Marketing School | Digital Marketing | Online Marketing

In episode #1032, we discuss what you should look for in a link builder. Tune in to hear what you need to think about when hiring a link builder. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What Should You Look For in a Link Builder? [00:36] You need content and links to succeed. [00:55] So, look for a good salesperson. [01:00] If they aren’t good at writing convincing copy or even selling themselves, they won’t be good. [02:00] If they can't articulate their process or if they don’t have one, you will have inconsistent results. [02:27] Eric would also want to know which tools they use. [02:55] When link-building you are leveraging tools and processes. If they can’t leverage tools, they will prove ineffi

In episode #1031, we discuss the one tool that accounts for a big percentage of our sales. Tune in to hear which tool accounts for 20% of all of our sales. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The One (Simple) Tool That Accounts For Over 20% of Our Sales [00:39] Intercom is the tool that accounts for over 20% of our sales. [01:02] We find that a lot of people collect leads, but the most quality leads come through chat bots. [01:50] Intercom is helpful in teeing up a conversation. [02:25] The reason so much revenue comes from Intercom, is because they have two great features. [02:40] Product tours are helpful and affective. [02:57] Account-based marketing has also proven useful. [03:40] Hull.io in

In episode #1030, we discuss really smart marketing techniques you should copy. Tune in to hear which ideas are worth emulating. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Examples of Really Smart Marketing That You Should Copy [00:35] 1: Native advertising. [00:45] We previously talked about Audi having a partnership with the studio that created The Avengers. [01:14] 2: Giveaways. [01:30] Giving away small things for free can bring in users and their contact info. [02:00] 3: A 30 day challenge. [02:15] It’s a way of engaging people. [02:42] 4: A free book funnel. [02:50] Give away a book, charge for shipping, then up or downsell. [03:25] 5: Superhuman. [03:31] It’s a great email tool that helps y

In episode #1029, we discuss 7 tasks you shouldn’t outsource. Tune in to hear what you really need to keep in-house. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Marketing Tasks You Should Never Outsource [00:35] 1: Data science. [01:05] You need to personally track your numbers, otherwise you will have trouble reaching goals. [01:20] 2: Podcast recording. [01:30] Record in-house, because you can’t rely on the quality of outsourced audio. [01:52] 3: Copywriting. [02:50] 4: Video. [03:08] The videographer will be working on other things and won’t be focused on your project. [03:45] 5: Chat bots. [04:03] If you and your team respond to the chats, you’ll have a better conversion and customer satisfactio

In episode #1028, we discuss what tasks you can outsource. Tune in to hear the easiest and smartest things to outsource. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Which Marketing Tasks Should You Outsource? [00:35] Once you start to have consistent content and tone, then it’s time to hire writers. [01:13] Neil outsources outreach. [01:48] He also outsources link-building. [02:15] His team also brings in experts just to fine tune their processes. [02:50] You should outsource not to save money, but to get high-quality work. [04:10] In some cases, video editing may be something you can outsource. [04:30] Though Eric would like an in-house graphic designer, that’s something else you can outsource. [04:42

In episode #1027, we discuss how to create amazing user experiences for which Google will reward you. Tune in to hear how you can do this. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Create an Amazing User Experience That Google Loves [00:40] Create something the user will love. [01:31] Run surveys to see why people aren’t having a good experience. [03:10] Think about the customer first and you will win in the long run. [03:40] Amazon’s goal was to provide the best user experience. [04:10] All of Eric’s products are Apple, because they provide a good user experience. [05:25] Please your customers and you will please Google. [05:51] That’s it for today! [05:56] We are almost at capacity for our l

In episode #1026, we discuss the best way to monetize your site. Tune in to hear our advice. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Best Way to Monetize Your Site [00:40] The best way to monetize is to “sell the Tilapia”. [01:20] The majority of your traffic is not going to convert. [01:35] If you can make money from this large chunk (the tilapia), you’ll be in good shape. [03:00] Make the most by remarketing, pushing products, etc. on this group that won’t convert. [04:00] Often, we don’t think we have the time to do this, but you do. [04:15] Whether you are pushing affiliate links or plugins, it’s another way to make cash. [04:49] That’s it for today! [04:54] We are almost at capacity for ou

