Synopsis
The purpose of growing a business isn't just revenue. Revenue and profits run the business, but it's the ability to do what you want, when you want, and where you want. That's control. And that's what most small business owners never achieve. The Three-Month Vacation shows you how to create a powerful business, while still taking generous amounts of time to relax and unwind.
Episodes
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How "pros" practice differently than you (and therefore get superior results)
25/11/2022 Duration: 21minPractice, practice, practice! Isn't that how you get better? Well, yes, but the problem with that mantra is that few of us have the time to get to schedule in as much practice. What if you stopped believing in endless "practice, practice, practice"? Suddenly you'd have to have answers to problems pretty rapidly. Instead of spending endless time in practice, you'd be able to get fluent not at just one, but two, possibly as many as a dozen skills. However, first you've got to figure out what professionals do and how they go about their lives. Let's find out, shall we?
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How to Become Fluent at Almost Any Skill in a Matter of Weeks (And What Stops Us From Being Fluent)
18/11/2022 Duration: 28minWe all seem to know that fluency takes time—lots and lots of it. It also takes a lot of effort and learning. We're told that to be fluent we have to put in thousands of hours of work. However, what if that premise were wrong? What if you could be fluent at something in a matter of weeks, or better still, in a matter of minutes? It sounds almost scammy doesn't it? And yet, fluency is closer than you'd think. Here's a look at fluency in a manner you've probably not encountered before.
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Sales Pages: How to avoid procrastinating and fix three core elements- Part 2
11/11/2022 Duration: 18minIn the first part of this podcast, we noticed that there's a logic to choosing what elements to fix on the sales page. We're looking at attraction, conversion and risk. And at the same time we're trying to slow down the client from skimming. This episode puts the brake on skimming by using graphics and captions Learn how to use them effectively.
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Sales Pages: How to avoid procrastinating and fix three core elements- Part 1
04/11/2022 Duration: 28minWhen creating sales pages—or even when fixing them, you have a long list of elements to tackle. So many in fact, that you may just put off the fix for a few weeks, which ends up taking a few months. The reality is that you and I can't do it all at once. Why not take on a few elements, instead? If you were to fix things, where would you start? Here are two of the ones I'd get cracking on, right away. And there are two more showing up in the second part of this podcast.
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How to get in a state of play—and not be stressed all the time
28/10/2022 Duration: 22minWe know how it feels to be in a state of flow. Our work seems so effortless. However, we almost seem to be rushing to meet a deadline, and work seems—well—just like work. We've always thought getting things done on time is a good thing, and it is. But is it possible that getting things done on time is one of the biggest reasons why we always feel behind? How do you get into a state of play if you're always stressed? Let's find out in this episode. Next Step: Learn how to get to the finishing line of all your projects—The Dual Boomerang System Of Learning.
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Why Is Storytelling So Important in Marketing?
21/10/2022 Duration: 14minWe all know storytelling is a crucial skill to have as a business owner, but also as a person. When we tell stories at the dinner table, everyone seems to listen. The same concept applies to marketing, but there's another bigger reason why you need to be able to tell stories. In this podcast, you learn the core importance of storytelling.
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Why We Stall—And How To Pull Out of the Mess
14/10/2022 Duration: 15minNo matter how good things are, there's a moment when things just don't go your way. That's when you've entered stall mode. It doesn't matter how skilled or experienced you happen to be. It's still a place that you can't pull out from. Yet, we all do. And there's a way to speed things up. Next Step: Listen or read about—The “Coats Of Paint” System To Break Out Of The Curse Of Perfection.
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How To Gain Momentum In Business Using The Subsets Technique (And Gain New Clients Too!)
08/10/2022 Duration: 13min -
Why I keep writing articles (despite having written for 22 years).
