The Small Business Big Marketing Show | Insanely Effective Marketing Ideas

This is officially known as 'The Awkward Episode'.  The one where Timbo accuses Lukeee of sending out an email he shouldn't have (but then comes 'round) PLUS (and more shockingly), Timbo agrees to stop interrupting Lukeee upon advice from a cherished listener! More importantly, this is the episode where we interview Ric and Cam from the up and coming Australian company, Kettle Bells...the newest thing in weight training and body building. Duration: 45 minutes Small Business Big Marketing - Links & Resources How to set up a Facebook fan page for your business Kettle Bells - These guys are surrounding themselves with marketing royalty! Crazy Domains - Where we buy our .au domains Be relevant and Google will love you - Our most recent blog post The post #45 Marketing insights from Australia’s hottest weight training brand. appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Mike Rhodes from WebSavvy joins us on this episode of Small Business Big Marketing. There's pretty much nothing he doesn't know when it comes to this highly effective local Adwords campaigns. Plus he lifts the lid on his years as a seminar junkie and working for the creator of the E Myth....Michael Gerber. He drops more names than both of us combined! But of course, the show wouldn't be complete without us sharing what's on our mind, which all starts with Timbo coming clean about his new 'lover' and fellow podcast host in James Schramko. That's right, this is the episode where Timbo finally launches Freedom Ocean - a podcast for anyone who's ever dreamt of creating a life of freedom from Internet marketing. Duration: 42 minutes Small Business Big Marketing - Links & Resources WebSavvy - Mike Rhodes business Freedom Ocean - Timbo's new podcast with James Schramko Small Business Big Marketing Facebook - Will you be our mate? The Small Business Big Marketing Academy - Unlock a monthly dose of HOW TO's. T

The title of this episode may be slightly misleading ...  a more correct title would we HOW WE PODCAST! There's sure to be a difference! We'd never profess to following world's best practice when it comes to doing something, but what we do works for us so we thought we'd share it. In fact, in the research we undertook with our listeners last month, the topic of podcasting showed up as being something many small business owners wanted to learn more about. And why not...Podcasting continues to be an untapped marketing channel. So untapped that spell-check still underlines it! So, in this episode of Small Business Big Marketing, we take an in-depth look at how and why we podcast. Leaving no stone unturned, we share with you why we do it, the hardware and software we use, how to get intros and outros made, how to set up a website for your podcast plus a whole lot more podcasting tips and tricks. Plus (yes there's more) we talk about the hidden power of auto-responders and how they can turbo-charge your list-bui

The big news is that Timbo reveals to Lukeee (live on air) that he's found another lover. What's most surprising is Lukeee's reaction. On less important issues of small business marketing we interview Guro Bob (Robert Somerville) who, with Ed Dale, put together one of the best free programs on the internet for discovering everything there is to know about marketing online. The program is called The Challenge and as the tagline says ... There's no charge for awesomeness! In a nutshell, what Guru Bob has put together" will help ANYONE, even a beginner, learn about Internet Marketing and get started building a profitable online business even if you have no time, no money or haven't got a clue how to get started on the Internet." Sweet! But wait, there is so much more - Timbo shares a funny Twitter marketing story relating to Jetstar; we talk about the marriage of Yellow Pages with Google Adwords; we share an idea or two about HOW TO information and we ask the tough question about the weakest link in your busine

Having just spent 8 days schlepping through Queensland's theme parks, Timbo decided he'd turn his family holiday in to a tax deduction by making 10 marketing observations. Afterall, what else do you do when you're lining up for a 70-minutes for a 22 second ride? (And yes, that's Timbo circled on the left there!). Plus we wonder whether a certain PR opportunity went begging; we debate the pros and cons of an electronic diary versus the good old written version; Timbo presents Lukeee with a little visual gift (on-air!) and we talk about some holiday reading about that powerhouse called Google. Googled - The End Of The World As We Know It - Great holiday reading with that famous quote "Don't fuck with the magic!" Red Bubble - Get lost for a few hours looking for that favorite T (it was Timbo's Xmas gift to Lukeee) Moleskine - The best paper journals going around. The Small Business Big Marketing Academy - $67 monthly membership and you'll be helping two destitute marketing blokes! Flying Solo - Check these

