Synopsis
Known for her no nonsense approach and bold teaching style, Emily mixes boutique strategies to help you grow your business, and interviews with experts to teach to you improve your life outside your store.
Episodes
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Spring Visuals to Boost Boutique Sales | Spring Ahead Series for Boutique Owners Part 2
16/02/2025 Duration: 25minAre you ready to make your boutique stand out this spring? In this episode, Emily discusses how to use spring visuals to drive more traffic, increase customer engagement, and boost your boutique sales in spring - and beyond! Whether you run a brick-and-mortar store or an online boutique, these spring boutique visual merchandising strategies will help you create an eye-catching and profitable spring aesthetic to boost your boutique success! Watch the video version of the episode to see all the visuals here: https://youtu.be/SxcF1gUN81sYou'll hear about: • Spring Boutique Visuals That Sell – Freshen up your store with eye-catching displays that attract more customers. • How to Create Standout Window Displays – Easy, budget-friendly ideas to grab attention and boost foot traffic. • The Best Colors & Themes for Spring – What palettes, patterns, and decor trends make customers stop and shop. • Social Media & Website Visuals That Convert – Tips for graphics, product photos, and branding that drive sales. •
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Spring Boutique Strategies for Business Success Q1 | Spring Ahead Series for Boutique Owners Part 1
08/02/2025 Duration: 25minIf you want to build a successful boutique business, your business strategy needs to start in spring! These spring boutique business strategies will make a big difference in your boutique success all year round. From Spring boutique marketing strategies, to more general spring boutique tips, to how to plan your boutique inventory for spring months, this video covers it all so you can boost your boutique sales in Q1 and beyond! Say hi on social:Instagram: https://www.instagram.com/stylishandsuccessful/ Facebook: https://www.facebook.com/stylishandsuccessful Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcherhttps://bit.ly/boostyourboutiqueJoin the Facebook Group: https://www.emilyfbgroup.com Website: https://www.boutiquetrainingacademy.com Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1Questions?Comment below or email me at hello@boutiquetrainingacademy.comDisclaimer: This is not a sponsored episode. Some links ar
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How to Start A Boutique in 2025 | Step-by-Step Guide for New Boutique Owners
31/01/2025 Duration: 24minIf you want to start a successful boutique business in 2025, you need to have a plan. This episode is Emily's step by step guide for new boutique owners on how to start a boutique in 2025. Whether it's a women's clothing boutique, children's boutique, gift boutique, Etsy store, or otherwise, you'll want to watch this video to learn the boutique tips and boutique advice you need to start a successful boutique business in 2025. Say hi on social:Instagram: https://www.instagram.com/stylishandsuccessful/ Facebook: https://www.facebook.com/stylishandsuccessful Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcherhttps://bit.ly/boostyourboutiqueJoin the Facebook Group: https://www.emilyfbgroup.com Website: https://www.boutiquetrainingacademy.com Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1Questions?Comment below or email me at hello@boutiquetrainingacademy.comDisclaimer: This is not a sponsored episode. Some links are
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$10 Million Online Boutique Client Scaling Story
24/01/2025 Duration: 15minIf you want to scale your online boutique business to $10M, or if you simply want to grow your online boutique business and increase sales, then you'll want to listen to the entire podcast to learn my secret strategies to make more money in your online boutique business. If you want to start and build a successful online boutique then you need to learn boutique business growth strategies. There are certain inventory strategies for boutiques and marketing strategies for online boutiques to increase sales in your online boutique and to grow your online boutique business.Say hi on social:Subscribe to my YouTube Channel: / @emilyboutique Instagram: / stylishandsuccessful Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcherhttps://bit.ly/boostyourboutiqueWebsite: https://www.boutiquetrainingacademy.com Questions?Comment below or email me at hello@boutiquetrainingacademy.comDisclaimer: This is not a sponsored podcast. Some l
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Slow Sales? 6 Mistakes Boutique Owners Make
17/01/2025 Duration: 11minIf you feel like you can't get ahead in your boutique, or like everything you're doing doesn't get you the outcome you want, Emily's here to give you the most common mistakes boutique owners make and ways to fix them.In this conversation, Emily Benson discusses common mistakes made by boutique owners and provides actionable strategies to avoid them. She emphasizes the importance of niche marketing, effective inventory management, leveraging free marketing channels, understanding key business metrics, and the value of community support for entrepreneurs. Through her extensive experience, she aims to guide boutique owners towards building successful businesses by addressing these critical areas.-----------Takeaways• Avoid trying to cater to everyone; focus on a niche.• Start with a smaller inventory budget to test the market.• Utilize free social media for marketing your boutique.• Track key metrics to understand your business performance.• The entrepreneurial journey can be lonely; seek support.• Boutiques can
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The #1 Mistake New Boutique Owners Make (And How To Avoid It!)
