Marketing School | Digital Marketing | Online Marketing

In episode #2333, we talk about why we repeat the same things on this podcast from time to time. We discuss focus as a reason for this, how repetition can be beneficial in inspiring you to take action, and how similar content may hit differently depending on the stage you find yourself in. Tune in for some guidance and insights if you’re creating content for the long term.   TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why We Repeat The Same Things. [00:56] Focus on a reason why you may repeat some of the same things in your content. [01:16] How repetition can be beneficial because you often don’t take action the first time. [02:36] How the same content may hit differently depending on the stage that you’re in. [03:41] The importance of getting the fundamentals right. [03:59] That’s it for today! [04:11] Go to https://marketingschool.io/ for more resources!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave S

In episode #2332, we talk about how the biggest problem with AI content is that it is often duplicated or plagiarized. We explain how Neil’s team experimented with a variety of different AI content generation tools and the degree to which the content was problematic. Tune in for some helpful tips on how to generate articles that are undetectable by AI output detectors! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Biggest Problem With AI Content. [00:33] How Neil’s team has experimented with different AI content generation tools. [01:06] The degree to which the content was duplicated or plagiarized. [01:29] The rapid rise and fall of an affiliate site that used all AI content. [01:43] Why being generic is better than being specific when it comes to creating AI content. [01:58] How to generate articles that are undetectable by AI output detectors. [04:00] Final words of caution. [04:19] That’s it for today! [04:24] Go to https://marketingschool.io/ for more resources!   Links Mentioned in Today

In episode #2331, we explain how to level up your content. We ran a survey on how marketers will spend their money in 2023 and over 8000 responded. Hear about AI tools to improve your content, how marketers are spending their money on podcasting, and the value of video, among other helpful insights on how to level up your content in 2023. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Level Up Your Content In 2023. [00:50] Why we are going to see more companies becoming media companies? [01:26] How you can use AI tools to improve your content [02:09] The two ways marketers are spending a lot of money on podcasting. [02:56] The value of creating video content. [03:36] A tool that Eric recommends when using AI to make content. [04:27] Maximising your reach by repurposing content for different channels or platforms.  [05:31] That’s it for today! [05:36] How you can stay up-to-date with Marketing School podcasts. [05:57] Go to https://marketingschool.io/ for more resources! Links Mentioned in T

In episode #2330, we look at whether or not YouTube organic is good for customer acquisition. We break down what we have found to be the top channels for acquisition and talk about the value it offers for both B2B and B2C. Tune in to find out whether or not YouTube is worth your efforts if customer acquisition is your main goal. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Is YouTube Organic Good For Customer Acquisition? [00:40] A breakdown of the top channels for acquisition in order. [01:03] How YouTube works for both B2B and B2C. [01:34] How Andrew Henderson generates leads through YouTube for Nomad Capitalist. [02:13] The decrease that Neil has seen in YouTube viewership because of its last adjustment. [02:29] Shorts versus longer videos for acquisition. [03:48] What you can learn by looking at competitors in your space.  [04:14] That’s it for today! [04:19] Go to https://marketingschool.io/ for more resources!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with t

In episode #2329, we share how we plan to grow our podcast to 10 million listens a month! If you would like a sneak peek into our strategy for the podcast moving forward, you have come to the right place. Tune in to hear all about short-form content, collaborations, impression trades, and more!  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How We Plan to Grow Our Podcast to 10 Million Listens a Month. [00:26] A reminder of the kind of numbers we are doing on the show currently. [01:03] Leveraging short-form content; why this is an easy way to go further with what you have. [01:41] Initial strategies and how these have evolved. [02:07] Our best means of growth so far: impression trades! [02:48] Staying consistent and utilizing YouTube viewership. [04:20] Why collaborations can answer a few questions for the parties involved. [04:51] Joining a podcast network as a means to increase reach.  [04:59] That’s it for today! [05:07] Go to https://marketingschool.io/ for more resources!   Links Mentioned

In episode #2328, we talk about how we grew our podcast to over 50 million listens! From partnerships and interviews to simple strategies around consistency and subscribing, these tips are bound to boost your numbers. Tune in to hear all about it and grow your audience today. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How We Grew Our Podcast to Over 50 Million Listens. [00:38] The power of consistency; producing content on a regular schedule. [02:13] Using partnerships to grow your audience. [02:46] Reminders about subscribing and past episodes. [03:02] Tools and strategies for trading impressions. [03:49] Using interviews and guests to increase your reach. [04:43] That’s it for today! [04:38] Go to https://marketingschool.io/ for more resources!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro  Jordan Harbinger Megaphone Chartable   Leave Some Feedback:     What should we talk about next? Please let us kno

