Boost Your Boutique With Emily Benson

Informações:

Synopsis

Known for her no nonsense approach and bold teaching style, Emily mixes boutique strategies to help you grow your business, and interviews with experts to teach to you improve your life outside your store.

Episodes

  • 211: 3 Biggest Mistakes I Made In My Boutique

    25/04/2018 Duration: 27min

    ONLINE LIVE SIX FIGURE BLUEPRINT COURSE: http:/bit.ly/SFBA17 Grow your own successful retail store: Brick and Mortar | Mobile | Ecommerce: RESOURCES I OFFER: BOOST YOUR BOUTIQUE PODCAST: Available on iTunes and Stitcher bit.ly/boostyourboutique "The Ultimate Boutique Handbook" on Amazon here: amzn.to/2mRel6K BOUTIQUE ELITE MEMBERSHIP PROGRAM: Check it out here: www.boutiqueelitemembership.com ONLINE LIVE SIX FIGURE BLUEPRINT COURSE: http:/bit.ly/SFBA17 BOUTIQUE BASICS BOOTCAMP: www.BoutiqueBasicsBootcamp.com FASHION CONSULTANT SALES BOOTCAMP: www.FashionConsultantBootcamp.com ================================================== SOCIAL MEDIA: Website: www.StylishandSuccessful.com Instagram: @stylishandsuccessful Facebook: /stylishandsuccessful Twitter: @Stylish_Success Huffington Post: www.huffingtonpost.com/author/emily-932 =================================================== RESOURCES: Shopify: ​The best option for inventory management for your shop! Integrated ecommerce, physical inventory and r

  • 210: Ending the "QUICK FIX" Syndrome

    18/04/2018 Duration: 25min

    Do you think there's a quick fix for your boutique business? So many women do!!! In this episode I'm going to explain why thinking there's a quick fix can be a tough pill to swallow and how to have a quantum leap in your mindset around it. 1. Think taking a course, reading a book or even listening to this podcast is enough to change your business? It's not! You have to implement the steps and advice to actually see results. You need to do what's required to grow a sustainable business! 2. Think throwing money at tangible places will help? Nope... Facebook Ads, Inventory... most likely these things also take time and a plan to get a real return on the money you put towards them. I spent thousands in FB Ad testing before I could actually get a return on them! So how do you fix this mindset issue? 1. Do the mindset work! Find your patterns, change them! Realize you can create your own reality and that avoiding the mindset work only creates a deeper issue. 2. Plan to do the actual work! Make a schedule, set t

  • 209: Your FAQs About Boutique Operations

    04/04/2018 Duration: 27min

    We see the same questions pop up all the time in The Fashion Truck Tribe. I figured I'd answer them here on the Podcast today! And of course, I do more than just answer the questions... I go deeper into the theory and full explanation with resources you can use as well! Here's what I covered: 1. How much inventory should I buy when you first start out? Do I need a budget? 2. What’s a realistic sales goal for your first month in business? 3. Do I need a logo? 4. What’s the deal with pre-orders? Here are the resources I talked about: The Ultimate Boutique Handbook: https://amzn.to/2uKdh8v Shopify 14 day free trial: bit.ly/emilyshopify 99designs.com Fivver.com Start and grow your own successful retail store: Brick and Mortar | Mobile | Ecommerce! RESOURCES I OFFER: BOOST YOUR BOUTIQUE PODCAST: Available on iTunes and Stitcher bit.ly/boostyourboutique "The Ultimate Boutique Handbook" on Amazon here: amzn.to/2mRel6K START A BOUTIQUE BUSINESS PLAN BUNDLE: "The Ultimate Boutique Handbook" ebook + The Ultima

  • 208: Balancing Faith And Family In Your Business With Valerie Langley

    21/03/2018 Duration: 36min

    I absolutely love this woman! Being someone who doesn’t have kids, I’m ALWAYS in admiration of women who manage to run a business and have a healthy family life. Valerie Langley is that woman. First off, she’s super calm (at least when I see her!) AND she has 4 kids under 10! I met Valerie at a retreat last year and I’ve seen as a Spiritual Teacher and Coach how wonderfully she combines faith, family and being a mom. In this episode we talk about balancing it all and Valerie gives you some great tips and resources to help you stay on track. This episode is going to make you FEEL GOOD!! Here’s the link to Valerie’s website : valerielangley.com Here’s the link to a FREE meditation by Valerie: https://youtu.be/9zIMu_fbLic Here’s the link to the Jesus cards we spoke about during the episode: http://amzn.to/2G6YWHRMentioned in this episode:Get your Seat in the Maximizing Your Boutique's Growth Potential TrainingWhat the free live training session includes: - Identifying Your Uniqueness - Building an Effective O

