Exposure Ninja Digital Marketing Podcast | Seo, Ecommerce, Digital Pr, Ppc, Web Design And Cro

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Colin Gray of The Podcast Host, a platform dedicated to teaching you ‘how to podcast’ — from setting up a podcast and what equipment to use, to growing your audience and getting your episodes ranking. While Colin is a bonafide podcast expert, we’ve actually got him onto the show to talk about Content Marketing. He’s managed to build some ridiculous visibility for The Podcast Host — they’re up to 100,000 organic sessions per month on their website, which is pretty incredible stuff! Colin’s built some huge rankings for his site and the various podcasts he hosts and helps to run, all through writing really good quality content and then repurposing that content into high-quality videos and podcast episodes. So, in this episode, Colin takes us through his content production process — from identifying the type of content that will bring traffic onto his site to how he gets this content ranking to maximise visibility and build

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Louise Doherty from PlanSnap, an app that helps you make plans quickly and get together with friends with the tap of just a few buttons. Now, Louise actually got the idea for PlanSnap whilst working on a ridiculously successful influencer marketing campaign for ASOS. So, in this episode, not only does Louise give us a taste of what PlanSnap is and how they’re planning to market and scale this new product, she also takes us behind the scenes of the influencer strategy she implemented at ASOS that saw them work with 300+ of the UK’s top fashion influencers — getting them all blogging, tweeting, Instagramming, generally just buzzing about ASOS online! But before you write this episode off as one for the big business folk, stick with us — the ASOS campaign is completely scalable, so whether you’re looking to work with one influencer or 500, you can scale up or scale down this strategy to suit your needs and STILL get positive

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Daniel Siden from Lightvert, a media technology company developing awesome new outdoor advertising technology that you can only see in your eye — it’s pretty futuristic stuff that we’ll let Daniel explain in more detail (and more eloquently) in the podcast! But, despite the total mind-blowing, Star Trek-esque nature of Lightvert’s tech (which I’m sure we could dedicate an entire podcast to without even trying as it’s so cool), we actually got Daniel on the show to talk about crowdfunding. These guys executed a phenomenal crowdfunding campaign with some killer marketing behind it, which, considering they had the extra challenge of having to explain their concept and sell this brand new idea to people, is a whole new level of impressive! Daniel shares some great insights with us about the whole process and about the importance of social proof — how you build up credibility behind a new idea and how to build your tribe, so t

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, we’re delighted to welcome one of our hardcore fans, Hemmel Amrania, who’s been listening to us right from episode one! But Hemmel is no ordinary fan, after listening to our content and attending one of our online SEO courses, he decided to set-up his own business in his spare time which he very quickly grew, making £4K profit PER DAY operating solely from his bedroom! His secret… he went to the dark side with Google Adwords — we’re talking full-on, master of the dark arts, he-who-must-not-be-named, black hat Adwords magic here guys (which is something we absolutely DO NOT recommend you use on your own campaigns, but is, nevertheless, a story we couldn’t resist hearing more about!) So, in this episode, Tim and Hemmel discuss exactly what he did and how he got his Adwords campaign converting so well on what were essentially banned products! The guys highlight the white hat takeaways from Hemmel’s campaign that saw him achieve a 30% convers

NOTE: We apologise for Madhav’s sound quality in this episode - we’ve done our best to clean it up but you may need to listen a little harder than usual on this one - but it's totally worth it, we promise! In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by the head of content marketing at Hubstaff, Madhav Bhandari. For those that don’t know, Hubstaff is an online time-tracking software with screenshot integration which runs on your desktop or as a mobile app. Once the time is tracked you can invoice clients, pay employees and see in-depth reporting, which is super useful for businesses with remote teams like ours! We actually started using Hubstaff at Exposure Ninja back when they first burst onto the scene around 2013 and we’ve watched them grow before our very eyes. Now, they have over 8,000 remote teams using Hubstaff daily and in the last three years they’ve gone from $220K to $4M in annual revenue, so we’ve brought Madhav on the show to find out exactly how they did

