Synopsis
Owner of Hasseman Marketing, Entrepreneur, Author of Delivering Marketing Joy! Named Rising Star by PPB Magazine. Happy husband and father!
Episodes
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Better Merch...Better Marketing: Gen Z v Gen X Buying Habits
23/05/2025 Duration: 31minThis time on the Better Merch...Better Marketing podcast, Kirby and Jade talk about Duolingo creating controversy by using AI instead of humans, the impact Branded Merch can make on an event (and how you can use it), the differences between Gen Z and Gen X buying habits...and more! Watch now!
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DMJ Ep 548 - The 10 Commandments of Branding
21/05/2025 Duration: 19minOn episode 548 of Delivering #MarketingJoy, Peter Wilken explains the power of brand DNA (and why that matters), he dives into the 10 commandments of branding and why the best brands live in your heart...not just your head. Watch now!
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Better Merch...Better Marketing: A Tale of Two Coffee Marketing Campaigns
16/05/2025 Duration: 28minOn this episode of Better Merch...Better Marketing, Jade and Kirby discuss the opportunity as plastic bags go away, a tale of two coffee marketing campaigns, why people working from home are more lonely, and a big shout-out to the Coshocton Collaborative. Listen now.
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DMJ Ep 547 - Promo Marketing Trends & Strategy
14/05/2025 Duration: 16minLet's dive into a great sales and marketing conversation! This time on Episode 547 of Delivering #MarketingJoy, Savannah Dymtriw joins us to talk about creating human and personal sales experiences, how to make your marketing "collectible," and how to compare branded merch to a great appetizer and dessert! Watch now!
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Better Merch...Better Marketing: Spring Cleaning For Your Merch
09/05/2025 Duration: 30minThis time on the Better Merch...Better Marketing podcast, Jade and Kirby discuss how to do sustainability without breaking the budget, ways to help your team with mental health in the workplace, spring cleaning your merch, and we learn about "The Coshocton Promise." Oh...and the Product of the Week is amazing!
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DMJ Ep 546 - The Power of Podcasting
07/05/2025 Duration: 12minIt's time for episode 546 of Delivering #MarketingJoy! This time Liz Brooks joins us to talk about the power of podcasting (to build your brand), why "better" can be better than bigger in podcasting, why it's important to be flexible, and the first steps to dive in. Watch the latest episode now!
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Better Merch...Better Marketing: Hot Takes On Work-Life Balance
02/05/2025 Duration: 25minThis time on the Better Merch...Better Marketing podcast, Jade and I talk about our thoughts on work/life balance, a not-so-typical office product we love, our morning routine "musts" and a very seasonal product of the week!
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DMJ Ep 545 - Leveraging AI for Business and Creating Effective USPs
30/04/2025 Duration: 16minThis week on episode 545 of Delivering #MarketingJoy Kirby sits down with author and business strategist Perry Marshall to discuss leveraging AI in business, Creating effective USPs, and navigating the 7 figure desert. Watch now!
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The 5 Steps to Growth and Change
29/04/2025 Duration: 06minThe 5 Steps to Growth and Change by Kirby Hasseman
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Better Merch...Better Marketing: Mascots, Bad Advice & Gummy Bears
25/04/2025 Duration: 29minThis time on the Better Merch...Better Marketing podcast, Jade and Kirby discuss their favorite marketing mascots, some bad advice they hear all of the time, tips on working from home, and an amazing product of the week that might include gummy bears!
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DMJ Ep 544 - The Importance of Organizational Culture and Support
23/04/2025 Duration: 10minThis time on episode 544 of Delivering #MarketingJoy Larry Szeliga discusses building a strong organizational culture, problem solving, and giving organizational support. Watch now!
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Better Merch...Better Marketing: Trader Joe's Triumphant Tote Bags
18/04/2025 Duration: 30minOn this episode of Better Merch...Better Marketing, Jade and Kirby discuss the sensation around Trader Joe's new tote bags, lessons (so far) from Tariffs, productivity apps they love, and a product of the week that might make your life easier!
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DMJ Ep 543 - Bringing a Scientist Mindset to the World of Marketing
16/04/2025 Duration: 13minThis time on episode 543 of Delivering #MarketingJoy, Kenny Ridgell joins us to discuss the intersection of data and creativity in marketing, Understanding ROI through effective metrics, and using AI for enhanced marketing strategies. Listen Now!
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Use The C.A.L.L.O.U.T. Cold Call Method to Grow Sales
15/04/2025 Duration: 09minWe are all in sales. But some people have to be the ones that reach out to strangers and make cold calls. That is where the C.A.L.L.O.U.T. method comes in. Here is what I do to get myself ready to make cold calls.
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Better Merch...Better Marketing: Favorite Social Media Platforms
11/04/2025 Duration: 23minThis time on the Better Merch...Better Marketing podcast, Kirby and Jade discuss their favorite social media platforms (right now), how to do a Company Merch shop right, why to consider a Pin program to build your brand, and a shout-out making to a company making the community healthier! Watch now!
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Better Merch...Better Marketing: Rebranding Tips
03/04/2025 Duration: 24minThis time on Better Merch...Better Marketing, Kirby and Jade talk about some things to consider if you are rebranding (or going to do a rebrand), why 1 piece minimums are amazing, tactics to kill it in the 2nd quarter...and much more! Watch now!
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DMJ Ep 542 - Automation and Building a Marketing Team With AI
30/03/2025 Duration: 11minThis time on episode 542 of Delivering #MarketingJoy, Jeff Sauer joins us to talk about how to create a "minimum viable system" as a process in your business, how to automate your business, and how to use AI to create your marketing dream team! Listen now!
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4 Marketing Tips For Uncertain Times
27/03/2025 Duration: 08minWhen the times are uncertain, what do we do? There are 4 things specifically that I strongly recommend. These being going on offense, guarding your customers, adding value, and multiplying your social media efforts. In my latest video I tell you exactly what you should d when everything around us is unknown Kirby Hasseman is the owner of Hasseman Marketing (find more at http://www.hassemanmarketing.com). He is also the author of Delivering Marketing Joy! At Hasseman Marketing we Deliver Marketing Joy! How do we do that? We provide our clients (both large and small) fantastic marketing campaigns that include promotional products, video production, social media and graphic design. We are a full service marketing company…and we would love to help you! http://hassemanmarketing.com
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Better Merch...Better Marketing: From TikTok Triumphs to Trade Show Tips
27/03/2025 Duration: 30minThis time on Better Merch...Better Marketing, Kirby and Jade talk about the good, bad, and ugly of TikTok marketing, tips for doing trade shows better, what they think about Disney+ having R-rated content and more!
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DMJ Ep 541 - Filling New Shoes and Introduction and Insights Into the Industry
23/03/2025 Duration: 15minIn episode 540 of Delivering #MarketingJoy, Drew Holmgreen discusses his new position and his warm welcome into the industry, the most recent PPAI Expo, and sustainability. Watch now!