Exposure Ninja Digital Marketing Podcast | Seo, Ecommerce, Digital Pr, Ppc, Web Design And Cro

Information is king in the era we live in and customers are extremely aware of your business practices. As a result, cause marketing is becoming a trend. Now more than ever, customers do their research before buying, and their desire to make the world a better place may well be what makes them pick you over your competitor, if you so choose to address a societal issue as part of your business model. In this episode of the Exposure Ninja Digital Marketing Podcast, Head Ninja Tim chats with William Adoasi, Founder of Vitae London, a watch brand with a cause. Vitae’s simple goal is combining classic and beautiful design with social justice. For every watch purchased, Vitae London provides a child in South Africa — who has been orphaned or lives in poverty — with the resources they need to access education. William’s incredible journey has led him to be on Richard Branson and Emeli Sandé’s radar and have them endorse his watches, making this one of the most heart-warming and greatest influencer marketing campaign

Online quizzes are just starting to catch on in the digital marketing world. A quiz is a very personal experience and, not so surprisingly, everyone loves taking them. But the key to making them work as a marketing tool is understanding who the quiz-taker actually is. Crafting the content to be relevant to the specific audience you are reaching out to is key and, more specifically, writing to a single individual — your very own avatar — rather than an audience as a group. In this episode of the Exposure Ninja Digital Marketing Podcast, we meet with Josh Haynam, Founder of Interact: a platform for creating quizzes. Want to gain more exposure for your brand as well as build up your mailing list? Quizzes work well for any type of business and they might be just what you’re looking for. There are certainly some best practices to follow when creating a quiz. The reasons why people like to take quizzes is because: 1) They love finding out about themselves2) They like talking about themselves If you are writing a qu

Many marketing companies will talk about the ‘brand awareness’ of a campaign. This is often a nebulous concept and one that is difficult to quantify. We here at Exposure Ninja are not huge advocates of brand awareness as a marketing goal, and we want to talk about this. Is brand awareness ever a useful goal? Why is it so often not? In this episode of the Exposure Ninja Digital Marketing Podcast, Tim and Lozz are nailing down how this kind of marketing works, what the common pitfalls are and what the benefits might be. Brand Awareness Vs Direct Response Advertising Campaigns Brand awareness is exactly what it says on the label: a campaign aimed at raising awareness about a product or company. Its goal is rather fuzzy; it often comes in the form of ads that don’t encourage the user to buy a product. It may not even have a call to action. A good example of this would be Coca Cola’s advertising campaigns. We think of brand awareness generally as a poor use of advertising budget. You can’t track effectiveness or R

This week on the Exposure Ninja Digital Marketing Podcast, our very own Lozz Newton is back by popular demand to discuss the biggest updates to the Facebook ads platform that you need to be aware of as marketers. Beware that it’s not all sunshine and roses, but let’s start with the good news! Facebook Analytics If you’ve used Google Analytics, you’ll be familiar with the kind of information that you can get from it. Well, guess what? You can now access similar information on Facebook Analytics. Not only that, but there are few extra features that you will not find in Google Analytics. Notably, Facebook’s system will incorporate data from across your website if you have your Facebook Pixel installed. You’ll be able to follow the user’s journey from the Facebook page to your website, and how specifically they have interacted with your brand. This is huge if your primary focus is Facebook ads and not Google ads. It could mean less tracking codes to worry about, fewer programs and stats to have to check, and a mo

Becoming a published author on big sites such as Forbes, Inc and Business Insider is a sure way to create credibility for your personal brand and make yourself into a thought leader in your industry. As this week’s guest puts it, “the root of ‘authority’ is author and nothing will do more for your business”. If you wonder how one can go about making their way to these top publications, then this podcast is for you. In this episode of the Exposure Ninja Digital Marketing Podcast, Head Ninja Tim chats with Kevin Kruse, Founder and CEO of LeadX, an online learning platform that provides free leadership training. Kevin is a NY Times bestselling author and keynote speaker and has written hundreds of articles and nine books in the past 15 years. Today, he shares with us his magic formula to becoming an author and building brand authority. It’s important to understand that being published on Forbes or Inc is not for backlinks - in fact, it’s not possible to get links in some bigger publications. What it will give yo

Studies show that 79% of consumers trust online reviews as much as a personal recommendation from a friend or family member. That’s almost 8 out of 10 people! Needless to say, online reviews are powerful persuaders working in your favour when you position yourself online. In this episode of the Exposure Ninja Digital Marketing Podcast, Head Ninja Tim meets Doren Aldana, founder of several highly acclaimed training programs, such as the Mortgage Superstar Coaching Program, Autopilot Referral Systems, Meetings with Mortgage Masters, and the FastTrak Coaching Program, so you too can learn how to build your business at the speed of trust. If you want to inject persuasive power into your marketing, you should reinforce everything you are doing with the power of reviews. But where do you drive people to leave reviews? How can you make sure you’re maximising positive reviews? And how do you use those reviews as marketing tools? Keep listening for Doren’s top tips and don’t forget to download his free guide to learn

Email marketing is so much more than having a “sign up for the newsletter” opt-in at the bottom of your website. It is a powerful tool to optimise deliverability and subscriber engagement, as well as a serious revenue-driver. In this episode, Head Ninja Tim meets Email Marketing platform AWeber’s CMO Erik Harbison to discuss the most effective ways to use email marketing, whether it’s automation or segmentation of customers to guide them into your sales funnel effectively. One of Erik’s top tips is to use email to build a valuable relationship from day one with your non-customers. Successful businesses are embracing emails as the hub of their customer relationship strategy by constantly thinking of ways to provide value. This includes using the email database as a way to collect and drive prospects or customers and segmenting and leveraging their database, rather than broadly reaching out to the clients. Being relevant, consistent and making sure the customer has a meaningful experience is key to a successful

Loyalty programs are an important part of managing the relationship between your marketing and your customers in several industries. They provide customers with incentives such as points or rewards, playing a huge role in customer retention and the value you can offer to consumers. In this episode, Head Ninja Tim interviews Edward Nevraumont, Chief Marketing & Revenue Officer at General Assembly. Hear how Edward, after creating Expedia Rewards, the Expedia VIP program, led the five-year turnaround of A Place For Mom, the leading senior housing referral service. Learn from high-profile, extremely successful case studies on how loyalty programs should be created, tailored and incentivised to delight your customers and become a serious profit driver for your business. Don’t forget to check out General Assembly and Marketing is Easy. For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninj

Many businesses make the mistake of targeting their marketing efforts to a broad audience. It’s easy to see why; you want to introduce as many potential customers as you can to your brand. But, when reaching out to eager consumers, you should really aim to reach out to one single individual: your target person, or ‘avatar’. Failing to clearly identify an avatar will result in diffused information and, ultimately, plenty of wasted money. You will speak to no-one, because you are trying to talk to everyone. In this episode of the Exposure Ninja Digital Marketing Podcast, we chat to business coach and best-selling author Shweta Jhajharia, who tells us which key questions businesses must ask themselves in order to create and market to their ideal customer avatar. For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode77

Whether you’re the owner of a growing e-commerce site or have recently redesigned or launched a site with a new URL, staying on top of your pages and avoiding “404’s” can be tricky. Having “404 page not found” errors on your site can have a negative impact on your SEO, so it’s important to understand how redirects work. Redirection is the process of forwarding one URL to a different URL, if for example the first URL has been moved or no longer exists. In this episode, we meet with Exposure Ninja’s own SEO Ninja David Bain to discuss website maintenance and tips to ensure 404 pages are taken care of. For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode76

Mastermind groups are a great way to get access to some of the smartest and most switched on marketers in the World and in this episode Tim interviews Nate Lind, who runs advertising mastermind Adsum. Hear how Nate marketed and built Adsum, the impact that it’s had on his various businesses, and how it morphed into his very own ‘anti-trade show trade show’.  For show notes head to www.exposureninja.com/episode75

If you’re an eCommerce business with a traditional online ‘store’, this episode will introduce you to a completely new way of scaling your sales. We often talk about sales funnels to generate leads on the podcast, but in this episode Tim is joined by Trey Lewellen who has built multiple businesses using sales funnels to sell physical products too. You’ll hear how to turn your audience into a tribe, and how to choose the products that will generate the best ROI when used as lead magnets. You’ll also learn how you can be taking advantage of subscriptions/memberships, even if you previously thought that your business might not be best suited to a subscription model.  For show notes, head to www.exposureninja.com/episode74 To download Trey’s top performing funnel, go to www.mronit.com/tim

A good old-fashioned deep dive into the tools and strategies to use in online marketing is all good and well, but sometimes, the end goal goes unmentioned: improving sales and making your business successful. Perhaps it’s a little too brutally honest to be talked about that often, but it’s important to remember what you’re striving to achieve with your online marketing. That’s why when you see a business soaring to success and making some major profit with the help of marketing strategies, it’s time to sit up and take notice. We found one such success story and just had to get the inside scoop. We’re talking to Luke Hughes of Origym in this episode of the Exposure Ninja Digital Marketing Podcast. Luke’s the Managing Director of this personal training business which has stormed through the field to become a market leader, less than two years into its existence. The business aims to undercut the plethora of premium-rate personal trainer brands around today, whilst maintaining the quality expected from customers

Once unattainable or a luxury in most industries, apps are pretty much commonplace in today’s online world. Every major brand and company you can think of will have its own app. Sooner rather than later, we’ll reach the point where if your business does not have some sort of app, you’ll be behind the curve. But, just like all other avenues of your business, an app needs to be presented and promoted well to succeed. A poor-quality app that’s difficult to navigate or isn’t functional will flop, potentially creating a negative perception around your entire business. Promotion, meanwhile, is even trickier, with a very limited amount of avenues through which to generate awareness – let alone interest – around a fresh app. We’re chatting once again to Moran Pober in this digital marketing podcast episode, who has plenty of experience when it comes to owning a successful app. Moran founded iTips: an app that has featured in the top 100 in the app stores of some of the biggest markets on the globe, including the UK,