"Was that the best ever podcast???" asked one listener on the Small Business Big Marketing Facebook Fan Page. Well, we hope not although we'd both have to admit that the four marketing ideas that Dave and Pete dished up were pretty darn sensational. If you've not listened to episode 39 of Small Business Big Marketing then do so now, seriously! There's 4 marketing tips to geting your business found online that are 'must-dos'. And, in this episode, there's another 3 to ensure you leave no stone unturned. Implement all 7 of these small business marketing ideas and you'll be shining the proverbial spotlight on your business. Duration: 33 minutes Small Business Big Marketing - Links & Resources How to create your presence on Google Places – Pete & Dave’s gift to you (this is G O L D !). MailChimp - Free Forever Plan The Small Business Big Marketing Academy – Are you a member yet? Sign-up for a marketing idea per week for 52-weeks F R E E ! Buy Tim's best selling book - Cha-Ching! The sweet, sweet sound of s

Got a website? Big deal! That's just the start of the journey to getting found online. You know that, right? The good news is, that there's a plethora of small actions you could be taking to ensure your online marketing efforts deliver some serious return. That's why we've invited back Pete Williams and Dave Jenyns to share with us how they go about getting their hugely successful online and offline businesses found in the quagmire that is the internet. In this first of a 2-part interview, Pete and Dave talk us through: The magic behind having a Google Places account. The must-dos of Search Engine Optimization (SEO) for small business websites. How to optimize your small business's website so that it's a sales machine. As well as the power of creating a Google Adwords campaign. If you don't listen to our show with a pen, paper and cuppa in hand then now's the time to start...Pete and Dave deliver some serious marketing gold. Small Business Big Marketing Links & Resources How to create your presence on

What...no guest! Never mind, we still manage to fill around 40 minutes with small business marketing drivel (we mean ideas!). This time they're our ideas...our top 7 in fact that performed the best for our various businesses over the past 12-months. We also share our thoughts on what we can learn from U2 as a well-oiled marketing machine...Yellow Pages have responded to our interview with them...Tim talks about key take-outs from the Small Business Big Marketing Intensive...and we reveal our guests for our next show. Oh...and Lukeee finally reveals the website he purchased a few months ago. About bloody time! Show Links & Resources The Small Business Big Marketing Academy - Join before December 31, 2010 and save. $20 Banner Ads - Yep, $20 banners! Audacity - Free podcast recording software. BoatsPlus - (One of) Lukeee's new businesses. Small Business Big Marketing Facebook Fan Page - Tell us what you really think! Cha-Ching! - Tim's best selling marketing book chock-full of marketing ideas for small bu

The marketing world has changed, goddammit! We, the small business owner, can do anything. Anything the big boys do but better. It's time for us to strike back with a vengeance. To this end, in episode #37 of the Small Business Big Marketing podcast we interview Wendy Blume from Vegie Smugglers ... a stay at home Mum who's gone ahead and published, single-handedly, her very own cook book. She shares with us the secrets to doing so, how to become an author and reap the benefits. We also launch the Small Business Big Marketing Academy with a very special listener offer. Lock in as a member between now and December 31, 2010 and you'll protect yourself from all future prices rises. Th Academy is our way of giving you, the small business owner, a truck load of marketing stimuli each month, delivered straight in to your in box. It will have you doing much more with less. We review productivity tools, provide detailed HOW TO sheets, give you 5-minute power tips PLUS you'll receive additional exclusive interviews

In this jam-packed episode you'll discover how Google is knocking on Microsoft's door with their amazingly free and highly effective Google Apps product. Michael McKinnon, from AppsLife, tells us exactly how it's revolutionizing the way us small business owners can access our email, calendar and all document types - spreadsheets, documents, slides, forms and drawings. If you've heard the phrase - living in the cloud - but don't get it, then all that's about to change. Plus Tim's passes comment on what's happening on his marketing book bookshelf, Luke talks about two other podcasts that are much better than ours (!), we share some great feedback from a dedicated listener, another one offers a free helicopter flight to anyone in Brisbane who books in for our upcoming Intensive...oh, and Tim gets on his copy writing high horse again. So, grab that pen and paper ... sit down and strap in for the ride. Show Links & Resources Get Google Apps - Michael McKinnon's Exclusive Offer. Get your own internet TV series

Imagine launching an information product and within 90-minutes earn yourself a sweet six-figure income. That's exactly what our special guest, James Schramko does. Seriously! As the ex-Sales Director for Mercedes Benz Australia, James realised that he could earn a lot more money and lead a less stressful lifestyle by building online businesses. He now has well over 1,000 turning a handy multi-million dollar a year income for his wife and four children, as he really does live the four hour work week. And here's the very cool thing... James not only reveals a whole lot of 'how to's' during our time with him...but he also makes an exclusive offer to all of us of a 50% discount of his Fast Web Formula product... a 12-DVD set plus workbooks that really does lift the lid on how to make good coin from the internet. Luke and I love it so much that we've already bought our copies... and we've written a blog post on the exciting arrival of it! (Sick, isn't it?!). Show Links & resources James Schramko's Fast Web Formu

Retail is highly competitive, particularly when you're in the coffee business. Callum from Espresso Elements explains how he's created a point of difference in his cafe by designing a customer experience. Callum’s background is in five star hotel management and coffee wholesaling and he's worked and lived all over Australia, the UK and Ireland. As usual, we also share what's been on our marketing mind and share a few ideas along the way. Show Links & Resources Espresso Elements David Jenyns Pete Williams Creating a Customer Experience (PDF Transcription) The post SBBM #33: Creating a Customer Experience appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

In episode 32 of Small Business Big Marketing, Tim squeezes in a brief interview with the father of creative and innovative thinking, Dr Edward De Bono. We also answer listener questions including: How to cross promote your professional services? What's the best medium for B2B content? What are appropriate conversion rates for your marketing efforts? Druation: 40 Minutes The post SBBM #32: Interview with Dr Edward De Bono + Answers to Listener Questions appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

This week we speak with another serial entrepreneur...Dave Jenyns owns Planet 13 (an online and offline clothing store that he describes as the Surf Dive & Ski of the music industry) plus he's the founder of Melbourne SEO Services...who specialise in getting you to the top of Google. Dave generously shares with us how he's taken a bricks and mortar retail business in to the on line world. Links from the Show 52 free marketing ides...that's one per week for a year! Check out the Flying Solo Marketing Forum Get your audio transcribed and create a whole new revenue stream Book now for our next Marketing Intensive Dave's clothing business...Planet 13 Dave's 'get you to the top of Google' business $20 Dollar Banners Ideas That Stick (a must read for every business owner) The post SBBM #31: How to promote a bricks & mortar business online. appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Jennifer Sheahan hands over her best kept secrets on how to use Facebook as a small business marketing tool. She talks about Fan Page design, Facebook Ads and answers all those other questions that we all asking ourselves when deciding if Facebook's right for our business. Luke is his usual immature self, Tim maintains the seriousness that is Small Business Big Marketing plus we vent our deep-seated anger about stock photography. Tim also shares the truth about what happened on the August 2010 Intensive that we held recently in Melbourne. And here's this week's links: Facebook Ads Lab - This is Jen's site The Small Business Big Marketing Intensive - Book now for October, 2010 52 free marketing ideas in 52 weeks - Our gift to you that just keeps on giving Flying Solo - Get involved in the Marketing forum Advanced Fan Page Solutions - This is who we use to create Fan Pages that sell The Transcription People - A great way to create product to sell Luke working in Prague - Right! Clickbank - An affiliate