We made it to 100 episodes! Firstly, we want to say a huge ninja thank you to everyone that’s helped us to reach this mega milestone, from the guests we’ve had on over the last 18 months who’ve shared their stories and knowledge, to all of our loyal listeners, thank you for being with us and long may it continue! To celebrate our 100th episode we decided to do something a little different… There are roughly 60 dedicated ninjas that work at Exposure Ninja, all of which have incredible knowledge in their respective fields. All of the results that you see at Exposure Ninja, whether that’s something you’ve seen on a webinar, examples that we highlight on the podcast or the case studies that we share in our masterclasses at live shows and on the website, all of this stuff is created, tested and executed by our dojo of extraordinary ninjas. So, for our 100th Episode Special, it’s time for them to take to the mic and show us what they’ve got! Pads and pens at the ready… Set… RELEASE THE NINJAS! For show notes and to

“All it takes is faith and trust, but the thing that’s a positive must, is a little bit of (Disney marketing magic) pixie dust!” Boy, are we excited for this week’s instalment of the Exposure Ninja Podcast as we welcome a living legend, Lee Cockerell, the former Executive Vice President of Walt Disney World Operations. In this episode, Lee and Tim discuss the marketing processes that Disney used while Lee was in charge and reveal just how they managed to drive so many people to their resorts, including a look at the inner workings of their TV advertising funnel. But mainly, in a slight change to our usual focus on digital marketing, we talk to Lee about Leadership. While Lee was at Disney, he brought about a whole new world of leadership that propelled Disney World from being good to great (or rather great to greater), when he designed and implemented the Disney Great Leader Strategies to a cast of 40,000 people! So, if you want to build a snowman successful business and take your marketing to infinity and b

"Get featured on the world’s largest websites and turbocharge your rankings for FREE" - sounds too good to be true right…. But it’s not only 100% possible, it’s what we do for our clients. Every. Single. Day. It’s also why our book How To Get To The Top Of Google is the No.1 Bestselling Digital Marketing title EVER and has helped tens of thousands of business owners and marketing managers get to grips with SEO (search engine optimisation). In this very special episode of the Exposure Ninja Digital Marketing Podcast, Tim gives you an exclusive first listen to a whole chapter from the 2018 audiobook. He shares step-by-step instructions on how to get your business featured on some of the world’s most popular websites and reveals some of the digital marketing hacks that our content marketing ninjas have used to get our clients featured on the BBC, Forbes, Entrepreneur and The Guardian. In the updated version of our bestselling book, we’re sharing everything that we’ve learnt from the past 13 years of getting web

Running online contests are a great way to generate some serious visibility for your brand. Hosting a prize draw or competition on your blog or social channel is a cheap and effective way to increase website traffic, grow your email list, supercharge your social followers and boost brand awareness, but there are a few things to consider before you dive in! On this week’s episode of the Exposure Ninja Digital Marketing Podcast, we welcome Di Coke, ex pro-comper and certified Queen of Online Competitions! She sets out exactly what it takes to run a super-effective online competition; from the basics of choosing an appropriate prize for your target audience to the often overlooked, yet vital, process of writing a set of thorough terms and conditions. Di also sheds some light on the somewhat contentious topic of ‘tag and share to enter’ social competitions, explaining why brands should avoid this tactic (especially on Facebook!) and what to do instead! For show notes and to get a free review of your website and d

Webinars. Online seminars, usually streamed live online, that you can tune into from anywhere in the world. They can be used to share expert knowledge, teach others how to do a particular task or solve a problem, but most importantly, webinars can be used as a great lead generation tool. In this episode, Tim is joined by his namesake, Tim Paige who has run over 1,200 webinars in the last four years! The guys don’t hang around in this one folks, diving straight into the nitty-gritty of successful webinars; exploring what sort of businesses can and should run them, discussing how to go about selecting a topic, and revealing what sort of conversion rate you can expect from a well planned and executed webinar. Tim also shares with us the details of some of his most successful, high-converting webinars and advises us on how to hit that sweet-split between teaching and pitching without coming across like a complete ‘salesy douche’! So, without further ado, let the Tim party begin! For show notes and to get a free r

