Marketing School | Digital Marketing | Online Marketing

In episode #1476, we talk about what you should copy from Eric Siu in business! Neil weighs in on the many amazing things he respects about his friend today, talking about his relentlessness, patience, open-mindedness, gift for continuous learning, and talent for constantly building his networks! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What You Should Copy from Eric Siu in Business. [00:35] How long Eric and Neil have known each other for. [01:05] Eric is always learning by reading, podcasting, and more. [01:51] What happened with Single Grain that proves the power of relentlessness. [03:00] The value of being more patient with people; Eric takes the time to train his teams well. [03:58] When you see opportunities for making revenue you should be open to them. [05:06] Eric’s great talent for networking; the value of always expanding your circle. [05:58] That’s it for today! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more info

In episode #1475, Eric shares the most important things you can learn from Neil in business. Neil is a fast-mover who is willing to try new things and respond quickly to prompts, but he also knows when to quit and move on. Tune in to hear about the benefits of tuning out all the noise and only listening to the most authoritative voices in your space!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What You Should Copy From Neil Patel in Business.  [00:51] Hear the story of how Eric and Neil met and became friends.  [01:31] Neil’s fast execution and fearless pursuit of trying new things.  [02:19] Do what Neil does and call people – don’t wait for a call to be set up.  [02:33] You can waste a lot of valuable time when trying to schedule a meeting.  [02:51] Don’t reinvent the wheel but take advantage of what others have built before you. [03:33] Be willing to test and take risks on things that other people are not.  [04:06] The advantage of ignoring the noise and sticking to your thing.  [04:34] Neil

In episode #1474, we discuss why you should think about diversifying your revenue. If you rely on a single revenue stream, you risk getting into trouble when the economy takes an unfavorable turn. Tune in to hear when the best time for diversification is!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why You Should Diversify Your Revenue.  [00:49] The problem of having only one revenue stream.  [01:08] If you are in an agency, think about how you can expand your services.  [01:39] LegalZoom could charge people for setting up their corporation and renewing it. [02:00] Don’t diversify your revenue stream until you begin making some good money. [02:24] A drop shipping business is a great way to launch or start. [02:47] Consider the people in the restaurant business who put all their eggs in one basket.  [03:15] It is easy to get into panic mode if your only income stream is hampered. [03:31] Think about what your existing customers can also be buying from you.  [03:52] Take one step at a time and

In episode #1472, we talk about how to build a brand when you are not an expert. You do not have to be the world's authority on a subject in order to create content about it. It has become increasingly common to document the process of learning and becoming an expert and audiences actually gravitate towards these sorts of personalities. Tune in to hear how you can start building your brand from scratch today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Build a Brand When You Are Not an Expert. [00:35] Common brand-building questions and the two options available to you. [01:41] The power of documenting your journey and learning process. [03:01] Growing interest in your opinion and expertise over time. [03:35] Examples of entrepreneurs whose content is natural and easy for them to make. [04:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! [04:58] That’s it for today!   Links Mentioned in

In episode #1473, we talk about short term SEO versus long term SEO! We all experience shiny-object syndrome and as young marketers want to get going as soon as possible. What we have learned is that short term tactics will not take you very far and in the end might just cost you money. Tune in to hear about the long term strategies that can help you survive and prosper for years to come!    TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Short Term SEO Versus Long Term SEO. [00:36] Buying links and blitzing content without a thought about the long game. [01:41] The importance of a long term mindset from the beginning. [02:29] What we can learn from Amazon's strategy of reinvesting and preparation. [03:29] If you neglect the long term, you will inevitably lose money. [04:02] Learning from experience and taking these lessons forward. [04:20] The amazing new capabilities of GPT-3! [05:29] That’s it for today! [05:33] To stay updated with events and learn more about our mastermind, go to the Marketin

In this special, exclusive interview we are joined by Justin Sardi from TubeSift! We hear from Justin about his path to internet marketing, learning it was not a scam and how he has managed to grow the company quickly since its founding. Justin talks about why YouTube is such an attractive platform to market on, the content creation plan at the company and also gives us some idea of the pricing structure at the moment. Tune in to hear all about this exciting business and how it might be useful to you! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Your First YouTube Ad Campaign. [00:53] Justin's background in construction and his transition into internet marketing. [02:55] Common mistakes made on YouTube and the service that TubeSift provides. [04:25] Examples of the different types of ads that can be run on YouTube. [05:19] The opportunities offered by advertising on YouTube — making the most of the platform. [06:04] The array of offers from TubeSift and things to be rolled out soon! [06:56] Market

In episode #1471, we share seven little-known copywriting hacks! From sentiment analysis tools and swipe files, to the power of headlines and timing, these seven hacks can get your copy from average to great and give your numbers a big boost. Tune in to hear all seven and get your copy up to scratch and then some! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Little-Known Copywriting Hacks. [00:35] You do not need to be an amazing writer — the key is answering objections. [01:22] Sentiment analysis tools can be your best friend! [01:52] Timing and placement; showing the right thing at the right time. [02:35] Creating swipe files and taking note of good pattern interruptors. [03:26] The importance of headlines and using multiple variations for the same content. [03:50] Utilizing the Breakthrough Advertising framework — top to bottom conversion. [04:41] A picture says a thousand words; using images to enhance your message. [05:21] That’s it for today! [05:24] To stay updated with events and lear

In episode #1470, we share our views about whether all Google SERP CTRs are created equal. The results for clickthrough rates have changed significantly, especially in terms of educational content since Google now provides answers to basic questions without users having to click on websites. Tune in to hear our takeaways from Sistrix’s helpful article!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Are All Google SERP CTRs Created Equal?  [00:49] Back in the day SERP ads did not blend in as well. [01:14] A number one result had an average clickthrough rate of about 30%.   [01:25] If you now have other elements on the page the clickthrough rate drastically changes.  [02:00] It is hard for people to distinguish between an ad and an organic result. [02:16] Why the results with clickthrough rates for educational content have tanked so much.  [03:20] Counter this effect by using on-SERP SEO to get traffic to your website.  [03:55] It is also a branding game – so use your company name in the title tag. 

In episode #1469, we talk about how to create a one-man media company. Gone are the days when everybody followed and cared about large corporations: today people are far more interested in connecting with individuals. Tune in to hear why building your personal brand and focusing the attention on you could be the way in!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Create A One-Man Media Company. [00:36] Examples of one-man media companies like Gary Vaynerchuk.  [01:02] Gary V also has a host of other deals because his personal brand is so appealing. [01:42] These guys are the center of their companies — they are the companies! [02:01] We think during and after COVID the one-man media companies will keep popping up.  [02:13] You can still use staff, interns, and tools to help you scale your content production.  [03:02] Nowadays, people prefer connecting with individuals rather than large corporations.  [03:53] When you have influence, you can do more and make a greater impact.  [05:06] To

In episode #1468, we share why you should prioritize content creation in 2020. The average person consumes high volumes of content daily, whether in the form text, video, or audio, so you want to make sure to consistently produce material to satisfy this increasing demand. Tune in to hear how you can segment and organize your content most effectively!    TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Create Massive Amounts of Content in 2020.  [00:37] Why it is important to create massive amounts of content this year. [01:06] There is an opportunity to make the most of people’s high demand for content. [01:23] Each piece of content can be split into smaller pieces and used on social media.   [02:06] If you crank out a ton of content, get someone to divide your content for you.  [02:27] Why you do not want your competition to create more content than you.  [03:07] Content is helpful for B2B and B2C businesses.  [03:35] Get on as many channels as possible to gain as many followers as you can.