09/01/2025 Duration: 16minIf you're a new boutique owner there's one major mistake you need to avoid if you want to build a successful boutique business! Many boutique owners start their boutique business full of passion but overlook this critical strategy that can make or break their boutique success. If you want to make money from your boutique business, then you'll want to listen to this episode to avoid this big mistake that could cost you big time in your boutique business. In this episode, you’ll learn how to avoid the biggest mistake new boutique owners make, and why having a solid boutique strategy is the key to making money from your boutique business. Whether you’re just starting your boutique or looking for ways to improve sales, this episode will help you create a profitable boutique business.Say hi on social:Instagram: https://www.instagram.com/stylishandsuccessful/ Facebook: https://www.facebook.com/stylishandsuccessful Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcherhttps://bit.ly/boosty
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Future-Proof Your Boutique: Tariffs, Trends, and Planning for 2025
03/12/2024 Duration: 27minIs your boutique prepared to thrive in 2025 and beyond? If you want to make profit in your boutique business in 2025, this episode is for you!Emily shares tips for preparing for upcoming tariffs, planning your buying and markdown strategies, adapting to trends, and much more. This rant-style episode is packed with insights to help boutique owners grow a successful and profitable boutique business in 2025 and beyond! Ready to level up your boutique in 2025? Grab the Boutique Calendar today at shopboutiqueceo.com and start planning your best year yet!Say hi on social:Instagram: https://www.instagram.com/stylishandsuccessful/ Facebook: https://www.facebook.com/stylishandsuccessful Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcherhttps://bit.ly/boostyourboutiqueJoin the Facebook Group: https://www.emilyfbgroup.com Website: https://www.boutiquetrainingacademy.com Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1Quest
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From Zero to $300K: How Juana Built a Six-Figure Boutique Business in Under 2 Years
07/11/2024 Duration: 01h02minHave you ever dreamed of starting your own clothing boutique business or being your own boss? Juana first discovered Emily on YouTube while dreaming of starting her own clothing boutique business. Fast forward to today - she’s launched both a brick-and-mortar boutique and an online store, scaling her boutique business from $0 to $30K+ months in under two years! In this episode, Juana shares her inspiring story of building a successful boutique business in her 20s, even without prior retail experience. She reveals why she started a boutique, how she launched her clothing boutique, common mistakes she encountered, and key insights for new and seasoned boutique owners alike. Whether you’re curious about how to start a boutique business or looking to grow your boutique, Juana gives advice on each stage she’s encountered so far in her boutique journey.She discusses how Emily ’s boutique training courses and boutique consulting services helped her to navigate and thrive in the boutique industry, providing
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[EXCLUSIVE] Underpaid Training for Boutique Owners
05/11/2024 Duration: 01h50minYou don't work this hard in your boutique business to never pay yourself! That's why, as promised in my last episode, here is the exclusive recording of my recent training sessions: Underpaid. >>> Sign up for Profit Power Tools with the exclusive limited-time discount here.In this training, you'll learn:Why Increasing Engagement and Posting Isn't Working to Drive More Sales-- and what DOES!Why Inventory Planning should be done in-house and will Double and Triple Sales Without Paid Ads The #1 Strategy that Helps Boutique Owners Make More in Less TimeWant to watch the video version of the training? Sign up here for free access to the video recording.>>> Sign up for Profit Power Tools with the exclusive limited-time discount here.Mentioned in this episode:How To Start A Clothing Boutique Business - Free On-Demand WebinarHere is the link to register for the free, on-demand training:How To Start A Clothing Boutique BusinessWork on Your Shop Event-
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Boutiques are closing | AHHH! Are you freaking out? BONUS
04/11/2024 Duration: 46minMonday November 4, 2024 LIVE type recording- not edited! Getting my thoughts to you quickly Article Referenced:https://www.nytimes.com/interactive/2024/10/26/upshot/census-relative-income.htmlCreate a Profitable 2025:https://youtu.be/WiD-wEGr-18How Do You Get Rid of Dead Inventory?https://youtu.be/ViLH_RlC2cwHow to Plan to Grow Your Boutique in the Next 12 Months:https://youtu.be/J_xK-ebWtPkProfit Power Tools:https://www.boutiquetrainingacademy.com/power-tools-deadlineMentioned in this episode:Work on Your Shop Event- September 21, 2025Work|on your|shop is a one-day, in-person experience designed to reset your mindset and give you the exact steps to grow your boutique with more ease and clarity. You’ll leave with: ✅ A complete Fall/Winter (or Spring/Summer) buying and marketing plan ✅ A fresh perspective on your numbers and goals ✅ The energy and confidence to move forwardWork on Your Shop Event- September 21, 2025How To Start A Clothing Boutique Business - Free On-Demand WebinarHere is the link to register
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STOP dreading January! Boutique Money Advice to Prepare for a Profitable Q1
