Sports Marketing Huddle

Toasted grasshoppers are all the rage right now at the Seattle Mariners Safeco Field. So far this year they’ve sold over 18,000 grasshoppers at the Poquitos concession stand (at $4 for a four-ounce cup), which was added as part of the Mariners strategy to add more of a local flair to their concessions. Brian Cristiano and Rob Cressy dish about why fans love the toasted grasshoppers. Is it for the taste or is it the experience? For as hot as the toasted grasshoppers are selling, the Mariners are majorly failing by limiting sales to just 312 orders per game. Why would they do that and limit the amount of people who can have a positive brand experience? What would we do to amplify the toasted grasshoppers experience? Should other teams and brands try and create their own version of toasted grasshoppers?In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics

SoulCycle is more than just spinning classes. It’s a community, it’s an experience, and it’s an intense workout. In this off the record Rob Cressy shares with Brian Cristiano his first time experience taking a class at SoulCycle on recommendation from Mrs Bacon. What initially had the feeling of a cult turned into a positive experience that has marketing lessons built in. SoulCycle did a great job of delivering a unique experience around it’s tribe and did so with excellence, fun, and great storytelling.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show

Mizuno just created their Mizuno Experience Center at Atlanta Braves Sunburst stadium where, among other things, fans can rent a glove for a game and test it for 48 hours. If they like it, their credit card is charged, otherwise they return it free of charge. Brian Cristiano and Rob Cressy dish about why they love this level of fan engagement, especially within the highly targeted audience Mizuno is looking to reach. At the Experience Center fans can also choose from 125 Mizuno bats to demo, play around at a golf swing lab and running lab, a volleyball wall, and cleat wall. Unfortunately, not everything Mizuno did was perfect. One area in which Mizuno failed at is not having a website built out for this and/or having a big social presence. This lack of complete digital execution misses huge opportunities where they could engage their audience, increase their awareness, and create positive brand interactions.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of C

A recent article in FutureSport shared seven ways that teams could monetize fan created content. Brian Cristiano and Rob Cressy talk about if it makes sense or is even possible to monetize fan created content. Should teams be thinking bigger with their sponsorships? Should fan engagement opportunities be just that, leaving the monetization to another area? What could an integrated sponsorship of the Kiss Cam look like?In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends wh

For many teams across Major League Baseball the weather is less than desireable in the first two months of the 162 game season. This can cause ticket sales and attendance to decrease as many fans opt to wait to attend games until it’s nicer out. Brian Cristiano and Rob Cressy talk about what MLB teams can do from a marketing standpoint to encourage attendance early in the season. It’s no longer good enough to just give away a bobblehead. Teams have to deliver an unforgettable experience if they hope to change fan behavior.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can he

The NHL playoffs just started and with it comes a journey for both the players and fans to win the greatest trophy in all of professional sports, the Stanley Cup. Because of the cache of Lord Stanley, the NHL has successfully engaged fans with its #becauseitsthecup and #myplayoffsmoment hashtags, getting them to send in photos and videos of them sharing their experience. What can teams do to encourage fans to send in more videos? On the other side of the pond, the NBA playoffs are set to start this weekend and they are in a different scenario than the NHL thanks to appealing to a larger, non-niche audience. It’s much easier for a casual fan to watch LeBron James or Steph Curry than it is Sidney Crosby or Patrick Kane. What can the NBA do to generate a similar level of fanaticism that the NHL has with #becauseitsthecup? Lastly, what can workplaces do to jump on the bandwagon of both these playoffs and encourage participation for their employees?In each episode of The Sports Marketing Huddle, CEO of BOLD Worldw

You need to think bigger than you are right now, like 10x bigger. In this off the record Brian Cristiano and Rob Cressy talk about how this simple change in mindset has had a tremendous impact in their life, success, and it can you too.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing

The world of sports is on fire right now, from MLB Opening Day, the thrilling finish to The Masters, to March Madness concluding. Brian Cristiano and Rob Cressy put a bow on these three topics as they dish about how Pizza Hut was the runaway winner of March Adsanity, blowing away the competition in terms of engagement, how The Masters missed a gigantic opportunity by not allowing cell phones to capture one of the most exciting endings ever, and how Cubs fans are brimming with excitement at their home opener where they will raise their Championship flags, something that MLB majorly dropped the ball on.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Spo

Alex Martucci, CEO & Founder at Curlad, joins Brian Cristiano and Rob Cressy to talk about successful ways to leverage athletes. Where do you find athletes to work with? Does it matter if the athlete is already using your product or not? We also talk about the evolution of communication with advertising and social media, similarities and differences in marketing internationally vs US, and tips for being a great storyteller.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your f

Gabe Lacques, Baseball Editor at USA Today, joins Brian Cristiano and Rob Cressy to talk about how Major League Baseball can improve their marketing. Instead of opening up the season in Wrigley, where all eyes would have been on celebrating the Cubs winning their first World Series in over 100 years, it kicked off in Tampa with a Rays vs Yankees game to little fanfare. Did no one at MLB realize that the Cubs are the hottest thing in baseball? What can MLB do to appeal to a younger generation? How has advanced analytics changed the way the game is consumed and played?In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iT

