Fierce Feminine Leadership

You have a message to share with your people about who you are and what your business does. But, the idea of showing up on video to share that message paralyzes you. Stepping into the spotlight seems terrifying, and this fear prevents you from sharing your message. As the CEO of your company, and especially if you’re a company of one, it’s very important to be a spokesperson for your organization and its mission. You might be scared of showing up and being judged, criticized, corrected, or maybe you just don’t like how you look on camera. These reasons for not being visible aren’t serving you and they aren’t helping you be the strong leader your company needs. Keep reading My guest today is an expert on showing up authentically and powerfully online and in front of the camera. Keri Murphy is my dear friend and the CEO and founder of Inspired Living. As an international speaker, media expert, and business mentor, she’s a master at showing entrepreneurs how to show up authentically on camera and how to leverage

I have a question for you. With what your business is currently offering, are you striving to serve your audience or to impress your peers? Meeting your audience where they're at makes sense, right? So then why is it so hard to do? I have seen it so many times. We get excited about the success of our business and we begin to overshoot our prospects, overwhelming the audience. Doing this impedes your ability to serve them and ultimately cripples your business growth. Keep reading The truth is that audience choice is a seven figure decision. You need to be careful when selecting your niche and exactly how you want to serve them. Once you make that decision, stick to it. Continue to examine and meet their needs as best you can. In today’s episode, we talk all about the dangers of overshooting your audience and why it can be mistaken for a business strategy. I talk to you about the results that are possible if you commit to an audience and how you can gain cash, autonomy, and influence through that decision. Toda

Today, we are exploring disqualify selling. Disqualification is all about drawing clear boundaries around who your brand, company, and offerings are not for. When you do it right, you can catapult your brand to cult status, grow your revenue to heights you've never seen, and make the process of closing sales much more elegant and refined.  At its core, the power of disqualification is the energy of saying no. This complex business tactic requires you to clearly state to your marketplace not only who you are for but also who you are not serving. It is up to you to define your niche market and to make them your focal point. Keep Reading Using this method isn’t just a matter of implementing it into your business processes. It’s a mindset change. The disqualification method requires you to have an abundance mindset since it, theoretically, restricts your audience. By taking this action, you cultivate immense loyalty from your people. I invite you to really consider who you’re spending your marketing dollars focus

Are you leveraging the full potential of your content marketing? Here's the thing: most people are not. If you podcast, blog, or create any form of content, you need to listen to this episode. Oh, and you’re welcome. The power of content marketing comes from being able to transform a lead you have into a buyer. When you combine effective content creation with an effective distribution strategy, you can 10X your content marketing strategy. Keep Reading Today on the podcast, I am interviewing Ross Simmonds, also known as “Sherlock Homeboy.” He has been a digital marketing strategist and entrepreneur since he was about eight years old. Ross Simmonds does many things, including working as the Founder and CEO of Foundation Inc. Ross and I talk about the power that comes with creating quality content and the way that it can build your brand’s authority and reach. Whether or not you are reaching out into a saturated market, it is important to remember that yours might be the only gospel that someone can hear. Get re

I have been on a mission lately to demonstrate the value and methodology behind group programs as a business instead of running yourself ragged with one-on-one coaching. While each of these can have a place in your business, it is highly valuable to dig into group programs so that you can avoid entrepreneurial overwhelm. I want to give you a great example of this today by highlighting an interview and a case study that demonstrates the effectiveness of group programs. I'm doing so with the incredible Stacy Mayer, who has found massive success implementing group programs over the last six months. Keep Reading Stacy has always been a strong advocate for women and their place in the world of high-power executives. She got her start by making her voice heard in New York, although not quite the way you would imagine. She led an improv company in Times Square while moonlighting at a hedge fund, steadily making the transition into running her own successful coaching business. I want you to learn from Stacy’s process

