Fierce Feminine Leadership

Sometimes, social media feels fun, lively, and high-energy. However, other times it feels crowded, overwhelming, and even hostile. As a result, even the most brilliant and experienced women leaders struggle to master using social media to drive results in their businesses.   Fear not because in this episode, I’m giving you a powerful three-step process to help you build a million-dollar social media marketing plan, starting from scratch. You’ll leave this episode with a true-to-you strategy that doesn’t have you twerking on Instagram, going live every day, or leave you thinking that social media is stealing the best hours of your life.   Keep reading   The best part of all of this? We’re not talking algorithms or what’s hot right now. Sure, these things have their place, but when it comes to developing a seven-figure social media marketing plan, they are just the icing, not the cake itself.   Tune in this week to discover a powerful approach to social media that leverages timeless marketing principles and dee

If you’re not happy with your current sales conversion rate, this episode is for you. Pretty much every single time I work with a new client, they want to increase their sales conversion, however the how always proves to be a sticking point. Of course, understanding the solution always starts with understanding the problem, and invariably this comes down to your business structure and ecosystem. When you can align your business model with the kind of ecosystem that allows it to thrive, that’s when you’ll see your sales conversion skyrocket. Keep reading This work all starts with clarity around your niche, which provides the first bump in your sales conversion. But if you want to get closer to 100%, you need to take things a step further by generating offer awareness, bringing specificity and familiarity to your marketing. In this episode, I’m showing you exactly how to increase sales conversion from wherever you are now to as much as 80% in under eight months. You’ll learn how to leverage and understand the p

Creating a group coaching program is a powerful way to multiply your income and impact, all while leveraging your time. Meanwhile, enrolling in a group coaching program is an amazing opportunity to learn new skills, perspectives and forge productive working relationships with smart people who share your passion. I have run group coaching programs and participated in them with amazing outcomes in both. However, these programs are not all created equal, and this is where things get complicated. Keep reading There are two types of group coaching experiences: Algorithmic and Heuristic. They both have a place in our industry, but understanding the differences between them is incredibly important for making a wise investment in your personal growth, or providing value for your potential clients. Tune in this week to discover how to grow your income and make wiser coaching investments by learning to distinguish between the two types of group coaching programs. I’m sharing how to know which one you should buy or buil

In today’s episode, we’re exploring one of the most powerful forces driving the global economy: women buyers. Whether you sell B2B, B2C, high-end furniture, software as a service, life coaching, or books, the chances are that women are often making the decision to buy from you or not. Knowing how to connect with, build trust with, and respect women buyers is really important if you want to sell to them. And trust me, with a total global spending power of $18 trillion, equivalent to the world’s second biggest economy, you need to know how to sell to women buyers. However, while we have a lot of money, we’re also not necessarily an easy market to sell to. Keep reading Tune in this week as I’m joined by Emaan Abbass, founder of luxury feminine and intimate wellness brand KETISH. She has some powerful, practical, and battle-tested ideas to help you create the kind of offers women love to buy and talk about. I’m also talking to author and speaker Bridget Brennan, who shares the inspiration behind starting her busi

For most founders and entrepreneurs, there are actually just one or two core things that you do that actually produce revenue. So, if I were to quiz you, would you know exactly what those revenue-generating activities are? Well, by the end of this episode you will have a clear and decisive answer. I call any activity that produces revenue a $10,000 or a $100,000 task, and knowing what those tasks are is critical. However, many of us busy ourselves with tasks that aren’t bringing home the bacon. Keep reading We focus on sales, but not the activities that lead to sales. So if you’re not currently making the revenue you want and believe you’ve tried everything, I’m challenging you to get down and dirty with the real cash-producing tasks. Tune in this week to discover a practical step that you can implement daily to make more money in your business. I’m sharing the daily activities that plant the seeds for future revenue, and all it’s going to require of you is that you put yourself out there for a few minutes ev