  • 207: Pay Yo'self Series: How To Pay Yourself

    14/03/2018 Duration: 22min

    I’m wrapping up this powerful 3 part series on PAYING YOURSELF!!! If you haven’t heard it yet, I’m over boutique owners saying they can’t pay themselves because they need to prioritize paying for other things. Most likely, you aren’t managing your margins or expenses appropriately— that’s the first place to check in with yourself. If you go longer than 6 months without paying yourself, most likely, you never will and your boutique will fall flat because you aren’t managing your money correctly. In this episode I focus on teaching you how to actually start paying yourself: 1. Focus on your NET profit. Keep margins high, watch expenses closely. 2. Find an amazing and supportive accountant who understands you and your goals. They don’t make you feel bad about money or scared of the IRS. 3. If you are a sole proprietor or a single member LLC, simply write yourself a check from the business account, and deposit it into your personal account as the owner’s draw. If you are a corporation, partnership LLC, or have em

  • 206: Pay Yo'self Series Part 2: Why You MUST Pay Yourself!

    07/03/2018 Duration: 25min

    I'm going DEEPER with this whole 'YOU'VE GOT TO PAY YOURSELF" idea this week. Because really guys, you HAVE to start taking a salary from your boutique business... and this week I'm going to tell you WHY you MUST pay yourself! I feel like I'm trying to convince boutique-land to adjust from a very old martyrdom mindset, to a "money flows in and out of my business with ease and grace" mindset! Here's my top 3 reasons why you really MUST start paying yourself: 1. We have to evolve into a modern relationship with money! Te internet has changed everything but our ideas haven't- we still get caught up in the 'work hard, make money' mentality. Let's get excited to unplug from the old and plug into the new concept of money! 2. Most flows as energy-- when you don't pay yourself, you won't be able to spend it and they cycle of in/out energy flow gets blocked. 3. We love to be rewarded as humans!! Even a small amount to allocate to yourself to get your nails done or a dinner out can feed the positive flow and give y

  • 205: Pay Yo'self Series Part 1: Why You Aren't...

    01/03/2018 Duration: 24min

    I'm not ok with it. I'm not ok with Boutique owners not paying themselves. It's just unacceptable. You started this business because you love it- now it's time to decide why you haven't paid yourself (more) yet! The first in a 3 part series, I'm diving into WHY you aren't paying yourself (or not paying yourself more!). 1. You don't believe you deserve to get paid for your work in your store. 2. You don't see other boutique owners paying themselves. 3. You say "I can't afford it." I'd love to hear from you at hello@stylishandsuccessful.com with an email titled "I've decided to pay myself." or "Paying myself is a non-negotiable." Grow your own successful retail store: Brick and Mortar | Mobile | Ecommerce: RESOURCES I OFFER: BOOST YOUR BOUTIQUE PODCAST: Available on iTunes and Stitcher bit.ly/boostyourboutique "The Ultimate Boutique Handbook" on Amazon here: http://amzn.to/2mRel6K START A BOUTIQUE BUSINESS PLAN BUNDLE: "The Ultimate Boutique Handbook" ebook + The Ultimate Boutique Handbook Business

