The Small Business Big Marketing Show | Insanely Effective Marketing Ideas

Did you know that by simply replying to any of our emails, you can send us your most pressing marketing question and we just might answer it on Australia's #1 marketing podcast. Or you can post it on the Small Business Big Marketing Facebook. That's exactly what James Clemenets, Paul Evans, Mark Hogan, Robin Dickinson, Neil Newcombe, Katie Wardrobe and Malessa Brisbane did just recently. In fact, here's eactly what they asked: James Clements: I have a large stack of business cards of colleagues and associates from the last few years who fit into my target market for my new online business. I will be leaving my current employment in two weeks and was wanting to kick start my list by emailing them, telling them what I was up to, maybe surveying them to get my product right, but generally trying to build up my list. Is this spam, if not what's the etiquette around this?Paul Evans - Is attacking a competitor "head on" in public a good marketing strategy?Mark Hogan - What are the five easy steps to 'polish a turd

Andy Grand was a successful Swiss Banker in a previous life. He now lives the life of his dreams as an affiliate marketer. In simple terms, Andy sells other peoples products online for a commission AND gets others (lots of others) selling his products - also for a commission. In this interview, Andy (AKA the Swiss Affiliate Weapon) shares with us how small business owners can apply the principles of affiliate marketing in their business - no matter what you sell. Plus we have a laugh about Apple's infamous auto-correct feature, Starbuck's launch of a (lame) augmented reality Christmas campaign plus how one of our rcenet guests have found their way in to Anthill magazine's Top 50 Coolest Companies for 2011. Small Business Big Marketing – Links & Resources Mentioned In This Episode Get your Fast Web Formula 3 (FWF3) videos and bonuses. Andy Grand's Super Affiliate Masterclass Recordings - Earn extra income / discover a new marketing strategy Guestrr (Get or make guest posts) – Luke’s new website all about

In our naughtiest episode ever, immaturity is alive and well in this episode of the Small Business Big Marketing show. Although, we must say, amongst the school-boy giggles and Benny Hill humour (all Lukeee's doing), there is some marketing gems shared by our special guest, Anne Marie, owner of Adelaide Adult Shop, Addora Live who we spent three days getting to know whilst at a recent online marketing conference. Listen up and you'll discover how a bricks and mortar retail outlet is using YouTube effectively (some of her videos have 15,000+ views), making sales online and off, how to appeal to two very different groups of people and so much more! Oh, and Lukeee and Timbo have a chat about those daily special sites and some new ways of getting inside your buyers' heads. Small Business Big Marketing – Links & Resources Mentioned In This Episode Flying Solo - Australia's largest community of soloprenuers. Get your Fast Web Formula 3 (FWF3) videos and bonuses. Guestr - Guest Post Content - Luke's new website

Effective sales copy is tough to write. Up until now. In part 2 of this exclusive interview with gun copywriter Brent Hodgson he really does lay to rest any doubts or fears you may have about writing sales copy that converts. All you need do now is follow his simple, 7-step process (he started sharing it in part 1) and you'll be streets ahead of the competition. Plus we talk about some of the learnings we brought home from the recent Internet marketing conference (FastWebFormula3) we attended in Caloundra. Small Business Big Marketing – Links & Resources Mentioned In This Episode Flying Solo - Australia's largest community of soloprenuers. Zentester - Brent's website testing tool Leave a review on Small Business Big Marketing in iTunes. And here's Brent's 7-step process on how to write sales copy. Seriously good, high-converting sales copy. The post #62 More on how to write sales copy (Part 2). appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Brent Hodgson writes sales copy that converts. Seriously converts. In part 1 of a two-part interview we did with Brent (there was just so much to cover) we dig deep on how to write sales copy that actually gets your prospects to sit up and take action: When we talk about "copy", what are we talking about, and why do business owners need it? What are the big problems business owners face when writing copy? So, where do you start? (Copy isn't hard - but there are 4 big mistakes business owners make in their copy). 3 Keys to Good Copy. The first 3-steps of 7 to writing great sales copy. Small Business Big Marketing – Links & Resources Mentioned In This Episode Flying Solo - Australia's largest community of soloprenuers. Zentester - Brent's website testing tool Leave a review on Small Business Big Marketing in iTunes. And here's Brent's 7-step process on how to write sales copy. Seriously good, high-converting sales copy. Writing Sales Copy This is the process Brent Hodgson from ZenTester uses to writ