Around the fall of last year, I started thinking more deeply about how I was using my time and if there were better ways to spend it. The kind of leader I wanted to be was one who could serve her mission, team, and community at the highest level, but my current calendar didn’t reflect that. To show up as the energized and connected leader I wanted to be, I needed to make some shifts to how I was spending and scheduling my time. I know so many of you are feeling drained, overwhelmed, or exhausted by your calendars, and I can totally relate. Keep reading Your biggest asset as a female founder is your time. Talking about how you use it can inspire other women to think about how they use theirs and even help them make some empowered decisions to create changes. I'm hoping that what I share today empowers you to look at your time differently. In this episode, I’m giving you a behind the scenes look at my work week, schedule, and calendar. There are some key shifts I made to my calendar that have significantly impr

There’s no doubt that growing a business is one of the most epic personal and professional development journeys you can take in life. Besides the cash, influence, and autonomy that is there to be gained as an owner, having the collection of skills that a seven-figure company demands you acquire will set you up for life. As I look back at my journey as a founder, there are a handful of skills I’ve worked tirelessly to bring into my repertoire. And as I cast my mind back, there’s a very specific order in which I needed to build them in for them to feed off of one another. Keep reading While you’re using all of your leadership skills at once, building them all simultaneously is incredibly difficult. So, in this episode, I’m identifying the skills that you need to be an effective and successful CEO, and I’m laying out how to strategically build those leadership skills. Tune in this week to discover the skills that every founder needs to build, and why, especially in the early days, you are your business’s most va

One of my favorite sayings that I’ve heard from lots of different people is that pain is inevitable and suffering is optional. And no matter how many female founders also believe this saying, I still see so many of you going through unnecessary suffering in your businesses. Last week, I shared how to do a pain audit of your business so you could see where your pain points are and what problems in your business are waiting for strategic solutions. Today, I’m sharing what to do once you’ve identified those pain points. Keep reading When you get the results of your pain audit, the next step is to build growth assets that will set you free and help you build a business that delivers cash, influence, and autonomy. I know that’s what so many of you are longing for, so listen in.  In this episode, learn how to follow up your pain audit with some simple steps to get past your growth ceiling and create growth assets that allow you to move through the pain. If you’ve been trying to hustle through the pain, this is your

As entrepreneurs, we’re raised in a culture that says more is better. You need to hustle and grind your way to the top. But if you’ve been listening to this podcast for any length of time, you know that I am not about that life. There is definitely a time and place for us to get our hands dirty and work hard. It’s when that level of intense work becomes the norm that we become numb to our pain and the things that bother us. Keep reading While there will be times in your business when you need to “suck it up” and use your grit, it can’t be all the time. And the tool I share with you today will help you make sure of that. In this episode, I’m sharing a tried and true tool that I use to identify my pain points as I grow my company. The Pain Audit is an exceptionally useful tool for seeing where your inner genius is guiding you and what the next steps you need to take are. This episode will help you realize the type of support you might need and what shifts you need to make, so break out a pen and paper and let’s

Do you struggle to get outside your comfort zone in business? Maybe you know your fear is holding you back from fulfilling your highest potential and from growing your company’s influence, impact, and cash. If this sounds like you, you need to hear this episode. Being bold and getting outside your comfort zone can be scary, but it’s something all successful entrepreneurs have to do. In the words of today’s guest, “You have to take bold steps, be fearless, and be willing to fail.”  And when you do, extraordinary things happen on the other side. Keep reading My guest today is the incredible Dr. Karen Wilson, director of West LA Neuropsychology and founder of ChildNEXUS. Using her background as a neuropsychologist and tenured professor, Karen took the bold step of leaving her tenure to start a business that would multiply the impact she would be able to have. In this episode, Dr. Karen walks us through her path of comfort to discomfort, and what it was like going from a psychologist in an academic setting to a s

