Marketing School | Digital Marketing | Online Marketing

In episode #1008, we discuss when it’s the right time to go omni-channel. Tune in to hear when you should leverage an omni-channel approach. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: When is it the Right Time to go Omni-channel? [00:40] We’ve talked about the rule of 7 before. [00:54] Attention spans are short. [01:15] You need to be visible in different areas, [01:25] Some people in Japan listen to MS on YouTube and that’s when we realized we had to focus more energy there. [01:40] If you are just starting out, don’t take an omni-channel approach. Focus on one thing. [02:40] You can no longer put all your eggs in one basket in order to grow. [03:05] Every channel is saturated, so it’s better to lever