Today's guests, Ilde & Mark, inventors of Starlettos (they're what Lukeee wears to stop his high-heals from sinking in to the grass) are a great example of a small business doing some very big marketing. So much so that they found their way in to the nominees' gift bag for this year's Emmy Awards. How good is that! So if you want to learn how to punch above your weight when it comes to marketing a small business, this episode of the Small Business Big Marketing show is for you. Small Business Big Marketing – Links & Resources Mentioned In This Episode Flying Solo - Australia's largest community of soloprenuers. Online Press Release Package - The same one Mark & Ilde used. Buy Starlettos - Use the code SBBM, get 20% off and avoid that sinking grass feeling forever. Leave a review on Small Business Big Marketing in iTunes. Kokomo Coconut Water - They seeded us, and we slurped it up (well, Lukeee did). The website Timbo has put together to sell his in-law's beach house - A waterfront property on Raymond I

Marketing should be a major part of running a successful small business, but so too should the health of its owner and employees. That's why in this episode we leave marketing behind and talk to Marin Lazic, owner of Balmaine personal training business Z-Best-Fitness. Marin first came to Timbo's attention via Twitter, by providing some very timely advice about how to best set-up his office to avoid further neck operations(!) and to maintain a healthier approach to business. So, sit back and grab a celery juice as we dig deep on Marin's tips to improve the performance of the small business owner. It's all about increasing productivity. Small Business Big Marketing – Links & Resources Mentioned In This Episode Flying Solo - Australia's largest community of soloprenuers. Leave a review on Small Business Big Marketing in iTunes. Sweet Poison - The book mentioned in this episode. The post #59 The Healthy Small Business Owner. appeared first on Small Business Big Marketing. See omnystudio.com/listener for pri

This is this episode of Australia's most loved small business marketing podcast in which Timbo's in a neck brace and Lukeee gets a laugh out of his predicament. Sad but true! Much more importantly, we get serious with answering some listener questions: 1. How can a tradie grow his market share through some smart local area marketing ideas? 2. What do you do when you're being attacked on Twitter? 3. Where do you start with your online marketing strategy? Small Business Big Marketing – Links & Resources Mentioned In The Show Therecane - A website (and product) that Timbo loves. Flying Solo - Australia's largest community of soloprenuers. Leave a review on Small Business Big Marketing in iTunes. The website Timbo has put together to sell his in-law's beach house - A waterfront property on Raymond Island - Gippsland Real Estate The post #58 Marketing for Tradies. Copping it on Twitter. Where to start with marketing online. appeared first on Small Business Big Marketing. See omnystudio.com/listener fo

In this episode of the Small Business Big Marketing podcast, Timbo talks about the importance of brand building for small businesses with the Head Of Marketing at Melbourne's Monash University  - Professor Mike Ewing. The Prof as we affectionately call him, has categorical evidence that that small businesses that invest in building a brand will be more profitable. Period! He then goes in to quite some detail on a number of actions they can take to help them build a strong, healthy brand. We also geek out on QR Codes (what are they and how you can use them in your marketing). Small Business Big Marketing – Links & Resources Mentioned In The Show The Online Marketing Communications Masterclass 2011 - Tim Reid's upcoming webinar series where small business owners will discover how to place their marketing efforts on steroids. QR code generator. Flying Solo - Australia's largest community of soloprenuers. The post #57 The Importance Of Brand Building. appeared first on Small Business Big Marketing. See om

This is the episode of Small Business Big Marketing where we discuss: How smorgasbords may inspire a new pricing strategy; How the Daintree Ice Cream Co. have got their pitch oh so right; How Kalula Airlines are brilliantly on-brand; And Timbo announces his Online Marketing Communications Masterclass 2011. Small Business Big Marketing – Links & Resources Mentioned In The Show The Online Marketing Communications Masterclass 2011 - Tim Reid's upcoming webinar series where small business owners will discover how to place their marketing efforts on steroids. Kalula Airlines - Images of their planes Small Business Victoria - Timbo's speaking here on Thursday, August 25, 2011. Creative Innovations 2011 - Timbo's running an Innovations Workshop  alongside Dr. Edward De Bono in November, 2011. Duration: 26:12 minutes The post #56 A Pricing Idea. Get Your Pitch Right. Know Your Brand. appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

