Marketing School | Digital Marketing | Online Marketing

In episode #1012, we discuss how podcasts can be harmful. Tune in to understand exactly what we mean. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Podcasts can be Harmful [01:08] We just want to tell you guys we don’t know everything! [01:32] Don’t just take our word for anything, but fact check and explore yourselves. [01:50] Depending on market conditions, our advice has been wrong and we’ve had to retract or revise our advice. [02:25] All our advice is based on our experience. [02:37] When listening to a podcast, you really should consider the source. [03:05] Make sure the advice applies to your industry. [03:30] Just because you copy your competition, doesn’t mean it will work for you at any give

In episode #1011, we discuss one simple hack to driving free traffic. Tune in to hear which hack we like the most. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: One Simple Hack to Driving Free Traffic [00:50] Optimize your titles and meta-descriptions. [01:02] Upgrade content that performs well. [01:40] Use Ahrefs to track progress. [01:55] Use push notifications. [02:20] Neil gets a ton of visitors from push notifications. [03:30] However, messenger and push notification unsubscribe rates are high. [03:55] That’s it for today! [04:01] Don’t forget to check out Single Grain for more info about our free live event in June. Leave some feedback: What should we talk about next? Please let us know in the

In episode #1010, we discuss which is the best tool for SEO on a budget. Tune in to hear what each of us thinks! We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Best SEO Tools for Beginners on a Budget [00:45] Ahrefs is the best bang for your buck. [01:22] If you have $0, use UberSuggest. [01:40] UberSuggest has great backlink information. [02:35] Eric prefers Ahrefs, but beginners may find it more complicated. [03:20] That’s it for today! [03:28] Don’t forget to check out Single Grain for more info about our free live event in June. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect

In episode #1009, we discuss whether Pinterest is a good platform on which to advertise. Tune in to hear if you should be using Pinterest. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Is Pinterest a Good Platform on Which to Advertise? [00:35] Pinterest recently went public. [00:55] It works well for tangible products. [01:50] Pinterest is all consumer merchandise and topics. [02:10] B2B stuff didn’t perform that well. [02:20] They are good at organic growth, but are at the whim of Google. [02:45] Pinterest is great for decorating. [03:15] The people who do well on Pinterest have upsells and downsells. [03:33] Clickfunnels is great for selling. [03:41] That’s it for today! [03:45] Don’t forget to chec

In episode #1008, we discuss when it’s the right time to go omni-channel. Tune in to hear when you should leverage an omni-channel approach. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: When is it the Right Time to go Omni-channel? [00:40] We’ve talked about the rule of 7 before. [00:54] Attention spans are short. [01:15] You need to be visible in different areas, [01:25] Some people in Japan listen to MS on YouTube and that’s when we realized we had to focus more energy there. [01:40] If you are just starting out, don’t take an omni-channel approach. Focus on one thing. [02:40] You can no longer put all your eggs in one basket in order to grow. [03:05] Every channel is saturated, so it’s better to lever

In episode #1007, we discuss how to effectively balance multiple projects at the same time. Tune in to hear how we balance so many things. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Effectively Balance Multiple Projects at the Same Time [00:45] We blog, podcast, run agencies, etc. [00:54] Most of our time is spent on marketing initiatives, but we are able to balance all this with our other duties. [01:21] Eric is working on his book Leveling Up. [02:10] It’s harder to make things work together when they are not all in the same industry. [02:35] Try to limit the industries in which you work. [03:10] Neil knows who on his team is good at a specific task, so he assigns each person a goal. [03:35]

In episode #1006, we discuss how you can figure out your competitor’s Facebook Strategy. Tune in to hear how you can figure out their plan of attack. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Uncover Your Competitor’s Facebook Strategy [00:42] We’re not talking about organic traffic. [01:01] Go to their Facebook page and there will be a link that says, “info and ads”. [01:25] This will show you every single ad they are running. [01:37] Go to their landing pages and see how they are converting people. [01:55] After you see how they are converting, you can replicate their process. [02:00] Facebook has their own library for ads. [02:07] If you go to the Facebook ads library, you should be able to

