Earn Your Happy Podcast | Motivation | Self-love | Entrepreneurship | Confidence | Fitness And Life Coaching With Lori Harder

We have a not-so-secret formula for product launches that help us sell out every time. Most people quit before they really dial in on their audience, messaging, and conversion, but those are the three keys to an extraordinary launch. Join us on this episode as we look at ways to increase your chances of getting in front of the right customer base and actively educating them about your offering. Plus, we also share a hack for using AI to create lead magnets and opt-ins that will actually get people to click!  IN THIS EPISODE, WE TALK ABOUT: The reality of lead conversion rates  Why buying email lists doesn't necessarily mean more sales  One of the best ways to be intentional about your message  The right balance between adding value and selling to your audience  Hiring experts who can help you reach your goals faster  RESOURCES DM the word LEADS to Chris to get his list of 270 unique opt-in ideas!  Text ROUNDTABLE to 310-421-0416 to get on the VIP list for the next roundtable strategy sessions.  Si

There’s nothing that inspires me more than hearing a female founder’s story and getting real with them about their entrepreneurial journey. Bassima Mroue, co-founder and CEO of SkinTē, joins me on this episode to talk all about how she and her two co-founders launched the first-ever collagen sparkling tea and continue to make waves in the beverage industry with their products.  Bassima shares the initial vision and strategy behind SkinTē and how she navigated the unexpected pivots along the way. We also get into the reality of raising capital as a woman and how she learned to fall in love with challenges. Plus, she gives advice to anyone who is facing self-doubt or contemplating quitting, something I know I’m going to be replaying again and again when I need a reminder to keep going.  IN THIS EPISODE, WE TALK ABOUT: Where the idea for SkinTē came from  How Bassima and her team got SkinTē into 6,500+ stores nationwide in four years  Figuring out how and when to start paying yourself a salary  Ways to

I recently sat down with psychologist Robert Cialdini and want to give you a peek into what we talked about because he dropped so much wisdom in the conversation! We covered the qualities of highly successful and influential people, mainly around how they get buy-in and build stronger connections. I’m sharing three science-backed strategies that Dr. Cialdini has for increasing your odds of getting a positive response and opening up people’s minds about your offer.  IN THIS EPISODE, WE TALK ABOUT: Simple ways to find common ground with people  Why it’s better to ask for advice instead of feedback  The #1 thing to do before a sales pitch  How to reinforce positive thinking around your offer  RESOURCES DM me the word POWER and I’ll send you my Power 9 prompt!  Books by Dr. Robert Cialdini   Sign up for The Spritz newsletter at litepink.com! Text DAILY to 310-496-8363 for daily manifesting affirmations and journal prompts.  CONNECT WITH LORI Follow me: @loriharder Follow Lite Pink: @drinklitepink F

If you wait to be ready instead of taking a swing at something, chances are you’re going to miss your window of opportunity. So many of us get paralyzed by perfection and fear any sort of feedback that we end up not even trying. But, if there’s one thing we’ve learned about business over the years, it’s that you need to be okay with putting out a minimum viable product and improving from there. Listen in as we unpack some examples of how we learned this lesson and what you can do today to take action.  IN THIS EPISODE, WE TALK ABOUT: Recognizing the compound effect of taking small steps toward your goals  Why you can’t play big until you’re willing to play small  Using feedback as your roadmap  How to get out of the analysis paralysis cycle and start taking action  RESOURCES Atomic Habits by James Clear  Text ROUNDTABLE to 310-421-0416 to get information about the next roundtable VIP business strategy session.   Sign up for The Spritz newsletter at litepink.com! Text DAILY to 310-496-8363 for daily

Even if you’re hitting the recommended 64 ounces of water daily, you probably aren’t getting the hydration that your body needs. Tracy Duhs, hydration expert and modern wellness advocate, joins me on this episode to talk about how to properly hydrate on a cellular level and implement the nine pillars of health that she lays out in her book, Hydrate.  Tracy breaks down the physics and bio-energetics of water, and shares simple ways to improve the quality of the water in your home. She also dives into her top wellness strategies for awakening vitality and aging gracefully.  IN THIS EPISODE, WE TALK ABOUT: The molecular structure of water and how it can be impacted by our thoughts, words, and environment The effects of dehydration on different areas of wellness  Why Tracy avoids tap and filtered water  Low-cost, easy ways to improve the drinking water in your home  Tracy’s Nine Pillars of Health and ways to habit stack them in your life  RESOURCES Order Tracy’s book: Hydrate  The Hidden Messages in Wa