In episode #2327, we talk about why overlearning is stunting your growth. Learning plays a huge part in the journey of any marketer or entrepreneur, but if you never implement the lessons you learn in the real world, you are not utilizing your full potential! Tune in today to hear about the real purpose of learning, how to take meaningful action, and more. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Overlearning Is Stunting Your Growth. [00:25] The common issue that marketers and entrepreneurs face when it comes to learning. [01:09] Why being a professional student is not good for business! [02:05] Implementing and learning through doing. [02:38] Goal for the next few days: take some action! [03:32] That is it for today! [03:37] Go to https://marketingschool.io/ for more resources! Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Elon Musk  Tinder  Bumble  ChatGPT   Leave Some Feedback:     What should

In episode #2326, we talk about how ChatGPT will change business forever. With the search landscape on the edge of revolution, OpenAI has a big voice in the conversation, and in some ways has even leapfrogged Google! Tune in today to hear about what this could mean for the future of online business. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How ChatGPT Will Fundamentally Change Business. [00:25] An overview of ChatGPT's history and how it was developed. [01:21] The business model that OpenAI uses. [02:07] Powerful possibilities for new ways to communicate. [03:16] Why ChatGPT is offering more than Google right now. [04:22] Using chat assistants for tasks such as caption writing. [05:09] The future of search and which platforms might dominate. [05:27] That’s it for today! [05:30] Go to https://marketingschool.io/ for more resources! Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro ChatGPT OpenAI  Y Combinato

In episode #2325, we talk about why we are thinking about getting back into the office. After the upheaval of the last few years, the time is about right to start making the most of in-person work again, and in this episode, we share a few reasons for this. Tune in to hear about how you can boost productivity and creativity too! TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: Why Neil & Eric Are Thinking About Getting Office Space Again. [00:40] Why getting together, physically, still means something! [01:29] How office space and in-person touch points can boost creativity.  [02:55] Help that we can all get from embracing the return to the office. [03:38] That’s it! [03:40] Go to https://marketingschool.io/ for more resources!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro  Entrepreneur First Y Combinator     Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did y

In episode #2324, Neil and Eric provide listeners with some simple but powerful steps to improve your content marketing. Marketing is impossible without great content, and ensuring quality is critical to a successful strategy. Tune in to discover some easy, simple, and compelling ways to ensure your content is relevant, engaging, and brings customers back for more.  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 4 Powerful Ways to Improve Your Content Marketing. [00:26] Find out how to leverage the power of AI to improve your content. [01:04] Learn why integrating a call to action throughout your content is recommended. [01:42] Discover how to leverage the power of content analytics. [02:27] Identifying gaps in traffic, what it entails, and the benefits.  [02:40] That’s it for today! [02:45] Go to levelingup.com/founders to apply.  [02:57] Go to https://marketingschool.io/ to learn more.   Links Mentioned in Today’s Episode:   Neil Patel’s Blog Subscribe to our premium podcast (with tons of goodie

In episode #2323, Neil and Eric discuss three marketing strategies that will no longer exist in 2023. Marketing is an incredibly dynamic space that is forever evolving. This means businesses must ensure their approach is up-to-date to successfully drive sales. Tune in to learn about the current trends in marketing strategies, which strategies will no longer be viable in 2023, and why. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 3 Marketing Strategies that will Disappear in 2023. [00:30] Why AI-based content in its current form will no longer be used in 2023. [01:05] How AI-based marketing content will be used in the future. [01:14] Hear how LinkedIn marketing content will change in the coming year. [02:12] Reasons why multi-channel marketing is becoming unpopular. [03:08] That’s it for today! [03:13] Go to levelingup.com/founders to hang out with us live. [03:28] Go to https://marketingschool.io/ to learn more.   Links Mentioned in Today’s Episode:   LinkedIn Subscribe to our premium podcast (w

In episode #2322, Neil and Eric share their reaction to a mind-blowing statistic that experiential marketing drives significant growth in ROI. Experiential marketing aims to create innovative and memorable customer experiences that create a deep emotional connection between the customer and the brand. However, these types of marketing strategies are often costly, excluding small businesses from using the approach, but it does not have to be that way! Tune in to learn everything you need to know to get the most out of your experiential marketing approach and find out how small businesses can get in on the game.  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Experiential Marketing Drives 20x More ROI Than Digital Marketing? [00:42] Hear some examples of experiential marketing. [01:29] Neil shares whether he thinks experiential marketing works. [02:12] Eric tells us his opinion about experiential marketing. [03:00] How smaller businesses can conduct experiential marketing. [03:33] Why experiential market

In episode #2321, Neil and Eric outline the five types of blog content that will increase your marketing presence. Blogs are an easy way to help drive traffic, build trust with customers, and help expand the company brand, but only if you know some insider secrets! Tune in to learn about the different blog content you should focus on to increase your marketing footprint and drive the conversions needed to grow your business. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Types of Blog Content To Create That Will Drive Traffic & Conversions. [00:39] Writing about trends in your market niche to increase traffic. [01:13] Hear a trick regarding list-based content and why it will help drive conversions. [02:02] Learn about alternative or versus types of blog content. [02:39] What to remember when using infographics to help drive traffic.  [03:12] Writing blogs about statistics for your particular market. [03:40] That’s it for today! [03:58] Go to https://marketingschool.io/ for more.   Links Mentioned