If you’re a small business competing in a crowded market you need to do something to cut through the noise and make yourself stand out from your competitors. Sounds simple right, but those of you competing in a popular niche will know that EVERYONE is trying to cut through the noise, and finding that unique USP isn’t always as easy as many marketers make it out to be! Luckily, this week’s podcast guest is a promotion BEAST working in the extremely crowded and competitive market of online printing. Adrian Salamunovic runs CanvasPop, an online store which specialises in printing photos on canvas, and has been featured in The New York Times, CNN and Good Morning America and has worked with huge brands like Microsoft, Bēhance and fotor. Adrian has some serious PR mojo, garnering huge success using promotional partnerships (partnering with other businesses to provide ‘quid pro quo’ promotion) that have skyrocketed CanvasPop’s visibility both online and offline. So, if you’re looking to think big for your business

Hands up who’s down with the kids and uses Snapchat? Ok, keep your hand up if you’ve ever used Snapchat for your business? No, us neither… Nowadays, simply selling to your audience on social media is boring and won’t garner the kind of engagement that you want and need to succeed. You need to entertain your audience in order to get them engaged enough to care about you and your message. Enter Snapchat... In this episode, we welcome Miri Qylafi from Snapchat marketing agency, Fanbytes. Miri is a bonafide Snapchat guru, having run hundreds of really cool campaigns for huge global brands, as well as smaller more niche businesses. Snapchat offers a platform for a new style of playful engagement that the folks at Fanbytes have fittingly dubbed ADVERTAINMENT. Snapchat is an entirely different beast to the other popular Social Media platforms and to really succeed there, you can’t use the same tactics that you have used on Facebook and Instagram. It’s a platform where people go to have fun, play, not take their onli

This week on the Exposure Ninja Digital Marketing Podcast we're super excited to welcome the founder of the journalist enquiry service, Help a Reporter Out (HARO), and current CEO of ShankMinds and The Geek Factory Inc., Peter Shankman. Peter started his career in PR and after building up a considerable contact list (and a reputation in the industry for being the go-to guy for a connection) he launched HARO in 2008. The platform single-handedly revolutionised the way journalists and sources found each other online, paving the way for other outreach platforms and software that so many of us use and rely on today - Gorkana and Response Source to name but a few. More recently Peter has focused some of his never-ending energy on the importance of customer service; during this episode he offers some stellar advice about how to cut through the noise and really listen and engage with your audience, enabling you to provide the best possible experience for your customers. We also delve into Peter’s ADHD, which he clai

Are you one of those business owners feeling super frustrated with Social Media and thinking it’s a complete waste of time? For many businesses, their choice of marketing activity is about what makes them the most money, fast, with Social Media often perceived as a ‘softer’ or ‘longer term’ strategy than something like PPC. But if used correctly, Social Media can be a fantastic platform to engage with your target audience and catapult your sales into the stratosphere! This week on the Exposure Ninja Digital Marketing Podcast, Tim meets Social Media Guru, Jessica Gioglio who is best known for transforming Dunkin’ Donuts’ Social Media from rocky beginnings to one of the most often-cited examples of a brand doing social right. In this episode, Jessica shares how businesses of any size can use social media more effectively, particularly through storytelling. With a broad background working with big companies like Dunkin’ and Tripadvisor to smaller, more niche SMEs, Jessica is well placed to give us the lowdown on

Subscription boxes are a very popular marketing model at the moment. There’s likely a subscription box for absolutely anything you can think of. Dog food? Beauty products? Dive bar shirts? Chakra-aligning hippie paraphernalia? Yep, there’s a subscription box for all of that. This week on the Exposure Ninja Digital Marketing Podcast, Tim meets with Michael Salguero, CEO and Founder of ButcherBox. Mike had one of those rare niche ideas that did not have a subscription box already, and ButcherBox was created. As its name suggests, ButcherBox is a curated selection of monthly mail-delivery grass-fed meat boxes. Borne out of Mike’s own experience buying and sharing whole grass-fed cows with friends and discovering the health advantages of naturally-raised meat, he also discovered that only 1% of the total beef consumed in the United States was 100% grass-fed. Following that was an immensely successful Kickstarter that raised 75K within three days, and 215K by the end of their campaign (the initial target was 25K).

