Make It Happen Mondays - B2b Sales Talk With John Barrows

As a Wall Street Journal best-selling author, international speaker, and professional consultant with a PhD in communications, Dr. Cindy McGovern is known as the First Lady of Sales. In today’s episode, Dr. Cindy breaks down the misconceptions surrounding sales, discusses the right mindset for a successful sales career, and explains how to leverage sales skills in every aspect of life. Dr. Cindy and John even debate the relationship between sales, art, and science before discussing the reasons to be intentional about your own personal brand right now - even if you think you don’t have one.Follow Dr. Cindy McGovern on LinkedIn:https://www.linkedin.com/in/drcindy/Learn more on her website:https://drcindy.com/Get her book Sell Yourself HereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their game:https://hubs.ly/Q01tLYNJ0Become a member and never miss quota again:https://hubs.ly/Q01tLYRV0

Jenna Rogers is the Vice President of Growth at Sales Assembly and the founder of Career Civility. She’s a self-described “corporateur” who has made it her mission to help people have more impactful discussions in the workplace. In today’s episode of Make It Happen Monday, Jenna discusses tough topics like the generational divide, male advocacy, and the differences between cancel and accountability. She also provides strategic advice for discussing tough topics like diversity and inclusion in the workplace.Connect with Jenna Rogers on LinkedIn:https://www.linkedin.com/in/jennamrogers/Visit Jenna's Website:https://www.careercivility.com/Checkout her IG:https://www.instagram.com/careercivility/Follow Sell Better to get the latest actionable tactics from sales pros at the top of their game:https://hubs.ly/Q01tLYNJ0Become a member and never miss quota again:https://hubs.ly/Q01tLYRV0

When it comes to getting the most out of partnerships, Russell Bradley-Cook is a pro. He has a strong background in sales and currently serves as HubSpot’s EMEA App Partner Manager, where he builds and maintains partnerships with some of the leading SaaS companies in Europe. In today’s episode, Russell explains the ecosystems associated with professional partnerships, the importance of leading with giving, and his own three pillars of partnership success to help listeners learn how to leverage partnerships in their own careers.Follow Russell Bradley-Cook on LinkedIn:https://www.linkedin.com/in/russellbradleycook/Follow Sell Better to get the latest actionable tactics from sales pros at the top of their game:https://hubs.ly/Q01tLYNJ0Become a member and never miss quota again:https://hubs.ly/Q01tLYRV0

As the most popular and most downloaded Make It Happen Monday episode of all time, this conversation with Chris Voss is all about the power of negotiation. Chris is an ex-CIA agent and expert negotiator, the founder of the Black Swan Group, and the author of Never Split the Difference, an incredibly popular book about negotiation. Today, Chris is the world’s top negotiation coach. In this episode, Chris talks about unintuitive negotiation techniques, the importance of seemingly unimportant information, and the problems with presumptions in negotiations. Follow Sell Better to get the latest actionable tactics from sales pros at the top of their game:https://hubs.ly/Q01tLYNJ0Become a member and never miss quota again:https://hubs.ly/Q01tLYRV0

Angela Kristen Taylor is the founder of Integrative Productivity, a coaching and consulting firm that focuses on the emotional side of productivity. In today’s episode of Make It Happen Monday, she discusses the emotional productivity connection, how negative self-talk leads to chaos, and how entrepreneurs and independent business owners can overcome that chaos to lead more productive and meaningful lives. Listen in as Angela shares her personal journey and the powerful secrets for finding your purpose amidst the chaos of everyday life. Connect with Angela:https://www.linkedin.com/in/angelakristentaylor/https://www.instagram.com/productiveflow/https://www.tiktok.com/@productiveflowhttps://www.youtube.com/channel/UC9Ria_bDtWwSOXrfYiMyBFw Website: http://angelakristentaylor.com Programs, Services, & Events: http://www.productiveflow.com ***(This is the the one to highlight most) Book Your Free Productivity Breakthrough Session: http://productiveflow.as.me/clutterfree Grab

