Selling!! #1 Real Estate Agent Marketing, Leads, Coaching, Advice, Training, Tom Ferry, Brian Buffini, Gary Vaynerchuck, Gra

Todays guest does around 400 deals a year but, it wasnt always like that--just a few years ago she was a solo agent.  Recently she has begun building a team and adding multiple pillars of business.  From working with Builders to doing regular retail business---she does it all. In this episode we discuss why you should diversify your business Why you need to continually be touching your database Why you need to find a mentor and Why you need to know your value proposition and shout it from the rooftops

Todays episode is some key takeaways I took from going to the Keller Williams Family Reunion Conference Gary was on stage and although he spoke for more than an hour there was 3 key items he focused on.  The first key takeaway was a warning---he said "Winter is Coming'  he explained how the real estate industry is cyclical and that the boom times last 7-10 years.  He postulated that the recovery started in 2011 and that the good times are coming to an end. While I understand that he wants to be early in giving warnings-----I feel this is too early.  In most parts of the country---the recovery began in 2013 which would push our date to 2020 and the earliest and as late as 2023. The second key takeaway is that permission marketing is a pillar you should be focusing on.  This is a fancy way of saying market to your database.  Gary went so far as to say---"Your database is your business"  While he said this he gave no tactical strategies or ideas on how to do this.  We will be covering specific tactics you guys s

Hey guys---show notes are a little sparse for right now----Im currently in new Orleans for family reunion. If you are here---lets meetup. Im going to be at the pavilion lounge Sunday night 6p-9pm.   One last thing---super excited about our new done for you podcasting service---its as simple as making a phone call-----we record, edit, produce and publish---send me an email if you want to know more

Hey guys---show notes are a little sparse for right now----Im currently in new Orleans for family reunion. If you are here---lets meetup. Im going to be at the pavilion lounge Sunday night 6p-9pm.   One last thing---super excited about our new done for you podcasting service---its as simple as making a phone call-----we record, edit, produce and publish---send me an email if you want to know more

Todays guest is 29 years old and is doing about 400 deals a year. We talk about how he buys a new Lamborghini each year and how that keeps him motivated. He shares how he spent the first 5 years grinding until he got to smooth sailing—Lambo Style  He shares how he feels his that secret sauce is his discipline and spending his first 3 hours each day prospecting        We go over some of the scripts he uses as well as, the 6 basic questions he asked everyone he gets on the phone.  We spend a ton of time digging into how he mines his database as well as, how he gets referrals. We also talk about the strategy he uses to figure out his exact return on every phone call, note and party he throws You want to do your own podcast? We are rolling out viralcast---a done for you podcasting service---send me an email and we can chat.   Check out our new coaching product www.schoolofprofit.com for $99 dollars a month you can get coached by some of the best minds in real estate.  Learn from folks that have actually done it.

Todays guest is a husband and wife team that is doing about 300+ deals a year. In this episode we go over why your business should be prospecting based with a marketing focus and how coupling these two skills add a multiplier effect in your market.  Check out minutes 18-22—he unpacks a very condensed strategy for building your business. We cover why you should have a FSBO and expired channel as well as, why you need to time block.  We spend a ton of time going over scripting for FSBO’s and expired’s.  This is one that you will want to listen to twice. One takeaway I want you to take away is the money is unlimited---its just energy expended on the right tasks.  You want to do your own podcast? We are rolling out viralcast---a done for you podcasting service---send me an email and we can chat.  Check out our new coaching product www.schoolofprofit.com for $99 dollars a month you can get coached by some of the best minds in real estate.  Learn from folks that have actually done it. Sponsor Real Estate Radio Expe

Technology won't disintermediate realtors---its realtors with technology that will disintermediate realtors---will that be you? Todays guest is a former software technologist-----he built software prior to getting into real estate---we spend a ton of time talking about how a technologist like him uses tech---we talk about how he went paperless and how he leverages technology to make everything easier from creating ads to video This one is a little techy and we get into the weeds a bit but, stick with it One key takeaway is how he is uses SEO to drive organic search in his market--he shares how when people start searching they start very broad----"I want a new SUV" but, as they learn more they start to get more specfic---Honda SUV with 4x4.  He explains how he uses long tail keywords to drive traffic Check out our new coaching product www.schoolofprofit.com for $99 dollars a month you can get coached by some of the best minds in real estate.  Learn from folks that have actually done it. Sponsor Real Estate Rad

Todays guest shares why he thinks real estate in the best game ever invented. He shares his feelings of why he feels that the low barrier to entry in real estate is hurting the industry as a whole.  He explains why you should build your business like a business and why you need to act as an advisor and not a salesperson.  He shares why you need to be flexible in your business and why he treats everything like a game---from lead gen to getting twitter followers.  He is a firm believer in failing forward and staying on track and focused on daily dollar productive activities. Check out our new coaching product www.schoolofprofit.com for $99 dollars a month you can get coached by some of the best minds in real estate.  Learn from folks that have actually done it. Sponsor Real Estate Radio Experts If you want more listings radio is the secret weapon of top producing agents www.realestateradioexperts.com Join the Conversation Follow me on twitter @superagentslive Hashtag: #unpackthatidea Find A Mentor We’ve partner