Over the last couple of months, I have been highlighting women leaders and founders who are taking a different approach to scaling their businesses. I have another one of those conversations to share with you today, but this one is about scaling your social impact. When we talk about wanting cash, influence, and autonomy, I think that influence really speaks to the difference we make in the world. It’s about walking in your truth and your purpose, and really tuning inward to hear what that could be. Keep reading My guest today did just that and now she is having a tremendous influence on her cause. Raby Gueye is the founder of a non-profit organization called Teach for Senegal. She is a 2021 recipient of Forbes’ Top 30 Under 30 honor, and she is scaling social impact at an incredible level through her leadership and entrepreneurship. In this episode, Raby shares what it was like immigrating to the US as a child from Senegal and how she quickly learned how to be a leader and advocate for others. She takes us t

There is so much more to building a feminist business than paying your female team members fairly. It’s not only only about pay, but it’s about your business policies, your pricing, your accessibility, and your team.  My guest today is a powerhouse in feminist leadership and entrepreneurship. She’s one of those women that, as she rises, she brings everyone up with her. Her business operates with the knowledge and understanding of intersectional feminism, meaning she acknowledges every woman's unique experience as not just a female, but their other marginalized identities too. Keep reading Chéla Breckon is the founder and CEO of With Chéla Inc, where she is all about empowering women in small towns to see the bigger possibilities in their settings. She also works with rural communities to see the potential in their own people. She is a master at weaving feminist principles into the fabric of her business, and as a self-confessed small town girl, I can’t support her work enough. Listen in today to hear my conve

There is plenty of education out there that will teach entrepreneurs how to scale, but that scaling often comes at a tremendous cost. From burnout and environmental challenges to simply putting a female founder in a position where she is driving growth at all costs, there has got to be a better way. Right? You can completely scale up revenue, generate a lucrative, fast-growing company, while also doing it in a way that serves your highest self and the people you care about. And my guest today has done just that. Keep reading Kaeli Lindholm is the founder of KLC Consultants, and in case you’re not in the world of medical aesthetics, she is a big deal. She’s a keynote speaker, business and leadership coach, and she has successfully scaled a jewel business. Kaeli helps founders in the medical aesthetics field scale their businesses while also scaling their freedom. In this episode, Kaeli shares the lessons she has learned from building a 7 figure business that is profitable, delivers results, offers her time to

The status quo in the business world doesn’t work for us, and this podcast is about opening up the gateway to a new way of doing things. Sometimes, that means asking spiritual, profound questions about our businesses and how we interact with them. My guest today is the incredible Hiro Boga, business mentor, author, creator, visionary and soul alchemist. Hiro has a long list of accolades from degrees and awards to founding and growing several successful businesses. But, like myself, she believes that the way the business world typically operates isn’t best serving us or our purposes. Keep reading This conversation may feel like it’s coming out of left field, but I want you to stick with me and listen to the whole thing. We’re talking about the profound question, does your business have a soul, and what the answer to this question means for your business’s growth and success. Listen in today for my conversation with the wonderful Hiro Boga. We’re talking about the soul of your business, its deva, and how spirit

Niching is a deceptively simple business tool that everybody thinks they know. People think they are niched down enough, but in reality, they are not as focused as they need to be to scale from six figures to seven. If you want to pass that million dollar mark, you need to be practicing the art of deep niching. This is not simply narrowing down your ideal clients and your specific slice of the market you serve. Deep niching is so much more nuanced and complex, and it is the key to going big.  Keep reading Women CEOs come to us often at Safi Media feeling overworked, overwhelmed, exhausted, and unsure of where to go next. They’ve created amazing six-figure businesses, and they don’t know how they could work any harder. What I tell them is it’s not about working harder, it’s about working with more focus.  In this episode, I share the incredible power of deep niching and how this learned skill can help you scale your business past seven figures. Find out the three aspects of deep niching, why you need to embrac

