Profitablestylist.com Official Podcast

Bernard delves into the different types of Facebook pages and how to use them to your advantage.

Bernard reveals his own unique extension placement system and shares the experiences and lessons that have led to its development.

In this podcast, Bernard explains the power of asking questions and offers specific strategies to make your consultations and services more effective.

Bernard reflects on his own positive attitude and the external influences that have recently helped rejuvenate him.

It's important to challenge yourself - in both business and personal areas - but it sometimes take a little extra motivation. Bernard recommends using a coach to help you reach whatever goals you set for yourself.

Bernard interviews Sacha Quarles, the go-to stylist for fashion, print, television, and film stars for over a decade. His career catapulted as key hairstylist for the HBO hit TV series Sex and the City which earned him two Emmy nominations and the award for ‘Best Contemporary Hair Stylist for Television.’ Sacha is an editorial contributor to top fashion magazines such as Vogue, Cosmopolitan and People and a consultant to brands such as Chanel, Dolce & Gabbana,and Calvin Klein. His personal client list boasts some of the biggest names in the entertainment industry including Robert De Niro, Catherine Zeta Jones, Tom Hanks, Robert Downey Jr., Shia LaBeouf, Colin Farrell and Kristin Davis to name a few. He is the celebrity Artistic Director and California distributor for SHE Hair Extensions. Click here for Sacha's recommended movie "The Reset".

Bernard believes that everyone has valuable information and skills that they can share with others and encourages his listeners to do so. To further support his point, he shares his shampooing technique that helped build his own clientele.

It's important to stay motivated and excited about the industry you are in! Bernard recalls his own recent experience at a Paul Mitchell Cosmetology School that reignited his passion for the salon industry.

Bernard explores the digital marketing tools that are making business cards obsolete.

Bernard reflects on a recent experience that highlights his message : do the right thing.

Bernard explains his strategy for finding an assistant from local cosmetology schools.

This podcast encourages stylists to use integrity and personal growth, not money, as the basis for decision making and business building.

Selling is the foundation of any successful career and it's imperative that stylists overcome any fear or bias they may have associated with it.

Bernard teaches about the psychological phenomenon social proof and how it propels trends in the industry.

Bernard discusses the power of YouTube and encourages listeners to utilize its potential in their personal and professional lives.

Bernard discusses how important it is to have hobbies and interests to keep life exciting!

This podcast encourages stylists to incorporate an assistant in building their business and offers specific strategies to making it a successful endeavor!

Bernard stresses the importance of believing in your worth as a stylist and the value of the service that you provide as key components in a successful business. Article from Doug: You Gotta Believe… As Business Development Manager for International Hairgoods,Iwas recently involved in a conversation with a retailer aboutwhatshe charges for hair and service. To my delight, I foundthisstudio’s price structure was very high end. When I complimentedthestudio owner, she responded “I believe I’m worth it!”Whatwonderful words of wisdom!   Unfortunately, I often find the opposite to be true. Somecommonresponses when discussing retail hair and service pricingwithstudios might be, “No one will pay that much for hair.” “Myarea isdifferent.” or “I’ll raise my price once I have experience.”Thesewords must surely be coming from a non-believer. Let’s take alookat each of these statements.   “No one will pay that muchforhair.”   What is having a full head of hair worth? A person with agreathead of hair might have a hard time

Bernard discusses getting back to the basics of marketing-developing relationships is the key!

Bernard shares why he believes keeping electronic lists is essential to his success.