Delivering Marketing Joy Webshow

On episode 540 of Delivering #MarketingJoy, Adam Ortman discusses the dirty little secrets of marketing, How small businesses can ethically compete in crowded marketplaces, how to avoid common pitfalls, and shares a piece of advice he gives to all marketers and entrepreneurs.

On episode 539 of Delivering #MarketingJoy, Peter Murphy Lewis joins us to talk about how he became the host of a TV show in South America (and what he learned about storytelling), advice he gives on brand strategies for content, and how to be a better storyteller as a marketer or brand. Listen now!

This time on the Better Merch...Better Marketing podcast, Jade and I give a couple of unpopular opinions, we create our own tournament (Merch Madness), give tips to create merch that stands out...and much more!

We all want to get better, but where do we start? The relentless pursuit of better is my motto of striving to be better every single day. Perfection isn't achievable, but getting better is extremely possible with these 7 tips. In my latest video I break down my 7 tips for you to improve on ANYTHING whether it's in business or in life. Kirby Hasseman is the owner of Hasseman Marketing (find more at http://www.hassemanmarketing.com). He is also the author of Delivering Marketing Joy! At Hasseman Marketing we Deliver Marketing Joy! How do we do that? We provide our clients (both large and small) fantastic marketing campaigns that include promotional products, video production, social media and graphic design. We are a full service marketing company…and we would love to help you! http://hassemanmarketing.com

In episode 538 of Delivering #MarketingJoy, Scott Grates joins us to talk about how to build your business with the relationships you ALREADY have, why we have to fight inconsistency, and tactical advice from his book Referrals Done Right. Listen now!

This time on Better Merch...Better Marketing, Jade and Kirby talk about some marketing tips during uncertain times, when to do a merch collection for your company, how to leverage merch and social media during a product launch, and a product they are both obsessed with. Listen in now!

In this episode of Better Merch...Better Marketing, Jade and I talk about underrated Branded Merch, strategies for avoiding burnout, and "sexy" books we love! Always fun. Watch or listen now!

On episode 537 of Delivering #MarketingJoy, Wayne Stanley joins us to talk about how to change (or upgrade) your brand with a digital marketing transformation, why it's important to "fill others' cup" with your marketing, and the ONE thing you should still be doing in your marketing. #marketing

Who wants to become smarter about AI? On episode 536 of Delivering #MarketingJoy, Russ Henneberry talks to us about AI and the biggest mistakes he sees business owners and marketers making with it, why it's NOT just about prompts, and why "digital labor" is going to become a trend in the near future. Watch now!

This time on the Better Merch...Better Marketing podcast, Jade and I talk about advice we needed to hear (that stuck with us), how to elevate your next event, how we are using AI each day...and why Dad was right this time! Watch now!

The real estate space is competitive—which means standing out isn’t just about having the most listings or the biggest advertising budget. It’s about building relationships, creating value, and staying top-of-mind. In this podcast, I break down four powerful ways realtors can market themselves more effectively to grow their brand, connect with their community, and ultimately generate more business.

In episode 535 of Delivering #MarketingJoy, Brook Shepherd joins us to talk about how good agencies are using AI to improve their work, how to combine creative and data to create the best ads, and how universities can grow in the face of declining enrollments. Tactical stuff here...listen now and subscribe!

Branded merch is one of the most powerful marketing tools—when used correctly. But too many marketers make costly mistakes that hurt their brand instead of helping it. In this episode, I break down the five biggest mistakes businesses make with branded merch and how to avoid them.

On episode 534 of Delivering #MarketingJoy, Luke Lunkenheimer joins us to talk about how he learned to channel his desire for dopamine rushes for success, why (and how) success breeds success, and why confidence raises sales by 67%! Watch now!

In this episode of Better Merch…Better Marketing, Kirby and Jade break down their favorite (and not-so-favorite) Super Bowl ads, debate why branded apparel doesn’t have to be boring, and reveal the ONE piece of branded merch that every company should have. Plus, in a shocking turn of events… Dad was RIGHT about something. (You don’t want to miss this.) And finally, we’re giving a big shoutout to John Larsen from One Good Deed—keep doing awesome things!

This time on episode 533 of Delivering #MarketingJoy, Bill Petrie joins us to talk about his new podcast, he gives advice on how to create content that matters, and why to be unapologetically yourself. Watch now!

Branded merchandise isn’t just swag—it’s a powerful tool to drive sales, increase engagement, and build customer loyalty when used strategically. In this video, I break down five proven ways to use branded merch to grow your business this year: ✅ Improve direct mail open rates by making it "bumpy" ✅ Increase show-up rates with a simple pre-event merch strategy ✅ Incentivize referrals and build a community around your brand ✅ Use branded merch for brand marketing (not just direct marketing) ✅ Create a quarterly appreciation program for your top customers If you’re ready to take your marketing to the next level and use branded merch the RIGHT way, this is for you!

This time on the Better Merch...Better Marketing podcast, Kirby and Jade discuss the latest about tariffs (and what you can do), what matters to great employees, and how to become a brand with a purpose. Listen in now!

This time on Better Merch...Better Marketing, Jade and I discuss our "marketing pet peeves" right now, the coolest products we saw at PPAI Expo in Las Vegas, whether phone calls or emails are best, and a special shout-out to Shrivers Hospice.