Local Seo Tactics And Digital Marketing Strategies

Bob, Jesse and Sue address a listener question about how to maintain rank on your Google My Business profile after moving to a different location. The trio discuss what changes to make, and in what order, to make sure that the impact to your GMB is minimized and you’re on the right track to restore your ranking with as little time as possible spent with a lowered rank. If you’ve recently moved your business, or are thinking of moving, check out this episode today to learn what to prioritize to maintain your online presence properly!   Got a question for the team? Contact us at www.localseotactics.com/questions to submit your q! We’d love to hear from you. Thanks for stopping by, and enjoy the show.   What you’ll learn What is needed for a Google My Business address change. Where to focus your energy and attention to make your changes as smooth as possible. Why it’s important to move quickly on address changes and more. View the show notes, resource links, episode transcript, and watch the video version at

In this episode, Bob, Jesse, and Sue discuss how to use multiple tracking phone numbers without throwing off your online continuity. This episode will give you great insight into the value of using tracking numbers, but most importantly, how using multiple tracking numbers can interfere with your NAP (Name, address, and phone number) consistency. Can you use multiple phone numbers while still protecting your SEO? Or is it best to stay with one number for your business. This episode addresses these questions and more. Listen today for great insights that can help your business!   Do you have a question for the team? Visit us at localseotactics.com/questions to leave us a question, and we may answer it on a future show! Thank you for checking us out, and enjoy the show.   What you’ll learn Why you may want multiple tracking numbers to help understand where business is coming from (and why it may not be worth it). How checking reviews on platforms may be a way of tracking where your business is coming from. Wh

In this episode, Bob and Jesse discuss some low budget, DIY SEO tricks to help you launch your new business online. The pair discuss a lot of affordable and effective areas to put in the work to increase the SEO for your website and get found online. From the importance of establishing your Google My Business Profile, to creating citations and backlinks, these affordable insights will help virtually any business to improve their SEO and get found online!    What you’ll learn Why having a Google My Business profile and generating reviews is a great way to improve your SEO. How to build relevancy and trust from Google. Where to turn for building legitimate backlinks to benefit your SEO. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/low-budget-seo-for-your-website-to-launch-your-new-business-online/  

Bob, Jesse and Sue discuss the value of location pages and how specific the location pages on your website should be. Creating neighborhood and city pages for your website is a valuable tool in your SEO arsenal that lets both Google and clients know what areas you serve. So what’s the correct way to build location pages for your website? Jesse drops the info to let you know how Google understands your city and its neighborhoods and what a proper location page build looks like. This info will help you increase your SEO. Got questions? Visit us at localseotactics.com/questions and let us know! We’re available to provide answers, and if you leave us a voice message we use on the show, you could get a free Intrycks t-shirt.  What you’ll learn: The importance of location pages to local SEO. How to use a quick Google search to identify cities and neighborhoods to target. Why your business type may affect the scope of your location pages. View the show notes, resource links, episode transcript, and watch the video

Jesse goes solo to let folks know the importance of prioritizing mobile design over desktop design! Today, a majority of the traffic generated for businesses is on mobile devices, even commercial/industrial/office traffic. This episode talks about the importance of keeping up with digital trends, and what that means for website design now and in the future, and Jesse offers insights into easier ways to test your website on mobile than keeping your phone at you at all times during design, and how to keep SEO in mind when making changes to your design philosophies.Thank you for checking us out, and enjoy the show!   What You’ll Learn How to see what percentage of traffic you have is from mobile devices. What features on your webpage could interfere with a mobile experience. Why it’s important to look at your page in both mobile and desktop to find action items to address! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/start-designing-you

Sue and Jesse join you with another listener question about how to get the most out of your marketing investment towards SEO. The pair discuss the importance of identifying your own strengths and capabilities to know what you can effectively do yourself, and to know what to invest in handing over to someone else. SEO can be a lot like investing in home improvement, in that sometimes a task that seems small and easy to do yourself can turn out to be overwhelming, time consuming, and costly if done wrong!    Questions for the team? Visit us online at localseotactics.com/questions! Chances are if you’re wondering about something, other listeners are too, and we’d love to help provide insights and tips for everyone.    Thanks for listening, and enjoy the program!   What You’ll Learn What we mean when we say there are no shortcuts to SEO, but there’s also no set recipe either. Why it’s important to understand that SEO will take an investment, be it money or time. How to identify your priorities by looking at you