  • 204: The Upsell

    15/02/2018 Duration: 28min

    Grow your own successful retail store: Brick and Mortar | Mobile | Ecommerce: RESOURCES I OFFER: BOOST YOUR BOUTIQUE PODCAST: Available on iTunes and Stitcher bit.ly/boostyourboutique "The Ultimate Boutique Handbook" on Amazon here: http://amzn.to/2mRel6K START A BOUTIQUE BUSINESS PLAN BUNDLE: "The Ultimate Boutique Handbook" ebook + The Ultimate Boutique Handbook Business Plan Workbook Available here: bit.ly/boutiquebundle BOUTIQUE ELITE MEMBERSHIP PROGRAM: Check it out here: www.boutiqueelitemembership.com ONLINE LIVE SIX FIGURE BLUEPRINT COURSE: http:/bit.ly/SFBA17 BOUTIQUE BASICS BOOTCAMP: www.BoutiqueBasicsBootcamp.com FASHION CONSULTANT SALES BOOTCAMP: www.FashionConsultantBootcamp.com ================================================== SOCIAL MEDIA: Website: http://www.StylishandSuccessful.com Instagram: @stylishandsuccessful Facebook: /stylishandsuccessful Twitter: @Stylish_Success Huffington Post: http://www.huffingtonpost.com/author/emily-932 =============================================

  • 203: How To Shift Your Energy With Suzanne Adams

    07/02/2018 Duration: 36min

    You know those days when you wake up on the “wrong” side of the bed and the rest of the day is tough? GUESS WHAT? YOU CAN CHANGE THAT!!! I invited this week’s guest, Suzanne Adams, on the show specifically because not only is she a total blast, but she’s a MASTER at helping people learn to shift and manage energy. In the episode, she teaches simple and specific ways to go from low to high vibe, quickly! Never again let a negative customer ruin the vibe in your boutique! We also go deep into talking about retreats and how much they have changed my life. I LOVE Suzanne and Cameo’s (Episode 009!) retreat experiences and I’m psyched to be offering a limited time, special discount for their transformational Palm Beach retreat called Ignite and Expand. For a week after this episode airs, you can get $300 off the registration price by using this link: http://cameoandsuzanne.com/emily/ and using code “$300off-1” if you choose to pay in full, or code “$300off-2” if you pay using the installment option! Feel free to

  • 202: MYTH // "I Need A Facebook Group"

    31/01/2018 Duration: 21min

    RESOURCES I OFFER: BOOST YOUR BOUTIQUE PODCAST: Available on iTunes and Stitcher bit.ly/boostyourboutique "The Ultimate Boutique Handbook" on Amazon here: http://amzn.to/2mRel6K START A BOUTIQUE BUSINESS PLAN BUNDLE: "The Ultimate Boutique Handbook" ebook + The Ultimate Boutique Handbook Business Plan Workbook Available here: bit.ly/boutiquebundle BOUTIQUE ELITE MEMBERSHIP PROGRAM: Check it out here: www.boutiqueelitemembership.com ONLINE LIVE SIX FIGURE BLUEPRINT COURSE: http:/bit.ly/SFBA17 BOUTIQUE BASICS BOOTCAMP: www.BoutiqueBasicsBootcamp.com FASHION CONSULTANT SALES BOOTCAMP: www.FashionConsultantBootcamp.com ================================================== SOCIAL MEDIA: Website: http://www.StylishandSuccessful.com Instagram: @stylishandsuccessful Facebook: /stylishandsuccessful Twitter: @Stylish_Success Huffington Post: http://www.huffingtonpost.com/author/emily-932 =================================================== RESOURCES: Shopify: ​The best option for inventory management for your

  • 201: Visual Merchandising Magic

    24/01/2018 Duration: 28min

    RESOURCES I OFFER: BOOST YOUR BOUTIQUE PODCAST: Available on iTunes and Stitcher bit.ly/boostyourboutique "The Ultimate Boutique Handbook" on Amazon here: http://amzn.to/2mRel6K START A BOUTIQUE BUSINESS PLAN BUNDLE: "The Ultimate Boutique Handbook" ebook + The Ultimate Boutique Handbook Business Plan Workbook Available here: bit.ly/boutiquebundle BOUTIQUE ELITE MEMBERSHIP PROGRAM: Check it out here: www.boutiqueelitemembership.com ONLINE LIVE SIX FIGURE BLUEPRINT COURSE: http:/bit.ly/SFBA17 BOUTIQUE BASICS BOOTCAMP: www.BoutiqueBasicsBootcamp.com FASHION CONSULTANT SALES BOOTCAMP: www.FashionConsultantBootcamp.com ================================================== SOCIAL MEDIA: Website: http://www.StylishandSuccessful.com Instagram: @stylishandsuccessful Facebook: /stylishandsuccessful Twitter: @Stylish_Success Huffington Post: http://www.huffingtonpost.com/author/emily-932 =================================================== RESOURCES: Shopify: ​The best option for inventory management for your

