Marketing School | Digital Marketing | Online Marketing

In episode #1470, we share our views about whether all Google SERP CTRs are created equal. The results for clickthrough rates have changed significantly, especially in terms of educational content since Google now provides answers to basic questions without users having to click on websites. Tune in to hear our takeaways from Sistrix’s helpful article!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Are All Google SERP CTRs Created Equal?  [00:49] Back in the day SERP ads did not blend in as well. [01:14] A number one result had an average clickthrough rate of about 30%.   [01:25] If you now have other elements on the page the clickthrough rate drastically changes.  [02:00] It is hard for people to distinguish between an ad and an organic result. [02:16] Why the results with clickthrough rates for educational content have tanked so much.  [03:20] Counter this effect by using on-SERP SEO to get traffic to your website.  [03:55] It is also a branding game – so use your company name in the title tag.