Sports Marketing Huddle

John Roberson, CEO of Advent, joins Rob Cressy to talk about creating experiences that move people. The way they do this is through the lens of a project Advent did with the North Carolina Tar Heels basketball program to help them upgrade their facilities. Why is showing a brand in a modern way important? How can brands prevent shiny object syndrome and instead focus on setting a solid foundation? Why is storytelling so important to connecting with your audience and building a community? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports & Cress Media, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes