Marketing School | Digital Marketing | Online Marketing

In episode #1515 we share seven content tools that will make you shine. If you are a content creator and you spend a lot of your time making videos, writing blogs, or doing presentations on video calls, you will want to hear these tools that help with workflow automation, visual effects, translation, and more. Tune in and hear what we have to offer you today. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Content Tools that will Make You Shine. [00:42] Jazzing up your presentations and video calls with the Mmhmm app. [01:35] Seeing where you are losing traffic using ClickFlow’s Content Decay tool. [01:59] Scheduling your content using CoSchedule. [02:18] Growing your blog by translating it into different languages using Polylang. [02:32] Automating your content creation workflow in Zapier. [03:09] Leveraging all the networks out there for your videos using Restream. [03:28] Airtable: Build Excel spreadsheets on steroids.  [04:13] That’s it for today! [04:14] To stay updated with events and lear

In episode #1514, we tell you why you should think like a businessperson and not an entrepreneur. While many people call themselves entrepreneurs, most of them are actually businesspeople, and so it would benefit them to think like the latter. Tune in to find out more. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why You Should Think Like A Businessperson and Not An Entrepreneur. [00:30] The distinction between entrepreneurs and businesspeople. [01:36] Thinking about financial impact versus dreaming up big ideas. [02:07] Do not stress about truly innovating, rather use existing business models. [03:22] Follow the best investors like Warren Buffet who just buy things that work. [04:04] Being the next Elon Musk requires living his lifestyle, which is not easy. [04:30] That’s it for today! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Jim McKelvey 

In episode #1513, we share seven tools that will help you grow your traffic. When trying to ramp up your traffic, whether it be on YouTube, Facebook, Instagram, WordPress, or your website, it is all about using insights to optimize your marketing. Tune in today and learn the best tools to do this, whatever your platform of choice. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Tools to Grow Your Traffic. [00:32] Traffic insights using ClickFlow and their Content Decay feature. [00:52] TubeBuddy and VidIQ, two tools for driving YouTube traffic. [01:23] Ad insights and driving conversions with Facebook Ad Library. [01:44] Doing keyword research using Ubersuggest, which has a free version. [02:15] Check out Wordpress’s Rank Math SEO plugin. [02:32] Implementing Ingramer’s functionality for finding the best Instagram tags. [03:00] Facebook Messenger, email, and text-based marketing with ManyChat.  [03:21] That’s it for today! [03:22] To stay updated with events and learn more about our mastermind,

In episode #1512, you’ll hear about seven tools you can use to grow your SaaS company from us. Whether you’re working B2B or B2C, having the best tools for note-taking, A/B testing, decreasing churn, sales coaching, and more will help your SaaS company grow faster. Tune in to hear about the wonders of tools like ProductBoard, Gong, and Recurly. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Tools to Grow Your SaaS Company. [00:30] Using Notion as a daily to-do list and note taking tool. [01:03] Pick up any A/B testing tool such as VWO, Optimizely, or CrazyEgg. [01:25] Metrics and revenue operations with Stripe, Baremetrics, and Profitwell. [01:52] Lifting conversions using Convertly which offers many integrations. [02:27] B2B sales coaching with the help of Gong and Chorus. [02:56] Decreasing churn and increasing sales using chat tools like Drift and Intercom. [03:19] ProductBoard for customer development and product roadmap development.  [03:56] That’s it for today! [03:58] To stay updated wit

In this special episode of Marketing School we speak to the 'traffic guy', John Parkes, who is CMO of ClickFunnels! At Marketing School we are big fans of the company and their amazing co-founder, Russel Brunson, and today we get to further expand our understanding of this incredible and inspirational company with John! The conversation covers their magic sauce, John's thoughts on how to improve and move up in a company, the strategies that have been working well at ClickFunnels recently, and how you can go about building your own community, just like they have! Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Embracing the World of Paid Traffic with John Parkes. [01:24] John's background and how he ended up in his current role. [02:21] The steps that led to John getting into the world of traffic. [03:10] ClickFunnel's revenue numbers and the effect of the pandemic. [03:39] The free trial and array of resources you can find on the ClickFunnels website. [04:11] New strategies tha

In episode #1511, we give you seven tools you can use to grow your agency! We cover all the best apps we use ourselves that help us make media reports, build spreadsheets, manage content production, boost closing rates, create actionable analytics, and a whole lot more. Tune in and hear about the wonders of tools like Google Data Studio, Salesforce, and Asana, and how they can help you take your agency to the next level! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Tools to Grow Your Agency. [00:30] Using Supermetrics, the best and most easy to use tool for reporting on paid media. [00:52] Dealing with sales, new leads, and new customers using Salesforce. [01:18] Building spreadsheets with superpowers using Airtable. [01:48] Using a scheduling software like ScheduleOnce to boost your closing rates. [02:04] Asana or Basecamp for project management; use one and be consistent! [02:24] Creating actionable analytics using Google Data Studio. [02:57] Enjoying the workflow automation functionality pro

