Marketing School | Digital Marketing | Online Marketing

In episode #2375, we share our thoughts on Bankrate using artificial intelligence (AI) writers for their content. AI is an increasingly hot topic, especially since the launch of OpenAI’s ChatGPT bot in late 2022. With more and more brands using AI-generated content, they have been able to streamline content development and reduce costs, but is it even worth using tools like these when AI-generated content goes against Google’s EEAT guidelines? Tune in to hear our perspective on AI-generated content, some of the pros and cons of using AI content-writing tools, and more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Our Thoughts on Bankrate Using AI Writers for Their Content. [00:30] Some context on today’s topic and why people aren’t happy about it. [01:34] How AI-generated content goes against Google’s EEAT guidelines. [02:21] Examples of other websites pushing AI-generated content. [02:47] Why AI-generated content doesn’t perform as well as manually written content. [03:55] Why content written