In episode #1005, we discuss how long it takes to rank in Google. Tune in to hear what has changed over the last couple of years and what kind of lag time you should expect. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Long it Really Takes to Rank in Google [00:40] You can plug your site into GSC Index and will rank pretty quickly. [01:00] We’ve already covered this topic, but that was over two years ago and a lot has changed since then. [01:30] Nowadays, it takes a year or more to see results, unless you have strong brand queries. [01:45] If you have strong brand queries, you could rank within months. [02:10] This is about the whole domain, not just a page. [03:02] Once you have good domain authority

In episode #1004, we discuss how to monetize a podcast. Tune in to hear how you can make money off of a free podcast. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Monetize a Podcast [00:32] The easiest thing you can do is run ads. [00:41] You can charge based on your CPM. [01:15] Another way to monetize is pushing your own product. [01:30] You can push courses, as well. [02:05] Another option is using Patreon, so you don’t have to run ads. [02:40] There are some people that will run listeners through a funnel for a product and get them on the email list to remarket them later. [03:25] There is a Chinese teacher who makes $8 Million per year through his educational podcast. [03:40] That’s all for

In episode #1003, we discuss why you should, like us, produce less content. Tune in to hear why text-based content isn’t worth the trouble. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why You Should Produce Less Content [00:35] We have found that it is harder to rank when doing content marketing. [00:47] Writing regurgitated information just doesn’t cut it anymore. [01:03] So, now, we produce less content, but make sure that what we do produce is of the highest quality. [01:10] It’s not as competitive for video and audio content. [01:25] Eric and I have produced less text content lately. [01:40] Just because something works for us, doesn’t mean it will work for you. [02:10] In the tech space, there is a

In episode #1002, we discuss how you can make millions, even if you suck at a lot of things. Tune in to hear what we struggle with and how we work around our shortcomings. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How We Make Millions, When We Suck at so Many Things! [00:50] When we say “millions” we are referring to revenue, not profit. [01:17] Eric isn’t the best at executing things. [01:35] Neil is a terrible manager. [01:45] Eric spends too much time learning and not implementing. [01:55] However, when his team makes mistakes, he’s good at finding a solution. [03:15] The way to work with Neil is by showing results. [03:55] We can’t unlearn our life-long habits. [04:32] Neil is good at driving tra

In episode #1001, we discuss how to uncover your competitor’s SEO strategy. Tune in to hear how you can figure out what works for your direct competition. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Uncover Your Competitor’s SEO Strategy [00:35] You could use great free tools like Ahrefs and SEMRush. [01:00] It’s about determining where they are getting the traffic. [01:15] Knowing which pages they update the most could prove useful. [01:56] In Ahrefs, you can see how quickly how their organic keywords are growing. [03:00] Everything needs to be based off of data. [03:20] Google has a new discovery portal: when you publish content, it shows you the ebb and flow of your traffic. [04:00] Fix the pages that aren’t working. [04:10] Look at your competitor’s link profile and s

In episode #1000, we count out 7 creative ways to make your posts stand out. Tune in to hear what you can do to make your content more interesting. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Creative Ways to Make Your Blog Post Stand Out [00:35] 1: Use custom data. [00:48] Pay a freelancer to do some data collection. [01:01] 2: Personalize your web pages. [01:40] 3: Add custom graphs and images. [02:07] 4: Unique data and a unique perspective. [02:40] Be careful about whose data you analyze and leverage. [03:32] 5: Use Kajabi. [04:15] By blocking off content, you make it more appealing. [04:33] 6: Write a good headline. [05:10] 7: Infographics. [05:20] People don’t use them as much, but that’s why they’re great to use again. [05:55] That’s it for today! [05:58] We hit ou