Direct-response television marketing, also known as infomercials, are extremely popular in the US. This is a medium where the audience has a remote control in one hand, ready to click away at the first sign of being bored. Anyone who makes money in this environment where it cost tens of thousands of dollars to just run a test is worth listening to. On this episode of the Exposure Ninja Digital Marketing Podcast, Tim talks with Michael Alden, one of America’s most successful and recognised infomercial hosts. Michael has overseen hundreds of infomercials in a range of markets and has a wonderful insight on the elements of the most successful infomercial campaigns. Infomercials are often selling something that the audience didn’t know they wanted or needed — and Michael is a master at convincing them of both. Did you know that Barack Obama ran three one-hour infomercials on him, his campaign and his vision, with a donation call to action at the end? Michael believes that this contributed to getting him elected,

Imagine launching a company with a single tweet. No investment. No inventory. Then, imagine seeing it take off and go viral within a day, and making over $700K in sales in the first year. Sounds like a dream that’s too good to be true? This week on the Exposure Ninja Digital Marketing Podcast, we meet with the founder of Picture This Clothing, Jaimee Newberry,‏ who tells us how she and her team of skilled designers did exactly that. The inception of Picture This Clothing is quite humble: “One Winter break not long ago, I made a dress for my daughter Zia, based off of a drawing she had done. She loved this dress and it has since been a big hit with everyone that’s seen it.” Leading with her product design and development background, Jaimee teamed up with two more designers to found the company, and the rest is successful history. Within hours from her original tweet, Picture This Clothing was featured on TechCrunch, within days on ProductHunt, Disney’s Babble.com, Bored Panda, Insider, Huffington Post and mor

As an eCommerce owner, wouldn’t it be a dream if the retailers that stock your product paid to advertise your it, rather than you having to pay to advertise them? This week on the Exposure Ninja Digital Marketing Podcast, we’re talking with Solillas founder Jonnie Matthew. A former winner of the Best New Business award at the Drapers Footwear Awards, Solillas,  a Menorcan sandal company, has managed something that few original independent fashion brands ever do, but many want to: get stocked widely in high street retailers, from Urban Outfitters to Topshop, Office, Selfridges and House of Fraser and even in the US. Jonnie dropped by to discuss how he’s taken his company’s brand from selling a few pairs at markets to getting it to where it is now. If you are an eCommerce owner or about to launch a fashion brand and dream to see your product on the high street, then this podcast episode is for you! For show notes, head to https://exposureninja.com/episode88. While you’re there, don’t forget to get a

On 25th May 2018, something called GDPR will take effect in the marketing world. This will affect us all. GDPR stands for General Data Protection Regulation and is a goal by the EU commission to stop all non-consensual tracking of consumers within the EU.   In this episode of the Exposure Ninja Digital Marketing Podcast, we meet Samuel Scott, a former journalist , newspaper editor, director of marketing and self-proclaimed marketing and technology contrarian who uses his experience to help the industries. Starting May 2018, consumers will have to give their opt-in consent and can request from companies that they erase all of their data at any given time. As per these new regulations, any company that is found to have had their consumers’ personal data breached is legally bound to publicly admit to it in a timely manner, rather than four or five years after the fact, such as it is often the case now. Any illegal harvesting of consumers’ data or company found to not be in compliance with the GDPR is subjec

Ever thought of crowdfunding your business idea? You are not alone! Crowdfunding has skyrocketed and the competition has intensified. It’s increasingly difficult to exceed (or even meet) your crowdfunding goals. Setting up a crowdfunding campaign is easy, but do you know how to meet (or even double) your target? This week on the Exposure Ninja Digital Marketing Podcast, we discuss crowdfunding with the founder of Borrow a Boat, Matt Ovenden. Dubbed as the Airbnb of boats, the peer-to-peer site launched in November 2016 to help boat owners rent out their boat while they are not in use. Their phenomenal Crowdcube campaign reached 50% of its target within hours of launching and exceeded their target by over £200,000. They raised well over £450,000 by the end of the campaign. Did you know that successfully-funded campaigns all have a few things in common? For a start, successful campaigns start way before they launch… as you’ll find out if you listen in. Getting ready to crowdfund your big idea? Keep listening t