Marketing School | Digital Marketing | Online Marketing

In episode #1496 we share the easiest way to scale an offer to cold traffic! While getting cold traffic is an easy way to lose your shirt, the key here is baby steps! Eric shares his strategy for acquiring cold traffic through an info-based product or coaching program, while Neil focuses more on a way of warming your cold traffic up if you already have it. Be sure to tune in! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What’s The Easiest Way to Scale An Offer to Cold Traffic? [00:50] This offer strategy relates to an info product or coaching program. [00:59] Making sure your initial offer makes sense rather than blasting advertising. [01:33] Don’t put your whole program together initially; what’s the bare minimum? [01:38] Pushing people to a squeeze page using Unbounce. [01:51] Luring people to give you their email address once on your landing page. [02:07] Offering people a phone call in the video you email them. [02:30] Research people’s needs while you’re on a phone call with them, and shift

In episode #1495, we give you seven ways to boost conversion on retargeting ads! In our conversation, we cover rotating your creative strategy, using different pages, case studies, testimonials, and more. Tune in to make sure you retarget and capture your audience, every time! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Ways to Boost Conversions on Retargeting Ads. [00:35] Rotating your creative strategies when retargeting. [01:16] Thinking about reach instead of conversions, especially on Facebook. [01:40] Video ads and spelling out exactly what your product or service does for customers. [02:16] The power of case studies and testimonials! [02:47] Re-marketing from your email traffic and maximizing those who give you micro-commitments. [03:22] Using lifetime value information and finding similar customers with this data. [03:46] Sending visitors to a different page when retargeting.  [04:24] That is it for today! [04:28] To stay updated with events and learn more about our mastermind, go to

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In episode #1493, we share why your Instagram account is not generating you any sales. The number one rule to take notice of is making your offers on social platforms relevant to that audience. If you can combine that with constant promotion and regular IG Live appearances, you will be selling like crazy in no time! Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why Your Instagram Account Isn't Generating You Any Sales. [00:39] If you do not try to sell, you will not sell! [01:00] Making offers relevant to the Instagram audience; generating sales this way. [01:25] Looking at the example fo Vanessa Lau and The BOSSGRAM Academy. [02:25] Using Instagram Live to drive sales! [02:39] Make use of all the tactics that you know already work. [03:11] That is it for today everyone! [03:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Vanessa

In episode #1492, we talk about how you can get more podcast listeners. As podcasts continue to grow as a medium, now is a better time than ever to pour some energy into growing your platform. Tune in to hear about how collaboration, content repurposing and consistency can serve you and your business! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How You Can Get More Podcast Listeners. [00:40] The continual growth of podcasts and the influence of the pandemic. [00:50] Consistency is key — sticking with the project will bring you success. [01:31] Promote your content through all your channels so people know about it. [02:00] Repurposing your content and making the most of what you have. [02:55] Directing traffic to old episodes — do not neglect them! [03:40] Collaborating and making use of extra marketing for both parties. [03:56] That’s pretty much it! [04:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-34

Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1489, we share the quickest way to get your first 1000 YouTube subscribers. Whether you have an existing audience or are starting from scratch, there are several strategies that will help you get noticed faster. Tune in to hear how collaborating with someone can give you the boost you need!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Quickest Way to Get Your First 1000 YouTube Subscribers. [00:44] Hear how collaborating with somebody can help you get subscribers fast.  [01:12] George Gammon went from 200 subscribers 165 000 in less than a year.  [01:28] Create unique content that is presented in a professional, understandable manner. [01:48] Ask yourself: What am I good at? This will be your secret sauce to success.  [02:05] If you already have an audience, tell them on the other channels to subscribe.  [02:23] Use email to tell your whole list to subscribe to your video or channel.  [02:36] Before you post new content, follow the guidelines of the Hot Script by Sonny.  [03:26]

In episode #1488, we discuss whether starting a digital agency in 2020 is a good idea. Since the pandemic, e-commerce has shot through the roof and companies need people to help them migrate their businesses online. Tune in to hear about Eric’s training program that will teach you everything you need to know about running a digital agency!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Is It A Good Idea to Start A Digital Agency in 2020?  [00:39] Many people are starting up an agency amid the worldwide economic uncertainty.  [00:54] People are doing surprisingly well with digital agencies – they are still growing!  [01:21] It depends on what industry you are in – hospitality and events are doing poorly.  [01:37] Hear the reason why digital agencies are doing so well in the COVID world. [02:05] Check out Eric’s training program at singlegrain.com/agency-accellerator.  [02:21] The rapid increase in e-commerce and how it is reflected in the markets.  [02:41] Why digital agencies are unlikely to ever

