Synopsis
Owner of Hasseman Marketing, Entrepreneur, Author of Delivering Marketing Joy! Named Rising Star by PPB Magazine. Happy husband and father!
Episodes
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Better Merch...Better Marketing: Is Back With Season 2
01/08/2025 Duration: 25minWe’re back! In this episode, Jade and Kirby talk about their big July changes (Jade’s cross-country move and Kirby’s “month out of the office”), break down Astronomer’s hilarious PR move featuring Gwyneth Paltrow, and explore how Instagram is becoming more of a search platform. Plus, we showcase the EZ Breezy Neck Fan—a perfect product for summer—and celebrate Coshocton County’s $58.7M economic development grant!
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DMJ Ep 558 - Understanding Social Media Attribution
30/07/2025 Duration: 16minIn this weeks episode of Delivering #MarketingJoy Emeric Ernoult joins Kirby to discuss building a business without funding, the role of social media in marketing, understanding social media attribution, and balancing life and entrepreneurship. Watch now!
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DMJ Ep 557 - Sales Coaching and Modern Sales Conversations
23/07/2025 Duration: 10minOn episode 557 of Delivering #MarketingJoy, Jenna Quaranta joins us to talk about launching her sales academy, coaching different personalities, and modern sales conversations. Watch now!
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How to Use Branded Merch to Build Culture
22/07/2025 Duration: 11minBranded merch isn’t just for customers — it’s a powerful tool to build culture, alignment, and pride inside your organization too. Let's breaks down how companies can use promotional products to reinforce core values, boost morale, and help employees feel more connected to the brand. Whether you're welcoming new hires, rolling out a campaign, or celebrating team wins — branded merch makes it stick. ✅ Why internal branding matters
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DMJ Ep 556 - Telling Your Brand Story That Sticks
16/07/2025 Duration: 13minOn episode 556 of Delivering #MarketingJoy, Kristen Sweeney joins us to talk about what most companies get wrong when telling their brand story, why "nobody cares" what you do, and 1 marketing trend that is both over AND under hyped! Watch now!
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DMJ Ep 555 - The Importance of Personal Branding
09/07/2025 Duration: 13minOn episode 555 of Delivering #MarketingJoy, Former Miss Ohio Madison Miller joins us to discuss personal branding (and a foundational piece we often miss), a huge lesson she learned from her Miss Ohio journey, and advice she gives people about social media. Watch now!
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Personal Development Tips From Thought Leaders
08/07/2025 Duration: 11minLet's talk about 7 powerful personal development lessons from some of the world’s most respected thought leaders — including Tony Robbins, Ed Mylett, Mel Robbins, Jon Acuff, and more. These tips cover mindset, motivation, and how to level up your life in practical, meaningful ways. Whether you're chasing big goals or just trying to get 1% better each day, this one’s for you.
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DMJ Ep 554 - Never Lose an Employee Again
02/07/2025 Duration: 14minIt's time for a brand new episode of Delivering #marketingjoy! On this weeks episode, Joey Coleman joins us to talk about the importance of employee experience, onboarding and retaining employees, the employee journey phases, and connecting employee and customer experiences. Listen now!
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Better Merch...Better Marketing: The Season 1 Finale!
27/06/2025 Duration: 25minIt's time for the finale of Season 1 of the Better Merch...Better Marketing podcast! This time Jade and Kirby talk about lessons from the podcast (so far), Jade's creative process on a large project, and what to expect from the Hasseman Marketing Customer show. They also showcase a new product that really measures up and give a shout-out to Good Boy Bakery! Listen now!
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DMJ Ep 553 - Merch, Clients, and Green Trends
25/06/2025 Duration: 10minIn this episode of Delivering #marketingjoy Stephanie Hinkle joins the show to talk about branded merch in marketing, the discovery phase in client engagement, trends and transparency in sustainable products, and keeping the creative muscle sharp. Listen now!
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10 Truths About Branded Merchandise
24/06/2025 Duration: 09minIn this episode of DMJ 1 on 1, I talk about 10 things that I know to be true about branded merch...and how you can take action to make those improve your brand! Watch now!
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Better Merch...Better Marketing: Infinite Workday
20/06/2025 Duration: 29minIn this episode, Kirby and Jade dive into Microsoft’s new term “The Infinite Workday” and how work is creeping into every corner of our lives. They also explore overrated and underrated promo products, the hidden love Gen Z has for print, and why your brand should consider hosting a golf outing. Plus, the product of the week—a sand-proof beach towel—and shout-outs to Shriver’s Hospice and People’s Bank for making an impact. Tune in for insights, laughs, and better branding ideas!
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DMJ Ep 552 - Having Passion for Content Creation
18/06/2025 Duration: 11minIt's time for episode 552 of Delivering #MarketingJoy! This time Halle Moore from PromoCorner joins us to talk about why it's important to LOVE your content, what it's like to work with family, and why it's important to have a real story in your content, and what is in her dream merch kit! Watch now!
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Better Merch...Better Marketing: Improving Your Digital Real Estate
13/06/2025 Duration: 30minThis time on the Better Merch...Better Marketing podcast, Kirby and Jade talk about updating morning routines, how to improve your website (your digital real estate), why welcome kits matter, a product of the week that will have you in front of your customers all year...and a delicious shout out! Watch or listen now!
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DMJ Ep 551 - Generating Leads and the Importance of Google Ads
11/06/2025 Duration: 10minOn episode 551 of Delivering #MarketingJoy, Connor Widder joins us to talk about creating leads for your business (who doesn't want those?), tactics for quickly improving SEO, and how to get the most "bang for your buck" with your advertising dollars! Watch now!
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Better Merch…Better Marketing: Aggressive Versus Organic Marketing
06/06/2025 Duration: 29minOn episode 21 of the Better Merch...Better Marketing podcast, Kirby and Jade discuss aggressive marketing versus organic marketing (and which they prefer), give you a checklist for your next event, give you 1 (or more) under-rated promotional products, feature a product of the week you will want to hang around, and give a shout-out to a local event that floats through the air with the greatest of ease. Watch or listen now!
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DMJ Ep 550 - Business Growth & Mentorship
04/06/2025 Duration: 10minOn this week's episode of Delivering #MarketingJoy, Natalie O'Leary joins Kirby Hasseman to talk about overcoming challenges in business development, the importance of mentorship and learning, and peers and influencers who are inspiring her today. Watch Now!
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Better Merch...Better Marketing: Summer Motivation and Pet Peeves
30/05/2025 Duration: 31minThis time on the Better Merch...Better Marketing podcast, Kirby and Jade talk about Summer Bucket list items, current Pet Peeves in Business (mainly Kirby just rants), challenging themselves this summer, and an item you will want to track your brand everywhere! Listen now!
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DMJ Ep 549 - The Business of Storytelling
28/05/2025 Duration: 14minOn this episode of Delivering #MarketingJoy, Mike Michaelowicz joins us to talk about his new publishing partnership, why he is excited to help others succeed in publishing, companies he is looking to invest in, and tips to help potential authors succeed! Lots to cover! Listen now!
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Why You Shouldn't ONLY Use Social Media for Marketing
27/05/2025 Duration: 09minWhy You Shouldn't ONLY Use Social Media for Marketing by Kirby Hasseman