Synopsis
The Sports Marketing Huddle is a podcast that takes a look at all things marketing in the world of sports. In this daily show Brian Cristiano, CEO of Bold Worldwide, and Rob Cressy, Founder of Cress Media and Bacon Sports, give a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then give actionable advice for how you can implement it into your business. Brian and Rob are as passionate about sports as they are knowledgeable about marketing. By fusing together the worlds they live and work in they aspire to entertain, drop knowledge, and provide value for you.
Episodes
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Goodbye AI Overwhelm: How I Used Claude To Create Clarity
21/04/2026 Duration: 21minAI overwhelm is real and it's not going away. In this episode of The Undeniable Leader, Rob Cressy shares how he's overcoming AI FOMO using Claude, breaks down why capacity is the real bottleneck behind every new tool drop like Opus 4.7 and Claude Design, and walks through how you can turn this from a problem into the biggest competitive advantage of the decade.Ways I can Help:Free AI Playbook: The Human-First System That Finally Makes AI Feel Like Yours - https://www.robcressy.com/aiplaybookpod12 month AI mentorship program for leaders who want to go from good to great: https://www.robcressy.com/undeniable Get Weekly AI Inspiration & Tips To Your Inbox: https://robcressy.com/newsletter/Let's Connect:Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: https://www.youtube.com/@RobCressy
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The Big Lie Happening In AI Right Now
20/04/2026 Duration: 12minThere's a big lie happening in AI right now and I want to make sure you don't fall trap to it. AI influencers are making it sound like you can make tons of money by following 3 simple steps. The problem is they have no receipts to prove they've done it. In this episode of The Undeniable Leader, Rob Cressy shares what to look out for in the world of AI, and how to build the ultimate Show Me Your Receipts Mentality. Ways I can Help:Free AI Playbook: The Human-First System That Finally Makes AI Feel Like Yours - https://www.robcressy.com/aiplaybookpod12 month AI mentorship program for leaders who want to go from good to great: https://www.robcressy.com/undeniable Get Weekly AI Inspiration & Tips To Your Inbox: https://robcressy.com/newsletter/Let's Connect:Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: https://www.youtube.com/@RobCressy
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AI Agents Are Here. Here's What You Need to Know Right Now.
09/04/2026 Duration: 20minThe AI agent era just went from "coming soon" to "it's live." In this episode of The Undeniable Leader, Rob Cressy breaks down what Claude Managed Agents and Notion's latest AI integration mean for entrepreneurs who want to build digital employees into their business. He walks through his actual builds, shares the Gold Vault infrastructure that makes AI agents possible, and explains why being agent ready comes down to clean data, clear systems, and a willingness to do the work. You don't need a tech background to capitalize on the biggest opportunity in business right now.Ways I can Help:The framework for becoming better than 99% of the world with AI: https://www.robcressy.com/the-unlimited-method12 month AI mentorship program for leaders who want to grow: https://www.robcressy.com/undeniable Get Weekly AI + Personal Growth Inspiration To Your Inbox: https://robcressy.com/newsletter/Let's Connect:Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: https:
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I Switched to Claude: Here's How to Become a Claude God
02/04/2026 Duration: 35minThe mass exodus from ChatGPT to Claude is happening right now, and most people are making the switch without a plan. In this episode of The Undeniable Leader, Rob Cressy walks through how he went from using ChatGPT every day to running his entire business on Claude, and shares the exact setup including Projects, Skills, and a single source of truth that turns casual AI use into a business operating system. Whether you've already switched or you're still on the fence, this is your blueprint for becoming a Claude God.Ways I can Help:The framework for becoming better than 99% of the world with AI: https://www.robcressy.com/the-unlimited-method12 month AI mentorship program for leaders who want to grow: https://www.robcressy.com/undeniable Get Weekly AI + Personal Growth Inspiration To Your Inbox: https://robcressy.com/newsletter/Let's Connect:Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: https://www.youtube.com/@RobCressy
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He Made $1,000,000 Watching Free AI Content
16/03/2026 Duration: 30minA million dollars from watching free AI content on social media. That's not a headline, that's a real story. In this episode of The Undeniable Leader, Rob Cressy jams with Timothy McCarthy, who went from AI skeptic to closing a seven-figure deal powered by the skills he built through tinkering, signal recognition, and showing up every day. You'll hear the critical moments where AI became a superpower, why expertise paired with AI is the real competitive advantage, and how one conversation can change the size of the game you're playing.Ways I can Help: The framework for becoming better than 99% of the world with AI: https://www.robcressy.com/the-unlimited-method 12 month AI mentorship program for leaders who want to grow: https://www.robcressy.com/undeniable Get Weekly AI + Personal Growth Inspiration To Your Inbox: https://robcressy.com/newsletter/ Let's Connect: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: https://www.youtube.com/@RobCressy