In episode #2320, Neil and Eric give an overview of what they are most excited about for 2023. The recent shifts in the market have created various new opportunities for businesses to take advantage of in 2023, and we can already tell that it is going to be an amazing year. Tune in to discover the three things to be excited about for 2023 and the reasons why.  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 3 Things We Are Excited About in 2023. [00:45] The first reason why you should be excited for 2023. [01:02] How to leverage marketing opportunities next year. [01:20] Why there is going to be more talent available for hire. [02:09] Opportunities to acquire new businesses and increase market share. [02:35] An exciting development for 2023 regarding Marketing School. [03:17] That’s it for today! [03:24] Go to https://marketingschool.io/ to learn more! Links Mentioned in Today’s Episode:   Don’t forget to subscribe to our renewed Marketing School YouTube channel. Subscribe to our premium podcast (w

In episode #2319, Neil and Eric ask how accurate SEO tools are and whether you should rely on them. SEO tools may not always be 100% accurate, but they still provide you with a tremendous amount of value. Tune in for a behind-the-scenes look at how these tools work and how you should interpret their results! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Accurate Are SEO Tools and Should You Rely On Them? [00:44] Why SEO tools aren’t 100% accurate. [01:03] The value of SEO tools and why you should use them. [02:03] How we like to use SEO tools. [03:32] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:39] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect

In episode #2318, Neil and Eric talk about the strong Black Friday & Cyber Monday sales and discuss whether the economy is back. No one can predict exactly what the economy will do in 2023, but there are a few key indicators that can give us some guidance on what to expect. Join us today for an overview of what business leaders are predicting for the economy and what we can learn from the strong Black Friday and Cyber Monday sales. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Reaction: Black Friday & Cyber Monday Sales Were Strong. Is The Economy Back? [00:37] An overview of the Black Friday & Cyber Monday numbers for 2022. [01:05] The role of other indicators in the economy, like job reports and the rise in interest rates. [03:41] What business leaders predict for the economy in 2023. [04:21] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:26] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium po

In episode #2317, Neil and Eric discuss how they use the holidays to get ahead. We all honor the holidays in different ways, but for most of us, it’s a time to reflect and look back over the past twelve months while also envisioning what we want for the year ahead. Tune in to learn how Neil and Eric use the holidays for both work and leisure, and why it’s a good time to prepare for the next busy season. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Neil & Eric Use The Holidays To Get Ahead. [00:38] Why Neil uses the holidays to keep up with work and plan for the following year. [01:24] Why the holidays are a great time to recruit people. [02:03] How Eric uses the holidays to reflect and write an annual letter. [03:15] What helps Eric feel refreshed and energized for the new year. [03:35] Why Neil likes to use this time to catch up with other entrepreneurs. [04:24] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:25] To join our community of founders and entre

In episode #2316, Neil and Eric unpack what to do when your blog traffic isn’t growing even if you continually publish content. If traffic growth on your blog has crawled to a halt despite continually publishing content, then today’s episode is for you! Tune in to find out how to cover new topics, fill your content gaps, align with upcoming trends, and much more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What To Do When Your Blog Traffic Isn’t Growing Even if You Continually Publish Content. [00:27] How content gaps are preventing you from growing. [01:03] Tips on how to rank for new keywords and expand into your content. [01:28] Tools that can help you fill your content gaps and discover trends. [03:01] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:07] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Ahrefs Google Trends Azure Exploding Topics Subscribe to our premium podcast (with tons of goodies!): https://

In episode #2315, Neil and Eric talk about how to plan your marketing for the new year. Unprecedented geopolitical events and macroeconomic trends have dominated headlines in 2022 and we’ve all felt the effects of it in our everyday lives. Tune in to hear our views on the best marketing strategies to prepare for another whirlwind of a year in 2023 and how to build on past milestones to achieve your goals! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Plan Your Marketing For The New Year. [00:37] Why you should focus on achievable goals, rather than lofty targets, for 2023. [01:42] How to take macroeconomic trends into account during your planning phase. [02:44] How to implement the ICE model when you plan your marketing in 2023. [05:03] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [05:11] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketing

When Pat Flynn first took an interest in Pokémon, he saw it as a way to bond with his kids. But once he started diving deeper, he discovered a world of content available on YouTube. Even though the Pokémon players who populated YouTube were way more experienced than Pat, his entrepreneurial mind recognized an opportunity. Today on the show, we get together with the multi-talented Pat Flynn, a Serial Entrepreneur, Author, Creator, and Founder of SPI (Smart Passive Investment) Media. Tuning in, you’ll hear Pat discuss how he crafted his approach to Pokémon content during the height of the COVID-19 pandemic and managed to build his 84M view YouTube channel, Deep Pocket Monsters, despite having virtually no experience with Pokémon and starting his card collection from scratch. You’ll also learn about Pat’s other business ventures, like SPI and SwitchPod, and why he is a big believer in being upfront with his audience. Patt has an inherent curiosity, and he can’t help but try out new ideas from a desire to see the