Pete Williams sold the MCG for $500 at the age of 21, has been named Ernst & Young's Entrepreneur of the Year, owns a phone company, a finger food business and has his finger in more pies than that little bloke in that nursery rhyme...what was his name? In this jam-packed episode Pete explains why he relies so heavily on marketing to make his business ideas the success they are. Pen and paper at the ready team. Go! And here's this week's links: Flying Solo (Australia's best micro business community) Who is Pete Williams? The Transcription People (We use them and they're the best) Trendwatching (Stay ahead of the game) One Minute Millionaire (The book) Pete William's PR kit (How To Turn Your Million Dollar Idea Into A Reality) Send Out Cards (the best direct marketing tool around for small businesses) Replace Myself (A great way to learn the art of outsourcing...we do it) The 4-Hour Work Week (The Book) 52 marketing ideas in 52 weeks (Sign up for free) Onlinejobs (Outsource to The Philippines) The

Free publicity. Bring that on! And no, it's not a joke. The very lovely Rebecca Derrington, founder and owner of Source Bottle shows you exactly how to get it. Plus we are mightily proud to announce the coming together of Small Business Big Marketing and Flying Solo ... Australia's #1 site for the micro business owner. Hi Guys! As of this episode we will be their exclusive podcast. And here's this week's show notes: Source Bottle (Free publicity!) Flying Solo (Our new partner in crime) Small Business Big Marketing Intensive (Our upcoming marketing workshop for small business owners) ProBlogger's Book (A must-have if you do or are thinking of blogging) Help A Reporter Out (For our American friends and those who want some PR in the US of A) Flip Shelton interview (How to work with a publicist) Sam Maratino interview (How to get your business on TV) The Transcription People (The folk who lovingly transcribe every one of our shows...use them!) Sticky Names Workshop (When you need a sticky name for a bu

There's this guy Tristan who's running 52 marathons in 52 weeks...all over the world. He wants to raise $100,00 for UNICEF. He also wants some sponsors to join him (financially, not physically!). So we interview his marketing guy on the ground in Australia and give him our thoughts on what he should be doing to attract and retain sponsorship monies. Believe it or not, we both have experience in this area of marketing that's not for the faint-hearted. If you currently use sponsorship in your marketing arsenal, or work for a cause that's wanting to fund raise then have your pen and pad at the ready as there's more marketing nuggets in this episode than ever before. But we don't stop there...we're extremely excited to almost announce a major national partnership. Plus Tim vents his spleen about outdoor advertising and shares some insights he learnt from attending a major car auction business just this morning. Here's the links we mention in the show: Run Like Crazy (Follow Tristan's madness) Unbounce (how to

Listener questions are the focus of today's show. So, we go head to head shedding our marketing spotlight on such curlies as How do we define marketing?; What are the options to cold calling?; How would seeding work for a helicopter company?; and Is social media for B2B businesses? PLUS we chew it over about Foursquare. Give you the heads-up on Google Places. Share a ripper new Twitter application for Bakers (yes, Bakers!). And reveal a great viral example of an offline brand mastering the online world. All this plus so much more in Small Business Big Marketing. Links from today's show: The Small Business Big Marketing Intensive (Book now before it's too late!) Will It Blend? FourSquare BakerTweet Google Places Hootsuite 52 Free Marketing Ideas [fblike layout_style='button_count' show_faces='false' verb='like' font='arial' color_scheme='light'] The post SBBM #26: It’s a listener love-in! appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Part 2 of 10 Marketing Nuggets to Help Grow Your Business, find out the next 5 (or more!) great marketing tips. 6. Get speaking - Here's the best training course around to get you in the public speaking zone. 7. Network (face-to-face!). 8. Optimise your page titles. 9. Outsource - You can't do everything. 10. Sort your email signature out. 11. Under promise and over deliver. 10 Marketing Nuggets to Help Grow Your Business Part 2 (PDF Transcription) Episode Transcription SBBM #25 – 10 Marketing Nuggets to Help Grow Your Business (Part #2) Ms Evancich:  This is the Small Business Big Marketing show with Tim Reid and Luke Moulton.  This show is lovingly put together for small business owners by small business owners to get practical ideas about attracting more customers more often.  So, if you're serious about building your business strap in for the ride.  Now, here's your hosts, Tim and Luke. Tim:  Lukey, Lukey, Lukey.  Welcome back to Small Business Big Marketing. Luke:  Dot com. Tim:  Dot com