Todays guest is a real estate Marketing specialist. He also has a podcast called top agents. The theme of this episode is “differentiation”—early in his career to stand out he wrote a book on how to get the most money for your house. The book was a hit and was soon teaching others. He explains how everyday in every city---someone wakes up and decides they are going to sell their house----unless they know who you are---youre not going to get the deal. We talk about how making little tweaks to the copy on your website can have amazing effects and how one of his clients has doubled her business every year by blogging with long tail keywords. He also shares that being up to date on technology can help your business----little things like having a mobile responsive site can yield massive results in organic ranking on google.  Check out our new coaching product www.schoolofprofit.com for $99 dollars a month you can get coached by some of the best minds in real estate.  Learn from folks that have actually done it.

Averaging 576 deals a year for almost 10 years-----He shares his secret sauce of buying up teams that were getting out of the business.  He shares how he got into real estate---he was a journalism major and wanted to be Tom Brokaw—one day on Christmas eve—he had to fire 7 people. He hated it and wanted to do his own thing—he looked at real estate and got the bug.  He shares how he grew rapidly buying up “books of business” that were getting out of the business----for NO money.  He shares how being in a military market has helped him survive during the financial meltdown from 2008-2013.  He shares how another piece of his secret sauce is that they focus heavily on their people—both team and past clients.  He explains how you need to be tracking every single dollar you are spending on marketing----without tracking you will not know what’s working---he shares how radio and television for him is magic----he’s buying television spots for almost nothing.

Today’s guest got to 200 deals in 2 years as a listing agent.  We talk about how to break into a market and generate leads of this magnitude. We discuss something you guys ask me a lot and that is how to go from being a part time agent to a full time agent. He shares why he thinks you should join a team and learn on someone elses dime.  He also shares why he feels that in order to break the 50 deal mark you need to learn how to delegate and manage responsibly. Courtney is a life long learner and believes that his success has been dependent on learning something new everyday. Check out our new coaching product www.schoolofprofit.com for $99 dollars a month you can get coached by some of the best minds in real estate.  Learn from folks that have actually done it. Sponsor Real Estate Radio Experts If you want more listings radio is the secret weapon of top producing agents Join the Conversation Follow me on twitter @superagentslive Hashtag: #unpackthatidea Find A Mentor We’ve partnered up with Bob Corcoran and h

Going from 25 deals to 100 with smart marketing targeting sellers. We talk about how he deploys his marketing dollars for maximum impact and how he has built a diversified company built to monetize every lead he captures.  We discuss why you need to have a diversified business to monetize every lead that comes across your desk—by building a full stack business you can serve you client in house with everything from retails sales to property management decreasing your cost per lead. Todays guest owns 9 different companies to be properly diversified. We spend a lot of time talking about his software lead gen company.  Scaling up needs systems his quote is “If I have to do something twice I build a system”  We talk about how he uses Facebook ads that convert—we dig into copy, font and button color and sizes.  Want to get some coaching? Go to www.schoolofprofit.com Join my calls with top producers, get an accountability partner and join a thriving community Todays show is brought to you by Real Estate Radio Expert

Todays guest has spent 2 years in the business and has done 50+ deals and cleared 179,000 dollars in GCI.  Todays guest started listening to the show prior to doing even 1 deal. He shares that he has listened to the show and implemented the nuggets from the show. His secret sauce is that he has taken an internet marketer’s approach to his real estate business. Using this internet marketer approach he has built his business where 60% of his business has come from online and 40% referrals.  Prior to launching his business he shares how he spent a ton of time reverse engineering all the components of a real estate business and hit the ground running when he finally launched.  We talk about how he builds his list, systems and fostering community. We talk about the tools he is using as well as, where and what he outsources. Check out our new coaching program at www.schoolofprofits   Sponsor Real Estate Radio Experts If you want more listings radio is the secret weapon of top producing agents Join the Conversation

Can you really get 1000 seller calls a day?  Today's guest is a marketing powerhouse that through their marketing prowess they get 1000 calls a day.  The secret sauce in their business model is that they take a marketing consultative approach and offer an investment side, a wholesaling arm as well as, a traditional retail side. They send out over 10,000 mailers a month and drive a ton of calls and using their call center and normalizing the sales process they are able to lock up any type of deal that calls in. One thing that is missing in most real estate businesses is that they typically only focus on one thing----investment or wholesaling and most of the time just typical retail real estate.  Today's guest promotes doing all three.  I hope you like it. Get a free copy of his book by signing up for audible with this link www.audibletrial.com/superagentslive Todays show is brought to you by Real Estate Radio Experts. www.realestateradioexperts.com  If you want to level up–change the game and get more listings

