Sports Marketing Huddle

Minor league baseball promotions are the absolute best and a great example of this is a recent Bacon vs Tacos campaign put on between the Lehigh Valley Iron Pigs and Fresno Grizzlies. Brian Cristiano and Rob Cressy break down this promotion which included a microsite, fan voting, #TeamBacon and #TeamTacos hashtags, and full social integration. What was the prize at the end of the tunnel for this promotion? The losing team has to wear the winning team's hat for a game in June. What can other brands do to mimic the success that these minor league teams have had with their marketing and promotions?In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Spor

The fall from grace for Tiger Woods continues an unfortunate slide thanks to his recent DUI arrest. Brian Cristiano and Rob Cressy talk about where Tiger Woods brand goes from here. Is there any value for sponsors moving forward? What other elite athlete has had a fall from grace comparable to Tiger Woods other than Lance Armstrong? SPECIAL ALERT: We want your feedback to help us make the show better. If you’ll do use the favor of going to bold.so/smhpoll and filling out the 1 minute poll, you’ll be entered to be a guest on a future taping of the show where we’ll talk about whatever you want.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marke

Lana Berry, sports & lifestyle influencer and content creator, joins Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about how she has grown her social media following to over 150,000 followers, what teams can do to better engage sports fans, if you should use hashtags on Twitter, how not to get overwhelmed as a social media manager, if she favors Snapchat vs Instagram, plus tips for being successful on social media. SPECIAL ALERT: We want your feedback to help us make the show better. If you’ll do use the favor of going to bold.so/smhpoll and filling out the 1-minute poll, you’ll be entered to be a guest on a future taping of the show where we’ll talk about whatever you want.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it in

Instagram stories recently added filters, which pretty much makes it a mere replica of Snapchat. Recently Snapchat added timeless snaps (lame) plus some minor creative updates. In this off the record Brian Cristiano and Rob Cressy dish about their current perceptions on Instagram vs Snapchat. Is Snapchat still worth your time if you aren’t targeting the under 25 demographic? Is Snapchat’s group stories feature really just a re-release of a previous update?In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle

The NFL has stood for the No Fun League for a long time but they are trying to change that. They recently relaxed their touchdown celebration rules to now allow using the football as a prop and celebrating as a group (among other things.)Brian Cristiano and Rob Cressy dish about how the new touchdown celebration rules will change the social media content of NFL teams. Will we start to see players doing end zone dances sponsored by brands? What can brands targeting sports fans do to take advantage of these relaxed celebration rules, knowing that it will be big news once the season starts? SPECIAL ALERT: We want your feedback to help us make the show better. If you’ll do use the favor of going to bold.so/smhpoll and filling out the 1-minute poll, you’ll be entered to be a guest on a future taping of the show where we’ll talk about whatever you want.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-think

The NBA Finals are not yet set but there’s a strong indication that it’s going to be the Cleveland Cavaliers vs Golden State Warriors. This will be the third time in as many years that these teams have squared off in the NBA Finals. While anticipation for this matchup is very high, the leadup has been a bit of a disappointment as the early rounds of the NBA Playoffs have been somewhat of a snooze.Brian Cristiano and Rob Cressy dish about if it matters to the NBA that the Warriors and Cavs, who each started the playoffs 10-0, steamrolled their competition? For brands who target sports fans, what is the best way that they can incorporate the NBA Finals into their marketing?SPECIAL ALERT: We want your feedback to help us make the show better. If you’ll do use the favor of going to bold.so/smhpoll and filling out the 1 minute poll, you’ll be entered to be a guest on a future taping of the show where we’ll talk about whatever you want.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cris

The Madden Curse is real. 17 of the last 20 NFL players who have graced the cover have had shortened seasons due to injury. Up for the firing squad this year is Tom Brady, aka the GOAT, who created a funny video in response to the Madden curse (I recommend you check it out.) Brian Cristiano and Rob Cressy dish about if the Madden cover curse is a good thing for EA Sports. They’ve distanced themselves from the controversy, but should they? How could they acknowledge the Madden curse with their fans without promoting it? SPECIAL ALERT: We want your feedback to help us make the show better. If you’ll do use the favor of going to bold.so/smhpoll and filling out the 1 minute poll, you’ll be entered to be a guest on a future taping of the show where we’ll talk about whatever you want.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports

Rob Johnson, author of Millennial Reboot and current VP of Jackbox for Business, joins Brian Cristiano and Rob Cressy to talk about the importance of fan engagement across multiple platforms. Rob is the former VP of Digital and Partnership Marketing for the Philadelphia Flyers and he shares the importance of staying cutting edge in digital media. We also talk about if it is better to be a specialist or a jack of all trades, how you can work on your leadership skills, plus the number one skill-set he would be looking for if he hired someone.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy.