  • 027: Why Your Customers Aren't Seeing Your Facebook Posts

    18/10/2017 Duration: 28min

    It's not Facebook's fault. How about we all stop blaming the 'Facebook algorithm' your Facebook page for not taking off? The issue is that you just aren't using Facebook correctly. With consistent posting, authentic branding and a dose of what's truly needed to make Facebook work for you, this episode is going to walk you through a plan. 1. Start creating original content. - No sharing from Instagram. - Create engaging posts! 2. Start utilizing Facebook Live. - Video is king, master it to make lots of money. - If you haven't yet, purchase my Facebook Live Like a Pro mini course here: bit.ly/FBlivemini 3. Romance the clothes! - Please try to talk about the clothes as if you love them! - Customers want to be woo'd and then sent to the checkout page, do that! Here's to making lots of friends and making lots of money! 

- Emily Benson Find more at:
 www.boostyourboutique.com
 www.stylishandsuccessful.com
 www.fashiontruck.com
 bit.ly/trucktribeMentioned in this episode:Get your Seat in the Maximizing Your B

  • 026: The Low Down On Apparel Shows

    11/10/2017 Duration: 19min

    Apparel shows, markets, showrooms... what?! I've noticed that so many new boutique owners are simply going online and purchasing inventory through aggregate sites like FashionGo and LA Showroom. I'd never say that this is a bad thing, buttttt if you want to run a quality boutique, it's a great investment to go to a Market Center or Fashion Apparel Trade Show each season. Why? 1. Create a plan for the show. Know how much money you can spend each month based on last year's sales. Understand what your assortment needs are! 2. Go slow around the show-- you don't have to be rushing around to get to all of it. Pick the 1 show that is the best fit for you and your brand and use your intuition walking around to stop in the booths that have the best 'feeling' for your shop. 3. How to interact with vendors-- my proven process of walking in a booth and leaving not feeling like you spent a million dollars!!!

  • 025: Why Your Website Isn't Working

    28/09/2017 Duration: 28min

    The #1 Question we are seeing over in The Fashion Truck Tribe (bit.ly/trucktribe) this month is: "Why aren't people buying from my website?" LET'S DISCUSS. I've seen alot of great websites, and I've seen alot of websites that need some love. In this episode, I'm going to break down the 3 most common issues I see with almost all boutique websites I visit. Here's to making lots of friends and making lots of money! 

- Emily Benson Find more at:
 www.boostyourboutique.com
 www.stylishandsuccessful.com
 www.fashiontruck.com
 bit.ly/trucktribeMentioned in this episode:Get your Seat in the Maximizing Your Boutique's Growth Potential TrainingWhat the free live training session includes: - Identifying Your Uniqueness - Building an Effective Online Presence - Maximizing Sales in Person - Planning for Long-Term Success - Live Q&A session with Emily to address attendees' specific questions and concernsMay 15 Training

  • 024: Coming Back From A (Summer) Slow Down

    06/09/2017 Duration: 28min

    I'm BACKKKKK! Wow guys. I needed that break! I just took the month of August off from this Podcast and a few other 'business' activities to spend that time on resting and relaxing. And boy do I feel amazing!! I'm going to share my personal story of why I needed a break, and let you in on how I've 'come back' from my slow down without killing myself in the process. 1. Reassess or re-create goals for the month/quarter. 2. Don't beat yourself up for taking a break. 3. Ease into it! Happy to see you! Here's to making lots of friends and making lots of money! 