In episode #1510, we share our thoughts on the best B2B LinkedIn marketing strategy. From using carousels and boosting early engagement by posting on group chats to driving conversions using LinkedIn’s autofill function and more, tune in for all the best paid and organic strategies you can use to grow on LinkedIn! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Best B2B LinkedIn Marketing Strategy. [00:42] How carousels work and the value of posting them for building organic traffic. [01:05] Hacking LinkedIn’s early engagement preferences by posting to group chats. [01:34] Put a link to your post in the first comment, not the post itself. [01:49] Users can autofill their lead information on your website using LinkedIn’s autofill function. [02:11] Reaching out to second and third-degree connections that like your post to find people on their team who your product suits. [02:52] Making groups for your target audience in your region and networking in them. [03:29] Using LinkedIn’s events feature to

In episode #1509, we ask if you should go to war with a larger company. Recently Apple and Android kicked Fortnite off their app stores because the popular game violated the rules by adding in-app payments and discounts. A lawsuit and more between Epic and Apple ensued and we wonder if this will benefit or harm Epic in the long run. Tune in to find out more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: If You Should Go to War with A Larger Company. [00:30] Fortnite went all out against Apple by adding in-app payments and discounts. [00:52] How Apple responded and how Epic was prepared for a fight with lawyers ready, etc. [01:43] Neil’s thoughts: Do what is best for your customers, even fight a large company. [01:57] How this lawsuit could be good PR for Epic, and they are big enough to possibly win. [03:12] The significance of the discount Fortnite users have been given. [03:49] That’s it for today! [03:50] To stay updated with events and learn more about our mastermind, go to the Marketing Schoo

In episode #1508, we explore why word of mouth is becoming more important. The cost of marketing is rising, so the best way to win is through word of mouth, and if you want good word of mouth marketing, you need to build something amazing! Plug in today and learn exactly what word of mouth is, how it travels, and how to tap into this new horizon in marketing! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why Word of Mouth is Becoming More Important. [00:35] What word of mouth is and some examples of companies that get spoken about a lot. [01:11] Key findings about word of mouth from a Reforge article. [01:22] How much word of mouth travels on ‘dark social’: WhatsApp, text, and email. [01:45] Companies like Google are changing advertising, leaving a window for word of mouth. [02:17] If you have good word of mouth marketing, you’ve built a good product. [02:57] Build a brand first and then build products and services around it. [04:20] That’s it for today! [04:22] To stay updated with events and le

In episode #1507, we discuss why marketers should think more like investors. Investors are people with a long-term outlook and who don’t expect immediate results, two attributes that marketers will greatly benefit from. Tune in to hear why you have to start going after big total addressable markets (TAMs)!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why Marketers Should Think Like Investors. [00:34] Find out which two books will help you think like an investor. [01:08] Investors go after huge TAMs (total addressable markets) and you should too!  [01:52] Why email service providers are far bigger than SEO tools. [02:19] Focus on delivering a good customer experience rather than making quick cash.  [03:25] Like Jeff Bezos, you have to have a long-term outlook on things. [04:08] Wall Street is incentivized to look at results from a quarterly perspective. [04:28] Make things easier by cultivating a long-term relationship and business outlook.  [05:16] Just look at this podcast – we’ve focused on o

In episode #1506, we tell you what to keep doing to be successful in the marketing space. Whatever you are doing that is driving results right now, keep going that and find ways to double down. Tune in to hear why you should keep experimenting with new ideas to keep ahead in the forever-changing world of marketing!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What You Should Keep Doing As A Marketer. [00:36] Why you must keep creating content consistently for a long time.  [01:01] Keep doing whatever is working for you and double down on it.  [01:21] As a manager, remember to also focus on the problems your team is experiencing.  [01:55] When you care for people, the best ones will stay longer and perform better. [02:12] Keep experimenting because what works now might not work later.  [03:04] The importance of having strong opinions but being willing to change your mind.  [03:24] Keep in touch with people on a personal level and keep networking.  [04:21] Always continue to learn through article

In episode #1505, we share what you should stop doing to become a better marketer. Once you have reached some level of success, be sure to build out your team so that you can scale your business. Tune in to hear why you should quit micromanaging people and being cheap when it comes to hiring talent! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What You Should Stop Doing As A Marketer. [00:39] While you should try new things, don’t try every tactic under the sun.  [01:17] Why it is imperative that you only have one north star – one goal.  [02:05] Advance beyond being a top performer by scaling and building a team.  [03:11] Stop micromanaging your team and hiring people that need to be micromanaged. [03:53] The high price of being cheap when it comes to hiring people.  [04:40] Why you should exchange your long-term goals for short-term ones.  [05:32] Short-term tactics will help you achieve your long-term strategy.   [05:58] That’s it for today! [06:00] To stay updated with events and learn more

In episode #1504, we discuss the most important things you should start doing as a marketer. The key is to keep testing and experimenting with new things and to stay at the cutting edge by surrounding yourself with others in the marketing space. Tune in to hear how making time for strategizing and thinking can be a powerful investment!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What You Should Start Doing As A Marketer. [00:47] The value of going live once a week and testing new channels.  [01:10] Why you have to constantly try new things to keep improving. [01:26] Hear about sprouting your content and an example of how it can be done.  [02:11] Sprouting is a way of getting the most out of your efforts. [02:30] The best marketers read the top marketing blogs for at least an hour a week.  [03:04] Create or join a peer group or community such as a mastermind. [04:09] Avoid drowning yourself in too much but keep learning and experimenting.  [04:26] The importance of blocking time out to strategi