In episode #1487, we share the five most likely reasons why your landing page is not performing as well as you expected. There are many reasons why people might visit your page and leave without making a purchase, so try to identify and address all the things that might be stopping them. Tune in to hear about the framework that helps you create landing pages with high conversion rates!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Five Likely Reasons Why Your Landing Page Is Not Converting.  [00:35] Your landing page might not answer the objections people have.  [01:13] Copywriting does not have to be hard – you just have to know how people think.  [01:51] Write content that touches on people’s dreams, fears, and feelings in general. [02:40] Think about the reasons why people might not be buying from you and address them.  [04:16] Hear about the framework that helps you create landing pages that convert. [04:56] The importance of the UPSYD method from Breakthrough Advertising.  [05:52] Ensure tha

In episode #1486, we discuss why SEO is still our best marketing strategy in 2020. SEO is still one of the cheapest and most effective and consistent ways of gaining traffic, even though it is a long-term strategy. Tune in to hear all the benefits of building up a strong domain authority!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why SEO Is Still Our Number One Marketing Strategy in 2020.  [00:51] SEO requires time and human capital to get good results.  [01:02] However, it is still one of the cheapest, most consistent ways of getting traffic.  [01:31] SEO is a long-term, cost-efficient game and a gift that keeps on giving. [02:13] Once you have SEO as a bedrock, you can begin building out the other channels.  [02:25] If you continue to provide value, you will get a ton of traffic.  [03:03] No other traffic source produces such consistent quality traffic that drives conversions.  [03:14] The smartest entrepreneurs understand business and SEO. [03:41] When you’ve built up domain authority, yo

In episode #1485, we discuss how to up those conversions. We talk about how some tweaks that can help you convert from your order form more, why you should take a page out of successful companies’ books, and the importance of ensuring that your order form is fast and efficient. To hear more, tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to 10X Conversions on Your Order Form. [00:32] An explanation of what an order form on a website is. [01:00] If you can personalize on the order form, you can lift conversions. [02:00] How small tweaks like testimonials and logos can also boost conversions. [02:35] Look at big companies’ order forms to see what works. [02:47] Make use of exit pop-ups on the order form page. [03:00] Be careful of website bloat and slow checkout pages. [03:25] See what your competition is doing.  [03:20] That’s it for today! [03:28] Conversion XL’s order form page examples. [03:24] To stay updated with events and learn more about our mastermind, go to the Market

In episode #1484, we explore YouTube SEO and what’s working currently. As the second-largest search engine in the world, YouTube is a great way to expand your reach. You will learn about the importance of the first 24-hours of releasing a video, how to make shareable content, and more. Be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What’s Working Right Now with YouTube SEO. [00:46] Most YouTube SEO advice is very generic and not applicable to the platform. [01:13] How YouTube SEO is different from Google SEO. [01:30] Ways to push a video hard in the first 24-hours of release. [02:27] How to promote a YouTube video if you don’t have an audience. [03:06] The story of how George Gammon grew his YouTube following organically. [03:32] If your content touches on hot topics in an easy-to-understand way, it’s more shareable. [04:26] Appeal to the Average Joe, not the Ivy League graduate.  [04:32] The problem with the YouTube algorithm. [03:20] That’s it for today! [03:24] To st

In episode #1483, we discuss why you should optimize your content for search intent. You need to have content that appeals to top, middle, and bottom of the funnel searches to ensure that you capture as much traffic as possible. Tune in to hear how Ubersuggest can help you get ahead of your competitors!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why You Should Optimize Your Content for Search Intent.  [00:33] What we mean when we talk about search intent. [01:04] An example of how our agency websites and content are set up.  [01:28] How your content should be adjusted according to the top, middle, and bottom-funnel. [02:08] Choose keywords that have buy-related words in them such as “discount”.  [02:21] Use comparison keywords such as Mailchimp versus ConvertKit. [02:35] When you do your keyword research, look for ones with a high CPC. [03:06] Make sure that your content covers the top, middle, and bottom of the funnel traffic.  [03:28] Use tools like Ubersuggest to see what keywords your com

