Marketing School | Digital Marketing | Online Marketing

In episode #2371, we talk about the best way to engineer word-of-mouth marketing. We all know the usefulness of free, word-of-mouth marketing, but how can you engineer it for your offer? In this episode, we explore a few examples and ideas that might get the cogs turning for you. Tune in to hear about viral content, freemium models, and more! TIME-STAMPED SHOW NOTES: [00:22] Today’s topic: The Best Way to Engineer Word of Mouth Marketing. [00:30] What is word-of-mouth marketing and why is it important? [01:32] Standing out and becoming indispensable. [02:26] Weighing the usefulness of referral programs. [03:15] Basing your offer on price, and creating a free version. [05:39] Using viral content as a means to build hype and promote your offers. [08:01] That’s it! [08:06] Go to https://www.marketingschool.io for more resources! Links Mentioned in Today’s Episode: Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Seth Godin Purple Cow Linchpin