-is-it-so-important/

Ever wondered if there was a big difference between a customized WordPress site over easier web design sites like Squarespace, Wix or Duda? In this episode, Jesse and Sue deliver answers to help you better understand the difference in terms of SEO abilities between WordPress and others.  Got a question for the team? Head to our questions page! We love helping out listeners out, and if you leave us a voicemail we use on the show, we will send you a free Intrycks t-shirt!  And don't forget to take advantage of our FREE SEO audit tool to help you find room for improvement on your website! What you’ll learn How WordPress can be better customized for SEO purposes. Why it's important to recognize the difference in SEO capability between different platforms. What you can do to improve your SEO. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/does-swithing-to-wordpress-from-wix-squarespace-or-duda-affect-your-seo/

We're wrapping up an amazing year of growth by bringing you the top 5 episodes that our viewers and listeners engaged with! Each clip has solid tips and perspectives to help you out with your SEO game. Whether you're a long-time fan of the show or new to it and looking for a place to start, this episode will provide great insights and a taste of what Local SEO Tactics has to offer! Thank you for checking us out this last year, and we hope you'll join us in being excited for what's to come in 2022! What you’ll learn Tips and tricks for increasing engagement on your website. Great, low-cost SEO tips for your business. Important elements of SEO for your consideration! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/local-seo-tactics-top-5-episodes-of-2021/

Considering a change to the website domain name of your business? Maybe you're looking to update your domain to better reflect the current state of your business and services, or maybe your business name has changed overall. Whatever the reason for the change, there can be concerns about losing your SEO gains, but in this episode, Bob, Jesse, and Sue discuss how to make a change effectively to minimize the damage and get right back on track for your SEO. Curious about your SEO or that of a competitor? Our free SEO audit tool can help you page-by-page to gain insights to improve your SEO! Visit us at localseotactics.com/free-seo-audit to get ahead on your SEO! Got a question for the team? localseotactics.com/questions is your place to submit a question to our SEO experts! We're here to help. Thanks for listening! What you’ll learn How to use Google Search Console to submit your changed domain/new website. Why it's important to setup redirects in certain circumstances Where to look for backlinks to update t

Jesse and Sue discuss a listener question regarding how to rank your Google My Business profile for more than your immediate business area. Wonder if you can extend your reach across town, or perhaps outrank a competitor in a neighboring suburb? Jesse and Sue discuss what approaches you can take for your business to expand your reach and dominate in your local searches. Got a question for the team? Our questions page is always available! Visit us at localseotactics.com/questions and throw your question our way! Thanks for checking us out, and enjoy the show! What you’ll learn What approaches to take to rank in neighboring suburbs. Why it may be a difficult proposition, but not impossible! What benefits there may be to ranking in other suburbs. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/can-you-rank-your-gmb-in-other-suburbs/

If you’re considering a website re-do, then this is the episode for you! Bob, Jesse and Sue come together to discuss what to take into account when undergoing a website redesign, including how to be mindful of your decisions to make sure you’re getting a good ROI out of your redesign.   Got a question for our team? We can help! Visit us at localseotactics.com/questions to learn more!   Thanks for watching.   What you’ll learn What reasons are common for updating your website. Why it's important to consider your website from a visitor perspective. How to plan your website change with purpose. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/things-to-consider-before-you-redesign-your-website/

In this episode, Jesse and Sue discuss the topic of going with a local SEO firm versus a remote agency. Are you wondering whether or not it is beneficial to go with a local SEO agency for your local SEO needs? Jesse and Sue measure the pros and cons of working with a local agency versus working with an agency with greater reach. If you’re looking into hiring an SEO firm, this episode will be a great listen to help you make your choice!   Got a question for the team? Let us know! We’d love to hear from you. Visit us at localseotactics.com/questions and drop your burning question on us.   Thank you for checking us out, and enjoy the show! What you’ll learn What factors to consider when choosing an SEO agency. How tools like Brightlocal make getting to know your local layout easy even for remote agencies. Why a remote brand may have significant advantages over a more local company. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/is-it

Bob, Jesse and Sue answer a listener question regarding the purpose of the homepage for your business’s website. Should you worry about the ranking of your homepage? Should you address all of your services on your homepage? Bob, Jesse and Sue give you these answers and more to help you hone the focus of your web presence to improve not only your SEO but the user experience of your web visitors. Got a question for the team? Let us know! We’d love to hear from you. Fill out the form at localseotactics.com/questions and let us provide answers for your burning questions.   Thanks for stopping by, and enjoy the show!   What you’ll learn What purpose your homepage ideally serves. Why your homepage may not be the ideal page to worry about ranking for SEO. How to focus your homepage for the best results. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-is-the-function-of-a-homepage-branding-cta-seo/

Returning guest Terry Samuels comes on today’s show to talk Schema with Jesse! In this ep, Jesse and Terry go over listener questions regarding the implementation of Schema, how to use Schema for site links, and more!   If you have a Schema question for a future episode, let us know! Visit us at localseotactics.com/schema to drop Terry a question. Whether you’re looking for basic knowledge or a more nuanced deep dive, we’re here to help!    Thank you for checking us out, and enjoy the show.   What you’ll learn What makes Schema so important. How often your Schema should be updated. Why doing site links through schema could pose difficulties. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/answering-your-questions-about-schema-with-terry-samuels/  

Jesse and Sue answer a listener question about how to approach SEO differently if you are a niche business. How do you identify your target audience and target your SEO goals towards attracting them? This episode will give you great info on how to identify niche-specific keywords to help your business stand out in your field and attract new business.   Got a question for the team? Let us know! Visit us at localseotactics.com/questions and shoot your question our way!   Thanks for checking us out, and enjoy the show!   What you’ll learn Why it’s important to think about the keywords associated with your niche business. How to establish yourself as an authority to improve your Google ranking. What steps to take to apply your knowledge about your niche to your SEO goals. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-does-getting-niche-in-your-business-impact-your-seo-and-your-website-itself/

In this episode, Jesse and Sue explain the value of backlinks and citations for local SEO strategy, and how to find relatively simple and effective ways to build those backlinks for your website. This episode will help you to learn the importance of identifying where to build relevant backlinks to your website, and how those meaningful links will improve your SEO!   Got a question for the team? Visit us at localseotactics.com/questions to let us know! We love listener questions and can’t wait to hear from you.   Thanks for checking us out, and enjoy the show!   What you’ll learn What is a citation. Why is it important to build citations. How to find great spots to build citations for your business online. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-important-are-citations-for-local-seo-and-your-business/