Marketing School | Digital Marketing | Online Marketing

In episode #1509, we ask if you should go to war with a larger company. Recently Apple and Android kicked Fortnite off their app stores because the popular game violated the rules by adding in-app payments and discounts. A lawsuit and more between Epic and Apple ensued and we wonder if this will benefit or harm Epic in the long run. Tune in to find out more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: If You Should Go to War with A Larger Company. [00:30] Fortnite went all out against Apple by adding in-app payments and discounts. [00:52] How Apple responded and how Epic was prepared for a fight with lawyers ready, etc. [01:43] Neil’s thoughts: Do what is best for your customers, even fight a large company. [01:57] How this lawsuit could be good PR for Epic, and they are big enough to possibly win. [03:12] The significance of the discount Fortnite users have been given. [03:49] That’s it for today! [03:50] To stay updated with events and learn more about our mastermind, go to the Marketing Schoo