Exposure Ninja Digital Marketing Podcast | Seo, Ecommerce, Digital Pr, Ppc, Web Design And Cro

Information is king in the era we live in and customers are extremely aware of your business practices. As a result, cause marketing is becoming a trend. Now more than ever, customers do their research before buying, and their desire to make the world a better place may well be what makes them pick you over your competitor, if you so choose to address a societal issue as part of your business model. In this episode of the Exposure Ninja Digital Marketing Podcast, Head Ninja Tim chats with William Adoasi, Founder of Vitae London, a watch brand with a cause. Vitae’s simple goal is combining classic and beautiful design with social justice. For every watch purchased, Vitae London provides a child in South Africa — who has been orphaned or lives in poverty — with the resources they need to access education. William’s incredible journey has led him to be on Richard Branson and Emeli Sandé’s radar and have them endorse his watches, making this one of the most heart-warming and greatest influencer marketing campaign