Marketing School | Digital Marketing | Online Marketing

In episode #1481, we share how you can build a recognizable brand like Coca-Cola, Microsoft, and Uber. The most important thing to know is that establishing a brand of that caliber takes endurance and consistency. You need to have a good product or service and deliver it well on a long-term basis. Tune in to hear how promoting your brand in the context of a story can help customers relate to it.    TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Build A Recognizable Brand Like Coca-Cola.  [00:36] Consider the different things that come to mind when you think about Coca-Cola. [00:50] The first thing you need to have a recognizable brand is a good product or service.  [01:19] Brands are not built overnight – you need to deliver a good product consistently. [01:25] The Coca-Cola formula kept moving around for many years.  [01:47] The success of Coca-Cola shows us how important distribution channels are.  [02:03] They offer a consistent product and have formed strong partnerships. [02:20] Follow