17/09/2022 Duration: 16minIsn’t it better to recycle instead of writing all the time? A tiny bit of recycling may not be out of place, but there’s a good reason why we should keep writing new material all the time. Well, here are my reasons anyway. Next Step—Listen or Read over 51 articles on: How do you keep your readers locked into your article? (Audio and text)
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The 5000bc story (Part 2): When the diversion turned out to be better than the destination
10/09/2022 Duration: 22minYou know how you're told to set a goal and then benchmark your success based on that goal? Well, that's what we set out to do with our membership site at 5000bc. However, we kept running into these headaches that seemed to derail us. In time, however, we found that these constant diversions were to our benefit. That if we just stopped fighting them so much, and figured out a way out, we'd end up better than we expected. And we did. Here's the story.
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The 5000bc story (Part 1): The ups and downs.
03/09/2022 Duration: 27minWhat does it take to get a membership site to keep going? We go on a wild journey where the entire site was wiped out and how it bounced back again. And how nearly 20 years later it’s still going.
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Why kids seem to learn faster than adults (Part 2)
27/08/2022 Duration: 19minKids have a superpower. When they're very young, they don't know Monday from Sunday. And it's this lack of knowledge that also gives them an upper hand when they're learning. Unlike adults who are clear about how the result needs to look like. just about anything will do with a child. How do we take that child-like attitude and use it to speed up adult learning? Let's find out in this episode. Next Step: Interesting in more learning methods? Read or listen to:How To Accelerate Learning (And The Surprising Power Of Fun)
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Why kids seem to learn faster than adults
20/08/2022 Duration: 21minYou’ve heard the line many times before, haven’t you? And at times, it seems like kids learn at a blinding pace. But why does this phenomenon occur? Is it because kids are smart or just that we are more accommodating as trainers? Let's find out in this episode. Next Step: More about kids and what you can learn from them.What I Learned From Children (And How It Lowered My Stress Levels)
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Why Sales Pages Are Annoyingly Difficult to Write..
14/08/2022 Duration: 24minOne of the toughest tasks a business owner can have, is when it's time to write a sales page. You know that it's unlikely your product or service will sell unless you have that sales page. Yet, once you sit down to write something, it's almost impossible to write anything down. And when you do, the words are so um, boring, that you believe it's something to do with you. In reality it's because you haven't done a target profile interview. Why does that interview become crucial, even to seasoned copywriters? Let's find out....
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Why some people are always overwhelmed (and others aren’t)
05/08/2022 Duration: 28minCan You Stop Feeling Overwhelmed? Almost all of us have varying levels of stress. Yet some of us are always in a fog, always struggling. Is there a fix? And is it a non-overwhelming one? Next Step: Listen or readThe Overwhelm Virus: How To Get It Out of Your Daily Routine
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Audience Building: Three compelling concepts from David duChemin
30/07/2022 Duration: 26minWhen it comes to audience building, we tend to fall for the hype. It's all about "get a thousand clients" or "make thousands of dollars". If you've already been down that path you know that all of those methods fail spectacularly. You have to ask yourself: what works? Or rather, what are the principles that you need to be paying attention to, if you really want to get, grow and keep your audience? Let's find out with these cool concepts from photographer, David duChemin.
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The counterintuitive—yet simple strategy—to completing courses and books
23/07/2022 Duration: 12minWhen we start on a course, we all expect we'll get to the end. Yet time after time, we seem to abandon the course quite early. Part of the reason may be that the content is boring or too difficult, but often the bigger problem is our desire to implement it. What if that method was one of the primary reasons why we don't seem to finish courses and books? What if there were a counterintuitive method to complete and implement your learning? There is, and it's simpler than you think. Next Step: Listen to or read—The Untold Backstory of Psychotactics Online Courses and Products
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Re-Run 6 Why Writing Is So Exhausting (And How You Can Make It Less Of A Chore)
08/07/2022 Duration: 23min -
Re-Run 05 Why Restricting The Numbers Of Sales Increased Profits (And Will Give You More Downtime)
01/07/2022 Duration: 19min -
Rerun 4: The Real Goal Of Productivity (And How it Helps You Waste More Time)
25/06/2022 Duration: 09min