In episode #1503, we talk about the little-known trend that is revealing the future of digital marketing! There has been a steady rise in the use of voice tech devices and smart home technologies over the last few years, do not ignore these developments! Just like any other advances, digital marketing will follow suit and utilize them in whatever way possible, tune in to hear all about it. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why This Little Known Trend Reveals the Future of Digital Marketing. [00:33] The trend towards voice search devices in our homes. [01:02] Digital marketing is following this trend and will soon rely on voice technology. [01:30] How these devices allow better targeted advertising. [02:29] Prediction and the power of AI; advances in the near future. [02:41] The general voice tech field and the rise of podcasting as a medium. [03:00] Recent developments from big companies for ease of use for purchases. [04:09] Remember, digital marketing follows the general trends of th

In episode #1502, we talk about the fastest way to boost your page speed and how this will help you rank higher and get more conversions! CDNs or content delivery networks are hands down the quickest and easiest way to improve your speed, so do not sleep on this great tool. Tune in to hear all about them and the more advanced steps you can take to further increase your site's efficiency! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Fastest Way to Boost Your Page Speed. [00:34] Why page speed is so important; higher conversions and better user experience. [01:12] Using content delivery networks to minimize load times. [01:47] Other measures to take; fix code, optimize structure and images. [02:02] Lowering your hosting bill while making a site quicker! [02:51] Maximizing efficiency with advanced options after covering the basics. [03:20] That’s it! [03:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349

In episode #1501, we talk about the number one productivity hack for working from home! The right kind of checklist for your day, can help you get so much done and reach bigger goals over time. Tune in to hear all about this helpful hack and our tips for making the most of each day, and building towards greatness over time! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Number 1 Productivity Hack for Working From Home. [00:34] The power of daily checklists and linking them to annual goals. [01:41] Jeff Bezos' rule of three big decisions each day. [02:08] The problem with long, shit-to-do lists. [03:08] There is no need to overcomplicate your goals for the day! [03:25] Keeping a checklist manageable — this will help you get through it. [03:46] Starting with the toughest task on the list, first thing in the morning. [04:02] Meditation and exercise can help boost your productivity too!  [04:49] That’s it for today! [04:52] To stay updated with events and learn more about our mastermind, go to th

In episode #1500, we talk about how many marketing emails you should send! While constantly pitching to your audience about new offers might have some success, we prefer a longer term, quality-over-content approach. Tune in to hear about how and why you should play the long game with your email campaigns and the kinds of results this can bring you and your business! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Many Marketing Emails Should You Send? [00:30] Our email numbers currently and the different categories these fall into. [01:03] Do not burn your list by sending too many, low quality emails! [01:39] Long term strategies and saving your 'money in the bank'. [02:17] Where to monetize and how to effectively market slowly. [02:39] The benefits of a long term mindset. [03:22] That’s it! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Warren B

In episode #1499, we talk about blogging versus podcasting and which one you should choose. There are over a billion blogs so it is competitive. But SEO still does really well, while podcasting is new and booming and there is just not as much volume and traffic. So, which one? Tune in to find out! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Difference Between Blogging Versus Podcasting and Which One You Should Choose. [00:54] Podcast if you’re just starting, but blog if you have an audience. [01:10] No matter the strengths of either, pick whichever one you are better at. [02:11] Play to your strengths and hire to fill the gaps. [03:10] In an ideal world, do both! [03:17] Hiring a show notes company to write your content into copy. [03:51] That’s it for today! [03:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   The Joe Rogan Show Gary V   Leave

In episode #1498, we give you four memory hacks to remember books and podcasts better! Things become much easier to remember if you write them down after hearing them and they get further cemented in your mind if you turn them into actions! For top tips about remembering, staying interested, and not overloading your brain with too much information, be sure to tune in. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Four Memory Hacks to Remember Books and Podcasts Better. [00:32] People remember stuff more when they write it down. [01:29] After writing something down, turn it into an action. [02:09] Remembering not to digest too much information. [03:00] Curate what you read by moving on if you don’t feel you’re getting value. [03:45] That’s it for today! [03:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Asana Apple Notes Naval Ravikant on Twitter   L

In episode #1497 we drill down on the importance of focus. Stop doing so much shit! We talk about establishing yourself before doing too many things, not getting into the weeds of your businesses, and a whole lot more! Tune in for all the tips you need to clear the air so you can do what you are best at today. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Focus: Stop Doing So Much Shit. [00:45] If you’re in a big enough market, why would you do too many different things? [01:16] Having a business that covers your costs before parlaying and taking other risks. [02:23] Bringing on leaders to focus on your different projects if you can. [02:35] The key to Bill Gates’ and Warren Buffet’s success: Focus. [03:08] Following Charles Munger’s example and not getting into the weeds of your businesses. [03:35] That’s it for today! [03:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in To