He’s a successful account executive at Asana today, but Brandon Clauser got his start in life working in a dish pit in a restaurant. While he started with no money and no college degree, Brandon eventually worked his way up and landed an executive-level sales job at Salesforce and later Asana. Today, he helps other people develop the skills and mindset they need to break into the tech sales field, even without a college degree. In today’s episode, Brandon talks about how growing up in a family focused on work ethic, business acumen, and financial literacy gave him all the tools he needed for a successful career. He also shares his thoughts about the value of a college degree in tech sales and beyond.Follow Brandon on LinkedIn:https://www.linkedin.com/in/brandonclauser/Follow Sell Better to get the latest actionable tactics from sales pros at the top of their game:https://hubs.ly/Q01tLYNJ0Become a member and never miss quota again:https://hubs.ly/Q01tLYRV0

How do you gain a new perspective on life? For sales coach Ian Koniak it took a brush with death, making peace with his family, and getting sober. He discovered “a calling of helping” and today he encourages a life of integrity, where “your actions and your behaviors match your thoughts.” In pursuing sales or other goals he urges patience and faith, which he equates with “the ability to see success, even if you don't experience it” immediately. He also advises people to listen for “shoulds” in their self-talk because they indicate “you're not living a life that you truly want to live.” … John and Ian warn that our 24/7 world leaves too many of us “short-term focused,” allowing immediate gratification to get in the way of what's important.Connect with Ian on LinkedIn: https://www.linkedin.com/in/iankoniak/Coach with Ian: https://untapyoursalespotential.comYouTube channel: https://www.youtube.com/iankoniakNewsletter: https://untapyoursalespotential.com/newsletterFollow Sell Better to get the late

Paul Magnone, an engineer who heads global strategic alliances for Google, just co-wrote a book about hunches. In “Decisions Over Decimals” he advises readers to use both gut and numbers because, he argues, good decisions require “understanding the data, but also listening to your intuition.” He says engineers typically “go to the numbers,” and “high flyers … will go to gut instinct.” To improve the process, Paul encourages following your instincts but only after creating a decision framework that pulls information from across an organization, including from “everybody who touches customers,” to define the problem you’re trying to solve. … Hear John and Paul discuss that people who “understand the DNA of their business” are better prepared to profit in the face of unexpected events like the pandemic.Connect with Paul on LinkedIn:https://www.linkedin.com/in/paulmagnone/Visit Paul's website https://www.dodthebook.com/Find his new book on Amazon:https://www.amazon.com/Decisions-Over-Decimals-Intuition-Infor

From an idyllic early childhood to enduring “unbelievable racism” as a teenager, sales and LinkedIn coach Niraj Kapur learned to adapt. After facing mental health challenges and “a horrendous divorce,” Niraj was ready to rebound — then the pandemic hit and his income went to zero. He threw himself into his consulting business, Everybody Works In Sales, and devised ways to make sales connections on LinkedIn. Today he is sought after as a speaker and sales coach who offers as his No. 1 piece of advice: Better understand the sales process and “engage with customers who are not doing business with you.” … After John laments that too many entrepreneurs and sales executives “take money from anybody to keep the lights on,” Niraj replies that he says “no to anybody” who isn’t a good fit.Connect with Niraj on LinkedIn:https://www.linkedin.com/in/nkapur/Twitter @nirajwriterInstagram nirajkapur

Daphne E. Jones is no stranger to adversity. As a young black woman interested in a STEM career, a career counselor once told her that she should be a secretary. Instead of blindly following this so-called “professional” advice, Daphne developed a plan to change the impossible to the inevitable. Since then, she’s held numerous executive and leadership positions with companies like IBM, Johnson & Johnson, and General Electric. Her tactical and structured approach to career ownership includes a realistic framework for envisioning, designing, iterating, and transforming your life. In this episode, Daphne opens up about her new book, Win When They Say You Won’t: Break Through Barriers and Keep Leveling Up Your Success, and offers valuable advice for overcoming the adversity in your life. Connect with Daphne E. Jones on LinkedIn:https://www.linkedin.com/in/daphne-e-jones/Get her new book hereOr Visit www.daphneejones.com/book 