In today’s solo episode, Jesse explains the use of robots.txt file and its value in helping you to meet your SEO goals. Through this episode, Jesse explains what robots.txt can (and in some ways cannot) do to protect your website, while also giving useful tips to show how using robots.txt can minimize the effect of web crawling bots on your analytics. Whether you’re a long time listener or a first-timer checking us out, this episode has great insights that will help you improve your web presence! Watch or listen to it today!   If you find this show provides great value to you, leave us a review on your podcast platform of choice! We appreciate the feedback and we read a 5-star review every week on the show. Thanks for checking us out!   What you’ll learn What is in robots.txt that makes it relevant to SEO. How to use robots.txt effectively. How to check for your robots.txt file. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-is-a

Sue and Jesse tackle a question that comes up frequently: is it necessary to do SEO on BOTH your website and Google My Business profile? Sue and Jesse discuss the synergy between website SEO and GMB SEO, and how these features work in tandem to improve your search engine ranking. Jesse notes that often this is a question of budget, but for the best results using both website and GMB optimization is necessary for getting your business found online.   Do you have a question for our team? Visit us at www.localseotactics.com/questions to let us know! We’re glad to answer questions and give you a better understanding of SEO. Thanks for checking us out.   What you’ll learn How a Google search combines elements of your website and Google My Business profile in its results. Which of either website or GMB to focus on if budget is a concern. Why SEO isn’t just a one-shot fix but a consistent effort that needs to be maintained. View the show notes, resource links, episode transcript, and watch the video version at ht

Sue and Jesse discuss a listener question today by looking at the effects of changing your website on your SEO. They discuss the importance of making changes with intent to maintain your rank. Are the changes necessary, and how do they affect the primary ranking factors on the page? Where do changes in your page hit harder on your SEO than other places? Jesse and Sue give you important points to consider to try to find the balance between regular change for your website and maintaining important features on your page that maintain your page rank and keep your SEO strong.  Questions for the team? Check out our question form at https://www.localseotactics.com/questions/ and we may answer your question on an upcoming show! Thanks for checking us out, and enjoy the episode. What you’ll learn Where changing your website can have a greater impact on your SEO. How frequent changes may confuse Google. Why it’s necessary to make changes with intent. View the show notes, resource links, episode transcript, and watch

We have seen an uptick recently of scammers who want to hijack your GMB. Getting emails about someone asking for access to your GMB can be confusing and, frankly, a little scary. These emails often indicate that scammers are trying to gain access to your GMB listing. In this episode, Jesse explains how these scammers operate, how to identify a legitimate email from Google versus one with malicious links, and what steps to take afterwards. If you’re at all concerned about the security of your GMB, you’ll want to check out this episode!  What you’ll learn The importance of taking action and not ignoring these requests when they come. What steps to take to protect your GMB. Why awareness of who has access to your GMB is important for maintaining your security. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-to-do-if-someone-is-trying-to-hijack-your-google-my-business-listing/

Your Google Knowledge Panel may be one of your first points of contact with a potential client, so adding your social profiles to this info is important! Having the most up-to-date and relevant information in it is vital to making a good first impression. In this episode, Jesse will walk you through how to get your social media profiles linked to your knowledge panel, and how that will help your business become more visible online. Thank you for checking us out, and enjoy the show! What you’ll learn Where the social profiles are located in the Knowledge Panel. Why your company will benefit by expanding its digital footprint. The steps to linking your social profiles to your Knowledge Panel. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-to-add-social-profiles-to-your-google-knowledge-panel/

In this episode, Jesse goes solo to tackle the topic of building backlinks for your Google My Business (GMB) listing. Utilizing resources from past episodes, Jesse walks you through how to identify your Google My Business link and how to use that link in other areas online to begin backlinking to your GMB to improve your SEO. This tried and true technique is an easy way to give Google more information to draw from to improve your SEO ranking!   Thank you for listening, and enjoy the show.   What you’ll learn How to identify your Google My Business link to easily share online. The importance of building backlinks for your SEO. Where you can easily place backlinks. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-to-build-backlinks-to-your-google-my-business-listing/

In today’s episode. Jesse, Bob and Sue discuss the advantages of keeping consistent website SEO and GMB SEO as a business in the online landscape.. Addressing a listener question, the crew discuss the importance of upkeep in terms of SEO and digital marketing and how, as a business owner, one should keep track of services that work for them and how to identify and continue investing in services that show a positive return on investment. Overall, it’s important to note that digital marketing is a consistent effort, not a one-time fix. If you have questions for us, you can always get in touch at localseotactics.com/questions! We are always looking to help our listeners or clients with their questions, and there’s a good chance if you’re wondering about something, other folks are too! Thanks for listening. What You'll Learn: Is there a return on investment for applying consistent, monthly SEO?  How can I improve my process for getting GMB reviews? Why are metrics important for making informed decisions on