31/10/2024 Duration: 14minIf you want to increase profits in January in your boutique and learn how to prepare your boutique for Q1, this episode is for you! The J-months in boutiques are often dreaded by boutique owners, but with the right fall financial strategy for boutiques you can prepare your boutique for j-months and a profitable Q1! Join Profit Power Tools: https://www.boutiquetrainingacademy.com/power-tools Say hi on social:Instagram: https://www.instagram.com/stylishandsuccessful/ Facebook: https://www.facebook.com/stylishandsuccessful Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcherhttps://bit.ly/boostyourboutiqueJoin the Facebook Group: https://www.emilyfbgroup.com Website: https://www.boutiquetrainingacademy.com Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1Questions?Comment below or email me at hello@boutiquetrainingacademy.comDisclaimer: This is not a sponsored episode. Some links are affiliate links. Thank you for watching!Mentioned in this ep
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How do I get rid of old inventory in my boutique? | Dead stock, old stock, too much inventory
24/10/2024 Duration: 17minHow do I get rid of all my old inventory? How can I sell through old stock in my boutique? Why is my boutique inventory not selling? If you are asking yourself any of these questions, you're in the right place! Today I'm sharing ideas for how you can get rid of old inventory you're stuck with in your boutique! If you have old inventory from the previous season or inventory that has been sitting for a while, first you need to understand WHY you are in this situation to begin with and THEN you need to make a PLAN! In this episode, I share how to know exactly why you have too much leftover inventory, and practical ways of getting rid of that dead stock in your boutique business (i.e., inventory which you've been trying to sell with no success). Sign up for my FREE TRAINING, Underpaid: https://www.boutiquetrainingacademy.com/underpaidWatch the video version of this episode on YouTube: https://youtu.be/ViLH_RlC2cwSay hi on social:Instagram: https://www.instagram.com/stylishandsuccessful/ Facebook: https://www
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Here's how I would plan the next 12 Months to Make More Money in my Boutique [BOUTIQUE CALENDAR]
17/10/2024 Duration: 14minWant to make more money from your boutique business? Listen to this episode to learn how to plan the next 12 months in your boutique business, so that you don't miss out on any money! In this episode, I break down the exact steps you can take to plan your year for more profit, increase sales revenue, and build a successful boutique business. Stick around to see how you can plan the next 12 months in your boutique. Don’t forget to grab the full Boutique Calendar! Order your copy of the latest Boutique Calendar here: https://shopboutiqueceo.com/P.S. Don't forget to subscribe for more weekly boutique tips and advice!Say hi on social:Instagram: https://www.instagram.com/stylishandsuccessful/ Facebook: https://www.facebook.com/stylishandsuccessful Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcherhttps://bit.ly/boostyourboutiqueJoin the Facebook Group: https://www.emilyfbgroup.com Website: https://www.boutiquetrainingacademy.com YouTube: https://www.youtube.com/@Emilyboutique?sub_con
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Black Friday Boutique Success Plan (Inner Circle Training Sneak Peek)
11/10/2024 Duration: 32minGet an exclusive sneak peek into the Boutique Training Academy’s ‘Inner Circle’ membership community! This episode offers a look into an exclusive live Black Friday preparation training, offering strategies to help boutique owners like you create a profitable plan for the biggest shopping event of the year. From setting sales goals to optimizing your marketing strategy, this live training snippet will give you the tools to boost your boutique’s performance during the holiday season. Don’t miss out on expert tips that can take your Black Friday sales to the next level!Want more trainings like this + Emily's advice for your boutique business? Join the Boutique Training Academy Inner Circle: https://www.boutiquetrainingacademy.com/circle Say hi on social:Instagram: https://www.instagram.com/stylishandsuccessful/ Facebook: https://www.facebook.com/stylishandsuccessful Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcherhttps://bit.ly/boostyourboutiqueJoin the Facebook Group:
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Marketing Your Boutique Around Your Time of the Month with Deb Laflamme
27/09/2024 Duration: 59minDid you know that you can more effectively market your business with less stress, by syncing up your content creation with your monthly cycle?! It's true, and in this episode we're breaking it all down for you!In this episode, host Emily Benson is joined by special guest Deb Laflamme, a content coach for business owners who struggle with staying consistent with their online marketing. She shares with us how to create content in alignment with your hormonal cycle in order to connect more deeply with your dream customers and decrease stress. Deb shares powerful insights on cyclical content creation, productivity hacks, and how aligning your work with your natural energy ebbs and flows can prevent burnout. Whether you’re an entrepreneur or a boutique business owner, you’ll discover how to improve your marketing strategy, manage your time, and boost creativity by syncing your tasks with your cycle.Listen to episode 16 with Deb: https://player.captivate.fm/episode/7f4aa469-57d4-4cf9-9ee1-120a37d159e1/Say hi on soc
