Marketing School | Digital Marketing | Online Marketing

In episode #1013, we discuss how to get started with paid performance marketing. Tune in to hear our tips for making this type of marketing work for you. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Get Started with Paid Performance Marketing [00:40] Affiliate marketing can be performance marketing. [01:05] Paid performance marketing is taking a financial risk, but getting paid per lead. [01:25] Neil thinks it is running paid ads. [01:40] Facebook loves paid ads. [02:02] Go to your competitors’ fan pages and look at their info and ads link. [02:26] SEMRush is good for this research, as well. [03:25] Tracking and attribution is important. [03:34] Leaddyno is a great tool for this. [04:02] De-risk