The Q&A that Lindsey Schwartz, Natalie Ellis and I hosted after the most recent Living Room Session blew us away. Get ready to hear so many insightful questions about navigating transitions, making aligned decisions, and overcoming limiting beliefs during uncertain times. We share our tips for staying anchored in your vision and unapologetically celebrating your success. We also get into how to support your spouse when they’re in a career pivot, especially when you want to protect them from learning painful (but valuable) lessons.  In this episode, we talk about: Getting to the root cause of why you dim your own light around certain people  Learning to love the contrast between the different seasons of business  Advice for confronting any fear around losing momentum and not receiving external validation  Tips for becoming a confident expert in your field  How to communicate your big idea to people who don’t fully understand it  Dealing with complicated feelings of guilt and worthiness after achieving s

The most effective way to support your healthy habits is to change your environment. I don’t mean you have to uproot your life, but instead take a look at the cues that derail your progress. Small changes start to add up, even if they feel uncomfortable at first. Whether you want to improve your diet, cut back on drinking, or build a better schedule, listen in to learn tangible ways to create habits that will get you back on track.  IN THIS EPISODE, WE TALK ABOUT: When I first realized my environment was stronger than my willpower  Understanding the triggers in your environment that limit your progress  How to create habits that actually stick  The question I ask myself whenever I feel tempted to break a healthy habit  RESOURCES Atomic Habits by James Clear  Sign up for The Spritz newsletter at litepink.com! Text DAILY to 310-496-8363 for daily manifesting affirmations and journal prompts.  CONNECT WITH LORI Follow me: @loriharder Follow Lite Pink: @drinklitepink Follow Earn Your Happy: @earnyourh

One of the most common questions that we get asked is around how we got to where we are with our personal brands and other business ventures. It might seem overly simplified, but the truth is we like to study and then take action. The more you do, the more you can use that experience to expand your network and reach. Listen in to learn more about our approach to multi-passionate entrepreneurship.  IN THIS EPISODE, WE TALK ABOUT: How we started learning more about business leadership  Why it’s so important to step out of your comfort zone and extract lessons from those experiences  Strategies for building your relationship capital Ways to add value to different conversations and groups of people  RESOURCES Sign up for The Spritz newsletter at litepink.com! Text DAILY to 310-496-8363 for daily manifesting affirmations and journal prompts.  CONNECT WITH LORI Follow Lori: @loriharder Follow Lite Pink: @drinklitepink Follow Earn Your Happy: @earnyourhappy Follow Girlfriends & Business: @girlfriendsandbu

Rachel Luna is the friend that I turn to when I need a reminder that epic things happen when I step into my truth and lead with authenticity. Rachel is a Certified Master Neuroscience Coach and author of Permission to Offend, which is the ultimate guide for understanding your beliefs and unapologetically owning them.  In our conversation, we unpack the power of connecting with your core values, even at the risk of making other people uncomfortable. Rachel highlights some of the stories that she’s had to break out of and how she creates space to evolve. She also shares advice for anyone who’s avoiding a tough conversation, including how to set a compassionate foundation and neutralize the emotional charge.  IN THIS EPISODE, WE TALK ABOUT: Getting comfortable with people not agreeing with your decisions  A somatic healing technique to calm feelings of fear and anxiety  How to create a safe space where you can understand and explore your beliefs The importance of addressing the open loops and misalignment i

Natalie Ellis, CEO and co-founder of bossbabe, joins Lindsey and I to talk all about the transitional seasons of life and business. We look back on times when we had the courage to change course and explore new ideas, even when people around us didn’t fully validate those decisions. We also share ways that you can support yourself during a pivot and bolster your mindset to stretch into that upgraded version of yourself.  IN THIS EPISODE, WE TALK ABOUT: Signs that indicate it’s time to start operating on a new level  Overcoming people-pleasing tendencies  Ways to practice getting out of your comfort zone  Recognizing where you give your power away by seeking approval  How to avoid the #1 thing that prevents people from committing to their next-level self  RESOURCES For a 10% discount on your studio session at The Good Vibe Studios, use code LIVINGROOM10: thegoodvibestudios.com  Sign up for The Spritz newsletter at litepink.com! Text DAILY to 310-496-8363 to be the first to know about our next live

