Sports Marketing Huddle

John Roberson, CEO of Advent, joins Rob Cressy to talk about creating experiences that move people. The way they do this is through the lens of a project Advent did with the North Carolina Tar Heels basketball program to help them upgrade their facilities. Why is showing a brand in a modern way important? How can brands prevent shiny object syndrome and instead focus on setting a solid foundation? Why is storytelling so important to connecting with your audience and building a community? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports & Cress Media, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes

Inflcr CEO Jim Cavale joins Rob Cressy to talk about lessons learned along his business and entrepreneurial journey. How do you deal with conflict and overcome obstacles? Why is it important to embrace the journey, not just wish for the destination? How do you get a business going and start executing on ideas? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports & Cress Media, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make

Brian Cristiano, Founder and CEO of Bold Worldwide, joins Rob Cressy to talk about lessons learned from the first 19 episode of Growing Bold, his video series about building a $100 million agency. What are the challenges and successes he is having? How can he make the struggle more relatable and transparent? How can you adopt the mindset of learning from others? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports & Cress Media, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We wan

March Madness is one of the greatest sporting events of the year and is a huge opportunity for brands to drive engagement in their marketing. Inflcr CEO Jim Cavale joins Rob Cressy to talk about how brands can use March Madness as part of their marketing and fan engagement strategy. Is it OK for non-sports brands to have a bracket challenge as part of their mix? With so much March Madness content created, how can a brand stand out? What should brands absolutely not do when marketing to sports fans? Why is having the right voice so important? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports & Cress Media, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is b

Shaquem Griffin lit up the NFL combine and is the talk of the league. Inflcr CEO Jim Cavale joins Rob Cressy to talk about Shaquem Griffin’s marketability. Griffin, who played for the undefeated National Champion UCF Knights, ran a combine best 4.38 in the 40 yard dash and put up 20 reps of 225. This turned the heads of GM’s and fans and set social media ablaze. Does Griffin’s story and leadership combined with his talent make him more attractive to teams? On the heels of JJ Watt’s fundraising efforts for Houston, how much impact could Griffin’s voice have in the overall sports media landscape?- In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports & Cress Media, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & N

Queue Eminem because guess who’s back, back again?! Brian Cristiano, Founder and CEO of Bold Worldwide, joins Rob Cressy to talk about the best takeaways from Grant Cardone’s 10X Growth Conference 2018. With so many big name people at the event, how does someone network to get on the radar and build a relationship with some of these thought leaders? Why is trusting your gut and taking action so important to leveling up?- In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports & Cress Media, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds kn

Tom Spano joins Rob Cressy to talk about the future of marketing and content. Why is it important for companies to have an audio/voice presence? What is visual listening and why should you be following it? We also address problems that current brands are facing in the content, marketing, and social landscape. Why is your digital presence vital? What can brands do to stop making excuses and instead create engaging, incredible, relevant content? -In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports & Cress Media, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports

Chad Millman, Head of Media for The Action Network, joins Rob Cressy to talk about the launch of The Action Network, building it on a subscription model, the impact of Bob Scucci being part of The Buffet podcast, plus how legalized sports betting will affect how brands market to sports fans.-In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports & Cress Media, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports

Professional sports teams that use technology to help elevate the fan experience are the ones who are winning. Meg Ryan, VP of Marketing Strategy for the Atlanta Hawks, joins Rob Cressy to talk about how the Hawks are using technology to make the experience better for their fans. From Augmented Reality and Virtual Reality, to improving the mobile experience, using blockchain, and bringing the “at home on your couch” experience to the arena. -In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports & Cress Media, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports an

One of the foundational elements of the Atlanta Hawks marketing ethos is to Be Bold & Fail Fast. Meg Ryan, VP of Marketing Strategy for the Atlanta Hawks, joins Rob Cressy to talk about this mindset and how it manifests itself in their marketing, how thinking differently can deliver incredible results, and how you can implement this thinking into your everyday life. -In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports & Cress Media, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to u