One of the most powerful questions you can ask yourself about your business is what is most likely to hold me back from achieving my goals this year? This question might not sound like a very positive outlook, but hear me out. Getting clear on the most significant barriers to your growth is supremely powerful. For almost any entrepreneur and business, the single biggest obstacle you will face is typically overwhelm. We try to branch out into too many areas, provide too many services, or serve too many audiences. It saps our time and energy and rids us of the ability to ready ourselves for future opportunities. Keep Reading In this podcast, I explore the solution to entrepreneurial overwhelm. I look at how Steve Jobs came back into Apple two months before it declared bankruptcy and pulled it back from the brink. By niching down, he saved a currently multi-trillion dollar business. Doing less to grow more requires you to retrain your mind. This goes against the “hustle and grind” mentality so many of us grew up

Building an email list isn’t complex, it’s actually quite simple. But when legions of hyper-activated bro-marketers are attempting to sell you secrets for rapid list growth, it’s easy to overlook the power of a carefully built, highly qualified list of people who love you and your work. There are three core strategies that will allow you to craft that highly-qualified list, and surprise surprise, they take time. Too often we see the tail end of many years of consistent, hard work and mistake it for rapid growth. Slow, consistent growth is the name of the game. Keep Reading Whether you use paid advertising to grow your email list or rely on organic traffic, you need to commit. This is the problem I see so many entrepreneurs having when they feel stuck with their list building. But don’t worry, in this episode I show you exactly how to get unstuck and start growing a lucrative list. Today on the podcast, I share the three steps you need to take to build a highly engaged, returning, qualified email list. I reve

Environment is everything. And when it comes to scaling your business, one of the most celebrated environments for start-ups and entrepreneurs is arguably Silicon Valley. It’s in this corner of San Francisco that you will find the titans of venture capitalists and trailblazers from various industries, but namely tech. My guest today is an expert on using the ecosystem Silicon Valley provides to scale your business, whether you’re in tech or not. As the CEO of Connection Silicon Valley, Joanne Fedeyko connects, consults, and advises women entrepreneurs on how to use the secrets of Silicon Valley to their advantage. Keep Reading In our discussion, Joanne pulls back the curtain on what the Silicon Valley ecosystem is all about and the etiquette you need to understand before you enter. She shares how monumental putting in time here can be for scaling your business, and how to make the most of everything it has to offer. Listen in today for my conversation with Joanne Fedeyko on how women entrepreneurs can bring t

If you want to scale your business so you can generate revenue without working 24/7, learning how to integrate team members who do what you do is critical. But how do you convince your clients to work with those team members when they come to your company to work with you? Last week we talked about scaling your business through group programs, and today we’re continuing the conversation by talking about scaling your business through team. This isn’t about operational team members who are also very important; it’s about team members who do what you do. Keep Reading When you’re the only one your clients trust to deliver their services, not only do you stunt your company's growth, but you put yourself on the fast track to burnout. No matter how much you love providing 1:1 service yourself, it’s not sustainable.  This week, I explore 3 common mistakes I see CEOs making that deter their clients from wanting to work with other team members. When you get clear on these mistakes and how you might be making them, you

When I had my first company, I was the only asset. So when I stopped working, the money stopped, and my business was left vulnerable. As a female entrepreneur, if you find yourself in a similar position, then take a step back to evaluate your strategy and get ready to do something about it! After I made this mistake in my first business, I decided never to make the same mistake again and to educate other women entrepreneurs on building a business based on their assets, not their hustle. A great way to do this? Building group programs into your business strategy. Keep Reading There are so many ways you can build group programs and customize them to your business. Instead of working through all of these, I want to equip you with tips and strategies to progress mentally and strategically as you begin to implement your new plan. Tune in today to figure out how to grow revenue, explode profits, and come out with more free time than before. I provide you with seven super practical tips on how to sell and build grou