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The Undeniable Way To Win In The AI Era
05/03/2026 Duration: 36minThe leaders who win in the AI era become someone different first. In this episode of The Undeniable Leader, Rob Cressy breaks down The Undeniable Way: the 3 Pillars that separate the best from everyone else. He shares the framework for Being (who you are), Creating (what you do), and Building (what you multiply), along with the exact practices, systems, and mindset shifts that drive real performance. This is what undeniable leadership looks like in the AI era.Ways I can Help: The framework for becoming better than 99% of the world with AI: https://www.robcressy.com/the-unlimited-method 12 month AI mentorship program for leaders who want to grow: https://www.robcressy.com/undeniable Get Weekly AI + Personal Growth Inspiration To Your Inbox: https://robcressy.com/newsletter/ Let's Connect: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: https://www.youtube.com/@RobCressy
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Everyone Is Talking About AI But Nobody Has Receipts
20/02/2026 Duration: 29minEveryone is talking about AI. Almost nobody has the receipts to back it up. In this episode of The Undeniable Leader, Rob Cressy breaks down the growing gap between AI potential and AI results, shares a real conversation with a marketing agency owner about why expertise is the new competitive advantage, and makes the case for why agentic AI is the biggest opportunity for entrepreneurs willing to get in the game right now.Ways I can Help: Stop Experimenting & Start Building With AI Together: https://joinundeniable.com/ Your Weekly Dose Of Personal Growth + Business Excellence In Your Inbox: https://robcressy.com/newsletter/ Let's Connect: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: /@unlimitedailab/
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Jesse Itzler's Built To Speak Recap | A Life Changing Experience
12/02/2026 Duration: 37minJesse Itzler's Built To Speak retreat brought together 25 high performers for 3 days of world-class training on communication, storytelling, and stage mastery. In this episode of The Undeniable Leader, Rob Cressy shares the breakthroughs and insights from this unforgettable experience. Whether you speak on stage or lead in business, these lessons will help you communicate with more impact.Ways I can Help: Stop Experimenting & Start Building With AI Together: https://joinundeniable.com/ Your Weekly Dose Of Personal Growth + Business Excellence In Your Inbox: https://robcressy.com/newsletter/ Let's Connect: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: /@unlimitedailab/
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The Ultimate Experience 2026: Butterfly Effect Recap
27/01/2026 Duration: 41minOne decision can alter the trajectory of the rest of your life. In this episode of Built For The Game, Rob Cressy shares the best wisdom and lessons learned from attending The Ultimate Experience 2026. Themed "The Butterfly Effect", this event was filled with gold, possibilities, and insights to help live your best life.Ways I can Help: Go From AI Dabbling To AI Dangerous: https://joinundeniable.com/ Get Your Weekly Dose Of Personal Growth + Business Excellence In Your Inbox: https://robcressy.com/newsletter/ Let's Connect: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: /@unlimitedailab/
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The 15 out of 10 Rule The Top 1% Use Daily
20/01/2026 Duration: 18minWhat if aiming for 10 out of 10 is what’s keeping you from greatness? In this episode of Built For The Game, Rob Cressy shares the 15 out of 10 Rule, a high-performance standard inspired by Jesse Itzler and built to expand what you believe is possible. You’ll learn the three pillars that anchor this mindset and how to apply them across identity, execution, and the systems you build. This is how leaders operate when excellence is non-negotiable.Ways I can Help: Go From AI Dabbling To AI Dangerous: https://joinundeniable.com/ Get Your Weekly Dose Of Personal Growth + Business Excellence In Your Inbox: https://robcressy.com/newsletter/ Let's Connect: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: /@unlimitedailab/
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How to Build a Brand That Can’t Be Replaced by AI
14/01/2026 Duration: 12minWhen everyone else is outsourcing everything to AI, there’s one skill that will still separate the best. In this episode of Built for the Game, Rob Cressy shares how authentic communication is becoming the real advantage on stage, on camera, and in business. He breaks down a powerful insight from Andy Frisella about brand building, plus shares why he committed to joining Jesse Itzler's Built To Speak retreat to help become Undeniable.Ways I can Help: Go From AI Dabbling To AI Dangerous: https://joinundeniable.com/ Get Your Weekly Dose Of Personal Growth + Business Excellence In Your Inbox: https://robcressy.com/newsletter/ Let's Connect: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: /@unlimitedailab/
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What If Success Was Your Default?
