Local Seo Tactics And Digital Marketing Strategies

Why Your Website's Domain Name Matters for SEO Your website domain name is an important factor in website SEO that many business owners overlook. Making your website URL the same as your business name is probably the best SEO strategy, however, there may be situations where it makes more sense to use a different domain name. In this episode of Local SEO Tactics, we'll discuss some of the pros and cons of using the same domain name and business name, and we'll help you decide what's best for your business.   What You'll Learn How your website's URL is factored into Google Search When to include other things in your domain other than your business name What you can do if your business name domain is an unavailable Got questions about SEO or digital marketing? Reach out to us today and let us know! We will answer it on the show and hopefully provide insights for you and other listeners. Thanks for checking us out, and enjoy the show!

Why Your Website May Be Hurting Your SEO Efforts If your website is outdated, not optimized for search engines, or difficult to navigate, it could be hindering your SEO efforts. In this episode Jesse, Bob, and Sue discuss why your website is so important to your SEO success, and how to make sure it's working for you, not against you.   What You'll Learn Why your website is critical to your SEO success How an outdated or poorly designed website can hurt your SEO What you can do to make sure your website is helping, not hurting, your SEO efforts If you’ve got questions about SEO or digital marketing, reach out to us today and let us know! Whether you’re sending us an email or giving us a call, we’d love to hear your questions and hopefully provide insights for you and other listeners. Thanks for checking us out, and enjoy the show!   www.localseotactics.com/you-should-have-a-functional-and-updated-website-to-leverage-seo/  

How Business Owners Can Work in Collaboration with an SEO Agency to See Results Jesse and Sue interview Steve Bowker, owner of SA IT and BowStone Fabrication, to learn how working with an SEO team has helped his businesses. Having previous experience with other marketing agencies, Steve's insight into what makes a successful collaboration will help other owners make the right choice for their business. What You’ll Learn Why working with Intrycks has been a key factor in his businesses online success What red flags to look for when working with a marketing agency When to hire an agency for your business instead of doing SEO in-house   If you’ve got questions about SEO or digital marketing, reach out to us today and let us know! Whether you’re sending us an email or giving us a call, we’d love to hear your questions and hopefully provide insights for you and other listeners. Thanks for checking us out, and enjoy the show!   https://www.localseotactics.com/successful-seo-from-a-business-owners-perspective-st

How to Use Header Tags in Your SEO Strategy Headings are not only used for the design of your web pages, but they can also play a key role in your SEO strategy if implemented correctly. In this episode, Jesse goes over the proper way to use Htags and how to optimize them to help you rank higher for your keywords. If you’ve got questions about SEO or digital marketing, reach out to us today and let us know! Whether you’re sending us an email or giving us a call, we’d love to hear your questions and hopefully provide insights for you and other listeners. Thanks for checking us out, and enjoy the show! What you'll learn Why Htags are an important part of your SEO strategy When to use H1, H2, H3 or H4 tags in your website architecture How to put keywords in your headings so you can rank higher for them

How to Update Your Website Content with SEO in Mind If your website is ranking in online search, you may be wondering if adding or updating your website content could potentially affect your SEO. Depending on how you do it, modifying the content on your website can either hurt or benefit your SEO. In this episode, Jesse, Bob, and Sue discuss SEO strategies to update your website content the right way and what content should be off-limits. What you'll learn When adding website content can negatively affect your SEO Why having an SEO strategy for new website content is valuable What types of new content you should be updating on your website If you’ve got questions about SEO or digital marketing, reach out to us today and let us know! Whether you’re sending us an email or giving us a call, we’d love to hear your questions and hopefully provide insights for you and other listeners.

How to Use Schema in Your SEO Strategy More and more small businesses are using schema markup to help their websites rank higher in search engine results. But what exactly is schema markup, and how can you use it to improve your SEO? In this episode, Jesse talks with expert Terry Samuels about schema markup and how you can use it to boost your website's visibility. What You'll Learn Why keyword density in your schema matters How to use schema markup to improve your website rank When to use schema in your Google Business Profile (GBP) If you’ve got questions about SEO or digital marketing, reach out to us today and let us know! Whether you’re sending us an email or giving us a call, we’d love to hear your questions and hopefully provide insights for you and other listeners. 

