Fierce Feminine Leadership

Your email list is one of the most lucrative assets you can build. It doesn’t matter what industry you’re in; it doesn’t matter what you sell. The fortune is in your email list, also known as your database. Data is a powerful currency in today’s business climate. Many entrepreneurs (wrongly) believe that the key to garnering more data is by getting more names on their list. This might be what you've been trying to do for your business, but it’s not the strategy I recommend, and today I will tell you why. Keep reading Adding more and more names to your email list will not help you scale your business. What truly helps you scale is the strength of your relationships with your email list. My colleagues and I have built an incredibly lucrative list full of women who open my emails every week, who tell me when they like or don’t like what they read, and who want to hear about my juicy offers. And they are juicy.  In this episode, I’m sharing my 3 tips for growing a valuable, lucrative, and highly-qualified email l