Boost Your Boutique With Emily Benson

Emily Benson kicks off the Boutiqueland Digest with insights on women’s sports, community-driven retail, and preparing your boutique for the next season—all while balancing business and motherhood.Welcome to the first episode of the Boutiqueland Digest, hosted by Emily Benson—retail strategist, boutique whisperer, and your biggest cheerleader in business and life.In this kickoff episode, Emily dives into what’s really happening in the world of boutique retail—from the rise of women’s sports and its impact on product trends, to how boutique owners can prepare for the seasonal shifts ahead. She shares honest reflections on balancing motherhood with business, creating authentic community, and building support systems for women entrepreneurs.This episode is a mix of inspiration, strategy, and empowerment—perfect for boutique owners navigating summer chaos while trying to build a profitable and purpose-driven business.

If you’re serious about growing a profitable boutique business, planning your inventory isn’t optional—it’s essential. In this video, you’ll learn exactly how to plan your boutique inventory with strategy and confidence, so you can stop guessing and start buying like a boutique CEO.Whether you’re just getting started or looking to improve your margins, this episode breaks down how to create a boutique buy plan that works. We’ll cover everything from how to price products in your boutique, what inventory to buy, boutique product assortment planning, and how to turn inventory faster for better cash flow.✅ Stop buying based on emotion✅ Start using data to guide your decisions✅ Learn the markup formula every boutique owner should know✅ Discover how to sell through seasonal inventory in 4–6 weeksIf you’ve ever wondered how to price boutique items, how to manage inventory better, or how to create an inventory plan that actually helps your boutique grow—this video is for you.

If you’ve ever wanted to start your own clothing brand and wondered how to actually manufacture your own clothing or designs, this episode is for you! Emily Benson talks with Tracy Christian, owner and designer of Sante Grace who is making a change in the clothing industry with her custom plus-size designs. In this episode, she generously shares her years of experience and expertise with starting her own clothing brand and manufacturing clothing in LA. Whether you’re just starting a new clothing brand, or you’re an established boutique owner looking for ways to get custom clothing manufactured for your boutique, this episode will give you real answers and action steps - we aren’t holding anything back! This episode truly is a masterclass on custom clothing manufacturing for small businesses. We talk through how to make and sell your own fashion designs, how to get clothing manufactured for your brand, and everything you need to do to get started! You’ll hear how Tracy went from idea to execution —

If you’re a plus-size boutique business owner, a brand builder, or someone who cares about plus size fashion, this episode is for you! Emily is joined by Tracy Christian, who is changing the face of plus size fashion through her plus size clothing brand Sante Grace. Tune in to hear how Tracy went from frustration of not having anything to wear as a plus size woman in the entertainment industry, to designing her own clothing line that empowers plus size women to be confident and successful.In this conversation, you’ll hear about:The emotional toll of shopping as a plus size woman—and how it sparked a fashion revolutionHow Sante Grace was born from frustration, creativity, and fierce determinationThe real challenges of launching a plus size fashion boutique before the rise of e-commerceWhy inclusive fashion isn’t just a trend—it’s a necessity for representation and equalityHow Tracy found her style voice and started designing clothes that actually fitThe hidden impact of clothing on confidence, opportunity, and

If you're wondering what to post on social media for your boutique, how to market your boutique on social media, or how to use social media to get more sales in your boutique, listen this episode to learn boutique owner social media tips that are working right now! Emily shares her social media and marketing tips for boutiques to create a stand out social media for your boutique business and grow your boutique business on social media.Whether you’re looking for social media strategies for boutique brands, trying to grow your boutique on Instagram, or just need ideas for what to post on social media boutique-style, this episode is your guide. If you want to know how to grow your boutique on social media and get more engagement, reach, and revenue in 2025, tune in now!Resources mentioned in the episode:The Ultimate Boutique HandbookReels for RetailSay hi on social:Instagram: https://www.instagram.com/stylishandsuccessful/ Facebook: https://www.facebook.com/stylishandsuccessful Listen to the Podca

If you want to build a successful boutique business, you'll want to watch this video to hear the story of how boutique owner Sydnie Rushing of Rushmore boutique persevered through major challenges in her boutique business and overcame them to build a profitable boutique business she loves. Sydnie explains why she didn’t give up on her boutique—despite facing burnout, low sales, debt, and a tough location—and how working with Emily Benson and Boutique Training Academy helped her survive the hardest years in her retail journey and come out more profitable than ever.If you're wondering what to do when your boutique isn’t working, how to start paying yourself from your boutique, or how to pivot your boutique business for more profit, this video is for you!You'll hear about:- How to increase boutique profit margins without losing your customer base- What it takes to move a brick and mortar boutique to a better location- How to build a boutique that feels aligned and sustainable- What to do when you feel like quitt