Michelob Ultra is running a promotion where they will give away 95 cases of beer if Brooks Koepka hits a hole in one at one of 10 PGA Tour events this year. The odds of a hole in one is 2750 to 1 and there were 31 on tour last year.Brian Cristiano and Rob Cressy dish about their excitement over this promotion which actually gets them to give two craps about golf. What could Michelob Ultra do to get even more fan engagement out of this promotion knowing how unlikely it is that Brooks Koepka will hit a hole in one? Would this promotion have been more well received had it been a different golfer? What could other beer brands do to capitalize on this promotion?In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to

This past week Brian Cristiano and Rob Cressy spoke on a panel at Digimarcon East about organic and paid social media. In this episode, they dish about the biggest takeaways from the panel that you can implement into your business. What things stood out from the crowd that signal an opportunity for you? Rob was also the emcee of the event so he shares his thoughts on how to engage the crowd, make things fun, and best build relationships at a conference.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on

Nike’s attempt to break the 2-hour marathon fell just short, as Eliud Kipchoge finished at 2:00:25 (which is a 4:35.5 mile.) Nike co-founder Bill Bowerman said, “The real purpose of running isn’t to win a race, it’s to test the limits of the human heart.”Brian Cristiano and Rob Cressy dish about Nike’s entire campaign surrounding their attempt to break the 2-hour marathon barrier. As impressive as this feat was, what real impact will this have on the running community? Was this campaign only targeting the elite runners or is there a trickle down effect to the more general running community? As part of their content creation efforts, what did W+K do to try and tell this story? Is this the end of the 2-hour marathon story or just the beginning?In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionab

On Sunday the Yankees will be retiring Derek Jeter’s number. He will go down as one of the greatest Yankees ever, and certainly the greatest of the social media era. Brian Cristiano and Rob Cressy dish about what made Derek Jeter great, what we can learn from the way he conducted and marketed himself, and how you can implement the fundamentals that made Jeter such a success into your business.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and ma

In episode 205 we talked about how ServiceMaster masterfully executed a now-viral campaign surrounding a tweet about paying the fine for Memphis Grizzlies head coach David Fizdale following his epic postgame rant vs the Spurs #TakeThatForData. Pete Tosches, SVP of Corporate Communication at ServiceMaster joins Brian Cristiano and Rob Cressy to give us a peek under the hood of how they executed the campaign and the thought process surrounding it. How did the idea start, did they think they’d have to pay the head coach’s fine, sponsoring the Game 4 towels, to the biggest lessons they learned from it. This campaign ended up getting over 100 million media impressions so it’s a great case study for other brands on how to wisely approach generating awareness and fan engagement.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports market

OpenSponsorship CEO and Founder Ishveen Anand joins Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about sports sponsorships. What is the opportunity for brands to work with athletes of all sizes and followings? What are the short term and long term value of an endorsement campaign? How much does the engagement of an athlete’s social media following effect things vs the size of their following? What types of sponsorships have the biggest impact for the athlete and brand?In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subs

LaVar Ball is trying to get a billion dollar deal for his Big Baller Brand and right now it’s not going so hot. Nike, Under Armour, and Adidas all said they are not interested in Lonzo Ball. Nike consultant George Raveling called LaVar “the worst thing to happen to basketball in the last hundred years.”Brian Cristiano and Rob Cressy try and give some advice to LaVar Ball. If he brought us on board how would we try and help him right this ship? The biggest problem he’s running into is that he’s putting the Big Baller Brand before the success of Lonzo Ball. The model he is trying to fix isn’t broken. There is no incentive for the top brands to create a partnership deal where they promote Big Baller Brand. If he wanted to create a billion dollar disruptive brand, how would he need to do it? In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the worl

ESPN just laid off about 100 of their on-air talent to cut costs. This is in response to the increased broadcast fees for leagues plus a loss of subscribers revenue.Brian Cristiano and Rob Cressy dish about the fallout from the ESPN layoffs. What does it say about the state of the industry? Did ESPN become too general in a landscape where niches win? What can you do if you no longer want to support ESPN the brand?In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are

The NFL Draft is one of the best and most talked about events of the year for sports fans. Not only is hope in the air for fans of all teams but it is the realization of a dream for so many players. With all the fanfare comes plenty of marketing opportunities. Brian Cristiano and Rob Cressy dish about the numerous ways in which marketing was present at the NFL Draft. What do we make of top overall pick Myles Garrett choosing to forego being at the draft to be home instead? What about the trend of custom suit jacket liners, some of which were sponsored by brands (like Jack Links)? Will we continue to see players bring props with them on stage when they are drafted? How can brands best engage using #NFLDraft on Twitter?In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can

Golden State Warriors star Steph Curry has his eyes on only one prize: another NBA title. In order to achieve that and have maximum focus Curry has deleted all social media apps from his phone, something that fellow star LeBron James has been doing for years.Brian Cristiano and Rob Cressy dish about removing distractions from your life and how you can use social media to increase your business. The standard of success that Steph Curry and LeBron James set for themselves is no different than what you should have for yourself. While it is not easy to avoid getting sucked into a social media wormhole, there are things you can put in place to help guide you to success.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcas

Memphis Grizzlies head coach David Fizdale went on an epic postgame rant about the referees following his team's Game 2 playoff loss to the Spurs. This garnered him a nice $30,000 fine from the league. ServiceMaster, a Memphis based company, tweeted that they’d be willing to pick up the tab for the fine. They then followed it up by sponsoring the Game 4 towels in Memphis.Brian Cristiano and Rob Cressy dish about how other companies need to take a page from the way ServiceMaster executed this campaign. They also break down each component to why ServiceMaster’s campaign was a success. In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing

The Los Angeles Clippers sold tickets to Game 5 of their NBA Playoffs series against the Utah Jazz on Groupon. This was not the first time this season that the team, who is the sixth highest valued NBA franchise but was one of three teams to lose money last season, sold tickets on the platform. Brian Cristiano and Rob Cressy dish about if sports teams selling tickets on Groupon is a good thing? Considering the NBA playoffs are the pinnacle of a team's journey towards potentially winning an NBA title, why are the Clippers having to resort to this marketing tactic? What other ways could teams with excess tickets unload them while still appealing to their target demographic?In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal o