Exposure Ninja Digital Marketing Podcast | Seo, Ecommerce, Digital Pr, Ppc, Web Design And Cro

Direct-response television marketing, also known as infomercials, are extremely popular in the US. This is a medium where the audience has a remote control in one hand, ready to click away at the first sign of being bored. Anyone who makes money in this environment where it cost tens of thousands of dollars to just run a test is worth listening to. On this episode of the Exposure Ninja Digital Marketing Podcast, Tim talks with Michael Alden, one of America’s most successful and recognised infomercial hosts. Michael has overseen hundreds of infomercials in a range of markets and has a wonderful insight on the elements of the most successful infomercial campaigns. Infomercials are often selling something that the audience didn’t know they wanted or needed — and Michael is a master at convincing them of both. Did you know that Barack Obama ran three one-hour infomercials on him, his campaign and his vision, with a donation call to action at the end? Michael believes that this contributed to getting him elected,