Are you confident in yourself as the CEO of your business? Most women entrepreneurs think they need nonstop leads, cash in the bank account, and the dream team to have confidence in themselves as CEOs. Actually, the opposite is true. When I talk about CEO confidence, I immediately think about my guest in today’s show. Alex Davidson is the CEO and Managing Director of Davidson London, and she’s one of my clients. We’re going on a deep dive into how Alex built her CEO confidence and how it affects her leadership. Keep Reading If you are running a company and you want to see six, seven, and multiple seven figure growth, you need what Alex has. If you want to build an incredible team, transform your relationship with yourself, and become the leader your future business needs, you need CEO confidence. Tune in today to hear my discussion with Alex about what it was like ascending in a family business, leading a mega successful team, and how she cultivated her confidence as a CEO. We get into all the nitty gritty pa

When Whitney Wolfe Herd left Tinder (after suing them for sexual harassment), she knew she had the skills, experience, and drive to building something great. She went on to create Bumble and soon, at the age of 31, became the youngest self-made female billionaire in history. I believe that success leaves clues. So I dissected her story to bring out the single most lucrative, most valuable nugget to help you unlock your next level of business growth no matter your starting point. Keep Reading Your path to success might look different than Whitney’s, but that doesn't matter. What matters is we all have the same milestones we want to hit in our own unique ways. Growing a business is messy and challenging, and there is no blueprint for success. But, we can take clues from each other’s journeys to help us on our own. In today’s episode, I breakdown the single most important thing Whitney Wolfe Herd did to turn Bumble into the dynamite, jewel business it is today. I’m sharing it with you because I believe this piec

Queens of business know that we are not actually building a business, we are building a world. And this mindset is so critical when it comes to creating a Jewel Business, one that uses the 30-30-30 concept we talked about last week to garner more CIA. We coach our clients on developing this mindset so they can stop waiting for permission and finally step up and lead. Do you want to be a minion in someone else’s world or the queen of your own domain? Keep Reading Shifting into this mindset is the first step to building a jewel business. Before we talk about any of the tactical milestones you want to hit, we need to discuss the way you think about yourself, your service, and what you want. In today's episode, I walk you through why women can sometimes struggle to step into leadership because of our conditioning and how you can rework your mindset to overcome that. I invite you to get into this energy with me, set your boundaries, and create the laws in your world. I'll also show you some of the ways we do this

After doing thousands of interviews with women entrepreneurs around the world and over a decade of research, I've developed a model unlike anything else out there: the Jewel Business Model. This model attempts to bring a harmonious answer to the question, what do we as women entrepreneurs really want? Most business models leave something to be desired for women. They focus solely on profitability and economic growth, and leave out our desire to make an impact or create freedom in our schedules. Most balance sheets ignore a big part of what success means to us. Keep Reading I love the Jewel Business Model because it’s for ambitious women who want to create businesses that grow through assets, not the founder's hustle. It's about envisioning your entrepreneurial goals without getting perfectionistic about them. Entrepreneurs who use this model, like many of my clients, achieve total life success. In this week's episode, I lay out a very unique, effective, and all-encompassing model for women entrepreneurs to us

Your time is the most precious asset you have, but the way you’re managing it may actually be making you squander your most precious resource. When you stop trying to manage your time and instead adopt the tools I’m sharing with you today, you won’t have to manage your time because you’ll have plenty of it. Now, you may be shocked to hear that I’m not going to be teaching you how to “manage” your time. You read that right. I don’t believe in time management because I’ve found a way to create more CIA through my calendar without it. Keep Reading If you’re tired of feeling trapped by your schedule, burnout from back-to-back tasks, and like the most important things in your business aren’t getting the attention they deserve, you need to hear this episode. I used to feel that way too, until I found a way to create tremendous freedom in my calendar. In today’s podcast, I’m sharing how I regained control over my schedule by making five simple but powerful changes and how you can do the same. We did not create busin

