Synopsis
Owner of Hasseman Marketing, Entrepreneur, Author of Delivering Marketing Joy! Named Rising Star by PPB Magazine. Happy husband and father!
Episodes
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DMJ Ep 532 - Game-Breaking Strategies for Solopreneurs
29/01/2025 Duration: 12minOn episode 532 of Delivering #MarketingJoy, Carly Ries joins us to talk about effective marketing for solopreneurs and small businesses, why engagement (especially on Linkedin) can really build relationships, and how to overcome the loneliness of an entrepreneur's life. Listen now!
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DMJ Ep 531 - Understand Your Market As If They ACTUALLY Matter
22/01/2025 Duration: 09minOn episode 531 of Delivering #MarketingJoy, Sarah Marie-Clark joins us to talk about what your branded merch partner wants you to know if you are doing a re-brand, why it makes sense to have purpose behind your branded merch, and how to use retail to inspire our branded merch. Listen now.
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Better Merch...Better Marketing. Will TikTok Stay Or Go?
21/01/2025 Duration: 25minIn episode 2 of the Better Merch...Better Marketing podcast, Jade and I discuss how we felt about TikTok going away (and coming back), lessons we learned from the PPAI Expo, answer a question on how to gain clients and give a shout out to a few local businesses. Listen now!
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Better Merch Episode 1
17/01/2025 Duration: 22minWe’re thrilled to announce the launch of our brand-new podcast, Better Merch...Better Marketing, featuring Kirby Hasseman and Jade Crider! This weekly show is designed to explore marketing, branded merchandise, and everything in between—all while sharing some laughs and insights along the way. If you’re looking for actionable tips, fun discussions, and a fresh perspective on building your brand, you’re in the right place.
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4 Ways to Build a Better Brand
07/01/2025 Duration: 10minIn this audio, I talk about why building a brand (and enthusiastic brand ambassadors) matters. In addition, I talk about 4 things you can do right away to start building a brand that will help you build your business.
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DMJ Ep 530 - Content Calendar Effectiveness
01/01/2025 Duration: 10minOn episode 530 of Delivering #MarketingJoy, Nick Kraus joins us to talk about his book The Sharkbite Method, the power of the content calendar, and how to measure your ROI on marketing and advertising. Watch now!
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DMJ Ep 529 - Effective Brand Strategies and Advertising
01/01/2025 Duration: 18minIn episode 529 of Delivering #MarketingJoy, we talk with James Hurman about how to treat marketing more like a science, why we NEED to invest in Brand marketing, and why creativity is the X Factor in marketing success. Watch now!
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How to Create Better Goals
01/01/2025 Duration: 12minNow is the perfect time to start intentionally creating your life (whenever you see this video). That means setting goals for your life. In today's video, I talk about why goal-setting matters, how to begin the process, the 5Fs of goal-setting, and how to get started. Watch now, and let's make this year the best year yet!
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DMJ Ep 528 - Brand and Audience Connection
17/12/2024 Duration: 13minOn episode 528 of Delivering #MarketingJoy, Taylor Wilson joins us to talk about how to create a brand that resonates with the market, when it might be time for a rebrand, and how kindness can drive revenue growth. Lots to dig into here! Watch now!
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DMJ Ep 527 - Making marketing an investment
14/12/2024 Duration: 16minOn episode 527 of Delivering #MarketingJoy, Jason Kramer joins us to talk about how to turn marketing into a profit center, how nurturing can create more customers, and how to use your CRM to do marketing better. Great insights in this one! Listen now!
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5 Ways to do Social Media Better
10/12/2024 Duration: 12minWant to grow your business? Grow your following. Here are 5 tips on how to do social media BETTER for your business.
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DMJ Ep 526 - AI Content VS Human Content
10/12/2024 Duration: 09minOn episode 526 of Delivering #MarketingJoy, Jon Gillham joins us to discuss how to balance originality and automation with AI, how marketers can effectively use AI, and how AI will change the marketing landscape in the next couple of years. Listen now!
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How do I Build a Better Customer List?
05/12/2024 Duration: 09minThe better your list, the stronger your business. In today's DMJ 1 on 1, we talk about why it matters to grow your list, why it's important to have owned media, and how to start the process of building a BETTER customer list.
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DMJ Ep 525 - Small Business Social Media in a Nutshell
05/12/2024 Duration: 17minOn episode 525 of Delivering #MarketingJoy, Best-Selling Author Peg Fitzpatrick joins us to discuss her new book "The Art of Small Business Social Media." We discuss what inspired the book, why you don't have to be everywhere, how to create a strategy, and how to stand out!
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DMJ Ep 524 - Retaining Customers Effectively
02/12/2024 Duration: 13minOn episode 524 of Delivering #MarketingJoy, Daniel Budai joins us to talk about the importance of "retention marketing," how you can grow your brand and business with "nurturing" emails, and why using scarcity can actually harm your brand (long-term). Listen now!
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DMJ Ep 523 - The Harmony of Sales and Marketing
27/11/2024 Duration: 16minOn episode 523 of Delivering #MarketingJoy, we talk with Andy Culligan about how to align sales and marketing in your organization, proven tactics for creating revenue, and how to create personalized "touch points" in marketing that really move the needle! Listen now!
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The Relentless Pursuit of Better
26/11/2024 Duration: 09minThe Relentless Pursuit of Better by Kirby Hasseman
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5 Tips to be BETTER at Branded Merch
25/11/2024 Duration: 08minWe believe in the Relentless Pursuit of BETTER. Today we give you 5 tips on how to do Branded Merch BETTER! Listen Now!
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DMJ Ep 522 - The Journey of Growing a Business
20/11/2024 Duration: 14minOn episode 522 of Delivering #MarketingJoy, Chris Martinez joins us to talk about mistakes he has learned through frustration in business, how to build a great team (hint: get yourself out of the hiring process), and 3 traits of the most successful business leaders. LIsten now.
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The 3 Best Tips to Get Better at Sales
19/11/2024The 3 Best Tips to Get Better at Sales by Kirby Hasseman