In episode #1467, we discuss the recent Pier 1 Imports Transaction and what we can all learn from it. Most people thought that Tai Lopez was just a wealthy guy with Lamborghinis, but he is showing the world that he is an entrepreneur to be reckoned with. Tune in to hear about the e-commerce companies he has acquired and how he went about doing it!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Pier 1 Imports Transaction and What We Can Learn From It.  [00:42] Many retailers are going bankrupt during the COVID-19 pandemic.  [01:00] What Alex Mehr and Tai Lopez did to buy a bunch of struggling e-commerce companies.  [02:06] Why there is little needed to turn these businesses around.  [02:27] Many want to build businesses from scratch but it is far easier to grow an existing one.  [03:02] E-commerce has remarkably gained momentum through this crisis.  [03:30] Tweak your business from retail to online to fit in with the current environment.  [03:56] Removing the emotions from big business decision

In episode #1466, we talk about why Twitter is an underrated social media platform. Compared to most other channels, Twitter has many high net worth individuals engaging and sharing valuable information, making this the best platform for learning and shaping your worldview. Tune in to hear how cheap ads on Twitter can make a big difference to your business! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why Twitter is A Severely Underrated Platform.  [00:34] An example of how running Twitter ads can lead to important conversations.  [01:00] The branding value you can get for as little as $10 or $15 a day. [01:11] Getting impressions and a wide reach are the most important benefits of Twitter posts. [01:41] From an ads and learning perspective, Twitter is the best social media network.  [02:03] Twitter has a lot of smart, high net worth people engaging.  [02:48] Eric shares the number of impressions he is getting on his Twitter posts.  [03:38] There is not a lot of competition for advertising on Twi

In episode #1465, we discuss seven new ways to grow your SEO traffic. Creating new formats of content, setting up an FAQ schema, and building your own widget will all boost your traffic in significant ways. Tune in to hear how having a product can help you get more linkable assets!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Seven New Ways to Grow Your SEO Traffic.  [00:34] Think about how you can do on-SERP SEO and what exactly it means.  [01:25] Create new formats of content like video and podcasts — Google ranks it too!  [02:13] Set up Matthew Woodward’s FAQ schema to improve your clickthrough rate.   [02:27] Buy websites not for their backlinks but for their brand and existing SEO traffic.   [03:01] Consider building your own widget or software as an evergreen SEO tactic.  [03:52] Look at popular tools in your space and add them to your website.  [04:17] If you have your own product, you can make data-loaded posts few others can.  [05:01] That’s it for today! [05:04] To stay updated with

In episode #1464, we share how you can host a super successful virtual event. We recently had our Growth Accelerator event for which we got great feedback, but it wasn’t always smooth sailing. Tune in to hear what mistakes we made and what we did to rectify them for much better results.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Run An Amazing Virtual Event.  [00:37] Why our recent Growth Accelerator virtual event was nothing short of amazing! [01:14] All the reasons why it is worth investing in virtual events – if you do it right.  [01:47] When we first hosted virtual events, we made a few mistakes along the way.  [02:07] Ensure that you vet the tech platform you are going to use.  [02:58] Do not use software that will just make it seem like a glorified webinar.  [03:53] We set up an interactive event so that we could see everyone’s face.  [04:15] The bonding benefits of using breakout rooms.  [04:50] Keeping the breakout rooms small to ensure that it is effective. [05:02] Why you sh

In episode #1463, we discuss how you can create a killer offer that your audience cannot say not to. A killer offer is one that generates a lot of sales and converts well, and this only happens when what you offer provides more value than the price point of the item. Tune in to hear how surveys can help you to get to know the pain points of your customers and tweak your offer accordingly!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Craft A Killer Offer That is Irresistible to Your Market. [00:34] A killer offer is something that generates a lot of sales and converts well. [00:53] An offer can be a product, service, or opt-in that is bundled in an appealing way.  [01:10] The importance of including an anchoring effect and making your offer a no-brainer.  [01:32] Do not worry about how well it is written—worry about answering all the objections.  [02:14] Hear how Russell Brunson’s journey with ClickFunnels relates to this topic.  [03:18] Stacking: an irresistible offer is one that provides