If you're wondering how boutique tariffs in 2025 will affect your boutique or small business, then you'll want to watch this video to learn my strategies for preparing your boutique for the upcoming changes. If you want to keep your boutique profitable in 2025, then you need to learn how tariffs will impact inventory costs and retail pricing. There are certain tariff updates to watch closely in 2025 and to plan for early to stay ahead in your boutique business.Resources mentioned:U.S. Capitol Switchboard at (202) 224-3121National Retail Federation https://nrf.com/ Say hi on social:Instagram: https://www.instagram.com/stylishandsuccessful/ Facebook: https://www.facebook.com/stylishandsuccessful Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcherhttps://bit.ly/boostyourboutiqueJoin the Facebook Group: https://www.emilyfbgroup.com Website: https://www.boutiquetrainingacademy.com Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1Questions?Comme

If you are starting a boutique and wondering how much inventory to start a boutique, you'll want to tune into this episode to learn how to place your first boutique order, without overbuying! In this episode, you'll learn what to buy for your boutique's first order, how to price boutique items, how to calculate boutique markup, and more. If you're wondering how much money do you need to start a boutique or how to buy inventory for a boutique, you're in the right place! Tune in to learn boutique inventory tips for beginners that will make your boutique business startup a success!SMART START INVENTORY PLAN AVAILABLE NOW: https://www.boutiquetrainingacademy.com/offers/KYkuyZ8N/checkoutSay hi on social:Instagram: https://www.instagram.com/stylishandsuccessful/ Facebook: https://www.facebook.com/stylishandsuccessful Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcherhttps://bit.ly/boostyourboutiqueJoin the Facebook Group: https://www.emilyfbgroup.com Website: https://ww

In this podcast, boutique business expert Emily Benson shares the real story behind generating $25,000 in revenue from a single print-on-demand product: a custom-designed calendar made specifically for boutique owners.You’ll get an insider look at:

These boutique story myths might be holding your brick and mortar boutique back from growth! In this video, I'm breaking down the biggest myths that many boutique owners still believe—and what to do instead if you want to grow a successful retail business in 2025. If you're a brick and mortar boutique owner wanting to get more foot traffic to your boutique and increase profits from your store, this video is for you. You’ll learn: • The truth behind the most common boutique store myths • Why some growth strategies that hurt brick and mortar boutiques, more than help • How to market your brick and mortar boutique business (even without dancing on TikTok) • What actually works to increase sales in a brick and mortar boutique • Tips to build loyal customers and real community

If you want to make the most 2025 your most profitable year in your boutique, you'll want to watch this video in it's entirety for the boutique advice you need to thrive in 2025. Whether you’re just starting your boutique business or you’re looking for expert boutique advice to level up, this video is packed with proven strategies to help you run a successful boutique in today’s retail landscape. If you want to know how to have a successful boutique in 2025, then you need to create a clear boutique success plan that prioritizes your margins, mindset, and marketing. This video will help you avoid common mistakes, set realistic goals, and scale your boutique business effectively.State of the Boutique Industry Free Training: https://www.boutiquetrainingacademy.com/2025 Say hi on social:Instagram: https://www.instagram.com/stylishandsuccessful/ Facebook: https://www.facebook.com/stylishandsuccessful Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcherhttps://bit.ly/boostyour

Spring is here, and that means it’s time to stock up on the spring boutique must-haves that will set your store up for success! In this video, I’ll walk you through the must-have spring items for boutiques, the best spring inventory essentials, and how to strategically stock your boutique to maximize sales this season. Whether you’re a brick-and-mortar or an online boutique owner, these spring boutique trends 2025 will help you attract customers, boost sales, and stay ahead of the competition. Ready to discover the top boutique must-haves for spring and make this your most profitable season yet? Let’s dive in!Learn more about Boutique Profit Accelerator: https://www.boutiquetrainingacademy.com/profitcourseSay hi on social:Instagram: https://www.instagram.com/stylishandsuccessful/ Facebook: https://www.facebook.com/stylishandsuccessful Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcherhttps://bit.ly/boostyourboutiqueJoin the Facebook Group: https://www.emilyfbgroup.com&

Spring is here and your mindset as a boutique owner is more important than ever! If you want to stay motivated as a boutique owner and build a strong retail confidence mindset, you'll want to watch this video to learn the retail success mindset shifts that will help you attract more customers and build a successful, long-term boutique business. Whether you’re a seasoned retailer or just starting out, these boutique sales mindset tips will help you stay motivated and profitable in spring and all year long. Ready for a retail success mindset that sets you up for a strong year? Let’s dive in!https://youtu.be/jVDTNLmiFxESay hi on social:Instagram: https://www.instagram.com/stylishandsuccessful/ Facebook: https://www.facebook.com/stylishandsuccessful Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcherhttps://bit.ly/boostyourboutiqueJoin the Facebook Group: https://www.emilyfbgroup.com Website: https://www.boutiquetrainingacademy.com Subscribe to my YouTube Channel:

Are you ready to make your boutique stand out this spring? In this episode, Emily discusses how to use spring visuals to drive more traffic, increase customer engagement, and boost your boutique sales in spring - and beyond! Whether you run a brick-and-mortar store or an online boutique, these spring boutique visual merchandising strategies will help you create an eye-catching and profitable spring aesthetic to boost your boutique success! Watch the video version of the episode to see all the visuals here: https://youtu.be/SxcF1gUN81sYou'll hear about: • Spring Boutique Visuals That Sell – Freshen up your store with eye-catching displays that attract more customers. • How to Create Standout Window Displays – Easy, budget-friendly ideas to grab attention and boost foot traffic. • The Best Colors & Themes for Spring – What palettes, patterns, and decor trends make customers stop and shop. • Social Media & Website Visuals That Convert – Tips for graphics, product photos, and branding that drive sales. •

If you want to build a successful boutique business, your business strategy needs to start in spring! These spring boutique business strategies will make a big difference in your boutique success all year round. From Spring boutique marketing strategies, to more general spring boutique tips, to how to plan your boutique inventory for spring months, this video covers it all so you can boost your boutique sales in Q1 and beyond! Say hi on social:Instagram: https://www.instagram.com/stylishandsuccessful/ Facebook: https://www.facebook.com/stylishandsuccessful Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcherhttps://bit.ly/boostyourboutiqueJoin the Facebook Group: https://www.emilyfbgroup.com Website: https://www.boutiquetrainingacademy.com Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1Questions?Comment below or email me at hello@boutiquetrainingacademy.comDisclaimer: This is not a sponsored episode. Some links ar

If you want to start a successful boutique business in 2025, you need to have a plan. This episode is Emily's step by step guide for new boutique owners on how to start a boutique in 2025. Whether it's a women's clothing boutique, children's boutique, gift boutique, Etsy store, or otherwise, you'll want to watch this video to learn the boutique tips and boutique advice you need to start a successful boutique business in 2025. Say hi on social:Instagram: https://www.instagram.com/stylishandsuccessful/ Facebook: https://www.facebook.com/stylishandsuccessful Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcherhttps://bit.ly/boostyourboutiqueJoin the Facebook Group: https://www.emilyfbgroup.com Website: https://www.boutiquetrainingacademy.com Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1Questions?Comment below or email me at hello@boutiquetrainingacademy.comDisclaimer: This is not a sponsored episode. Some links are

If you want to scale your online boutique business to $10M, or if you simply want to grow your online boutique business and increase sales, then you'll want to listen to the entire podcast to learn my secret strategies to make more money in your online boutique business. If you want to start and build a successful online boutique then you need to learn boutique business growth strategies. There are certain inventory strategies for boutiques and marketing strategies for online boutiques to increase sales in your online boutique and to grow your online boutique business.Say hi on social:Subscribe to my YouTube Channel:    / @emilyboutique  Instagram:   / stylishandsuccessful   Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcherhttps://bit.ly/boostyourboutiqueWebsite: https://www.boutiquetrainingacademy.com Questions?Comment below or email me at hello@boutiquetrainingacademy.comDisclaimer: This is not a sponsored podcast. Some l

If you feel like you can't get ahead in your boutique, or like everything you're doing doesn't get you the outcome you want, Emily's here to give you the most common mistakes boutique owners make and ways to fix them.In this conversation, Emily Benson discusses common mistakes made by boutique owners and provides actionable strategies to avoid them. She emphasizes the importance of niche marketing, effective inventory management, leveraging free marketing channels, understanding key business metrics, and the value of community support for entrepreneurs. Through her extensive experience, she aims to guide boutique owners towards building successful businesses by addressing these critical areas.-----------Takeaways• Avoid trying to cater to everyone; focus on a niche.• Start with a smaller inventory budget to test the market.• Utilize free social media for marketing your boutique.• Track key metrics to understand your business performance.• The entrepreneurial journey can be lonely; seek support.• Boutiques can

If you're a new boutique owner there's one major mistake you need to avoid if you want to build a successful boutique business! Many boutique owners start their boutique business full of passion but overlook this critical strategy that can make or break their boutique success. If you want to make money from your boutique business, then you'll want to listen to this episode to avoid this big mistake that could cost you big time in your boutique business. In this episode, you’ll learn how to avoid the biggest mistake new boutique owners make, and why having a solid boutique strategy is the key to making money from your boutique business. Whether you’re just starting your boutique or looking for ways to improve sales, this episode will help you create a profitable boutique business.Say hi on social:Instagram: https://www.instagram.com/stylishandsuccessful/ Facebook: https://www.facebook.com/stylishandsuccessful Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcherhttps://bit.ly/boosty

Is your boutique prepared to thrive in 2025 and beyond? If you want to make profit in your boutique business in 2025, this episode is for you!Emily shares tips for preparing for upcoming tariffs, planning your buying and markdown strategies, adapting to trends, and much more. This rant-style episode is packed with insights to help boutique owners grow a successful and profitable boutique business in 2025 and beyond! Ready to level up your boutique in 2025? Grab the Boutique Calendar today at shopboutiqueceo.com and start planning your best year yet!Say hi on social:Instagram: https://www.instagram.com/stylishandsuccessful/ Facebook: https://www.facebook.com/stylishandsuccessful Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcherhttps://bit.ly/boostyourboutiqueJoin the Facebook Group: https://www.emilyfbgroup.com Website: https://www.boutiquetrainingacademy.com Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1Quest