09/01/2026 Duration: 09minWhat if success was your default state of being, where you always felt successful? In this episode of Built For The Game, Rob Cressy shares an insight that inspired him from Stephen McGhee about Success being a state of being, not something defined by your possessions.Ways I can Help: Go From AI Dabbling To AI Dangerous: https://joinundeniable.com/ Get Your Weekly Dose Of Personal Growth + Business Excellence In Your Inbox: https://robcressy.com/newsletter/ Let's Connect: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: /@unlimitedailab/
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2026 Word of the Year: Gold x Undeniable
06/01/2026 Duration: 28minWhat if one word could redefine how you dominate in 2026? In this episode of Built for the Game, Rob Cressy shares the meaning behind his 2026 words of the year GOLD x UNDENIABLE and how he's using them to lead, create, and win at a higher level. You’ll learn how to choose a word that aligns your identity, actions, and results. This is your invitation to raise your standard and become the version of you that’s impossible to ignore.Ways I can Help: Go From AI Dabbling To AI Dangerous: https://joinundeniable.com/ Get Your Weekly Dose Of Personal Growth + Business Excellence In Your Inbox: https://robcressy.com/newsletter/ Let's Connect: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: /@unlimitedailab/
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Why I Stopped Chasing AI Model Upgrades
15/12/2025 Duration: 18minThe best AI tool isn't the one everyone's talking about. In this episode of Built For The Game, Rob Cressy shares why he stopped chasing model upgrades after 1000+ days with ChatGPT and how mastering one tool creates more value than constantly switching to the latest release. You'll discover why depth beats novelty and how to build real competitive advantage through execution, not optimization.Ways I can Help: Go From AI Dabbling To AI Dangerous: https://joinundeniable.com/ Get Your Weekly Dose Of Personal Growth + Business Excellence In Your Inbox: https://robcressy.com/newsletter/ Let's Connect: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: /@unlimitedailab/
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The Million Dollar Lesson I Learned From Dan Martell
08/12/2025 Duration: 13minLast week I learned a million dollar lesson from my coach Dan Martell. In this episode of Built For The Game, Rob Cressy shares five things that can help you better grow and market your business with ChatGPT & AI in 2026.Ways I can Help: Go From AI Dabbling To AI Dangerous In One Day: http://robcressy.ai/dangerous/ Get Your Weekly Dose Of Personal Growth + Business Excellence In Your Inbox: https://robcressy.com/newsletter/ Let's Connect: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: /@unlimitedailab/
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Believing What's Impossible with Genesis Hey Krick
24/11/2025 Duration: 35minWhat does it take to be someone who operates at such a high level that you are able to build what others can't even see? In this episode of Built For The Game, Rob Cressy is joined by Genesis Hey Krick as they talk about building your impossibility mindset, the role ChatGPT & AI can play, and the power of new beginnings.---Connect with Genesis Hey Krick - Instagram @GenesisHeyKrick - Website: www.genesisspeaks.comWays I can Help: Go From AI Dabbling To AI Dangerous In One Day: http://robcressy.ai/dangerous/ Get Your Weekly Dose Of Personal Growth + Business Excellence In Your Inbox: https://robcressy.com/newsletter/ Let's Connect: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: /@unlimitedailab/
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Golden Possibility: Behind The Scenes of My Colorado AI Workshop
18/11/2025 Duration: 31minThere are golden possibilities all around you, especially with AI. Are you tuned in to see them, or are you letting the opportunity slip by you? In this episode of Built For The Game, Rob Cressy shares stories, lessons, and the big takeaways from the half day AI workshop he just delivered in Colorado. Ways I can Help: Go From AI Dabbling To AI Dangerous In One Day: http://robcressy.ai/dangerous/ Get Your Weekly Dose Of Personal Growth + Business Excellence In Your Inbox: https://robcressy.com/newsletter/ Let's Connect: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: /@unlimitedailab/
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13 Years Later: From Improv Student to AI Keynote at Second City
04/11/2025 Duration: 32minHow do you go from studying improv at Second City to delivering an AI keynote to 150 people on stage? In this episode of Built For The Game, Rob Cressy shares the biggest lessons, stories, and breakthroughs from his keynote at the Print Hustlers conference. This includes what he's seeing and hearing in the market about ChatGPT & AI, what the industry is missing, and how this all can help you grow.Ways I can Help: AI Coaching For High Performing Leaders. Apply Today: https://robcressy.ai/ Let's Connect: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: /@unlimitedailab/
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Big Wins Don't Mean You're Done
23/10/2025 Duration: 12minBig wins don’t mean you’re done. It means the next level of you just became available. In this episode of Built For The Game, Rob Cressy shares what happens after the moment of achievement, when momentum fades and standards are tested. Inspired by a powerful principle from Jesse Itzler, he breaks down the mindset it takes to finish the year strong, recommit to your Misogi, and keep building when most people ease up.Ways I can Help: AI Coaching For High Performing Leaders. Apply Today: https://robcressy.ai/ Let's Connect: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: /@unlimitedailab/
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Gritfest: Lessons From The 2025 Chicago Marathon
16/10/2025 Duration: 44minWhat does it really take to run 26.2 miles and become someone new in the process? In this episode of Built For The Game, Rob Cressy shares raw, identity-shifting lessons from the 2025 Chicago Marathon. From physical grit to mindset mastery, he unpacks the real-time breakthroughs that now define his new standard. This is about more than running, it’s about becoming built for whatever game you’re playing.Ways I can Help: AI Coaching For High Performing Leaders. Apply Today: https://robcressy.ai/ Let's Connect: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: /@unlimitedailab/