Between traveling and stretching into new areas of my business, my habits have been so thrown off. In order to get back into the routine of reading in the morning and before I go to bed, I set up a few cues to make it easier to pick up a book – even if it’s just for a few minutes each day.  Not only have I fallen back in love with reading, but I feel this sense of relief and satisfaction knowing that I’m making decisions based on the person that I want to become. Listen in to learn how you can apply this strategy to any habit that you’re trying to build or re-introduce into your life.  IN THIS EPISODE, WE TALK ABOUT: Why I feel like I’m struggling with some of my healthy habits  Getting curious about what’s holding you back from becoming your next-level self  The simplest way to increase your confidence  How to take action instead of making excuses  RESOURCES Atomic Habits by James Clear Sign up for The Spritz newsletter at litepink.com! Text DAILY to 310-496-8363 for daily manifesting affirmations

We’re joined by Danny and Brianne Hoefelmann, co-founders of The Good In Media, to talk about how they’re using their podcast and video content agency to help people expand their impact.  When Danny made it his mission to find out what happiness meant to him, my podcast was one of the first to pop up on his search. After committing to self-development work and getting his wife Brianne on board for it too, they knew they wanted to amplify authentic, inspiring voices. In our conversation, they share their top tips for people who want to create audio and video content and walk us through how to get started.  IN THIS EPISODE, WE TALK ABOUT: How Earn Your Happy helped Danny navigate a challenging time in his life  Advice for anyone who’s investing in personal growth, but feels resistance from their spouse  Why It’s so important to show up with positive energy to every room that you’re in  How to get clear on who your podcast audience is  What to expect budget-wise when starting a podcast  RESOURCES Sign u

The Comfort Crisis is one of the most transformative books I’ve ever read and has completely changed how I approach my life and business. The author of that book, Michael Easter, joins me on this episode to break down key findings from his research, including how embracing discomfort actually boosts health and happiness.  In our conversation, Michael gives the backstory to what inspires his research of the evolutionary need to be challenged and highlights what he’s learned from remote communities all over the world. Drop into this discussion and don’t forget to share your takeaways with us – I know you’ll have a ton!  IN THIS EPISODE, WE TALK ABOUT: Michael’s experience navigating sobriety  Examples of short-term discomforts that lead to long-term benefits  Why having fewer problems doesn't actually lead to higher satisfaction What the ‘Misogi Method’ is and how to use it to improve your mindset  Finding the lessons in death and grief  Advice for anyone who’s struggling with motivation and consistency

Are you willing to set your ego aside and sell the solution that somebody needs? That’s the key to being successful in sales. So many people feel afraid of coming off as pushy or receiving rejection, but in this episode, I’m sharing how I learned to reframe those limiting beliefs and fall in love with sales. Money creates opportunities, choice, and impact, but you won’t get there without building up your confidence as a salesperson.  IN THIS EPISODE, WE TALK ABOUT: Understanding what’s getting in your way of making a sale  Quotes that helped me change my perspective on sales  My response to people who accuse me of being ‘in it for the money’ Advice for anyone who’s afraid to sell to their community  RESOURCES Sign up for The Spritz newsletter at litepink.com! Text DAILY to 310-496-8363 for daily manifesting affirmations and journal prompts.  CONNECT WITH LORI Follow me: @loriharder Follow Lite Pink: @drinklitepink Follow Earn Your Happy: @earnyourhappy Follow Girlfriends & Business: @girlfriendsand

There are four traits that all of our successful friends and mentors share, and in this episode, we break down what they are and how to integrate them into your life. The key to growing your network is to show up with enthusiasm and gratitude to every situation. If you want to gain the reputation of someone who sticks to their word and adds value to every interaction, practice being a humble learner and overdelivering on your commitments. These four traits set the foundation for successful leaders and their businesses.  IN THIS EPISODE, WE TALK ABOUT: How to maintain relationships when you’re in a sprint season  Why it’s so important to find the lessons in every situation  Simple ways to make gratitude your default reaction  The difference between overdelivering and overpromising  RESOURCES Text ROUNDTABLE to 310-421-0416 or go to chrisharder.me/roundtable to learn more about the next Roundtable Strategy Session.  Sign up for The Spritz newsletter at litepink.com! Text DAILY to 310-496-8363 for dail