At a glance, the journey of a business towards success can seem like a pretty set-in-stone path, regardless of your industry. Build a client base, sell more and more products, increase your hires and expand the company – that’s the framework you’ll often find in a business, but that doesn’t mean it should be the one that you follow. Instead of battling against competitors using that standard process, what if you could acquire those competitors – or other business that possess synergy with yours – and expand that way? Sure, it’s bound to be quite an expense during your company’s formative years. But, if you pick the right businesses and negotiate well, it’s an investment that could give you some serious pulling power. In this episode of the Exposure Ninja Digital Marketing Podcast, we talk to Moran Pober: the founder of ABD Assets. ABD is independent firm that specialises in business transactions, working with companies with huge upsides and assisting them with their goals. There’s no better person than Moran,

From handing out flyers in a local park for proof of concept, to a consumer base of thousands of satisfied return users – all in just over 24 months. Sounds like the sort of business success story you’d want to learn more about, right? Mark Hughes is the co-founder of the Tutora and our latest guest on the Exposure Ninja Digital Marketing Podcast. Hughes has played an integral role (alongside fellow co-founder Scott Woodley) in Tutora defying the odds and flourishing as a business, less than three years since its inception. Not only that, but Mark and the team have achieved this in a relatively crowded market, populated by established names with considerable financial backing. This success was achieved via a somewhat untraditional form of investment, too: crowdfunding. And all this has been carried out with a ‘chicken and egg’ business model, which many have tried and failed to, shall we say, crack. The company connects students and tutors in all manner of different contacts – from academic studies to piano l

With so many tactics, tips, tricks and tools involved in digital marketing, no-one would blame you for losing sight of what it’s all in the name of: generating more leads and making sales. Whatever path you go down on your online marketing journey, every step you take should be in the name of encouraging users to invest in your service, product, company or business. Perhaps there’s no greater example of this than with calls to action. A small, yet significant and emphasised feature on your web pages, a call to action is a crystallisation of everything you’re trying to achieve with your website and online activity. Whether it’s just a handful of words, a contact form, or a redirection to further down the conversion funnel, your aim with a CTA is to gently guide interested onlookers into becoming fully-fledged customers. In this podcast episode, our very own Lozz Newton chats to Head Ninja Tim Kitchen about crafting the perfect CTA. Outlining your main goal, avoiding classic conversion blockers and keeping thin

We love chatting to the head honchos of similarly progressive, ambitious companies to see what tactics they’re utilising to push the business forward. Hearing from successful, modern businesses about how they use online marketing to prosper always provides us with plenty of insight and tips that we can all tweak and use in our own way. And trust us: there aren’t many more projects right now that are moving along more rapidly than Doctify. Featured in national newspapers and international news outlets like Sky and CNBC, Doctify has digitalised and simplified the process of searching for and booking medical specialists. This young team of doctors and online experts only started up in 2015, but have already emerged as a major player in their market, with some insane SEO statistics boosting online visibility. Doctify’s CMO, Adam Beainy, has been a large part of that success, and we chat to him in this podcast episode. Adam talks us through the wide-scale tasks he’s been heading at the company to make them an

The wonderful world of content marketing may well be an online-focused industry, but that doesn’t mean there isn’t space for some face-to-face interaction.   It’s very clear that events such as these can produce leads, brand exposure and some incredible results. Hosting your own digital marketing event takes it to the next level, with people attending purely to see you and your company in action. You create a more personal connection with those in attendance and can turn fleeting visitors into fully-fledged members and supporters of your brand. But, for it to be a success, you need bums on seats – and a way to spread the word to interested parties about the event. Sounds like a pretty expensive advertising job, right? Well… In this podcast episode, we chat to someone who defied this logic. Chris Marr is the founder of Content Marketing Academy, along with its popular annual live event CMA Live. The event brings CMA’s members together, offering them some invaluable advice and insight, along with the chanc

If you’re an expert in something, there are people out there that will pay for your expertise. No matter the topic, no matter the niche, there is a market for you to work with and use as a source of income. Perhaps your business has a range of skills and processes that you’ve acquired and refined through practice over the years. Maybe you’re just an ambitious entrepreneur, immersing yourself in knowledge of a particular field so you can pass it on to others. Whatever your situation, it’s worth staying aware of all the knowledge you’ve gathered, so you can try to monetise all the time and effort you spent gaining that insight. In this episode, we chat to someone who has made use of her incredible depth of knowledge and successfully productised it in many ways. Laura Phillips is a digital marketing coach and success mentor, guiding individuals and businesses alike towards success. Laura has scratched and clawed her way to the top by constantly acquiring new skills and taking on key information with regards to w