In episode #1462, we share how to create legendary content when you are strapped for time. Think about creating short, punchy tweets to begin with and build them out later into fuller length pieces when you have time. Tune in to hear the formula for creating content that grabs people’s attention and keeps them interested.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Create Legendary Content When You Are Short on Time.  [00:33] When you are super busy, finding time to create content seems impossible.  [00:56] Capture your thoughts in a tweet to make an impact with little time involved.  [01:36] The tweet can later be built out into a more elaborate piece of content. [02:05] Go to your competitor’s website to find ideas for content quickly. [02:21] Do not copy your competition but create your own version that is even better.  [02:40] A formula for successful content, including a catchy headline and hook. [03:28] Outline the body of your piece by listing the subheadings and fill in a sentenc

In episode #1461, we give you a step-by-step checklist for spying on your competition’s marketing. There are great tools for seeing what your competitors are getting up to in terms of their content, SEO, and ads, which allows you to stay ahead of the curve. Tune in to hear what kinds of things you want to be on the lookout for when spying on your competition!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: A Step-by-Step Checklist to Spying on Your Competition’s Marketing.  [00:34] Hear why it is important to spy on your competition’s marketing.  [01:00] You can also benefit from seeing what indirect competitors are getting up to.  [01:04] Examples of the kinds of things to look at when spying on advertising campaigns.  [01:55] BuiltWith and Wayback Machine will show you what technology people are using.  [02:26] Use Social Blade to see the growth rate of various channels.  [02:45] A list of tools that will show you what others are doing in terms of content and SEO. [03:11] SimilarWeb shows referri

In episode #1460, we discuss how Apple’s changing privacy regulations will affect people’s advertising strategies. Regulations are getting stricter and there is an increasing focus on people’s privacy and rights, which means that advertisers can no longer rely on the invasive strategies they have always used. Tune in to hear why you need to adjust right now to stay ahead of the game!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Apple’s IDFA Change Should Shift How We Do Marketing.  [00:38] What IDFA means, how it works, and what it means for advertisers.  [01:08] Apple is making it more difficult for advertisers to track people and the sites they visit. [01:16] Users now have to give explicit permission for ad publishers to track them. [01:42] The changes are inevitable and there are likely to be more changes coming.  [02:15] In the future targeting is going to be harder due to all the government restrictions. [02:34] Some companies like Apple are big on privacy while others aim for more ad r

In episode #1459, we share what we have learned from analyzing our podcast analytics. When you track the performance of your podcast and see how your audience responds to each episode, you can improve your show and keep refining it according to your audience’s preferences. Tune in to hear why we recommend Chartable when it comes to everything podcast analytics!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What We Learned from Analyzing Our Podcast Analytics.  [00:36] We want to share our lesson learned from over 37 million downloads. [00:46] While Apple Podcasts and Spotify analytics are fine, we recommend using Chartable.  [01:07] When we talk about SEO or content marketing, the retention on those are maxed out.  [01:35] Repurpose your content rather than switching to different topics between platforms. [02:09] People do not mind ads on your podcast as much as you think.  [02:37] Being consistent is more important than having a wide range of topics.  [03:28] The longer you are around and are co

In episode #1458, we talk about the impact of big brands boycotting Facebook and Instagram ads. A while ago, significant brands pulled their ads from Facebook, demanding that the platform implement stricter regulations around hate speech. Tune in to hear what the short and long-term effects are!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: If Big Brands Boycotting Facebook and Instagram Ads Make A Difference. [00:33] The context for the episode and what companies are demanding from these platforms. [01:03] Facebook has many other stakeholders to please and has therefore not done much.  [01:14] Many big brands are pulling their ads from Facebook. [01:38] Why there will be a significant short-term impact on platforms like Facebook.  [01:49] In the long-run, it is likely that the brands will turn on their Facebook ads again. [02:10] The relevance of incentives for publicly traded companies.   [02:48] This is just a slap on the wrist for Facebook—but they still have the leverage. [03:08] The fact r