In episode #1025, we discuss how to network at marketing conferences. Tune in to hear our tips for effective networking. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to "Network" at Marketing Conferences [00:40] We have a conference coming up and want to give attendees tips. [01:28] Be interesting and interested. [01:45] Everyone’s favorite topic is themselves, so get them talking about themselves, but be genuinely interested. [03:02] Neil went to a marketing conference in London. [03:20] He made a point to talk to the one person no one wanted to speak with. [03:35] So, he gave the guy free marketing advice. [03:45] Giving free value is a great way to network. [04:45] Eric likes to take all collecte

In episode #1024, we discuss how brands capitalized on a Marvel blockbuster. Tune in to hear how they did it. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Fortnite & Audi Capitalized On A Marvel Blockbuster Movie [00:50] Avengers had the largest opening box office ever. [01:30] Fortnite used native advertising for Avengers. [02:21] Audi has had their cars in almost every Marvel film. [02:40] In Endgame, an Audi is featured prominently. [03:30] Product placement and branding is just another smart way to cut a deal. [03:45] Beats by Dre got every celebrity to wear their product. [03:58] Converse paid Will Smith to wear their sneakers in “I Am Legend”. [04:40] People want to be like their heroes, so na

In episode #1023, we discuss the art of the deal. Tune in to hear how to negotiate successfully. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Art of Doing a Deal [00:40] Everything you do with marketing is making a deal. [01:30] When hiring remote workers, you are hammering out a deal. [01:42] Make sure both parties love the deal. [02:25] Eric read a book from a former FBI director that discussed negotiating. [02:45] If you can’t get a deal done, have a backup plan. [03:25] The terms define the deal. [04:16] That’s it for today! [04:20] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info. Leave some feedback: What should we talk abo

In episode #1022, we discuss the one monetization channel we previously neglected to mention. Tune in to hear us discuss this one channel! We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Forgotten Podcast Monetization Channel We Neglected to Mention [00:38] We talked about monetization about a month ago. [00:50] We forgot to talk about affiliate marketing. [01:40] Affiliate offers are either paid out monthly from revenue or a flat fee. [03:00] Lifetime value per company varies. [04:10] If a company does bad work, but pays well, it doesn’t matter. You won’t have success with them. [04:35] We previously discussed how to get started with affiliate marketing. [04:50] Rakuten and others are a great starting

In episode #1021, we discuss how to get the most done without actually working. Tune in to hear the secret to being productive without actually producing anything yourself. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Optimal Way to Get the Most Done in a Day Without Working [01:05] We have a friend whose job it is to tell people what to do, but not actually to do anything himself. [01:26] Eric spent his whole day on an iPad and was able to delegate. [01:45] We are both more efficient on an iPad than a desktop. [02:10] Neil was doing tasks that he didn’t need to do, when he could have delegated. [02:50] Frame is a great place to get feedback on videos. [04:48] Neil still does push notifications, but h

In episode #1020, we discuss Neil’s billion dollar mistake. Tune in to hear where Neil went wrong. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Neil’s Billion Dollar Mistake [00:40] Kissmetrics was part of the mistake. [01:05] Neil’s former partner broke down their mistake in a blog post on Product Habits. [01:28] They built a product they thought was needed. [01:40] They learned no matter what you build, people don’t want to pay for things. [01:55] Version 2 required too much customization. [02:40] They found people couldn’t get a lot of value out of their Google Analytics. [03:05] Neil and his partner just needed to find what the gaps were, but it took them too long. [03:50] Kissmetrics feel behind t