How SEO May Help Your Business Get Into the Google Knowledge Panel SEO can help you get into the knowledge panel, but it's not the only factor that determines whether or not your business will appear there. Google looks at a variety of factors when deciding which knowledge panels to show. Bo b, Sue, and Jesse talk about the knowledge panel and ways to leverage SEO to increase your chances of appearing there. What You'll Learn Where to find the Google knowledge panel  Why SEO can impact the knowledge panel How you can increase your chances of getting your business into the knowledge panel If you’ve got questions about SEO or digital marketing, reach out to us today and let us know! Whether you’re sending us an email or giving us a call, we’d love to hear your questions and hopefully provide insights for you and other listeners.  Thanks for checking us out, and enjoy the show! https://www.localseotactics.com/what-is-the-knowledge-panel-and-does-seo-help-trigger-it/    

How to Determine What Type of Website You Need For Your Business A business's website serves many functions and needs a platform that can accommodate those needs. When building a website you may be trying to decide whether or not you need a custom-coded website or a WordPress website. In this episode, Jesse, Bob, and Sue discuss the pros and cons of a custom-built website and who needs one VS a WordPress website. What You'll Learn What the difference between a custom and non-custom website is How SEO and cost should impact your decision when choosing a platform Why you may need a custom website instead of a WordPress website Got a question for the team? Let us know on our questions page! We're here to help. Thanks for stopping by! https://www.localseotactics.com/should-you-go-with-a-custom-website-or-wordpress-website/

What Red Flags to Look for on Your Business Website When it comes to your website, there are a few key indicators that show whether or not your site is in need of some serious SEO improvement. If you're noticing any of the following signs, it may be time to reach out to the professionals for help. In this episode, Jesse, Bob, and Sue meet with SEO expert TJ Elder to discuss the top SEO website mistakes. What You'll Learn Why your website may be in need of SEO improvement How to look for SEO warning signs in your website's content When to hire an SEO professional for assistance Got a question for the team? Let us know on our questions page! We're here to help. Thanks for stopping by!   https://www.localseotactics.com/sure-signs-your-website-needs-seo-improvement-from-professionals/   Don’t miss an episode – listen on Apple Podcasts, Google Podcasts, Spotify, iHeart, and more!

How Businesses Owners Can Help Achieve Their SEO Goals  Before partnering up with an SEO or digital marketing firm, it is important that business owners understand what their role will be in the process. In this episode, Jesse, Bob, and Sue discuss what it means to have a successful SEO implementation, maintain clear and consistent communication, and have realistic expectations. What you'll learn Why it is important to map out your vision and goals What you should expect from your SEO company When to delegate your team to assit with SEO tasks Got a question for the team? Let us know on our questions page! We're here to help. View the show notes, resource links, episode transcript, and watch the video version at www.localseotactics.com/what-is-the-business-owners-role-for-successful-seo-implementation/  

How Engaging on Social Media Can Benefit Your Businesses Investing Social Media can be a valuable tool for digital marketing and SEO. LinkedIn is a social media platform for professionals that allows you to connect with other businesses and customers in your network. In this episode, Jesse talks with Michael Ivy about how to use LinkedIn to create professional relationships and engage with potential customers. What you’ll learn Why social media can be an important tool for digital marketing and how to measure your ROI How to engage with your LinkedIn network to generate more connections and sales What the AIDA framework is and how to use it for your LinkedIn posts Got a question for the team? Let us know on our questions page! We’re here to help. Thanks for stopping by! View the show notes, resource links, episode transcript, and watch the video version at www.localseotactics.com/developing-a-successful-strategy-for-posting-on-linkedin-with-michael-ivy  

How To Manage Your Google Reviews For SEO Google reviews can play a big role in your business' online success. When new reviews aren't appearing for your business, you may be missing out on SEO opportunities. Jesse, Bob, and Sue discuss what you can do to manage your Google reviews and ensure they're working for you. What you’ll learn What you can you do about Google reviews that aren't showing up How liking Google reviews may have an effect on Your Google Business Profile (GBP) Why getting reviews is important for SEO even if it's not on Google Learn more at https://www.localseotactics.com/is-there-anything-you-can-do-when-someone-leaves-you-a-google-review-and-it-does-not-show-up Thanks for stopping by!  

Why a Co-Working Space may impact your Google Business Profile (GBP) SEO With the recent influx of remote or home-based businesses, the question of using a virtual office address to set up a business profile listing on Google has come up more often. Location plays a big part in your Google Business Profile (GBP) and if you are working in a co-working space your SEO may be affected. In this episode, Jesse, Bob, and Sue discuss whether or not this is a viable option, and if so, what the best practices are. What you'll learn in this episode: What you should do if you work remotely or from home to ensure your Google Business Profile is not impacted How other businesses in a co-working space can affect your SEO Why Google may hide or flag a virtual office listing and the alternatives Got a question for the team? Let us know on our questions page! We're here to help. Thanks for stopping by!