In episode #1482, we talk about the importance of having a great logo. When you are first starting, we don’t recommend spending a lot on a logo since you can always change it later should you think it necessary. Tune in to hear why rebranding might require you to put extra cash toward such design elements!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Importance of a Good Logo.  [00:31] The logo for Nike was very cheap initially.  [00:43] When Pepsi rebranded it cost them $1 million. [00:52] Do not spend a lot on your logo when you are just starting.  [01:03] If you are a big brand like Nike or Pepsi, spending on your logo makes more sense.  [01:18] Spending on a logo is not as important and you can always change it later on. [01:51] There is a lot more risk involved in rebranding so spending more is sensible. [02:15] In most cases, modifying your logo will not make you more money.  [02:36] That’s it for today! [02:37] To stay updated with events and learn more about our mastermind, go to t

In episode #1481, we share how you can build a recognizable brand like Coca-Cola, Microsoft, and Uber. The most important thing to know is that establishing a brand of that caliber takes endurance and consistency. You need to have a good product or service and deliver it well on a long-term basis. Tune in to hear how promoting your brand in the context of a story can help customers relate to it.    TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Build A Recognizable Brand Like Coca-Cola.  [00:36] Consider the different things that come to mind when you think about Coca-Cola. [00:50] The first thing you need to have a recognizable brand is a good product or service.  [01:19] Brands are not built overnight – you need to deliver a good product consistently. [01:25] The Coca-Cola formula kept moving around for many years.  [01:47] The success of Coca-Cola shows us how important distribution channels are.  [02:03] They offer a consistent product and have formed strong partnerships. [02:20] Follow

In episode #1480, we discuss the easiest ways to boost your email open rates. One of the best tactics is asking a question that your audience wants to respond to and make it even easier by asking a simple yes or no question. Tune in the hear some strategies for getting your emails in their inbox!   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Quickest, Easiest Way to Boost Email Open Rates.  [00:36] One of the best ways to boost your open rate is by asking a question.  [00:49] Asking simple yes or no questions works well and builds trust with your audience.  [01:02] Your emails will start going into their inbox instead of promotions or spam. [01:29] Ask your question according to the nine-word email formula of Dean Jackson. [02:08] At the end of your email you can also make the call to action, “Reply if interested.” [02:45] Try adding their first name in the subject line and use lower case.   [03:06] That’s it for today! [03:08] To stay updated with events and learn more about our mastermind

In episode #1479, we talk about five reasons why your YouTube ads are not converting! If you are using YouTube ads, there are certain common pitfalls and reasons why people are not getting the results that they could be. In this episode, we look at five of these, so tune in to hear about remarketing your traffic, the important of pattern-interrupting, and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Reasons Why Your YouTube Ads Are Not Converting. [00:35] Looking at the power of YouTube ads and comparing them with ads on Facebook. [01:02] Why you have to pattern-interrupt on YouTube. [01:23] Remarket your traffic and flip your pitches for higher conversion. [01:59] New hooks mean new conversions — switch it up! [02:46] Collecting emails from YouTube ads when applicable. [03:03] Lessons from Breakthrough Advertising; understanding the customer journey. [03:54] That’s it for today! [03:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for

In episode #1478, we talk about why you should not create content daily, unless it meets the following guidelines. These guidelines are around quality and providing value — if you create posts and media that people do not engage with, social media platforms and even Google will start ignoring your content and put others ahead of you. Tune in to hear about the questions you should be asking yourself every time you post!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why You Should Not Create Content Daily, Unless it Meets This. [00:33] It hurts your visibility if you create content that people do not like. [01:22] Looking at the Gary V model — decent quality, seeing what sticks. [02:57] Putting purpose first and thinking about engagement every time. [04:36] That is it for today! [04:40] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!   Links Mentioned in Today’s Episode:   Gary Vaynerchuk Backlinko

In episode #1477, we share secrets about using surveys to improve your customer experience! Today’s show is based on the surveys we send out to our Marketing School audience and we share some of the questions we regularly ask as well as how people responded to them. Tune in and hear about all the ways you can improve your business by paying more attention to your customers! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Improve Your Customer Experience Using Surveys. [00:38] What we did with the bi-annual survey we give to our Marketing School audience. [00:53] Using SurveyMonkey or Typeform to ask your audience questions. [01:04] If you are not surveying your audience, you can’t get better. [01:15] The value of appreciating and using negative feedback to grow your business. [01:40] 40+% of our audience is over the age of 46; how we can act on this knowledge. [02:13] Directing our content to our listeners who we discovered are CEOs and podcasters. [02:29] Our listeners’ favorite topics betwe