We’re diving into part two of my social selling series, this time with a brilliant client of mine, Eva Jannotta. Eva has developed a unique method of social selling that has been so successful at increasing her cash, autonomy and influence; I just knew I had to have her on to share it with all of you. Eva and I met when she attended a retreat I was hosting, and since then we’ve worked together in different capacities. A woman after my own heart, Eva is a confident contrarian committed to simplicity. She’s the founder of Simply Put Strategies which works to advance thought leadership among women. Keep Reading Social selling doesn’t just include buying ads and posting on Instagram. In fact, Eva’s method doesn’t include either. She hosts weekly roundtables where invitees get introduced to new women and dive deep into connection, thought leadership, and business support.  In today’s podcast, Eva and I talk about building connections online and going deep with our networks, not just wide. Eva shares what led her t

Social selling is one of the hottest trends shaping modern sales. And like any trend, there is guaranteed to be tons of hype, jargon, and nonsense flooding the marketplace. Well, fear not, ladies, because we’re going to be cutting through all that jargon today.  I don’t always hop on the trend bandwagon, but social selling is something I see tremendous value in and have had tons of success with in my business. However, it is not a trend to jump on if you don’t have a few crucial elements in place first. Keep Reading >> If you have no idea what social selling is or you’re confused how to do it well, I’m going to walk you through it all today. I want to take this BS-ridden tactic and make it crystal clear for you to add to your marketing toolbox. I’ll show you how my business uses it and how to find the best way to use it for yours. In today’s podcast, I’m giving you the first episode in my series on social selling. This mega-powerful sales tactic is about more than posting pretty pictures on your Instagram fee

Last week, I dove into the core of what we teach in our business accelerator program: PPAM. The Premium Priced Ascension Model is an ecosystem that enables you to skyrocket your CIA and your freedom. Today, we’re expanding on the information we shared in part one to give you an even better idea of how to build a successful service-based business.  When you start creating your PPAM business, there are three phases that each have their own milestones and tasks. Each phase builds off the last, so it’s important to do this work thoroughly and in order. Keep Reading >> As your business grows, so should your cash, influence, and autonomy. With the PPAM model, that is the priority. We guide you every step of the way so that you can grow a business that allows you to make money and make an impact while enjoying plenty of free time.  In today’s podcast, I’m taking the PPAM model a step further by explaining the three phases you go through to build a PPAM business. I’m walking you through the milestones of each phase a

Before I had this coaching business, I had a very successful consulting business for over 10 years. It was great, but I eventually reached a point where I needed to shift mindsets, to stop doing the work, and start building an ecosystem.  So many women CEOs are at the same spot I was before I made the change. You know that if you get sick or don’t show up, your business doesn’t make money. You have no CIA (cash, influence, and autonomy) and you’re spending 25 hours a week just delivering on what you sold. Keep Reading >> Today, I’m introducing you to the business structure we recommend in our business accelerator, PPAM. If you want to have more open time, more CIA, and you want to make a bigger impact, then PPAM is the way to go. Using this model will help you achieve 7 figure status with more time for everything. In today’s episode, part one of a two-part series, I unveil the PPAM model, what it is, how it works, and why it’s so dang effective. This is the heart of what we teach in the business accelerator,

The book industry is worth over 25 billion dollars with the average person reading 12 books per year. The average CEO? 60 books per year. With that clear-cut evidence, how is it possible that one of my clients was told “people don’t read anymore”? We are living in an age where any idiot with an opinion can share it on the internet whether it is fact-based or not. Critical thinking and discernment have gone out the window for some, which is why I’m taking a stand and writing a love letter to critical thinking. Keep Reading >> As you scale and grow your business, critical thinking is ridiculously important. So important that without it, you could end up with a business that you don’t even want or one that doesn’t reflect your values.  Today on the podcast, I’m breaking down why “people don’t read anymore” is completely false and how other idiotic statements need a dose of discernment before you believe them. I’m urging you to trust your instincts and do your research and share why we, women CEOs, must bring thi