- Emily Benson Find more at:
 www.boostyourboutique.com
 www.stylishandsuccessful.com
 www.fashiontruck.com
 Join my Free Facebook Community here: bit.ly/trucktribeMentioned in this episode:Get your Seat in the Maximizing Your Boutique's Growth Potential TrainingWhat the free live training session includes: - Identifying Your Uniqueness - Building an Effective Online Presence - Maximizing Sales in Person - Planning for Long-Term Success - Live Q&A s

  • 023: How To Flip Experiences To See The Bigger Picture

    02/08/2017 Duration: 36min

    023: How To Flip Experiences To See The Bigger Picture by Boutique Advice, Life Coaching, Business TipsMentioned in this episode:Get your Seat in the Maximizing Your Boutique's Growth Potential TrainingWhat the free live training session includes: - Identifying Your Uniqueness - Building an Effective Online Presence - Maximizing Sales in Person - Planning for Long-Term Success - Live Q&A session with Emily to address attendees' specific questions and concernsMay 15 Training

  • 022: Sneaky Ways Your Mindset Is Affecting Your Boutique

    26/07/2017 Duration: 27min

    Mindset... a topic I keep getting asked to teach more about. So, let's discuss. Because I see it in your FB comments and posts... there are so many ways money mindset is sneaking into your thoughts and ideas. And it's going to start affecting your business. I'm going to show you the ways that mindset is hurting your boutique on this week's episode of the podcast. We're opening the doors to my top rated Six Figure Blueprint course very soon... and if you aren't on the waitlist yet, join here so you get the word first: bit.ly/SFBA17 1. You don't charge what your products are worth. You are worried that other people will think your prices are too expensive. 2. You won't pay for help! Bottom line is that there is no way for you to do it all! Get a housekeeper, a nanny, an employee, a packer... get help to grow! 3. You're keeping your customer base limited based on your location. Here's to making lots of friends and making lots of money! 

- Emily Benson Find more at:
 www.boostyourboutique.com
 www.stylisha

  • 021: What To Do When No One Supports Your Boutique Dream

    20/07/2017 Duration: 30min

    We asked in my Facebook Group, The Fashion Truck Tribe, what you wanted to hear about on the podcast, and this topic resonated with many women (and probably some who didn't even speak up!). What to do when no one supports your boutique dreams. This is a big one guys... And my number one thing is to GET SUPPORT. We're opening the doors to my top rated Six Figure Blueprint course very soon... and if you aren't on the waitlist yet, join here so you get the word first: bit.ly/SFBA17 But really... it all starts with trusting yourself. If you have this dream, you are meant to do it. Stay inside your entrepreneurial bubble, read books, listen to podcasts and write down your goals everyday. Consistent self determination is where this whole journey has to start. Next, look for support, whether it's paid or unpaid support groups. Facebook groups, mastermind partners or even paid courses like Six Figure Blueprint are going to help get you closer to your goal. And let's talk about paying for help. Whether it's a coac

  • 020: Why Your Social Media Isn't Converting Into Sales

    12/07/2017 Duration: 35min

    Are you struggling to get sales from social media? Do you have traffic to your online boutique, but it’s not converting into dollars? This episode is made for YOU! I’m going to show you the top 3 ways that are going to transform your social media into sales for your boutique business. Here are the 3 ways you might not be converting social media into sales: 1. Your mindset is busted! Switch it up! 1. Stop saying things like “I’m not making sales” or “my FB group is dead” or “it’s not working”. Switch the script to what you DO WANT to be happening. 2. Realize that the momentum of your business is directly related to the quality of your thoughts and words. Negative thoughts keep the train in the station… and you want to get positive to get the train rolling and faster and faster. 3. Social media is a thankless job at first, but once you find just 1 person to be responsive to keep you going. That one person will turn into more! So many people quit because they don’t see the immediate results from so

  • 019: Let's Talk About Debt Baby

    28/06/2017 Duration: 34min

    I’m so sick of hearing about boutique owners being freaked out about debt. Let’s get down to figuring out how to stop giving away your money power around debt in this episode of the podcast. 1. Take the shame out of it! 1. Why are mortgages ok, but investments of inventory on a credit card aren’t? 2. Let’s call this debt, a business investment. 3. Stop giving debt power because what you focus on expand, but the shame will get worse if you focus on it and will give in the way of you running your business. 2. Stop paying off your credit card in big chunks. 1. Help your credit score by paying back in smaller amounts over time. 2. Ween yourself off the card and start using cash whenever possible, you want to run your business on cash as much as you can. 3. To be able to do this quickly, you need to manage your inventory and watch your expenses. If you are interested in learning more about how to manage your inventory and pay yourself, consider investing in the digital ticket to my Boost

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