Hello Friends. The Masters is a tradition unlike any other. Steeped in a rich history of golf’s elite, it is seen as THE number one golf tournament. As much as I am a fan of The Masters, they are doing themselves no favors by refusing to adapt to the current digital era. Brian Cristiano and Rob Cressy dish about why The Masters needs to get with the times. From their no cell phones, cameras, or beepers (yes, beepers) policy, to not broadcasting the entire tournament on TV. The Masters is a prime example of why golf’s ratings and fandom have declined. “The good old boys” are only going to be around for so long, so The Masters needs to make some changes and start appealing to a younger generation. At the end Brian and Rob give actionable advice on what you can implement into your business from the way The Masters markets themselves.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective ab

To celebrate Opening Day, Major League Baseball and New Era ran their #CapsOn campaign which encouraged fans to take pictures of themselves wearing hats. Because of the previous success, this is the second consecutive year that this campaign has run. Brian Cristiano and Rob Cressy dish about why they dig this idea and the social engagement behind it. How will New Era be using celebrities and influencers to try and spread the message? What could New Era be doing better to engage each individual fan who uses the #CapsOn hashtag? At the end Brian and Rob give actionable advice on what you can implement in your business from this campaign.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports

In an episode of Seinfeld George Costanza says, “My life is the opposite of everything I want it to be. Every instinct I have, in every area of life, be it something to wear, something to eat...Its all been wrong.” This compels him to do the complete opposite, with the logic that the opposite would have to be right if the way he’s doing things is currently wrong. Because of this episode of Seinfeld, Rob Cressy has implemented something in his life called “Pulling a Costanza” where he does the complete opposite of his normal routine. The goal of “Pulling a Costanza” is to experience life differently. To have a different energy for the day and do so with a smile and an open mind. When you do a new set of possibilities start to arise. Brian Cristiano also shares his version of “Pulling a Costanza” about how he challenged himself to walk home differently every day for 30 days to see what would happen. Both of these stories should inspire you to have an open mind, not be afraid of doing something different, and to

Last week Bacon Sports launched their first sponsored podcast, the Bleacher Boys, a Chicago Cubs podcast. In this episode Rob Cressy dish with Brian Cristiano on the process of how the podcast was launched, why Wrigleyville Sports was the ideal sponsor, and what can be done to help improve conversations of the advertising. Pre-roll and mid-roll podcast advertising has the ability to be a very effective form of advertising and increase brand awareness. But what is the best way to actually execute it so that it delivers results? Just read standard ad copy or to dig deeper into the brand to make the content more impactful?At the end Brian and Rob give a call to action to any brand or team who is looking for help with their podcasting.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice o

We are down to the Final Four brands in our March Adsanity social engagement tournament: Buffalo Wild Wings, Pizza Hut, Wendy’s & Reese’s. On this episode of the Sports Marketing Huddle Brian Cristiano and Rob Cressy talk about how their brackets shaped up and who they think will win it all. Which social channels are each brand specifically crushing on that has helped them get this far in the tournament? What advantage does Reese’s have right now?In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on i

It seems that the majority of times that I go to a sports bar something is off. Either they don’t have the correct sporting events on TV or their social media marketing is overly self promotional and lacks delivering value. Andrew Jaffee, Founder of The Rail, joins Brian Cristiano and Rob Cressy to talk about how sports bars can market themselves more around sports. You’d think that with “sports” in their name that this would be a no brainer, but that’s not the case. How can sports bars better speak the language of sports fans and create a win-win situation for everyone? What about creating reaction videos and more engaging content on social media? What caused Andrew to start the Sports TV Guide and begin his entrepreneurial journey? In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advic

Disney World is the most magical place on earth, even when March Madness going on. That’s the situation Rob Cressy found himself in over the opening weekend of the tournament. As one to never miss an opportunity to have fun and learn, he took note of a few things about sports fandom, storytelling, and engagement. Alongside Brian Cristiano, they dish about how Disney’s attention to detail, storytelling, and overall experience is the same way you should think about how you engage your audience. In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subs

Grant Cardone’s 10x Growth Conference just took place in Florida and it was straight fire. It had a lineup of incredible speakers, dropping life and business changing knowledge. Brian Cristiano was in attendance for the three day conference and came back with 25 pages of notes, ready to conquer the world. While down there he texted Rob Cressy and told him to purchase the live stream because this was game changing information. On this episode Brian shares some of the biggest takeaways from the 10x Growth Conference including the importance of culture in business. Rob also shares a story from his Grant Cardone journey about how he’s been motivated to do and learn more.At the end Brian and Rob give actionable advice on what you can implement into your business from Grant Cardone’s 10x Growth Conference.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics

Brian Cristiano shares with Rob Cressy a Facebook hack he figured out regarding automatically publishing Instant Articles via a post on your website. Can Facebook Instant Articles become a legit monetization option for publishers? Is being all in on Facebook is a good thing?In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you

Rob and Brian discuss their Adsanity bracket with Don Povia, the founder of Transition Sports & Entertainment. He goes through his picks and explains why he chose Pizza Hut as the social media champion of March Adsanity 2017. See his complete bracket at MarchAdsanity.com-In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you