In episode #1019, we discuss how much work it really takes to build a popular podcast. Tune in to hear what goes into a moderately successful podcast like ours. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Much Work it Takes to Build a “Popular” Podcast [00:40] We have a decent-sized podcast, but we’re no Joe Rogan. [01:02] We are consistent. [01:05] It takes commitment. [01:35] Eric has really put effort into Growth Everywhere and he has grown it slowly. [02:20] It’s always a lot of work to create and publish the content. [03:01] If you already have an audience, it makes it easier to gain listeners. [03:50] It will take a lot of effort. If you don’t want to be consistent, don’t waste your time. [04

In episode #1018, we discuss how you can deal with any type of negative press. Tune in to hear how you can fight negative press. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Fight Negative Press [00:35] Negative press could be bad Google search results. [01:05] Neil has had a really bad write up about his company. [01:30] Overall, Neil feels he has done right by people and always refunds people’s money when they are unhappy. [02:05] Do reputation management through SEO link building. [02:50] Neil ignores all the bad press and feels it is all made up. [03:45] Neil also had bad article written about him in Wired magazine. [04:38] He also settled a class action lawsuit and lost a lot of customers bec

In episode #1017, we discuss how you can make your live video a guaranteed success. Tune in to hear how to maximize your live streams. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Make Your Live Video a Guaranteed Success [01:00] Be hard-wired, [01:08] Know what you are going to say ahead of time. [01:20] You don’t have to script, but have a point. [01:30] Promote to your audience and alert them to live streams. [01:51] Don’t forget to engage. [02:05] Go live on all platforms at once. [02:15] Some people want to join live streams through specific avenues, so give them a choice. [02:49] Wirecast allows simulcasts. [03:05] Have a CTA for each episode to generate sales. [04:06] That’s it for today

In episode #1016, we hear John Lee Dumas’ rebuttal to our previous episode about why you shouldn’t reveal your income. Tune in to hear why he thinks income reports are vital! We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: John Lee Dumas’ Rebuttal on Why You Shouldn’t Reveal Your Income [01:20] I’m here to rebut the idea of not sharing your income. [02:00] I publish income reports because in 2011, I was trying to figure out my business plan. [02:25] I pored over income reports to get a sense of how someone else made real money. [02:45] In 2013, when I started making real revenue, I started publishing income reports to give people a guide map. [04:05] We are a small, lean profit-generating machine and these re

In episode #1015, we discuss how to grow your Facebook group for free. Tune in to hear how you can grow your group without spending a dime. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Grow Your Facebook Group from 0-10,000 Members Without Spending a Dime [00:40] Groups have better engagement than fan pages, [01:22] Getting the first few thousand shouldn’t cost you anything. [01:45] Push your current audience to the group. [01:55] Use email and push notification blasts. [02:25] Go live on the group to increase engagement. [03:15] Leverage assets. [03:35] Try guest posts and direct people to your group. [03:35] Ask people in your group to ask others to join. [03:50] Offer incentives. [04:21] Tha

In episode #1014, we discuss the 7 Steps to Getting Started with Affiliate Marketing. Tune in to hear the most important steps to getting started! We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Steps to Getting Started with Affiliate Marketing [01:05] 1: Commission Junction is one of the many networks out there. [01:32] ClickBank is for info. [01:47] 2: Look for partnerships. [01:55] Why not add your product as a back-end offer to a more successful product? [02:15] Tai Lopez has a real estate course. [02:25] The last level of the course is another person’s course. [03:22] 3: Incentivize. [03:45] Incentivize affiliates or partners, otherwise, they won’t work as hard for you. [04:03] 4: Meet affiliates d

In episode #1013, we discuss how to get started with paid performance marketing. Tune in to hear our tips for making this type of marketing work for you. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Get Started with Paid Performance Marketing [00:40] Affiliate marketing can be performance marketing. [01:05] Paid performance marketing is taking a financial risk, but getting paid per lead. [01:25] Neil thinks it is running paid ads. [01:40] Facebook loves paid ads. [02:02] Go to your competitors’ fan pages and look at their info and ads link. [02:26] SEMRush is good for this research, as well. [03:25] Tracking and attribution is important. [03:34] Leaddyno is a great tool for this. [04:02] De-risk