Profitablestylist.com Official Podcast

Bernard shares his favorite tech apps that can help build your business and streamline your life!

Bernard discusses happiness and how we can choose to embrace a positive life approach....or not.

Bernard encourages stylists to visit cosmetology schools and offer students practical insights into the realities of the salon industry.

Bernard is energized after attending the ABS hair show in Chicago and recalls his weekend experience for listeners.

Bernard explains how to find success by committing to your passion and polishing the skills you need to excel.

Bernard discusses consultation, anticipation and communication as the keys to effective customer service.

Bernard discusses his experience with Modern Salon and expands on the story he alluded to in the piece he submitted to the magazine.

Bernard discusses the controversial topic of continuing education in our industry as he heads to Nebraska to offer a hair extension class for a large group.

Bernard shares his exciting experience of being contacted by Modern Salon.

Bernard reminisces on his own fear of talking to strangers and shares his strategies on how to conquer it and be assertive in building a successful clientele.

Bernard discusses how important enthusiasm and a positive attitude are when interacting with clients - regardless of how you actually feel!

In this podcast, Bernard outlines his proven method for quickly building a clientele with virtually no out of pocket expense.

Bernard discusses how applying systems to building a clientele is the key to success.

Bernard explores the different approaches to setting prices for salon services and discusses the pros and cons of each.

This podcast explores the specific services an assistant should be trained in and the order in which to arrange their training.

One way to reach the next level of success is to hire an assistant. Bernard discusses the benefits of hiring one, how to choose the right person and creative ways to compensate your assistant.

Bernard explores several different personality types and how appreciating diversity is a sign of maturity.

This podcast focuses on implementing systems to ensure regular marketing events for your salon to increase your salon presence in the community.

Bernard explains the difference between marketing and sales and how education in this area can catapult your career to the next level of success. 

In this two part series, Bernard explains how continuing education is essential to building a successful business and how focusing on your strengths is a winning strategy.