Growing up in Israel, Udi Ledergor studied magic, music, and puppeteering. He uses showbiz skills today, not on a stage but in business conference rooms as chief marketing officer for Gong, one of the hottest and fastest growing tech companies in the world right now. “I see B2B marketing as a way of performing to an audience and creating a show, creating truth and experience,” he says. As the 13th employee hired at Gong — which today has a headcount above 1,500 — Udi says scaling the company while fostering its inclusive “Gongster” culture requires tact and candor: Be “respectful to everyone in the room, but calling things out as they are, so we can fix them and move forward.” … Also hear John and Udi discuss the challenges of providing direct feedback to associates of different ages and backgrounds.Connect with Udi on LinkedIn:https://www.linkedin.com/in/udiledergor/Or visit https://www.gong.io/Mentioned in this episode:Ultimate Cold Calling Masterclass__________________________ Register for the Ultimate Col

From working his way up the ladder at Oracle to becoming a top executive at customer experience management platform Sprinklr, Mark Siciliano has invested in people. He reveals what he’s learned in the last quarter-century about sales, sales enablement, and what it takes to make an impact on people’s lives — both customers and colleagues. Treating others as they want to be treated “seems old school,” Mark says, “but technology has shot so quickly ahead of us that we forget that those core things still count.” Hear John and Mark riff on a musical analogy about the future of sales, when everyone will know how to play more than one instrument. Connect with Mark on LinkedIn at: https://www.linkedin.com/in/marksiciliano1/ (https://www.linkedin.com/in/marksiciliano1/) Mentioned in this episode: Ultimate Cold Calling Masterclass __________________________ Register for the Ultimate Cold Calling Masterclass here: https://www.eventbrite.com/e/the-ultimate-cold-prospecting-masterclass-tickets-444050255267?aff=johnbarrows

The booming psychedelic industry offers hope to those with psychological challenges as well as opportunities for workers and investors, according to two pioneers in the business. Jay Godfrey and Richard Meloff left investment banking to create Nushama, a network of psychedelic wellness centers. Jay says his first experience with supervised use of psychedelics “uncovered things that I couldn't uncover in three years of therapy.” Seeing people living in fear during the pandemic inspired creation of the company, which is part of a fast-growing segment of healthcare that treats PTSD, addiction, and mood disorders. … John encourages people suffering to consider psychedelics and offers a reminder to those facing stress in sales: "You're never as good as your best deal; you're never as worse as your worst deal." Connect with Jay on LinkedIn here: https://www.linkedin.com/in/jay-godfrey-090b602/ (https://www.linkedin.com/in/jay-godfrey-090b602/) And with Richard here: https://www.linkedin.com/in/rmeloff/ (https://www

Sales, social media marketing, and entrepreneurship coach Stacey Hall says many of us are in need of an alignment. Her new book “Selling from Your Comfort Zone: The Power of Alignment Marketing” argues that knowing yourself is essential for success in business. “You get into alignment with yourself, you get into alignment with the company that is selling something you can get behind,” she tells John, “and you get into alignment with the audience. Because if you can get behind that product, so can your audience. If it's a match for their needs, they'll get behind it.” … Hear John and Stacey discuss how understanding your core values can lead to success at work and in life. Learn more about Stacey at her website: https://www.staceyannhall.com/home/ (https://www.staceyannhall.com/home/) And connect with her on LinkedIn: https://www.linkedin.com/in/staceyhall1/ (https://www.linkedin.com/in/staceyhall1/)

Sales is one of the only professions in the world where we’re expected to take a training or read a book and immediately apply what we learned to a real-world scenario without much practice. Most athletes spend over 80% of their time practicing and less than 20% of the time playing the game. Jonathan Mahan and Jordana Zeldin of The Practice Lab discuss with John the difference between practice, role play and memorization and how to structure practice so it makes a real impact on sales rep’s development and results. They also dive into the mentality you need to have for practice to be meaningful and how to teach genuine curiosity which is the super power of great sales reps. an online sales training platform. Jordana says that instead of rote playing and itches, sales professionals should provide "impactful questioning" of prospects, demonstrating "they're authentically curious in the context of a real conversation." Or as Jonathan puts it: “You can't truly sell in an enlightened, effective, top-of-the-li