The 2018 NBA All-Star Weekend is on the horizon and to celebrate Meg Ryan, VP of Marketing Strategy for the Atlanta Hawks, joins Rob Cressy to give an event by event breakdown of what we like and what things could be improved upon. Has the Three Point Contest become the premier event? What can be done to make the Slam Dunk Contest as pristine as it was back in the days of Michael Jordan and Dominique Wilkins? How can the Skills Competition add more excitement? What is the appeal of the Rising Stars Game from a team perspective? What can be done to make the NBA All-Star game more competitive? When will we see the NBA All-Star team selection show televised? -In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports & Cress Media, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and t

Mike Mikho, CMO of Cycle + Laundry Service, joins Rob Cressy to talk about content creation and fan engagement. One of Cycle’s motto’s is “Make Amazing Sh!t”, so what can brands do to make things more amazing? How can they tie their content more towards conversations? How should user generated fit in the content mix? What’s the future of branded content? How should we be thinking about using live video and influencer marketing? -In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports & Cress Media, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing w

Different wins, and nothing beats attention. Rob Cressy is joined by Jesse Cole, the owner of the Savannah Bananas and author of Find Your Yellow Tux, to talk about how to be successful by standing out. Why should brands have a fan first mindset and add more fun to their marketing? How do you get comfortable doing the opposite of normal? Why should all brands build a community and create content that matters to them? How do you deal with risk vs taking action? -In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports & Cress Media, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who

There have never been more opportunities to increase attention and engagement using content than right now. Rob Cressy is joined by Sports 1 Marketing CEO David Meltzer as they dish about forward-thinking content strategies. What can you do to stand out in the crowded content landscape? Why should brands be podcasting? How much impact does the length of content have? -In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports & Cress Media, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We

How do you create successful sports sponsorships? Rob Cressy is joined by Sports 1 Marketing CEO David Meltzer as they dish about the keys to successful sports sponsorships. What should brands be focusing on when evaluating sponsorships? Are Super Bowl sponsorships worth it? What sports sponsorships are overvalued and which are undervalued? -In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports & Cress Media, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we

Super Bowl 52 is in Minnesota, much to the chagrin of fans, media members, and sponsors who now have to put up with freezing temperatures. Rob Cressy is joined by Sports 1 Marketing CEO David Meltzer as they dish about the impact the Super Bowl location has from a fan attendance, corporate dollars, experiential activation, and TV viewing standpoint. -In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports & Cress Media, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sur

The band is back together as Rob Cressy is joined by Bold Worldwide CEO Brian Cristiano as they record their first episode together in over 3 months. In this show we discuss what has been going on in Brian’s world including the growth of his video series Growing Bold, lessons learned along the way, brute force vs hustle, what challenges he’s currently facing, and how to build momentum in your business. At the end we also talk about what you can expect out of the Sports Marketing Huddle in 2018.-In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by su

Does anyone actually care about the Pro Bowl? Nope. It’s a shame because there is such a big opportunity to capitalize on so many of the NFL’s best players being in the same place at the same time. Rob Cressy is joined by Cave Social Founder Jordan Scheltgen to talk about what can be done to fix the Pro Bowl and make it something that is actually worthy of our attention? How much does the location of the Pro Bowl matter? What if they canceled the game and instead went with a more entertaining first offering. -In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support

The Los Angeles Clippers held NBA Jam Day last Saturday and the promotion was straight fire. Rob Cressy is joined by Cave Social Founder Jordan Scheltgen to talk about using nostalgia in marketing, and what components of the Clippers NBA Jam Day made the fans says BOOMSHAKALAKA! -In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value fo

People are stupidly taking videos of themselves eating Tide Pods. In order to get them to stop eating laundry detergent Tide created a video with the help of the Patriots Rob Gronkowski to get them to just say No. Rob Cressy is joined by Cave Social Founder Jordan Scheltgen to talk about why Gronk is a phenomenal spokesman and the perfect endorser to curb the eating of laundry detergent. What about this say no to eating Tide Pods video makes it so effective? What roles does humor play and what can other brands learn from the way this video stood out?-In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & N