Exposure Ninja Digital Marketing Podcast | Seo, Ecommerce, Digital Pr, Ppc, Web Design And Cro

Subscription boxes are a very popular marketing model at the moment. There’s likely a subscription box for absolutely anything you can think of. Dog food? Beauty products? Dive bar shirts? Chakra-aligning hippie paraphernalia? Yep, there’s a subscription box for all of that. This week on the Exposure Ninja Digital Marketing Podcast, Tim meets with Michael Salguero, CEO and Founder of ButcherBox. Mike had one of those rare niche ideas that did not have a subscription box already, and ButcherBox was created. As its name suggests, ButcherBox is a curated selection of monthly mail-delivery grass-fed meat boxes. Borne out of Mike’s own experience buying and sharing whole grass-fed cows with friends and discovering the health advantages of naturally-raised meat, he also discovered that only 1% of the total beef consumed in the United States was 100% grass-fed. Following that was an immensely successful Kickstarter that raised 75K within three days, and 215K by the end of their campaign (the initial target was 25K).