Marketing School | Digital Marketing | Online Marketing

In episode #1460, we discuss how Apple’s changing privacy regulations will affect people’s advertising strategies. Regulations are getting stricter and there is an increasing focus on people’s privacy and rights, which means that advertisers can no longer rely on the invasive strategies they have always used. Tune in to hear why you need to adjust right now to stay ahead of the game!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Apple’s IDFA Change Should Shift How We Do Marketing.  [00:38] What IDFA means, how it works, and what it means for advertisers.  [01:08] Apple is making it more difficult for advertisers to track people and the sites they visit. [01:16] Users now have to give explicit permission for ad publishers to track them. [01:42] The changes are inevitable and there are likely to be more changes coming.  [02:15] In the future targeting is going to be harder due to all the government restrictions. [02:34] Some companies like Apple are big on privacy while others aim for more ad r