Salespeople are free to be “who we can be,” says Nikki Ivey, who used a career in sales to leave life in the housing projects far behind. From first working at a used car lot in Hinesville, GA., she rose to become a newly hired key executive at John’s company, JB Sales. As a director of training she wants to lead by example, and as a Black female executive in corporate America, “it's definitely about what people coming up right now are seeing as possible through me.” … John and Nikki “go there” and discuss race and racial identity in America and the sales profession. Connect with Nikki on LinkedIn: https://www.linkedin.com/in/nikki-ivey/ (https://www.linkedin.com/in/nikki-ivey/)

John Costigan (JC) has been in Sales and Sales training well before John Barrows (JB) got into the industry. JB has been a long time fan but the two never actually met until one day JC reached out to JB one day on LinkedIn with a message “it’s probably time we need to talk. I really admire what you’ve done to represent our space. ”During their first call it was evident they shared similar values along with a similar mentality and approach to the profession of Sales. During this episode they talk about their respective training journeys and how JC broke through the noise by doing live cold calling on stage. They talk through tactics, strategies, what’s changed and what has stayed the same throughout the years in Sales. Recently JC fought and beat throat cancer which gave him a completely new perspective on life and appreciation of time. With JB’s dad passing recently they both shared how these challenges affected them and ultimately made them stronger and more purpose driven. Connect with John Costigan on Link

The majority of salespeople aren’t aware of Neuro-Linguistic Programming (NLP) and how it can help in the sales process. If you haven’t heard of this (and even if you have), you’ll want to listen in to my conversation with Valerie Fischer, co-owner of The Conversion Engine and an NLP-Certified Practitioner. I was introduced to NLP early in my sales career but didn’t really get too deep into it because I thought it could be manipulative. But Valerie feels it’s really just getting to know your client and helps them to label their thoughts and behaviors. “It’s trying to understand what your clients think-points are,” Valerie says. “What are the possibilities they see for themselves. When you ask questions like that, you’re able ot squeeze that out of them.” We also delve into identifying whether your client is a visual, auditory or a kinesthetic person and how to mirror your messaging to take full advantage of these traits. We also discuss metamodel questions that can help get to the client’s actual motivations

Alabama football Coach Nick Saban doesn’t set lofty goals, but his teams win national championships. Guest John Talty, who covers the Crimson Tide as sports editor at Alabama Media Group, says Saban is “much more focused on what we need to do on a daily basis to put ourselves in a position to have success.” Creating a system where players and coaches share understanding of their roles and how they fit in with the team allows Saban to succeed year after year, Talty writes in his new book, “The Leadership Secrets of Nick Saban.” … Coach Saban’s philosophy prompts John Barrows to challenge sales team leaders by asking, “When was the last time you actually really genuinely painted a vision for them about where you're taking this, and how they fit into that vision?” Connect with John Talty on LinkedIn here: https://www.linkedin.com/in/john-talty-586642b/ (https://www.linkedin.com/in/john-talty-586642b/) Get a copy of his book: https://www.amazon.com/Leadership-Secrets-Nick-Saban-Alabamas/dp/1637740832/ref=mp_s_a_1

As founder of The Sales Evangelist, consultant Donald C. Kelly “sells sales to salespeople.” When he sat down with John they declared the conversation “just two sales guys talking.” But it was more a crash course in selling with observations like: Showing genuine curiosity engages clients; get “yesses” along the way; an empowered consumer “will buy all day;” avoid “fake personalization” in outreach, people know; work hard to land government contracts “because government people don't like to switch.” … John agrees strongly with Donald’s advice to educate prospects instead of dazzling them, advising him to use analogies and “help it make sense to them in their world.”   Connect with Donald on LinkedIn: https://www.linkedin.com/in/donaldckelly/ (https://www.linkedin.com/in/donaldckelly/)