How your slow season can be an opportunity for SEO Thinking about stopping your SEO during your business's slow months? Jesse, Bob, and Sue answer listener question about seasonal SEO and whether or not it makes sense to shut down your SEO efforts when business is slow. SEO can be a great way to bring in consistent traffic and leads, even during your business's off-season. Your slow season can be a great time to focus on long-term SEO strategies that will pay off when business picks up again. Got a question for the team? Let us know on our questions page! We're here to help. What you'll learn Why your SEO should be consistent year-round When to adjust your SEO strategy during your business’s off-season What kind of long-term SEO strategies you can focus on when business is slow View the show notes, resource links, episode transcript, and watch the video version at www.localseotactics.com/seasonal-seo-starting-and-stopping-your-seo-seasonally

Our First Client Interview Jesse, Sue, and Bob sit down with Margaret Barrett of Safe Harbor Estate Law, a long-time Intrycks client, to discuss the value of SEO to her business and how the tips and tricks she has learned with our company has given her a leg up on the competition. Is your business struggling to outrank your competitors? We can help! Get in touch with us today. What you’ll learn How SEO can make a difference for your business. Why it’s important to approach your online presence strategically. When to reach out to an SEO firm to improve your online strategy. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/margaret-barrett-interview-seo-impact-and-getting-more-reviews-for-her-business/    

Why Reviews Are a Key Part of Your Online Strategy Bob, Jesse and Sue discuss the value of Google reviews, and whether or not there is a maximum amount of reviews to get a month without negatively affecting your ranking. Reading reviews is an important part of the consumer experience today, and Google reviews for businesses are no exception! Keeping your reviews coming is a great way to show potential clients that you are consistent and active. Got a question for the team? Let us know at localseotactics.com/question and let us know! We're here to help. Thanks for watching! What you’ll learn Whether large volumes of reviews can cause Google to negatively view your business. Why reviews are important for your business and SEO. What astroturfing is versus organic SEO efforts. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/is-there-a-limit-to-how-many-google-reviews-to-get-each-month/

Tips to Know When You're Getting the Most Out of Your SEO Firm If you're shopping around for a web design or SEO service and wondering what to look for, we've got you covered! In this episode, Bob, Jesse, and Sue discuss what questions to ask and what red flags to look out for when looking for a partner in developing your web presence. With these questions in mind, you'll be empowered to find the right fit for your needs and avoid getting less than you deserve! Got a question for the team? Hit us up at localseotactics.com/questions and let us know! We're here to help. Thanks for stopping by! What you’ll learn What to look for in an SEO or web design firm. Why certain questions are important for revealing potential red flags. What to ask to understand exactly what you're getting for your money. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/5-things-to-look-for-in-a-website-design-or-seo-proposal/

How to Focus the Keywords on Your Webpage to User Intent If you're in need of tips on how to optimize your website page-by-page, this episode is for you! In this solo episode, Jesse discusses the need to optimize your pages for intent, including what you want to be found for and what search terms you know potential clients will use to search for your product or industry. Using this knowledge, you'll be able to easily up the SEO game on every aspect of your website and get a leg up on your competitors. Do you find you get great value out of Local SEO Tactics? Give us a review on the platform of your choice! It helps us out and is greatly appreciated! Thanks for checking us out. What you’ll learn How to identify the intent of your page. Why it's important to have page-by-page focus. What parts of your webpage require special attention. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/on-page-optimization-tips-for-seo-success/

How Often Should You Change Your Targeted Keywords? Whether you have a business with seasonal business flows or perhaps are looking to change up your services, the question of how often to update or change your GBP keywords may come up. In this episode, Jesse, Bob, and Sue discuss whether or not you should be updating your GBP seasonally to reflect business trends, or whether it's best to keep consistent with your keywords and messaging throughout the year! Got a question for the team? We can help! Visit us at localseotactics.com/questions and let us know! We're here to help. Thanks for checking us out. What you’ll learn Why it may be best to target even seasonal keywords year round. What to consider for ranking your GBP. How important reviews are to your GBP. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/frequently-changing-your-gbp-description-to-target-new-keywords/

Keeping Consistency for SEO and Customer Service Purposes Do you make frequent changes to your website or GBP? Maybe you have sales or specials that you update on one platform but not others? Jesse, Bob, and Sue discuss the importance of maintaining consistency across your online presence both for SEO purposes and to keep your potential clients happy! Got a question for the team? Let us know! Head over to localseotactics.com/questions and get in touch. We're here to help! Thanks for checking us out. What you’ll learn Why consistency is key. How Google takes into account your information across various sources. Why it's important to keep up with changes for your own tracking purposes. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/keeping-your-website-gbp-and-customer-service-team-on-the-same-page/