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Why Your Kids Boutique Will Fail UNLESS You Do THIS | How To Start A Successful Kids Boutique
19/09/2024 Duration: 14minWhy do so many kids clothing boutique businesses fail? There are unique challenges of starting a kids boutique that you need to consider if you want to start and scale a successful children's boutique or kid's boutique. Listen to this episode to learn top kids boutique store tips and the best advice for children's boutique success. Starting a kids boutique in 2024 looks different than it used to, and there are mistakes you'll want to avoid when starting a children's boutique if you want to build a successful and profitable boutique business. Watch this video to learn why kids clothing businesses fail and why kids stores are hard to run, so you can learn how to succeed with your children's boutique.Join My Inner Circle + Access my Children's Boutique Masterclass: https://www.boutiquetrainingacademy.com/circleHow To Start A Children's Boutique video: https://youtu.be/jMrxgpNnpY8 Say hi on social:Instagram: https://www.instagram.com/stylishandsuccessful/ Facebook: https://www.facebook.com/stylishandsuccessful Li
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Boutique Owner Horror Stories | Shopify problems, truck crashes, payout holds
16/09/2024 Duration: 22minBoutique owners beware! Payout issues, payment holds, account freezes, and missing funds... all this and more can come up when you own a boutique! In this episode, Emily discusses some of the biggest roadblocks that boutique owners face, and what you can do if problems like Shopify holding your funds is affecting your store. Hear real boutique horror stories (including Emily's personal experiences!) and avoid costly problems in your boutique business. Need some help with your boutique? Send me an email at hello@boutiquetrainingacademy.comJoin my inner circle: https://www.boutiquetrainingacademy.com/circleSay hi on social:Instagram: https://www.instagram.com/stylishandsuccessful/ Facebook: https://www.facebook.com/stylishandsuccessful Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcherhttps://bit.ly/boostyourboutiqueJoin the Facebook Group: https://www.emilyfbgroup.com Website: https://www.boutiquetrainingacademy.com Subscribe to my YouTube Channel: https://www
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The Real Reason Sales Are Slow In Your Boutique | How To Save Your Boutique Business
09/09/2024 Duration: 18minIf you’re wondering why you are not making money in your boutique or why your boutique sales are down, listen to this episode to learn how to fix slow sales in your boutique! I’m sharing exactly how I’ve helped many of my clients to increase their boutique sales revenue and make more profit from their boutique business, and the key strategies you can implement to do the same!If you are wondering why boutique sales are down or why your boutique isn't making a lot of sales, in this episode you'll learn 3 simple steps to increase sales in your boutique business. You can boost sales even when business is slow in your boutique!Say hi on social:Instagram: https://www.instagram.com/stylishandsuccessful/ Facebook: https://www.facebook.com/stylishandsuccessful Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcherhttps://bit.ly/boostyourboutiqueJoin the Facebook Group: https://www.emilyfbgroup.com Website: https://www.boutiquetrainingacademy.com Join my Inner Circle: http
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How to Shop at Market for Your Boutique, Without Overwhelm
30/08/2024 Duration: 17minIf you’ve ever wondered how to shop at market as a boutique owner, what market to shop at for your boutique, or how to buy inventory at wholesale prices for your boutique you’ll want to watch this video in its entirety to learn the ins and outs of strategically buying inventory for your boutique. There are certain fashion tradeshows and wholesale vendors that are going to be best for your boutique business. If you want to know how to shop at magic, where to find the best wholesale clothing, or simply how to buy clothes for your boutique, this video is for you! Say hi on social:Instagram: https://www.instagram.com/stylishandsuccessful/ Facebook: https://www.facebook.com/stylishandsuccessful Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcherhttps://bit.ly/boostyourboutiqueJoin the Facebook Group: https://www.emilyfbgroup.com Website: https://www.boutiquetrainingacademy.com Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirma
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3 Habits of Successful Boutique Owners | Key Tips For Boutique Success
13/08/2024 Duration: 14minIf you want to start or scale a profitable boutique business, then you’ll want to listen to learn my top 3 tips for boutique owners. If you want to become a successful boutique owner, then you need to learn the habits of successful boutique owners. There are certain growth strategies for boutique owners to scale your boutique business and to make more profit from your boutique. Watch the video version on YouTube: https://youtu.be/FvZk1X4O8pcSay hi on social:Instagram: https://www.instagram.com/stylishandsuccessful/ Facebook: https://www.facebook.com/stylishandsuccessful Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcherhttps://bit.ly/boostyourboutiqueJoin the Facebook Group: https://www.emilyfbgroup.com Website: https://www.boutiquetrainingacademy.com Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1Questions?Comment below or email me at hello@boutiquetrainingacademy.comDisclaimer: This is not a sponsored podcast episode. Some links are