Today's guest is a best selling author of 7 Levels of Communication.  We discuss why the typical new agent is out of business in a year and why the way you've probably been taught to sell is all wrong.  Why and how should you change you're approach to selling. We discuss building a business that you love and working with clients that love you back.  We talk about how to build strong relationships with influencer's in your market and why 1 strong relationship is worth 250 mediocre relationships. We discuss why you should start with the end in mind---what do you want people to say about you when you die?  That you were a slick sales guy or you were a giving and loving business owner? What is the lifetime value of you're customers?  You spend money getting leads and converting them but, most people fail to continue to develop that relationship to yield fruit over the lifetime of that client. He also shares why tweaking something as simple as doing initial consultations will increase conversions and increase refe

As entrepreneurs we are always looking for the low hanging fruit.  Sometimes there are deals right in front of us but, if your radar is not tuned in --you will miss it. I dig in and find out what are the tips and trick he uses to uncover hidden deals.  We talk about the easiest way to build passive income and the strategies that he uses to buy existing companies with equipment and revenue with NO money out of pocket. We also discuss the reason why we as solopreneurs need to be experts at everything--from marketing, sales, management and leadership If you want to level up and get some coaching–we will be launching our new product called the School of Profits before the end of the year. Our sponsor—Real Estate Radio Experts–If you want listing leads go to www.realestateradioexperts.com Fill out the getting started sheet and see if you’re a good fit. Follow me on twitter @superagentslive Connect on LinkedIn https://www.linkedin.com/in/tobysalgado/ Friend me on FB:  https://www.facebook.com/toby.salgado

Today's guest is 28 years old and makes 2 Million GCI.  We talk about how he got some coaching from Gary Keller and that changed the game for him.  He found the top guy in his market and modeled the best of the best. He shares how he quickly figured out the math of mapping out exactly the number of calls and the number of appointments he needed to do each month.  He shares why coaching was the second weapon in his arsenal that helped him level up.  He explains why you need to be able to take risk and bet on yourself. If you want to level up and get some coaching--we will be launching our new product called the School of Profits before the end of the year. Our sponsor---Real Estate Radio Experts--If you want listing leads go to www.realestateradioexperts.com Fill out the getting started sheet and see if you're a good fit. Follow me on twitter @superagentslive Connect on LinkedIn https://www.linkedin.com/in/tobysalgado/ Friend me on FB:  https://www.facebook.com/toby.salgado

Todays guest is a powerhouse.  Coming out of the construction world and with no sales experience he started his business by copying the corporate home builder management model.  From day 1--he developed his business from the listing side.  He explains how he implemented systems and processes PRIOR to having the leads or team to support that but, he explains how being proactive allowed him to skyrocket his business and surpass competitors that have been in the market longer. The foundation of his business stems from him putting the right people on the bus.  He built this with a true management team from CFO to COO the management foundation helped him turbo charge recruiting, retention and leads. Because he built his base on listings he knew he had to build a marketing business.  He explains how smart marketing he has built an "attraction" business instead of a "chase" type of prospecting business. Noah has done a great job of using leverage to grow.  This is a key aspect of building a business that will last--

Todays guests—it’s a 2 sided interview---2 brothers---one guy was a laywer from Vanderbilt law school and the other went to Yale Undergrad and then Harvard business school----both of these guys are super smart and could have done anything---we dig into the insights they had that led them into real estate and oh by the way they are doing 220 Million dollars in volume.  We talk about why they would come from the hardest institutions to get into and migrate into the easiest industry –real estate  We will hear the one of the insights that led them into real estate was the fact that most agents don’t view realtors as advisors---everyone has a financial advisor, a legal advisor, a tax advisor but, when it comes to your most expensive asset real estate people don’t view their realtor as a true advisor and get a yearly checkup. We talk about the importance of having a strong network in building a solid foundation for your business and why building your list should be one of the first things to focus on and once you b

Can you really 5X your business in one year?  Today's guest probably looks a lot like you.  He kept looking for the next best thing and while, some of those tactics worked out in the short term it wasn't great for a long term play. We talk about the exact steps he took to go from 2Million to 10Million in one year.  We talk about the steps he took to find a business partner that complimented his skillset.  Once Mike on-boarded his partner he realized that doing work that he by outsourcing those jobs he to someone else that work got done cheaper, faster and better than he cold do it himself. We talk about when and how he got his first isa and how doing professional photography he sells houses at 99% of list price and sells them faster than 90% of other agents in the market. We talk about radio has grown his business by 42% in the last year.  We also cover what things he should have done sooner and what he should not have done. We also discuss about the specific steps he took for form partnerships, alliances and