In episode 55 of Australia's #1 marketing podcast, we talk to Darren Rowse (AKA ProBlogger), one of the world's most prolific bloggers on well ... blogging! Listen in and you'll discover exactly how to make blogging a part of your marketing arsenal. Plus we: Lukeee apologises for his abismal Twitter performance! We talk about what it means to get a good old Panda slapping! And Timbo makes some noise about his soon to be launched Online Marketing Communications MasterClass. Small Business Big Marketing - Links & Resources Mentioned In The Show ProBlogger Darren Rowse's Exclusive Offer To Small Business Big Marketing Listeners ProBlogger's Guide To Blogging For Your Business (aff) Flying Solo - Australia's largest community of soloprenuers. Duration: 51:40min / 62 MB The post #55 How to use Blogging for your business. appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

This is the episode of the Small Business Big Marketing podcast where we discover how to have a difficult conversation. Plus we: Discuss what makes for a good pitch; Share our very early thoughts on Google Plus; Talk about Google Grants - $10,000 per month for any charity to spend advertising on Google! Small Business Big Marketing - Links & Resources Mentioned In The Show CMA Learning Group - Our Guest, Simon Dowling's business PLUS their EXCLUSIVE LISTENER OFFER - $250 off any public workshop - simply enter the promo code SBBM at check-out. The LinkedIn discussion that lead to our interview with Simon. Flying Solo - Australia's largest community of soloprenuers. Duration: 54 min / 63 MB The post #54 How To Have A Difficult Conversation. Google Plus. Pitching. appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

This is the episode of the Small Business Big Marketing podcast where we question Twitter? Can you believe it? Who do we think we are?! Plus we: Ask another hard question - Do prospects really know what you offer? Talk about domain name leasing; Share the 10 things we'd consider if we were starting a small business today. Small Business Big Marketing - Links & Resources Mentioned In The Show How to build an email subscriber list Facebook Pages For Business Guide Flying Solo - Australia's largest community of soloprenuers. Duration: 46 min / 53 MB The post #53 Twitter. Your offer. Domain leasing. Starting a small business. appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

In Episode 52 of the Small Business Big Marketing we: Finish the interview with Matt Simpson, who tells us how he strategically used Facebook Ads to find his life partner with Facebook Personal Ads; Answer a listener questions about FAQs and Wikkis; Discuss the importance of having a crystal clear call to action in all your marketing efforts. Small Business Big Marketing - Links & Resources Mentioned In The Show How to build an email subscriber list Social Stickers Flying Solo - Australia's largest community of soloprenuers The post #52 What Facebook Personal Ads have to do with Marketing (Part 2) appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

We know, we know ... we said we were going to take two-months off and recharge, and get creative and all that stuff. But guess what? We couldn't wait. Plus Lukeee missed Timbo way too much. Soooo ... in Part 1 of Episode 51 of Australia's favorite small business marketing show - Small Business Big Marketing - we cover some serious marketing ground: Lukeee talks about how to build an email marketing list; We answer a listener question from Katie at Midnight Music about interpreting website's statistics using Google Analytics; Lukeee reveals his favorite business book of all times; We talk about the importance of copy-writing; AND Timbo talks to Matt Simpson (AKA the Scribe Devil) who not only knows one hell of a lot ('scuse the pun!) about interactive marketing for business BUT, and here's where it gets interesting, used Facebook Ads for his own evil (another pun!) purposes to find his life partner. The outcome will surprise you. Small Business Big Marketing - Links & Resources Mentioned In The Show: H

