Marketing School | Digital Marketing | Online Marketing

In episode #2383, we delve into why companies are more focused on hiring CMOs with performance-marketing backgrounds. We are in the digital age and therefore, most of our marketing happens online. We talk about a survey we conducted on how marketers are handling the allocation of 2023 budgets, why companies want their ads to be profitable, and why having a balance between brand and performance is imperative. Press play to hear us discuss why performance-marketing experience is in demand among CMOs and why everything in marketing can and should be measured!  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Companies Are More Focused on Hiring CMOs with Performance-Marketing Backgrounds. [00:49] How the digital age has contributed to companies wanting performance-marketing experience in their CMOs. [01:39] The results of the survey we did on how marketers are allocating their 2023 budgets. [03:19] Why companies want their advertisements to be measured and profitable when they can. [04:10] The impor