Exposure Ninja Digital Marketing Podcast | Seo, Ecommerce, Digital Pr, Ppc, Web Design And Cro

On 25th May 2018, something called GDPR will take effect in the marketing world. This will affect us all. GDPR stands for General Data Protection Regulation and is a goal by the EU commission to stop all non-consensual tracking of consumers within the EU.   In this episode of the Exposure Ninja Digital Marketing Podcast, we meet Samuel Scott, a former journalist , newspaper editor, director of marketing and self-proclaimed marketing and technology contrarian who uses his experience to help the industries. Starting May 2018, consumers will have to give their opt-in consent and can request from companies that they erase all of their data at any given time. As per these new regulations, any company that is found to have had their consumers’ personal data breached is legally bound to publicly admit to it in a timely manner, rather than four or five years after the fact, such as it is often the case now. Any illegal harvesting of consumers’ data or company found to not be in compliance with the GDPR is subjec