This is the episode where we're tempted to get all emotional and celebrate our 50th episode of Small Business Big Marketing. However, we choose not to, and instead put the shoulder to the wheel and discuss how to drive traffic to your website; how Lukeee had one press release syndicated to 10,000 websites (!); and how Newsagents can drive more traffic in store. Oh, and we do reflect on how this podcast has helped us with our own personal brands and businesses. Links & Resources Traffic Grab - 20+ traffic generating ideas; 9+ hours of video; full transcript and audio for $79. Insane! Speaking Engagements - Click HERE to enquire about booking Tim Reid or Luke Moulton to speak at your next conference. Know of a business that would benefit from sponsoring our show? They can email us directly here. Kerry Finch SEO Press Release - Where Luke launched his press release. Poke The Box - Seth Godin's newest book. The post #50 How To Generate 10,000 Backlinks From One Press Release. appeared first on Small Bu

This is the episode where we identify a massive gap in the Royal Wedding arrangements PLUS we're joined by Laurel from LaPerouse Bed & Breakfast in Lorne, Australia who shares with us how she runs a successful Bed & Breakfast business whilst also building a string business community in her local township. This is gold for any small business owner looking to inject some love and passion in to their marketing efforts. Duration : 63 minutes Small Business Big Marketing - Links & Resources Click here to download the full transcription of episode 49 of the Small Business Big Marketing show. The above transcription was lovingly prepared by Bridie's Typing & Transcription Services. Boats Plus Classifieds - Luke's Australian boating website where he has installed a Wordpress classifieds system called Classipress. Freedom Ocean - Tim's other podcast all about Internet marketing. Flying Solo - Australia's largest community of small business Solopreneurs. SMALL BUSINESS BIG MARKETING AUSTRALIA’S #1 MARKETING PO

In this episode of Small Business Big Marketing we share seven ways to create more time to market your business PLUS we're rejoined by our second guest ever - Darren Finkelstien of St.Kilda Boat Sales. Darren's high on energy and on taking serious action in marketing his business. He's one of those business owners who literally roles up his sleeves and gets things done. Listen in as Darren shares what marketing he's implemented since we last caught up with him two years ago. And we've decided to turn our 50th episode over to you - our treasured listener. All you need do is email us your recorded answer to the question "So, what do you do?" We'll play it on episode 50 and the most engaging response will win a free lifetime membership to the Small Business Big Marketing Academy. Small Business Big Marketing - Links & Resources Turn your handwriting in to a digital font Join the Small Business Big Marketing Academy for 8 monthly marketing HOW TOs. Flying Solo - Australia's largest community of Solopreneurs.

In this episode, we speak with Mark Copeman, the Founder of Customer Thermometer, an ingenious real time, customer satisfaction survey tool for small businesses. PLUS we ... ... take you behind the scenes of our email marketing efforts, and show you what we've done to address a possible issue of list fatigue. ... share with you a simple strategy that will lift a serious weight off your shoulders! ... wonder whether there's value in making a big hoo-hah about our upcoming 50th show. Does anyone really care? Duration: 38 minutes (possibly our shortest episode!) Small Business Big Marketing - Links & Resources Two random acts of kindness (AKA how we solved our list fatigue) - Download Tim's book & join our Academy for just $1 How to create a Facebook Page for your business - Is this the cheapest and best Facebook HOW TO guide going around? We think so. Freedom Ocean - Tim's other show ;0) Duration: 38 minutes The post #47 What are your customers thinking about you? appeared first on Small Business Big

Big Dave Milne, co-founder of Australia's most successful take away noodle chain, joins us on episode 46 of Small Business Big Marketing. He starts off by sharing how the Noodle Box idea came in to being and then quickly shares with us a fantastic guerrilla marketing tactic they employed at the launch .. and yes, it did involve a small element of nudity! Lukeee revisits that old chestnut of whether Facebook is good for your business - in fact he's even recorded a short video explaining how to discover if your prospects are on Facebook. Bring that on! And Timbo shares his experience from attending a weekend seminar where 10 future trends were revealed that will have a direct impact on how we do business now and in to the future. Small Business Big Marketing - Links & Resources Luke's Facebook video Noodle Box TED videos TED video on 3D printing The Small Business Big Marketing Academy The post #46 Noodle Box co-founder, Dave Milne, talks outside the box. appeared first on Small Business Big Marketing.