The Small Business Big Marketing Show | Insanely Effective Marketing Ideas

The title of this episode may be slightly misleading ...  a more correct title would we HOW WE PODCAST! There's sure to be a difference! We'd never profess to following world's best practice when it comes to doing something, but what we do works for us so we thought we'd share it. In fact, in the research we undertook with our listeners last month, the topic of podcasting showed up as being something many small business owners wanted to learn more about. And why not...Podcasting continues to be an untapped marketing channel. So untapped that spell-check still underlines it! So, in this episode of Small Business Big Marketing, we take an in-depth look at how and why we podcast. Leaving no stone unturned, we share with you why we do it, the hardware and software we use, how to get intros and outros made, how to set up a website for your podcast plus a whole lot more podcasting tips and tricks. Plus (yes there's more) we talk about the hidden power of auto-responders and how they can turbo-charge your list-bui