Synopsis
Owner of Hasseman Marketing, Entrepreneur, Author of Delivering Marketing Joy! Named Rising Star by PPB Magazine. Happy husband and father!
Episodes
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Better Merch...Better Marketing: AI Glasses and Aldi Bags
26/09/2025 Duration: 26minIn this episode, Kirby and Jade talk about Meta AI glasses (cool tool or privacy nightmare?), Aldi’s oversized bag campaign, and lessons from the recent Branding Basecamp Customer Show. They also spotlight the 10x10 Deluxe Tent as the Product of the Week and give a shout-out to Baltic State Bank for their new branch in West Lafayette.
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DMJ Ep 566 - Celebrating Women Leaders in Promo
24/09/2025 Duration: 11minIn this weeks episode of Delivering #MarketingJoy I sit down with repeat rockstar Mandi Rudd to discuss celebrating women in promo, advice for women starting their careers, collaboration within the industry, and her recent projects and personal growth. Watch now!
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Better Merch...Better Marketing: ReBrands & Rising Stars
19/09/2025 Duration: 24minIn this episode, Jade and Kirby talk about the lessons from the DC rebrand (and what every business can learn), share behind-the-scenes details as they prep for the Branding Basecamp Customer Show, celebrate Jade’s recognition as a PPAI Rising Star, spotlight the Big Un Chair from Brentwood, and give a shout-out to Coshocton’s own Marion Sutton.
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DMJ Ep 565 - Understanding the Right Fit Buyer
17/09/2025 Duration: 14minIn this weeks episode of Delivering #MarketingJoy Kirby Hasseman sits down with Doug Brown to discuss understanding the right fit buyer, setting truthful goals for business growth, the importance of daily actions, and so much more. Watch now!
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Lessons I Learned from One Month Out of the Office!
16/09/2025 Duration: 14minI recently took one whole month out of the office as an experiment to see how my team could handle my absence (spoiler alert: they did amazing). In this DMJ 1 on 1, I talk about how I prepared for the month, what went right and wrong, what I did during the month, and lessons I learned from the experience. Watch now!
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Better Merch...Better Marketing: Trends for Q4
12/09/2025 Duration: 25minIn this episode, Kirby and Jade break down the latest Q4 branded merch trends, including kitting, packaging, and give-back products. Kirby shares lessons from Skucamp—like why it’s vital to invest in yourself and get in rooms that push you to grow. Jade talks about heading back to Ohio for the Customer Show, and the Product of the Week is Kirby’s new book TARGET for Talent (with the Kindle version available free for a limited time). Tune in for insights, laughs, and ideas to finish the year strong.
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DMJ Ep 564 - The Entrepreneurial Mindset
10/09/2025 Duration: 17minIn this weeks episode of Delivering #marketingjoy Kirby hasseman sits down with Jason Friedman to discuss Jason's powerful story about his journey with cancer, the entrepreneurial mindset, clarity over swirl, and the "new" ROAS. Watch now!
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5 Lessons From My Newest Book "TARGET for Talent"!
09/09/2025 Duration: 08minIt’s launch week for my newest book, TARGET for Talent!
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Better Merch...Better Marketing: Perfect Pairings
05/09/2025 Duration: 25minIn this episode, Jade Crider and Kirby Hasseman talk about the new Dancing with the Stars pairings (not really)—and what that teaches us about matching the right branded merch with the right message. Kirby shares details on his new book TARGET for Talent (coming next week), they chat about what shows they’re watching, spotlight the Grab and Go Kit from Hirsch, and give a shout-out to West View Healthy Living for their “Dream On” program.
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DMJ Ep 563 - Crafting Compelling Brand Stories
03/09/2025 Duration: 14minIn this weeks episode of Delivering #marketingjoy Kirby Hasseman sits down with Greg Logan to discuss the power of emotional connection in branding, crafting compelling brand stories, the connection that movies have to marketing, and the role of conflict in marketing. Watch now!
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Better Merch...Better Marketing: Cracker Barrel Rebrand
29/08/2025 Duration: 27minIn this episode, Jade Crider and Kirby Hasseman talk about the Cracker Barrel rebrand controversy, why form vs. function is a debate worth having, and what sequels can teach us about planning for success. They also spotlight Custom Appointment Calendars as the Product of the Week and give a shout-out to the Coshocton County Commissioners for driving positive change in the community.
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DMJ Ep 562- Maximizing ROI From Your CPA
27/08/2025 Duration: 14minIn this weeks episode of Delivering #MarketingJoy Kirby Hasseman sits down with CPA Chris Hervochon and discusses understanding cash reserves for entrepreneurs, the importance of regular financial reviews, and much more. Watch now!
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Better Merch...Better Marketing: Investing In You
22/08/2025 Duration: 23minIn this episode of Better Merch…Better Marketing, Kirby and Jade dive into: Why investing in yourself always pays off How to get back to basics when business slows down Planning with intention as fall approaches Product of the Week: Post-it® Transparent Notes with Custom Printed Cover & Shout-out to Coshocton Regional Medical Center’s incredible backpack program Tune in for practical tips, a great product idea, and inspiration to carry you into the next season!
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DMJ Ep 561 - The Future of Personalized Marketing
20/08/2025 Duration: 10minOn this episode of Delivering #MarketingJoy Cairo Marsh joins the show to discuss "Relationship-nomics", the future of personalized marketing, and Maslow's Hierarchy of Needs in a business sense. Watch now!
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Build Your Brand With Appreciation Marketing
19/08/2025 Duration: 08minIn the newest episode of Delivering #MarketingJoy 1on1, join me as I talk about appreciation marketing as a whole, the importance of customer relationships, and tactics for implementing appreciation marketing. Watch now!
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Better Merch...Better Marketing: From Taylor Swift to Chicken Strips
15/08/2025 Duration: 27minIn this episode, Jade Crider and I break down Taylor Swift’s brilliant (and intentional) album announcement on the New Heights podcast, McDonald’s clever nano-influencer campaign for chicken strips, Mattel’s Barbie rebrand, and the rise of bizarre “brain-rot” TikTok marketing for Gen Z. We also spotlight the Glass Jar Candle from Numo, plus local events like the Coshocton Dog Fest and Roscoe Village Food Truck Festival.
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DMJ Ep 560 - Key Lessons Learned Across Industries
13/08/2025 Duration: 15minIn this weeks episode of Delivering #MarketingJoy Kirby sits down with Blair LaCorte and discusses key lessons Blair learned across industries, lessons about change, learning throughout the process, and balancing relationships rather than contacts.
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Better Merch...Better Marketing: Sydney Sweeney Marketing
08/08/2025 Duration: 26minIn this episode, Jade and Kirby dive into Sydney Sweeney’s controversial American Eagle campaign, the power of cameos in marketing (looking at you, Happy Gilmore 2), and why now is the perfect time to start planning your year-end client gifts. They also highlight a beautiful branded cutting board and give a shout-out to the Coshocton Sunflower Festival. Tune in for hot takes, strategy, and a bit of fun.
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DMJ Ep 559 - Fixing the Trust Gap
06/08/2025 Duration: 12minOn this week's episode of Delivering #MarketingJoy Tye DeGrange joins the show to discuss fixing the "trust gap", influencer marketing, affiliate marketing, and sifting through the metrics. Watch now!
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10 Tactics That Will Help You in Any Business (and Life)
05/08/2025 Duration: 09minIn this episode of DMJ 1 on 1, Kirby shares 10 simple but powerful tactics that can help you succeed in any business. From focus and speed to gratitude, storytelling, and resilience, these are practical strategies you can start using today to grow personally and professionally.