It’s easy to look at someone’s success and believe that it happened overnight, but Emily Lark is here to remind us that that’s rarely the case. She’s the founder of Back to Life, the number-one selling back pain relief program in the world, but it took years of honing in her niche and being rejected before her brand earned that title.  In our conversation, we cover how to get started on your big idea and create momentum, even if it’s not how you imagined it would look. We unpack the ways we continue to work on our relationship with money and what it means to be a successful business owner. Emily also has incredible advice for entrepreneurs at all stages in their journey and shares what mindset blocks she’s currently working through.  IN THIS EPISODE, WE TALK ABOUT: Giving yourself permission to start small  Overcoming the fear of public failure  Emily’s process for hiring a team to help her expand her impact  Tips for getting out of those moments when you feel stuck and unsure about your next move Findi

Taking questions from the live audience is one of our favorite parts of the Living Room Session, and this group brought up amazing topics. We share the first steps to take when you’re planning an in-person event and how to get really clear on your budget for it. Another question has us reflecting on how we stay grounded, even when things feel financially uncomfortable, and the creative ways we generate more income during those moments. Plus, we talk about how to start building out your network for a ‘friends and family’ funding round.  IN THIS EPISODE, WE TALK ABOUT: What to do before you hire an event planner and book a venue Tips for working through imposter syndrome during a career transition Our recent mindset breakthroughs What we do to celebrate our small wins  The benefits of strategic investors and how to start conversations with them  RESOURCES For a 10% discount on your studio session at The Good Vibe Studios, use code LIVINGROOM10: thegoodvibestudios.com  Sign up for The Spritz newslette

I just got back from the GrowthDay LIVE event and it still feels like I’m living in a daydream. Getting to speak on that stage and be surrounded by people who so deeply inspire me is something I’ll never get over, but I’ll be real with you – there was a lot of self-doubt and overwhelm leading up to that moment. Luckily, I had my faith, my tribe, and a lot of prep work on my side so that I could be the vessel and experience the transformation. If you’re in the middle of something really challenging right now, this episode is for you.  IN THIS EPISODE, WE TALK ABOUT: Leaning into my spirituality during high-pressure situations  What helps me get out of my head and feel grounded  My message to anyone who’s in a really uncomfortable growth season right now  How to reach your next evolution  RESOURCES Come join me on the GrowthDay app!: growthday.com  Sign up for The Spritz newsletter at litepink.com! Text DAILY to 310-496-8363 for daily manifesting affirmations and journal prompts.  CONNECT WITH LORI

We’re in Austin for the GrowthDay LIVE event and it’s been such an energy boost! These rooms not only plug us back into our community and help us meet new people, but they’re also a great reminder of why it’s so important to celebrate what makes you unique.  We’re sharing takeaways from Ed Mylett’s impactful keynote speech and unpack how his message landed for us. Plus, I share what I do to alleviate my nerves before I get on stage. Stay tuned for an upcoming episode where we’re going to recap more of this weekend!  IN THIS EPISODE, WE TALK ABOUT: The #1 thing that’s helped me improve as a speaker  The importance of having a powerful stage presence and knowing how to communicate your message effectively Why we love going to events like GrowthDay LIVE  An analogy from Ed Mylett’s presentation that really resonated with us  Details about my upcoming workshop with Katrina Scott  RESOURCES Text WORKSHOP to 310-496-8363 to get on the VIP text list for the Girlfriends & Business Workshop!  Sign up for The

Whenever I’m trying to reach a new level in my business, the first thing I do is dial in my lifestyle to create more energy and focus. One of the easiest places to start doing that is by taking inventory of your diet and incorporating nutrient-dense foods into your daily smoothies and lattes.  I’m joined by Kristel de Groot, co-founder of Your Super and co-author of Your Super Life cookbook, to unpack how to improve your performance through your diet. We get into all of Kristel’s favorite ingredients and recipes that boost immunity, gut health, and the appearance of your skin on top of it all! Kristel also shares examples of how she’s redefining the rules of her business and learning to lead from her intuition.   IN THIS EPISODE, WE TALK ABOUT: How Kristel and her co-founder overcame challenges with sourcing when they first launched their brand  Coffee alternatives that will give you long-lasting energy  Shifting out of diet culture and understanding how to use food as fuel  Tips for breaking habits that