Marketing School | Digital Marketing | Online Marketing

In episode #1001, we discuss how to uncover your competitor’s SEO strategy. Tune in to hear how you can figure out what works for your direct competition. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Uncover Your Competitor’s SEO Strategy [00:35] You could use great free tools like Ahrefs and SEMRush. [01:00] It’s about determining where they are getting the traffic. [01:15] Knowing which pages they update the most could prove useful. [01:56] In Ahrefs, you can see how quickly how their organic keywords are growing. [03:00] Everything needs to be based off of data. [03:20] Google has a new discovery portal: when you publish content, it shows you the ebb and flow of your traffic. [04:00] Fix the pages that aren’t working. [04:10] Look at your competitor’s link profile and s