Our culture tells us from an early age what working with other women and for other women will be like. There can be jealousy, competition, alienation, and more, so beware. This leads to women entering the workforce prepared to be uncomfortable, anticipating the subtle meanness of other women, and some vow to never work for a female boss or be part of an all-female team again. This is called female rivalry, and it impacts women entrepreneurs too. But female rivalry is complex. It’s hard to put your finger on how it shows up because it’s subtle. Luckily, my guest today specializes in this topic and helping women overcome it. Keep reading Dr. Amber Tichenor is a women’s rivalry coach and consultant, and author of the fantastic new book, Behind Frenemy Lines. She’s here to breakdown what female rivalry is, how to recognize it, and how to overcome it. She’s also a graduate of the Power + Presence + Position Business Accelerator, so you know she’s got a lot of wisdom to share.  Listen in this week for an in depth c

Once in a while, I will meet a female entrepreneur and author whose work really strikes me as powerful. It’s not only original, but it’s also practical and useful for other women to discover. When I first met today’s guest, I immediately recognized this in her. Dr. Valerie Rein is a psychologist, mental health expert, and author of Patriarchy Stress Disorder: The Invisible Barrier to Women’s Happiness and Fulfillment. Valerie’s amazing body of work has the power to shape culture because it is based on her own experience of patriarchal trauma, which we all experience, and how she overcame it. Keep reading Now, I know that some of you may be wondering what this topic has to do with entrepreneurship. But this podcast is for women in business, and I am passionate about advancing the conversation around women leaders beyond simply becoming more confident. Today’s conversation checks that box and will be immensely helpful for female founders to hear. Tune in this week for my conversation with author and psychologis

I’ve been talking a lot on the podcast about feminine energy and the role it plays in wealth creation and business building. For so long, women entrepreneurs have played by the same rules as our male counterparts, unknowingly denying this tremendous power in each of us to lead, manage, and generate wealth.  My guest today is the epitome of embracing feminine energy and using it to grow a massive 8-figure business. Michelle Bosch is a badass entrepreneur, investor, mom, and proud first generation immigrant. Together with her husband, Michelle created The Land Profit Generator Program to help others grow their generational wealth through land investing. Keep reading Michelle’s entrepreneurial journey started with focusing solely on  KPIs, metrics, and numbers. While she still has a strong ability to analyze numbers in a business, she also shows up with immense compassion. Today, her journey includes making time and space for her intuition, for flow, and for her feminine energy.  In this episode, Michelle and I

Are you happy with your current sales conversion rate? It’s rare that a CEO or founder is happy with theirs, often because there is so much confusion and indecision surrounding their sales. This is something my company specializes in, so I have a lot to share with you today. There are several reasons why you’re not converting as many sales as you should be, and most of them come down to your business structure and ecosystem. When you combine a premium priced ascension model with an effective ecosystem, you can explode your sales conversion rate. Keep reading The psychology of a freakishly high sales conversion has four parts, and I’m going through each part in detail. I address why your conversion rate isn't where you want it to be, why you’re spending all your sales consult time on education, and how to stop attracting unqualified buyers. I’m unveiling the core thing you need to do to boost your conversion to freakishly high levels.   In this episode, I show you why your sales conversion is so low, how to sk

One of the most powerful shifts you can make as a CEO is to stop asking yourself how, and start asking yourself who. I know so many of you are struggling with time management and are feeling overwhelmed. What if you didn’t have to do everything on your own? Your ability to find, identify and collaborate with the right people will skyrocket your abilities as an entrepreneur. Part of finding those people is cultivating a killer network of like minded people who can help take your business to new heights- which is what my guest today is known for. Keep reading Ungenita Prevost is the founder of Femme Global 500, a master networker, and one of the graduates of the Power + Presence + Position program. She developed an incredible body of work on the concept of the feminine principles of networking. Ungenita believes that networking should be more feminine, lucrative, and refined, and she helps women CEOs build their networks in an authentic and powerful way. In the second part of my Feminist Business Credo series,