Jesse is going solo on this Beer Friday episode with a pint o’ Guinness and some Google Stacks talk. Jesse explains how to utilize Google Stacks while avoiding being “spammy” to improve your website's SEO. This episode discusses the importance of building a network of information for Google to draw from to better understand your website and where it should rank in Google searches. Utilizing Google Stacks correctly can “feed the beast” and give you more exposure! Thank you for listening! What you’ll learn What Google Stacks actually are Why certain tactics can be seen as "spammy" How to correctly and effectively use Google stacks to improve your SEO! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-are-google-stacks-for-seo-beer-friday/

Bob, Jesse and Sue discuss the value of using domain name keywords in improving the SEO of your business. As Jesse says in the episode, “a rose by any other name isn’t going to get found in a Google search!” The team discusses the importance of owning your keywords and staying true to those targets to help your business get found online. They also discuss the value of focused micro-sites for your business that aim at specific brands or services that you offer. This episode offers great answers to frequently asked questions regarding the functionality of your domain name, from SEO ranking to customer approaches. As always, you can always go to localseotactics.com/questions and ask us a question for the show. We’re here to help. Thank you for checking us out! What you’ll learn The value of focused microsites to building you brand and improving your SEO. Why it’s important to consider your keywords in naming your domain. What are “Top-level domains” (TLDs) and are they important for your domain name? View the

Jesse’s going solo for this dive into the world of Web 2.0 - What is it, why is it, and what can you do with it? Jesse gives you tips to take advantage of the engaging nature of Web 2.0 sites and how these sites can help you in your SEO strategy and help you bring attention to your business. There are too many exciting opportunities in these pages to not take advantage of them! Thanks for checking us out, and enjoy the show! What you’ll learn What is Web 2.0. Why it's an important consideration for your SEO strategy. How to use Web 2.0 sites to create stable benefits for your website and SEO. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-are-web-2-0-websites-and-how-can-they-help-my-seo/

Google's new algorithm update is here! How does this update affect your SEO? Is this another massive change like "Mobilegeddon" of years past, or something much easier to deal with? Listen today to learn more about the update and what you can do to protect yourself from this and future Google algorithm changes! What you’ll learn Why Google makes these changes. How keeping up with SEO best practices can protect you from changes. Why these changes are overall good for your business and the industry. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/exploring-the-may-algorithm-update-and-how-it-affects-your-seo/

In this episode we celebrate our landmark 100th episode by giving our listeners a unique opportunity to get to know our team better with an interview of our client success specialist, Sue Ginsburg. Sue discusses her passion for learning and in keeping up with trends in marketing and business, and how this passion lead her to this podcast and, subsequently, into her role as a member of the team! Check this episode out today to learn more about our company and how our client-focused approach to business can help you! What you’ll learn The importance of keeping up with trends in marketing.  What you can do to identify your company’s identity. Why keeping your website updated is great for business. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode-100-from-podcast-listener-to-podcast-contributor-interview-with-sue-ginsburg/

Bob, Jesse and Sue drop in with another great listener question. If you have a niche business and you’re looking to rework your website, you may be wondering “Is it better to hire a business with niche experience in your own industry, or a business with SEO experience?” We help you to identify your options, what matters for your website, and what factors determine which direction you should go for updating or replacing your website.  If you have questions, hit us up at localseotactics.com/questions! We’re here to help. Thanks for listening, and enjoy the show! What You’ll Learn Why it’s important to identify what you want your website to accomplish before anything else. What you should look for in a developer’s portfolio to see if they’re a good fit for you. How factoring in your return on investment (ROI) may push you in one direction or another. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/choosing-a-niche-web-designer-or-seo-focu

Terry Samuels Is Back To Talk About Some Basic Website Schema Questions In this episode, Jesse talks listener questions with returning guest, Schema expert Terry Samuels! This conversations aims to answer your website schema questions. Questions include whether you should reverse engineer competitor Schema, how to use hashtags in url Schema, and more! This is an excellent opportunity to learn more about an important ranking factor in SEO and to clear up the potential mystery behind this tool! Mr. Samuels will be a recurring guest on the show, so don’t think you missed your opportunity to ask questions! Check out our question form at localseotactics.com/schema to leave a question for future episodes! Thank you for listening, and enjoy the show! What You’ll Learn Where to look for “scraping” tools for reverse-engineering Schema from other sites What tools to use to find errors in your Schema When to remove certain pieces of Schema, and when to leave them in View the show notes, resource links, episode transcr