In episode #999, we discuss how to throw an event without losing money. Tune in to see how it can be done! We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Throw an Event Without Losing Money [01:07] Live events are great ways to connect with clients and other industry professionals. [02:30] To cover costs, have people and businesses sponsor the event. [03:05] You can also have VIP experiences that are a way to upsell. [04:45] Watch Grant Cardone and Russell Brunson, as they are great examples of on-stage selling. [05:00] Neil was asked a question at an event and wasn’t sure how to respond, because he is bad at selling. [05:42] That’s it for today. [06:26] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this websi

In episode #998, we discuss 7 marketing tools that we love right now. Tune in to hear which new tools we think are the best. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Marketing Tools That We Love [00:35] 1: Cameo. [01:00] It’s a service where you pay famous people for personal messages. [02:45] 2: Wayback Machine. [02:55] Eric has been doing a lot of A/B testing lately. [03:20] He has been using this tool to look at all the variations of web pages and ads people have run over time. [04:20] 3: Livestorm. [04:35] Livestorm is a browser-based webinar tool. [04:50] Some like it better than Zoom. [05:10] 4: Kajabi. [05:30] Neil has been using this to realize free content locked behind an email gateway. [06:24] 5: Formidable Forums. [06:40] This is a way to make forums flexibl

In episode #997, we discuss how to make broken link-building easier. Tune in to hear how you can streamline the process. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Make Broken Link Building 10 Times Easier [00:45] You are looking for broken pages and who links to those. [01:00] Then, reach out to the people and tell them you have a great replacement. [01:25] The Ahrefs Content Explorer will show you live and broken links. [02:15] Neil’s team likes to contact people who link to outdated content, as well. [03:30] Link builders in India and Pakistan have proven exceptional. [03:38] That’s it for today! [04:08] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we

In episode #996, we discuss how to uncover your competitor’s content strategy. Tune in to hear this great new way to get all the juicy details you want and need. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Uncover Your Competitor’s Content Strategy [00:45] Ahrefs has a new feature that allows you to see the details about your competition’s content. [01:20] We tested this by entering Backlinko into Ahrefs. [02:30] This is a great way to get a baseline for your own methods and if they measure up. [02:55] Ahrefs is getting into the Search Engine game. [03:05] So far, this new tool they have made is accurate. [03:15] Check out the content explorer for yourself! [03:27] That’s it for today! [03:54] We hit our goal of 1 Million downloads! So, we will be throwing a free event in

In episode #995, we discuss how LinkedIn’s algorithm is changing. Tune in to hear how it’s changing and what you can do in the meantime. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How LinkedIn’s Algorithm is Changing [00:45] LinkedIn’s algorithm is much more like Facebook’s now. [00:55] It’s harder to get videos seen. [01:22] Milk it while it lasts, until you can’t get any views from your videos. [02:25] Neil’s Facebook account used to do well, but now his views are down significantly. [03:00] Social sites command so much attention that you have no choice but to use them. [03:15] It doesn’t always make sense to buy ads, though. [04:00] That’s it for today! [04:26] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out th

In episode #994, we discuss the power of “no”. Tune in to hear why you shouldn’t automatically agree to client requests. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Power of “No” [00:50] The moment you say yes, you only open the door to more “yeses”. [01:15] Don’t do things out of your scope, because it will take all of your time and eat away at your profits. [01:40] Show that you have standards and backbone. [02:05] Have firm boundaries in order to protect yourself. [02:50] The more you cave in, the harder it will be for you. [03:00] Always have a reason why you’re saying no. Explain the downsides. [03:54] That’s it for today! [03:58] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would li

In episode #993 , we discuss how you can outrank your YouTube competitors. Tune in to hear our secrets to ranking on YouTube. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Outrank Your Competition on YouTube [00:50] Ideally, you want to rank #1 for keywords. [01:05] VidIQ helps you track your ranking for various keywords. [01:59] YouTube will look at what happens to your video within the first 24 hours. If it doesn’t do well in that time frame, you won’t get promoted. [02:40] When Neil first made YouTube videos, he did well because his viewers had a high watch time. [03:10] Neil used to run paid promotions, but it didn’t do much for him. [03:30] He doesn’t optimize for subscriptions. [03:45] Push your videos in the first 24 hours of posting. [04:10] Neil has a lot of traff